Social Media Strategy

Workbook
 contents

Overview of Social Media . . . . . . . . . . . . . . . . . . . . 1-9

Resourcing & Managment of Social Media. . . . . . . 10 - 13

Audiences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 - 15

Social Media Channels and Tactics . . . . . . . . . . . . . 16 - 17

Social Media Channels . . . . . . . . . . . . . . . . . . . . . . . 18 - 19

Tactics: Content and Engagment . . . . . . . . . . . . . . . 20 - 27

• 80 / 20 Rule for Social Media Posts . . . . . . . . . 21 - 23

• Social Media Engagement . . . . . . . . . . . . . . . . . 24 - 25

• Social Media Content Planning . . . . . . . . . . . . . 26 - 27

Social Media Management, Resources & Risk . . . . 28 - 31

contents

Metrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 - 34
 summary

The following guide will help you to understand how you can use
social media successfully as part of your communications and
marketing. It has been produced for marketing, PR and commu-
nications managers in public sector and government organisa-
tions, charities and businesses.

The guide contains practical advice, examples and exercises to

help you:

• Understand what social media is and how your organisation

can use it
• Gain management buy-in and resources for social media
• Produce effective content that will interest your audiences
• How to manage social media risk

Good luck preparing your social media strategy and feel free to
get in touch if have any additional questions on social media.
contents

Paul McGarrity
Director, Octave Digital
 What is social media?

Social Media overview

Social Media is the term for online sites that let people communi-
cate with a community of peers in real-time.

Social media sites such as Facebook, Twitter and Linkedin are

used by hundreds of millions of people across the globe to keep
in contact with friends and family, find, share and promote con-
tent.

Who is using it?

Social media use has increased massively in recent years. In UK
and Ireland over 52% of the population has a Facebook profile
and sites such as Facebook and Twitter now play a very impor-
tant part of their day-to-day communication with peers, friends
and family.

Social media is not a fad.

In fact real-time social media networking has become so impor-

tant, that it has become the primary way for people to connect
with others. This trend will only grow with the rise of smartphones
which make it easier to access social media sites in different loca-
tions.

how do people use

social media?
People use social media for a variety of purposes including:

• Communicating with their network of friends

• Finding out about news and views online
• Networking for business

But perhaps the most important way people use social media is to
post comments and content. People use sites such as Facebook
and Twitter to tell their friends and peers about what’s happening
in their lives. Their ‘status updates’ can range from the funny, the
life changing to the ridiculous. Sites such as Facebook and Twit-

1.
 ter are social sites – so people frequently respond to other status
updates - by commenting, retweeting or liking the post.

Social Media overview Posts, depending on their popularity, can reach a wider audience
if they are liked, commented on or retweeted, sometimes giving
them a viral effect.

how can organistions use

social media?
It’s not difficult to understand why major brands, small business-
es, charities and public organisations are using social media.

The power of traditional media has decreased in the past dec-

ade. While some forms of traditional media such as TV and Radio
have remained relatively roboust, other media such as newspa-
pers and magazines have witnessed massive declines in read-
ership figures. People are using new forms of media including
search engines, email and social media to communicate, shop
and socialise. Because social media is so important in many peo-
ple’s lives, it makes sense that you will want to use social media
as part of your marketing.

Social Media Marketing

Benefits :
• Connect with modern consumer – who uses variety of media
and devices, but is increasingly moving away from print me-
dia

• Boost Online PR and exposure for your brand to carefully se-

lected niche groups

• Improve key business areas from customer service to market-

ing and HR

2
 why use social media?

P RE PARING YOUR S OCIAL M EDIA S TRATEGY

Not enough organisations ask the questions ‘why do we want to
use social media?’, and ‘what do we hope to get out of it?’

So your first step in a social media strategy is to be very clear

about what you want to use social media for. This part of the
strategy is where you map out your objectives. Below I have list-
ed a wide range of goal and objectives

Research and Learning

Market research
Promote an event
Reach a niche / target audience online
Promote interesting content
Identify new leads
Recruit staff
Raising profile of key staff / CEO
Improving PR coverage
Promoting content

Improve reputation

Note: It’s common for businesses to try to use social

media to achieve unrealistic objectives. While social
media can be great for marketing / PR, recruitment, events
and customer relations – it’s not a sales channel and it’s only
effective when it’s used properly.

