An assignment on

Effective response to an RFP

Course Name: Project management

Submitted to:
Dr. Md. Mesbah Uddin

Associate Professor
Department of Management

Group 17
Group Members:
Student’s ID Student’s Name
123 Shamim Rana
125 Sekh Sadi
136 Sheikh Md. Siyam
212 Saffat-Al Ashik
221 Sohale Nasrin

Date of Submission: 28.08.2023

Department of Management

Batch: 25th
Section: B

University of Dhaka.
Daniel Group
67, Nayapaltan (City heart), Factory: 8, Cornapara.
Savar, Dhaka
Tel: +880 2 603 2541-9
Official Website: www.denialgroup.com.bd
Date: 28.08.23

Nizam Uddin Chowdhury

Chief Executive Officer

Bangladesh Cricket Board

Bangladesh Cricket Board, Sher-e-Bangla National Cricket Stadium.
Mirpur-2, Dhaka 1216
Tel: +880 2 803 1001-4
Official Website: www.tigercricket.com.bd

Subject: RFQ Response for Title Sponsorship Rights.

Dear Nizam Uddin Chowdhury

We appreciate the opportunity to respond to your Request for Proposal (RFP) for the title sponsorship rights for Dhaka
Premier Division Cricket League for a period of 02 (Two) years. Seasons: 2016-17 and 2017-18. Daniel Group is excited
about the prospect of becoming the title sponsor for this prestigious event and contributing to its success.

As a leader in Textile Industry, we understand the importance of aligning our brand with events that share our values
and vision. The Dhaka Premier Division Cricket League perfectly embodies those qualities, making it an ideal partnership
for us. We are committed to enhancing the event experience for participants, attendees, and all stakeholders.

Key Benefits of Daniel Group Title Sponsorship:

1. Brand Exposure: Our extensive marketing reach and multimedia presence will ensure unparalleled visibility for Dhaka
Premier Division Cricket League, both in the lead-up to the event and throughout its duration.

2. Engagement Opportunities: We are eager to engage with event attendees through interactive booths, workshops, and
networking sessions, offering a unique opportunity to showcase our products and services.

3. Media Coverage: Our partnership will be highlighted in press releases, social media campaigns, and other promotional
materials, providing maximum exposure across various channels.

4. Community Impact: We believe in giving back to the community. Through our association Dhaka Premier Division
Cricket League, we aim to contribute to initiatives that align with our corporate social responsibility goals.
5. Networking and Collaboration: As the title sponsor, we anticipate mutually beneficial collaborations with other event
partners, fostering innovation and growth within the industry.

Financial Proposal:

We have carefully reviewed the sponsorship levels outlined in the RFP and are pleased to submit the following financial
proposal for title sponsorship rights. Daniel Group prepares for paying BCB a whopping 500.4 million or 50.4 Crores
which is about 5.4 million USD for two years.

Terms and Conditions:

We understand the importance of a successful partnership and are committed to upholding our end of the agreement.
Our proposal includes details on the rights and benefits associated with each sponsorship level, payment schedules, and
other relevant terms.

Next Steps:

We are enthusiastic about discussing our proposal further and exploring how we can bring our vision to life as the title
sponsor of Dhaka Premier Division Cricket League Please let us know a suitable time for a meeting or call to address any
questions or concerns you may have.

Thank you for considering Daniel Group as a potential title sponsor. We look forward to the opportunity to collaborate
and create an exceptional event experience together.

Sincerely,

Tania Bonna

Chief Marketing Officer

Phone No: +8801648908648
Email: tanishabonnacmodg@gmail.com.bd

Relevant Experience as a Title Sponsor in Sports:

Over the years, Daniel Group has established a strong track record of successful title sponsorships in various
sports events, showcasing our commitment to enhancing the sports landscape and delivering value to both
partners and audiences. Our experience includes:

