Scribd Logo
Upload

Welcome to Scribd!

  • 2 views

    Excelerate 3 Presentation

    Uploaded by

    Ash Biradar
    This document presents an analysis of ad campaigns for the SuperHero U event. It shows that Campaign 3 reached the largest audience but attracted fewer people than other campaigns. Campaign 3 also had the lowest performance in clicks, unique clicks, and unique link clicks compared to other campaigns. The conclusion is that Campaign 3 had a much higher cost per result and cost per click than other initiatives, so it is advised to discontinue Campaign 3 to reduce costs and more effectively manage resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Excelerate 3 Presentation

    Uploaded by

    Ash Biradar
    2 views13 pages
    This document presents an analysis of ad campaigns for the SuperHero U event. It shows that Campaign 3 reached the largest audience but attracted fewer people than other campaigns. Campaign 3 also had the lowest performance in clicks, unique clicks, and unique link clicks compared to other campaigns. The conclusion is that Campaign 3 had a much higher cost per result and cost per click than other initiatives, so it is advised to discontinue Campaign 3 to reduce costs and more effectively manage resources.

    Original Description:

    Week 3 presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document presents an analysis of ad campaigns for the SuperHero U event. It shows that Campaign 3 reached the largest audience but attracted fewer people than other campaigns. Campaign 3 also had the lowest performance in clicks, unique clicks, and unique link clicks compared to other campaigns. The conclusion is that Campaign 3 had a much higher cost per result and cost per click than other initiatives, so it is advised to discontinue Campaign 3 to reduce costs and more effectively manage resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views13 pages

    Excelerate 3 Presentation

    Uploaded by

    Ash Biradar
    This document presents an analysis of ad campaigns for the SuperHero U event. It shows that Campaign 3 reached the largest audience but attracted fewer people than other campaigns. Campaign 3 also had the lowest performance in clicks, unique clicks, and unique link clicks compared to other campaigns. The conclusion is that Campaign 3 had a much higher cost per result and cost per click than other initiatives, so it is advised to discontinue Campaign 3 to reduce costs and more effectively manage resources.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 13

    Data-Driven Exploration of

    Globalshala's Ad Campaign
    Performance at the
    SuperHero U Event
    Presented by: Group 3
    Meet Our Team
    PROJECT HEAD - Arjyahi Bhattacharya

    TEAM LEAD - Priya Ratnam

    PROJECT
    PROJECT SCRIBES PROJECT LEADS TEAM MEMBERS
    MANAGERS

    Michael Thompson Srikar Kuntamukala Ashish Biradar Sampurna Dey

    Vishal Phani Parapatla Anitha Kumari Ninad Deorukhakar Sonu Kumar

    Kezia Sona Francisca Rahul Jagtap

    Prashant Salunke
    Create your own Superhero!
    Express creative thinking, entrepreneurship, and innovation
    through designing your own hero in posters, comic strip, video,or
    featuring hero to solve a global problem.
    About Superhero U
    Superhero U was an endeavour to
    Imagine… empower imaginative and fervent
    young minds to make the best
    Illustrate… possible use of their skills and
    creativity. Influenced by the UN's
    mission “to promote prosperity while
    Innovate… protecting the planet”, Superhero U
    was a competitive event that was
    Inspire... targeted towards providing an
    encouraging and equal educational
    opportunity to the budding stars.
    SUPERHERO U Website
    What are
    Facebook ads ?
    Facebook Ads can help businesses increase their reach and boost sales by effectively
    targeting specific audiences with sponsored posts, videos, and stories. This allows
    companies to promote their products and services to the right people at the right
    time, helping them connect with their target market and achieve their marketing
    goals.
    Designing Your Ads
    Photo ads use compelling imagery to engage
    your audience on Facebook.Use product
    imagery when targeting people who have
    viewed products on your website.Across
    Facebook use high quality ,immersive
    images that are unique to your brand to
    capture attention.

    Facebook

    Reach 1.71 billion Reach people where they


    spend a majority of their
    time on mobile
    Overview of Superhero U
    Ad Campaigns

    Frequency Amount Audience


    Impression Reach CTC CPC Geographies
    spend
    Superhero U Ad Campaigns Abstract

    1
    13-17

    8
    -
    18-24

    2
    4
    2
    5
    55-64

    -
    25

    3
    4
    -3
    4 25-34
    45-54
    35-44

    AGE GEOPOSITION

    CAMPAIGNS
    AUDIENCE
    Inspite of such number of Reach and Impressions, Campaign 3 is not able to
    attract more number of audiences for our event
    The Graph represents the amount spent in various Campaign and their
    geographical location
    Campaign 3 with the attributes such as Clicks, Unique Clicks
    and Unique Link Clicks is the least performed when
    compared to other Campaigns
    Conclusion
    ● Compared to other
    initiatives, campaign 3 has
    a much higher cost per
    result and cost per click.

    ● To reduce unnecessary
    costs and more effectively
    manage resources, it is
    advised to cease campaign
    3.

    You might also like