You need to consider the wider digital marketing and sales

environment and select the right tactics and channels for
your business objective. So, for instance, if you want to ‘in-
crease traffic and leads to your website’, then you will want
to place a greater emphasis on using search marketing and
email marketing.

3
 why use social media?
Consider the business and marketing objectives above.

Map out your main objectives for using social media. Are they
SMART (specific, measurable, achievable, realistic and timely?
E x e rc i s e

4
 Organisational Use of Social

P RE PARING YOUR S OCIAL M EDIA S TRATEGY

Media
In my experience many organisations are not aware of how they
can potentially utilise social media across the whole organisa-
tion. As part of the strategy, you will need to consider how social
media can operate across the organisation from HR to customer
service and PR.

TopTip: If you work for a large organisation - make

sure you educate decision makers on how social media
affects the whole organisation from customer service to the
CEO and sales. One idea is to hold a session with staff to dis-
cuss how technology, digital and social media can be utilised
to improve customer service, networking etc.

5
 Review the chart below and identify the areas where you could
improve your business functions?

Business Examples Primary Could we How could we

Improvement Channels use? use?

Marketing Promoting the brand

(B2C) online

Reaching defined
demographics (using
Facebook to adver-
tise to young people)

Building brand loyalty

(encourage brand
fans to follow you
on social media and
engage via content)

Marketing Gaining leads online

(B2B) (an accountant could
use social media to
identify leads and
connect, engage with
them)
PR Improving media
relations (identify
main journalists and
E x e rc i s e

connect with them

online)

Profiling Senior Staff

online / Improve CEO
reputation

Improving promo-
tion of event and live
engagement.

Identifying and en-

gaging with stake-
holders

Integrate into crisis

communications
plans and activity

6
 Internal Engage with staff
Commu- / improve internal
comms. Replace staff
nications
intranet

Customer Responding to cus-

Service tomer enquiries and
complaints

Broadcasting
announcements

Finance Reduction of spend

on ineffective forms
of communication
and customer service
(eg. Reduce reliance
on telephone for
customer service; re-
duce spend on print
adverts)

HR Advertise recruitment
drive (e.g graduate
placements )
E x e rc i s e

Improve recruitment
for niche positions
(e.g use Linkedin to
identify and contact)

7
 Measuring Goals

Social Media overview

Having defined what you want to achieve with social media, you
now need to complete a short benchmark for measuring success.

This is not a case of measuring the number of followers you have

on social media channels. Instead you will want to measure the
impact you are having online. The social media measurements I
find most useful are:

Engagement with customers

How quickly and effectively you responded to
customer queries online
Identifying influencers and leads
Engaging with influencers and leads
How people engaged with your content (likes, positive com-
ments, retweets, shares etc)
Networking at events
Online media coverage
Website traffic

Note:

• Hootsuite (Enterprise Version): Social media scheduling and meas-

urement tool
• Facebook Insights: Analytics tool that can be accessed in the Admin
section on a Facebook Page
• Google Analytics: Tracks information on visitors to your website and
the activity.
•
These tools will give you data on social media engagement and how
social media activity is driving traffic to the website. However you will
also have to interpret the data and report on how social media goals are
being achieved, so it typical to produce a regular report on the extent of
engagement on social media, how people responded to your posts etc.

8
 Map out your social
media goals
For each of your goals, map out the following:
• What is the goal?
• What is the benefit to your business / marketing activity?
• How will this activity be measured

What is the How will you What is the How will it be

goal? achieve? benefit? measured

Example: Start social media Promote brand Number of fol-

Increase online channels, social awareness lowers; customer
engagement media advertising, Get audience to engagements with
between us and online PR promote our con- posts
our target audi- Create great, inter- tent Retweets, likes
ences esting content! Gain feedback and shares of our
Encourage feed- from customers content
back! Comments, how
well you replied
E x e rc i s e

9
 Resourcing

Resourcing & Management of Social Media

Effective social media requires a commitment to do it well and
to resource it effectively. In order to manage social media effec-
tively, you will need to do the following:

• Plan the types of content you are going to use

• Produce content (posts, photos etc) on a very regular basis
• Grow your social media community on different channels
• Engage with your social media community in real time
• Monitor your social media channels regularly

Looking at the list above you may feel you don’t quite have the
resources to do social media effectively. So the next step in your
social media strategy will be to:

