INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC

Alimannao Hills, Peñablanca, Cagayan

Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

DETAILED LESSON PLAN

IN
PURPOSIVE
COMMUNICATION

Prepared by :

Marezcel T. De la Cruz
Student-Teacher

Checked and reviewed by:

Ricamae C. Rebadomia
Cooperating Teacher
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

I. Objectives
At the end of the lesson,the students should be able to :
a.distinguish the various communication models ;
b.differentiate the four models of communication;
c. appreciate the importance of communication processes, principles ,ethics ; and
d.create your own communication model .

II. Content
a. Topic : Communication Processes, Principles and Ethics
b. Materials: White Board, pen and cartolina
c.References: Ruben,Brent D.(2001)."Models Of Communication".Encyclopedia of
Communication and Information.Instructional learning guide page
(10-15)

III . Procedures

Teacher's Activity Student's Activity

A. Preliminaries
Greetings
Good morning class!
-Good morning ma'am!
How are you today?
- We are fine and doing great ma'am.

Oh! That's good to hear that you are doing

good .

Prayer
Let us all stand and pray.May I request Trisha - (Students will start to pray)
to lead us into an opening prayer.

Before you take your seats, kindly pick up all

the scattered papers or dirt under your chairs.

Checking of attendance
Who is absent today class?
-Yes ma'am
Very Good!
-none ma'am.
Review of the past lesson
Before we will start our discussion today ,
who can tell me what was our last topic?
Anyone?
- Ma'am last meeting we have
discussed about the types of
communication.

Very Good.

Who can give me the two types of

communication according to mode? Anyone?
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

Yes Andrea?
- Verbal and non-verbal ,ma'am .

Excellent!

How about the types of communication

according to context? •Interpersonal,intrapersonal,extended,
organi-zational and intercultural ma'am.

Well said. I can see that you really

understood our last topic.

B. Motivation
Okay class,before we proceed with our
lesson today.Let us answer the exercise I -(The students will participate in the
have prepared. activity.)

Direction: Try to look for the hidden words as

many as you can and encircle it . The hidden
words are positions in all directions, written Answers:
from left to right ,from right to
left ,horizontally, vertically and diagonally. Communication Model
Process, principle, ethics
A E D E C O D E R M I U S Audience
R L S E L P I C N I R P H Decoder
E T C A N O N O I S E R A Berlo's model
C O M M U N I C A T I O N Aristotle
E T C O M U N I S T B C N Shannon-Weaver
I S A C D A W K A M E E O Noise
V I U S P E A K E R L S N Speaker
E R D A C O L U T K O S W Medium
R A I L A S T H H A S O E
P M E S S A G E I H M E A
O R N A V D I R C E O R V
N I C K A N G E S S D I E
H B E R L O S M O D E L R
U S S A M E D I U M L P S

C. Presentation
So based from the activity you did a while
ago, what do you think is our lesson for
today class? Anyone?
- I think ma'am it is the communication
models
Yes, Very Good!

What else?
I think ma'am it is about
communication processes , principles
and ethics.
Brilliant Idea!
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

Our lesson for today is all about

communication processes, principles and
ethics.We will discuss the different
communication models .

D. Discussion
But first, who can give me his/her idea about
communication models class? It is a pictorial representation of the
communication process, ideas,
thoughts, through diagrams, etc
ma'am.
Very Good!

Why is it important to know the

communication models ? Anyone ? For me ma'am, it will help us to
Yes Anna? understand how communication
processes work.

Well said.

It is important because you will know the flow

of communication in order to make the
communication process.

Now let us proceed with the first model of

communication which is the Aristotle's model
of communication. (The students will listen to the
discussion)

- This model is proposed by Aristotle before

300 BC.
- His model is the most widely accepted
models of communication.
- The main focus of this model is the speaker
and the speech.

Did you understand class?

Yes ma'am
Take note that Aristotle,Plato and Greek
sophist are rethoricians .

Do you have any idea class, what is

rethoricians? Yes ma'am, rethoricians is the person
who are good at public speaking .

Yes, Very Good!

Remember that effective public speaking is

 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

an important consideration in the study of

communication

- Aristotle emphasized that there are three

variables in the communication process and
these are the speaker, speech and audience

Again what are the three components of

Aristotle's model of communication? Anyone?
- These are the speaker, speech and
audience ma'am.
Take a look in the communication flow below:

In this model, the speaker variable is very

important. Without the speaker, there will be
no speech to be produced. Depending on the
profile of the audience, the speaker adjusts
his/her speech.

Do you have any idea what are the

demographic profile of the audience that the
speaker considers?

What are these? Yes ma'am

Very Good! Age, sex ,gender ma'am

Aside from the things mentioned , what else ?

Culture, race, religion, gender, social

and economic status, political
orientation or inclination among others,
Well said. ma'am .

Even beliefs, views and attitudes also play an

important role when talking about audience
because the audience will bringthese with
them when they decode a message in any
given situation.

Did you understand class?

Yes ma'am
Now, Let us talk about the second model of
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

communication which is the LASWELL’S

COMMUNICATION MODEL

Who do you think is the proponent of this

model? Anyone?
Harold Dwight Laswell ma'am .
Very Good!

