UNIVERSITY OF THE CORDILLERAS

College of Business Administration

1ST Trimester, SY 2023-2024

STRATEGIC MANAGEMENT PRESENTATION

MBA M001 – STRATEGIC MANAGEMENT
Instructor: Janice D. Castillo

RUBRICS

CRITERIA Poor Fair Good Excellent

21-40 41-60 61-80 81-100
Content The presentation The presentation The presentation The presentation
demonstrates a demonstrates a demonstrates a demonstrates a
limited basic solid deep
understanding of understanding of understanding of understanding of
strategic strategic strategic strategic
management management management management
concepts, models, concepts, concepts, models, concepts, models,
and frameworks. models, and and frameworks. and frameworks.
frameworks.
Objective The presentation The presentation The presentation The presentation
lacks a clear or articulates the clearly articulates clearly articulates
defined objective(s) and the objective(s) the objectives(s)
objective(s) and purpose of the and purpose of and purpose of
purpose. presentation. the presentation. the presentation.
Analysis The presentation The presentation The presentation The presentation
provides a poor provides a fair provides a good provides a
analysis of the analysis of the analysis of the thorough analysis
internal and internal and internal and of the internal
external external external and external
environment, environment environment environment
including a SWOT including a including a including a
analysis and lacks a SWOT analysis SWOT analysis SWOT analysis
Swot analysis of and and identification and identification
fails to identify key identification of of key strategic of key strategic
strategic issues and some strategic issues and issues and
challenges. issues and challenges. challenges.
challenges and
challenges.
Strategies The presentation The presentation The presentation The presentation
proposes weak or proposes some proposes adequate proposes well-
vague strategies strategies that strategies that are developed and
that lack relevance may not be fully relevant to the insightful
or alignment with aligned with the organization’s strategies that
the organization’s organization’s goals and address the key
goals and goals and objectives and strategic issues
objectives. objectives. have a clear and challenges.
implementation
plan.
Implementation The presentation The presentation The presentation The presentation
lacks a detailed outlines a outlines a outlines a
implementation somewhat comprehensive detailed outlines
plan or fails to incomplete plan plan for and
provide a clear and for implementing the comprehensive
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 measurable plan for implementing proposed plan for
implementing the the proposed strategies, but implementing the
proposed strategies. strategies, with may lack some proposed
limited details, details or clear strategies,
timelines, and timelines, including
resource responsibilities, or timelines,
allocation. resource responsibilities,
allocation. and resource
allocation.
Presentation The presenter The presenter The presenter The presenter
Skills demonstrates demonstrates demonstrates demonstrates
presentation skills, satisfactory good presentation exceptional
making it difficult skills but may skills, engaging presentation
to understand and lack polish or the audience and skills, engaging
follow the confidence. conveying the audience and
presentation. complex ideas conveying
with clarity. complex ideas
with clarity and
confidence.
Visual Aids The presentation The presentation The presentation The presentation
lacks visual aids or utilizes visual effectively effectively
the ones used are aids, but they utilizes visual utilizes visual
irrelevant or are not aids, such as aids, such as
confusing, consistently charts, graphs, charts, graphs,
hindering used to support and diagrams, to and diagrams, to
comprehension. key concepts support and enhance
and data. illustrate key understanding of
points. key concepts and
data.
Q&A and The struggles to The presenter The presenter The presenter
Engagement engage the engages the engages the engages the
audience or does audience audience through audience through
not facilitate active through limited A&A sessions effective Q&A
participation or A&A and encourages sessions, actively
encouragement. interaction. A audience listening and
limited effort to participation. responding to
encourage questions.

Prepared by:

Janice D. Castillo, MBA

Faculty, College of Business Administration

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