• Assess your organisation’s main resource gaps

• Try to secure additional resources

Identify the following gaps in your resourcing and management

in the exercise below:

Resource Gap? Relevance to your organisation Next Steps

No budget Approach management

and make a strong case
for social media invest-
ment and training
Key staff do not In-house Social Media
know how to Training
use social media

Staff do not have Additional social media

time to use social resource. Reduction in
media other marketing activity
in favour of social media

Social media has Training other members

been left to one of staff in how to use
person / over- social media
stretched Additional resources

10
 Securing resources

Resourcing & Management of Social Media

Securing the right resources for your social media activity may
well be the most important factor in your social media success.

The secret to securing the valuable resources – usually people,

training and budget – is to make a persuasive case for using so-
cial media. The case should focus on:

• The value and benefits of using social media to the organisa-

tion
• How the organisation can benefit by improving key areas of
the business by using technology such as social media

Finally, it’s very helpful to have a senior manager or board level

champion who supports the use of social media. They will be a
key ally in securing resources.

Staffing
You will also have to decide which staff within your organisation
will be operating the social media channels on a regular basis.

Unfortunately, many organisations fall into the trap of automati-

cally thinking that a recent graduate or intern will be best placed
to manage social media. However this is rarely the case. Sound-
ing authoritative and interesting on social media often requires an
in-depth level of knowledge of the organisation and junior mem-
bers of staff often don’t have this. In practice it’s much better to
use experienced staff who can then be trained up in managing
social media well.

11
 training

Resourcing & Management of Social Media

Social Media training is used to ensure that relevant staff have
the knowledge, understanding and skills to use social media ef-
fectively. Typically, in-house training, delivered by a social media
trainer, is delivered in the following areas:

Training Type Audience Benefit

Social Media Oppor- Senior Staff / Educate senior staff on the ben-
tunities Managers efits of social media

Gain buy-in from senior staff

How to use Social Staff who will A – Z practical training on how

Media channels - be using social to use Facebook, Twitter, Linke-
Practical
media on a day din
to day basis
Ensures staff can use each
channel well

Social Media Market- Staff who will Staff learn about:

ing and Management be using social • the types of content to use
media on a day on social media
to day basis / • How to respond to com-
Managers ments
• How to grow following

Social Media Risk All Staff • Risks of using social media

• How to mitigate risks
• Preparing a social media
policy

12
 question
How would you assess your available resources for using social
media effectively?

question
Who will manage your social media on a regular basis? If social
media is being used across a variety of units (e.g customer serv-
ice, marketing) then who will be responsible for managing social
media and how will they work together?
E x e rc i s e

question
Identify your staff training needs.
• Who will need trained in social media?
• Have you secured a budget for staff training?

13
 audiences
The next stage in your social media plan is to map out the target
audiences you want to reach. However before you do this, you
need to consider some important points about reaching and in-
fluencing people in the digital age.

People use social media channels such as Facebook and Twitter

to socialise, learn new things, to relieve boredom, research and
be entertained. Is it any wonder they ignore corporate PR stories
online. With Social media you have to attract people to you brand
online and then be a combination of useful, funny, caring etc
enough for people to engage with what you are saying.
So you have to ask – why would sometime with limited time and
lots of distractions want to follow you on Twitter or friend you on
Facebook? Why would they want to interact with your content?

If your organisation has a PR / Communications plan it will be

useful to review it to find out if have a list of target audiences
already defined.
Audiences

Types of audiences you may want to reach include:

• Current clients or customers

• Potential clients and customers
• Journalists
• Bloggers
• Thought leaders
• Stakeholders
• eNewsletter readers
• staff
• local businesses
• networking contacts

14
 Defining Your Target
Audience

question
Who are your target audience on social media, who do you need
to reach?

question
What kinds of content will resonate with them?

question
E x e rc i s e

How are you going to engage with them?

question
What do you want to motivate your audience to do?