In 1948, Harold Dwight Laswell described

communication as being focused on the
following Ws: Who says; What in ;Which
channe;l to Whom; and with What effect as
seen in the model below:

The whole process of communication begins

with the communicator (who) sending out a
message (what) using a medium (in which
channel) for a receiver (to whom)
experiencing an effect (with what effect)
afterwards. The process may be analyzed
through the content sent, the medium used,
as well as the effect on the recipient of the
message.

Again what are the five components of

Lasswell's Model of Communication class?

- Who (communicator), Says what

(message), in which hannel
(medium) , to whom (receiver) with
Excellent! What effect (Experiencing effect).

Now, Let's discuss the third model of

communication which is Shannon-weaver's
model of communication.

-This model was proposed by Claude Elwood

Shannon and Warren Weaver’s model of
communication and it was introduced in 1949.

-It was conceptualized for the functioning of

the radio and television serving as a model for
technical communication and later on,
adopted in the field of communication.

- These are the following components of this

 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

model that were introduced. The noise,

reception, destination, and feedback have
been identified. Other terms such as
information source for the sender, transmitter
for the encoder, decoder (reception), and
receiver (destination) .

Again, who is the proponent of this model of

communication?
Claude Elwood Shannon and Warren
Weaver ma'am .
Very Good! They were the one who proposed
this model of communication .

What are the different components of

Shannon-Weaver's Model of Communication ?
Anyone ? Sender, encoder, channel, decoder,
Yes Andi? receiver and noise, feedback ma'am .

Very Good! Thankyou for your Ideas .

The last model of commuication is Berlo's

model of communication .

David Berlo’s model was conceptualized in

1960 and probably the most well-known
among the communication models. Initially,
Berlo’s model was called SMCR which stands
for sender of the message, sent through a
channel or medium to receiver. .

The major variables involved in the

communication process are (1) source, (2)
message, (3) channel, and (4) receiver.

Are we clear class?

Yes ma'am
Since communication is a two-way process, it
is important that you know the principles to
be observed to make it effective. For both ( Students will listen attentively to the
oral and written communication, you should discussion)
be able to apply the following principles:

General Principles of Effective

Communication we have ;

1. Know your purpose in communicating

2. Know your audience
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

3. Know your topic

4.Adjust your speech or writing to the context
of the situation.
5.Work on the feedback given to you

Everyone, please read the Principles of

Effective Oral Communication
(Students will read)
The Principles of Effective Oral
Communication
1. Be clear with your purpose.
2. Be complete with the message you deliver.
3. Be concise.
4. Be natural with your delivery.
5. Be specific and timely with your feedback.

Principles of Effective Written Communication:

The 7Cs
1. Be clear. Be clear about your message.
Always be guided by your purpose in
communicating.
2. Be concise.
3. Be concrete.
4. Be correct. It is important that you observe
grammatical correctness in your writing.
5. Be coherent.
6. Be complete.
7. Be courteous.

Everyone, please read the ethics of

communication (Students will start to read)

Ethics of Communication
Communication ethics emphasizes that morals
influence the behavior of an individual, group,
or organization thereby affecting their
communication.

Be guided by the following to achieve ethical

communication:
1. Establish an effective value system
2. Provide complete and accurate information.
3. Disclose vital information adequately and
appropriately.

E. Generalization

What is the difference between Aristotle and

Lasswell model of communication? Anyone?
The difference of these model of
communication, is that Aristotle's model
has three variables in the
communication processes and these
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

are speaker, speech, and audience.

The center of this model are the
speaker and speech ,the audience is
just the passive listener In the
Lasswell's model, the whole process
of communication begins with the
communicator (who) sending out a
message (what) using a medium (in
which channel) for a receiver (to
whom) experiencing an effect (with
what effect) ma’am .

That's correct!

In the Aristotle's model of communication the

speaker variable here is very important.
Without the speaker, there will be no speech
to be produced. Depending on the profile of
the audience, the speaker adjusts his/her
speech.

How about the Shannon-Weaver and Berlo's

model of communication?
In the shannon-weaver model,
components are noise, reception,
destination, and feedback . Other terms
such as information source for the
sender, transmitter for the encoder,
decoder (reception), and receiver
(destination) were introduced while
Berlo's model of communication
involved source, message, channel,
and receiver.

Well said.

F. Application

In a one whole sheet of paper. Create your (The students will do the activity)
own communication model . After that make
a list of the elements presented on it .

IV. Evaluation

Directions:Read each item carefully.Identify what is being asked in each items.

1.What do you call a representation of a real-world phenomenon applied to different
fors?
2.What do you call a model that is proposed by David Kanneth Berlo?
3.Who is the propenent of the second model of communication?
4. What do you call a model of communication that has a three variables in the
communication process ?
5.-What is the acronym of SMCR?
6-.7 Give atleast 2 principles of effective communication.
 INTERNATIONAL SCHOOL OF ASIA AND THE PACIFIC
Alimannao Hills, Peñablanca, Cagayan
Telefax No: (078)304-1010
Website: www.isap.edu.ph E-Mail Address: adminoffice@isap.edu.ph

8-9. Give 2 principles of effective oral communication.

10-14 What are the following w's question in Lasswell's model of communication?
15. What do you call a model of communication that has a 5 variables ?

V. Assignment
Advanced: The students should write the contents of the next topic from the ILG into
their notebooks and answer the following guide questions:
1.What is intercultural communication?
2. What is globalization ?
3. How globalization works?
4. How did globalization happens?
5. Why globalization happens in communication?