1. BanglaPrem Cricket League: As the title sponsor of BanglaPrem Cricket League, we collaborated
closely with the organizing committee to elevate the event's profile and drive engagement. Our branding
strategies, interactive fan experiences, and community initiatives contributed to a 30% increase in
attendance and a 40% growth in social media reach.
2. Dhaka Champions Trophy]: Our partnership as the title sponsor of DhakaChampions Trophy
allowed us to showcase our dedication to player development. We conducted skill enhancement
workshops for participating teams and launched a nationwide talent scouting program, leading to the
discovery of several promising athletes who went on to represent their national teams.
3. Rupali Heritage Cup]: We took an innovative approach as the title sponsor of Rupali Heritage Cup,
introducing cutting-edge fan engagement technologies such as augmented reality experiences during
matches and interactive mobile apps. This approach resulted in a 25% increase in fan engagement
metrics and significantly improved sponsor visibility.
 4. Chattogram Mariners Classic: Our collaboration with Chattogram Mariners Classic went beyond
branding and engagement. We integrated community-centric initiatives, such as school cricket clinics
and charity drives, into the sponsorship. This holistic approach generated positive media coverage and
showcased our commitment to fostering a sense of unity and social responsibility.
5. UrbanRush Night League]: By partnering with UrbanRush Night League as the title sponsor, we
demonstrated our expertise in strategic marketing. We leveraged our digital platforms and influencer
networks to amplify event promotions, resulting in a 20% increase in online ticket sales and a 15% boost
in television viewership.

Our past successes demonstrate our ability to create impactful and mutually beneficial partnerships in the sports
sponsorship landscape. We are confident that our experience coupled with our strategic approach and shared
values, positions us as an ideal title sponsor for the Dhaka Premier Division Cricket League.

We look forward to the opportunity to leverage our experience and expertise to elevate the stature of the Dhaka
Premier Division Cricket League and contribute to the growth and success of the league.

EXECUTIVE TEAM

 General Manager Ken Bailey, kbailey@danielgroup.com

 Director of Food & Beverage Deborah Madden, dmadden@danielgroup.com
 Director of Operations Greg Fairbanks, gfairbanks@danielgroup.com

SALES TEAM

 Sales Manager Amber Robertson, arobertson@danielgroup.com

CATERING SALES TEAM

 Catering Sales Manager Jody Summers, jsummers@danielgroup.com

 Executive Chef Caitlynn Gilbert, cgilbert@danielgroup.com
 Food & Beverage Manager Cooper Garritt, cgarritt@danielgroup.com

EVENT SERVICES TEAM

 Director of Events Michael J. Sutton, msutton@danielgroup.com

 IT Manager Sarah Grove, sgrove@danielgroup.com

Government of the People's Republic of Bangladesh

National Board of Revenue

Mushak 2.3
Customs, Excise and VAT Commissionerate, Dhaka (North)
Saver Division
 Value Added Tax Registration Certificate

This is to certify that the person whose details are given below is registered under

Value Added Tax and Supplementary Duty Act, 2012 (Act No. 47 of 2012)

BIN: 003080267-0101

Name of the Entity: Daniel Group

Trading Brand Name: Daniel Group
Old BIN: N/A
E-TIN: 5378745275
Address: 67, Nayapaltan (City heart), Factory:
8,
Cornapara, Savar, Dhaka
Issue Date: 03/09/2012
Effective Date: 03/09/2012
Type of Ownership: Private Limited
Major Area of Economic Activity: Products

This is a system generate and doesn’t require any signature

ড্যানিয়েল গ্রপ
জরিনা বেগম
শেখ ড্যানিয়েল
 Certificate of Incorporation
(under Act XVIII of 1994)
No. TO-1026/2021

I hereby certify that Daniel Group is this day incorporated under the
Companies Act (Act XVIII) of 1994 and that the Company is Limited.

Given under my hand at Dhaka this Eighteenth day of October two thousand and
twenty-one.
By order of
Registrar

Assistant Registrar
Registrar of Joint Stock Companies & Firms
Bangladesh

N.B. This certificate is digitally signed. Please find the soft copy to verify the signature.
DBL/TGL/GB/2016/05
January 05/16

TO WHOM IT MAY CONCERN

This is to certify that Mrs. Jorina Begum Proprietor of Daniel Group; having
mailing address at 67, Nayapaltan, Cornapara, Savar, Dhaka has been
maintaining a Current Account (bearing no. 1031000000533) with our
Tangail Branch and the balance of the account is Tk.2, 00, 00, 00,000 as on
03/01/16

To the best of our knowledge the organization is financially sound and

solvent. They are well known in the business community and bear excellent
reputation in the market for their worthiness, honesty and business
commitment. Authorized Signature

For DHAKA BANK LIMITED Tangail Branch

Authorize Signature Authorize Signature