15
 Social media channels and

S o c i a l M e d i a Ch a n n e l s a n d Ta c t i c s
your audiences
The social media landscape is made up of hundreds of different
social media sites – however there are a handful of very domi-
nant sites:

• Facebook – the world’s most popular social media site

• Twitter – second most dominant social media site, based
around short tweets
• Linkedin – World’s largest business networking sites

In addition to the social media ‘heavyweights’, there are a variety

of popular social media sites including:

• You Tube
• Google+
• Pinterest

Which Social Media

Channel(s) are relevant for
you?
The vast majority of organisations will want to concentrate their
social activity on the dominant social media sites. You also have
to consider where your audiences are online. If you a public body
or brand then Facebook and Twitter are two of the obvious chan-
nels to use. However if you are a B2B firm, then you may want to
concentrate on Linkedin.

16
 Your

S o c i a l M e d i a Ch a n n e l s a n d Ta c t i c s
Opportunities

Brand ✔✔✔ ✔✔ ✔ ✔
Promotion

Customer ✔ ✔✔
Service

Advertising ✔✔ ✔ ✔ ✔

Event ✔ ✔✔ ✔✔ ✔
Networking

B2B ✔ ✔✔ ✔✔✔ ✔ ✔

Image ✔ ✔ ✔ ✔✔
promotion

How to Build an Audience on

Social Media
In short the best way to grow an audience on any social media
channel is to post great content and engage with people.
But you will also want be proactive in finding the relevant audi-
ences and current contacts on social media. This stage in your
strategy is about building your social media audience.

17
 Social Media Channels

facebook
S o c i a l M e d i a Ch a n n e l s

Facebook is the world’s largest social media platform. If you are a

small business, brand, charity or government organisation – you
will want to include Facebook as your main social media plat-
form.

Points to consider in your Facebook Marketing:

• Facebook is used by people to socialise online with families

and friends – so you need to develop really interesting or use-
ful content that resonates with your audience.

• Facebook effectively punishes Pages that post poor content –

by showing your posts less.

• Businesses that are good at Facebook use a combination of

stories, humour and are topical

• Effective Facebook marketing is increasingly driven by good

quality images

The main marketing opportunities with Facebook are:

• Creating interesting stories about your brand

• Using Facebook Ads and Promoted Posts to reach a wider au-

dience

18
 twitter
Twitter is a real-time social networking platform which is witness-
ing major growth. In fact, the UK has around 15 million active
users.

• Keeping up to date with their interests / news

• Contacting businesses (customer service)

• Live chatting with friends / business contacts at events

• Find out about breaking news

Businesses can use Twitter effectively by:

S o c i a l M e d i a Ch a n n e l s

• Promoting interesting news and information

• Networking at events and with stakeholders

• Help with customer service issues in real time

• Use cultural and news trends to raise your visibility online.

linked in
LinkedIn is a networking tool for professionals. Used by millions
of business people across the globe, the platform allows you to:

• Research potential leads, contacts or potential employees

• Build a powerful community of connections

• Raise your visibility and that of your company

19
 tactics
Your tactics are the most important factor in making social me-

Ta c t i c s : C o n t e n t a n d E n g a g e m e n t dia work for your business. In this section you will review the two
broad types of tactics that will be used to fuel growth and interac-
tion on social media:

• Content: The types of posts and visual content that you de-
velop and publish on a regular basis

• Engagement: How you interact with people on social media

Why is content so important

to social media success?
Two of the biggest reasons some businesses perform poorly on
social media are:

• Boring, irrelevant content

• Lack of engagement and interaction with people on social

media channels

In order to be successful in social media marketing, you need to

interest your fans and followers in the news feeds section. This is
the section that people check to find out news and updates from
friends, family and brands.

The newsfeed is a competitive space! So you need to develop

and promote content that interests people in what is essentially
their personal media space.

The key to marketing successfully in social media is through con-

tent that people will like, share or post positive comments on. So
how can you do this successfully?

20
 The 80:20 Rule

80 / 20 Rule for Social Media Posts

Apply the 80 / 20 rule to social media posts. For every promo-
tional post you make (new product in stock, launch of your new
online video etc) you need to create about 4 posts around content
designed to interest your customers.

Brand Content – 20%

Brand – related information and
content that benefits your audi-
ence. Think of discounts, special
offers or important news that is
relevant to your audience. But re-
member to keep it topical….!

Example:

Audience Focused Content –

80%
Content that really chimes with your audience. This type of con-
tent does not have to be directly related to your brand – rather it’s
content designed to entertain and appeal to your audience. For
example a supermarket retail brand might post content about
Great British BakeOff or a ask a question about Christmas or

21
 Valentines day, or they might just

80 / 20 Rule for Social Media Posts

retweet a funny comment from
a celebrity. With these types of
posts they aren’t mentioning their
own brand – they’re being social
online by talking about cultural
events. This type of social media
activity can be very successful.

