Practice Data

Internet usage for personal (nonprofessional) reasons

An internet service provider commissioned a study to investigate the determinants of internet

usage for personal (nonprofessional) reasons. A sample of 100 respondents is drawn randomly
from the population. For illustrative purposes, we consider only 30 observations. Table 1
contains the data for 30 respondents giving the gender (1 = male, 2 = female), familiarity with
the internet (1 = very unfamiliar, 2 = unfamiliar, 3 = slightly unfamiliar,……., 7 = very familiar),
internet usage for personal reasons in hours per week, attitude toward the internet and toward
technology, both measured on a 7-point scale (1 = very unfavorable, 2 = unfavorable, 3 = slightly
unfavorable, …….., 7 = very favorable), whether the respondents have done shopping on the
Internet (1 = yes, 2 = no), and whether the respondents have done banking on the Internet (1 =
yes, 2 = no).

Variables : 8 Cases: 30

Variable Information:
Name Position
RES_NUM *No label* 1
IUPW Internet usage in hours per week 2
ATI Attitude towards internet 3
Value Label
1 very unfavorable
2 unfavorable
3 slightly unfavorable
4 neither unfavorable nor favorable
5 slightly favorable
6 favorable
7 very favorable
ATT Attitude towards technology 4
Value Label
1 very unfavorable
2 unfavorable
3 slightly unfavorable
4 neither unfavorable nor favorable
5 slightly favorable
6 favorable
7 very favorable
FWI Familiarity with the internet 5
Value Label
1 very unfamiliar
2 unfamiliar
3 slightly unfamiliar
4 neither unfamiliar nor familiar
5 slightly familiar
6 familiar
 7 very familiar
G Gender 6
Value Label
1 Male
2 Female

SOI Whether done shopping on internet 7

Value Label
1 yes
2 no
BOI Whether done banking on internet 8
Value Label
1 yes
2 no

Exercises - 1

1. Define the variables and complete the data entry.

2. Find the minimum and maximum value for each variable in the study.
3. Fix the missing values in the data.
4. Construct a frequency distribution of the variables Gender, Familiarity with the internet,
whether done shopping on internet and whether done banking on internet.
5. Make a pie chart of the Gender, Usage of Internet: Shopping and Usage of internet:
Banking.
6. Construct a frequency distribution of the variables Internet usage, Attitude Toward
Internet and Attitude Toward Technology.
7. Use explore feature to make a box and whisker plot and stem and leaf plot for the
variable Internet usage.
8. Compute the descriptive statistics for Internet usage, Attitude Toward Internet and
Attitude Toward Technology.
9. Do a cross tabulation between Gender and Internet usage.
10. Do a multiple cross tab between Gender, Familiarity with the Internet and Internet usage
11. Do a chi-square test between Gender and Internet usage.
12. Do a chi-square test between Familiarity and Internet usage.
Respondent Internet Attitude Attitude Usage of Usage
of
Number Usage Toward Toward Internet:
Internet:
Internet Technology Familiarity Gender Shopping
Banking
1 14 7 6 7 1 1 1
2 2 3 3 2 2 2 2
3 3 4 3 3 2 1 2
4 3 7 5 3 2 1 2
5 13 7 7 7 1 1 1
6 6 5 4 4 2 1 2
7 2 4 5 2 2 2 2
8 6 5 4 3 2 2 2
9 6 6 4 3 2 1 2
10 15 7 6 9 1 1 2
11 3 4 3 4 2 2 2
12 4 6 4 5 2 2 2
13 9 6 5 6 1 2 1
14 8 3 2 6 1 2 2
15 5 5 4 6 1 1 2
16 3 4 3 4 2 2 2
17 9 3 6 1 1 1
18 4 5 4 4 1 1 2
19 14 6 6 7 1 1 1
20 6 6 4 6 2 2 2
21 9 4 2 6 1 2 2
22 5 5 4 5 1 2 1
23 2 4 2 3 2 2 2
24 15 6 6 7 1 1 1
25 6 5 3 6 2 1 2
26 13 6 6 6 1 1 1
27 4 5 5 5 2 1 1
28 2 3 2 4 2 2 2
29 4 5 3 4 1 1 2
30 3 7 5 3 1 2
 Exercises - 2

1. Do different graphical and non-graphical tests to examine the normality of internet usage
data.
2. Do a‘t’ test to see the hypothesis that the mean familiarity rating exceeds 4.0, the neutral
value on the 7-point scale.
3. Do a‘t’ test on the compare means procedure for internet usage against the gender.
4. Do a Mann-Whitney test to examine the difference in the internet usage of males and
females (Assume in this case that the two populations are not normally distributed, but
have the same distribution).
5. Do a‘t’ test to determine if the respondents differed in their attitude toward the internet
and attitude toward technology.
6. Do a Wilcoxon signed ranks test to determine if the respondents differed in their attitude
toward the internet and attitude toward technology (Assume in this case that differences
between the pair of variables are not normally distributed).
7. Compare means of internet usage against the gender by using a bar chart.
8. Do a One-Way ANOVA comparing normalized sales across various in-store promotion
levels.
9. Do a Kruskal-Wallis test comparing normalized sales across various in-store promotion
levels (Assume that the different groups have the same distribution, but are not normally
distributed).
10. Test the hypothesis that the mean internet usage of the population is 5, 10, 15
(Assignment).