Example:

Pop Culture /
Product
Promotion >

Product
Promotion
<

Thought leader post (B2B)

<

22
 Think about

(a) some of the events, news, new products etc that you
would like to promote in the next few months.

(b) several major cultural events, TV shows, upcoming holi

days and relevant celebrity news happing today.

Write down your ideas for:

1 brand focussed post on Facebook
E x e rc i s e

4 audience focussed content posts for Facebook

23
 Social Media Engagement
One of the areas that organisations really fall down on when us-
ing social media is failing to engage with people. To use a net-
working example – they’re a bit like:

(a) The really shy person at their first networking event who
doesn’t say anything
(b) Someone at a business lunch who only talks about them
selves and ignores what other people are saying?
Social Media Engagement

Not very social is it?

To be successful at using social media you’ll need to engage in

the following ways:

• Monitor your news feeds to check out what your community

is saying

• Identify what people are saying about your brand online

• Answer questions quickly and be helpful

• Ask questions and get feedback from people

• Operate a customer service function via Facebook & Twitter

• Like and comment on other people posts

It’s similar to being a good friend on social media in your person-

al lives. When I’m using Facebook, for instance, I’ll review what
my Facebook friends post. I might like a photo they have posted,
comment on something they have said or I could help them with
a question they’ve asked.

Brands who don’t engage end up looking self-interested and not

really interested in their customers!

24
 Example: Asking a question

Social Media Engagement

Example: Asking a question

25
 In order to develop your social media content, you need to think
about and answer the following questions:

• What social media channels will you use?

• How will using them help your business and marketing objec-
Social Media Content Pl anning
tives?

facebook content
Q. What types of issues, events, news etc might form the basis for
your social media stories on Facebook?

Think about the types of seasonal and cultural events that might
be happening in the next few months and might be relevant to
your organisation. Use them to generate a list of 5 social media
posts on Facebook.

twitter content
What types of Tweets might you develop to:

• Promote news and events in your industry

• Be visible and interact with people at an event
• Promote a product
• Engage with a customer

linked in content
Similar to Facebook and Twitter, you can raise your visibility in
Linkedin via the status updates section. Some of the areas you
might like to include in your LinkedIn content are:

• Commenting on a new development, news, controversy in your

industry
• Promote an event
• Comment on a post from an industry peer
• Promote content you have developed (blog post, online guide
etc)

26
 Engagement Exercise
You are organising an event on behalf of your organisation - what
types of content can you develop to:

• Promote the event

• Create engagement during the event
• Follow up after the event / call to action
E x e rc i s e

27
S OCIAL M EDIA M ANAGE M ENT, RE S OURCE S & RI S K
The sections below will help you answer the key resourcing and
management questions and develop a plan for adequately man-
aging social media within your organisation.

Social Media Management

and Resourcing
Social media savvy organisations share a critical factor:

Their senior management have bought into the fact that modern
organisations and businesses need to use social media well. Hav-
ing bought into the need to do social media, they will commit to
resourcing it and having their staff trained in how to use it well.

So the first step you take if you want to manage social media well
is to persuade management of its value and the benefits of using
it properly.

The next step should be to secure the financial, staff and training
resources to do it properly. Organisations who market and com-
municate well via social media usually have:

• An in-house social media champion – someone who is a strong

user of social media and who knows your brand well
• A digital marketing and social media agency

In your social media strategy, you will need to address the follow-
ing questions:

Q. Have we the time to do social media properly? Can you de

vote at least 2 hours to each social media channel each week?

Q. Who will manage our social media channels and content?

Q. What training do we need to invest in in order to do it

effectively?

Q. Do you need outside help from a social media expert?

28
S OCIAL M EDIA M ANAGE M ENT, RE S OURCE S & RI S K
Social Media Risk
However social media with its emphasis on open, two-way con-
versations presents challenges and risks for organisations.

Social media can act as a beacon for negative comments from a

small minority of people. Even though a small percentage of all
comments on your Facebook Page may be negative or unaccept-
able, organisations need a clear policy and guidance on how to
react to these comments.

As your own employees will be posting comments on social media

channels on a very regular basis, you need to set out guidance on
what types of content to post, how to deal with any unacceptable
posts or even block certain users from your social media chan-
nels. Some businesses have encountered reputational damage
due to a lack of proper procedure when using social media.

The main social media risks can be summarised as:

• Failure to monitor you social media accounts and spot damag-

ing content online

• Staff member posting something inappropriate on your organ-

isation’s social media profile

• Staff using their own social media channels to bring your or-
ganisation into disrepute

• Not securing your social media accounts – former staff mem-

ber seizing control of your social media accounts

• Negative reviews from customers on your Facebook Page

29
S OCIAL M EDIA M ANAGE M ENT, RE S OURCE S & RI S K
While some organisations do encounter negative incidents on so-
cial media in many cases they have not taken basic steps to man-
age risks effectively. Many of the social media risks can be easily
managed by:

• Proper social media training for staff

• Regular monitoring of social media channels

• Securing your social media accounts

In order to mitigate some of these risks and ensure good govern-

ance, it is important for larger organisations to develop an overall
social media policy and guidelines. The following guide will help
you to consider the main elements of a social media policy and
also help you prepare one for your organisation.

www.octavedigital.co.uk/digital-learning/online-guides

30
 Think about the main risks that could affect your organisation?
Outline what they may be.

How you will you try to mitigate these risks

E x e rc i s e

31
 metrics
Finally, your social media strategy should set out the
main metrics that will help measure whether your ac-
tivity is successful:

Generate Traffic:
Use Google Analytics to measure the level of traffic
from social media and which social media channels
are referring traffic.

Grow Followers:
Followers of your social media channels

Generate Engagement:
Quality and type of engagement with people / cus-
tomers via social media
M ETRIC S

32
 Social Media
Troubleshoot Guide
Issues Why they happen What to do about them

‘We have social Started a social media Paid Ads and promoted
media channels but profile – and just left it posts to reach a defined
can’t grow them’ there audience

Orgs: Manually search

Social media platforms and add friends / follow
treated as direct com- pages
munications sites
Talk to people in real
time / good content
Poor content
Develop and posts good
quality content

“A lack of resources / Social media hasn’t A – Z practical training

capability” been positioned prop- on how to use Facebook,
erly with senior staff. Twitter, Linkedin

Ensures staff can use

Need to secure re-
sources and budget for each channel well
it

Not viewed as suf-

ficiently important to
M ETRIC S

allocate a budget too

No training

No time

CEO senior staff don’t

want to do it / poor un-
derstanding of Tech

33
 “We are concerned “We are concerned Create a Social Media
about the reputation- about the reputational Policy for your organisa-
al risks”
risks” tion

Free resource:
http://www.octavedigital.
co.uk/digital-learning/
online-guides/

“Our content doesn’t Treating the same as Culturally, you need to

really connect with Corp Comms be comfortable with hav-
our audience”
ing a less corporate ap-
‘All bout ME!’ approach proach to social media
posts

Follow the 80 / 20 rule

outlined in the Social
Media Content section

Let staff have responsi-

bility and leeway to post
“How often do we Irregular posting of Create a Content Calen-
need to post con- content dar – similar to PR cal-
tent?”
endar. By mapping out
the main events, promo-
tions etc occurring each
month – it will make it
easier to create social
media posts.
M ETRIC S

Aim to post content on

Facebook every day and
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Who are we?
Octave Digital is a digital Internet marketing agency founded in 2009 to help business-
es and organisations market effectively online. The consultancy specialises in online
marketing strategy and campaign management and helps clients to understand, adopt
and utilise new technology and media.

Our services include Digital Strategy and

Planning, Digital Marketing Training,
Search Engine Optimisation, Pay Per
Click advertising management, Social
Media Marketing, Website Design and
Email Marketing.

Paul McGarrity
Managing Director

Our services include Digital Strategy and Planning, Digital Marketing Training, Search
Engine Optimisation, Pay Per Click advertising management, Social Media Marketing,
Website Design and Email Marketing.

Contact Paul McGarrity now on 028 9059 5907 to see how we can
help your organisation market effectively online

45 Belvedere Park Stranmillis, Belfast BT9 5GS t 028 9059 5907 e paul@octavedigital.co.uk octavedigital.co.uk

© 2014 - Octave Digital | All Rights Reserved