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1. Executive Summary
The name of our business organization is “রঙিন হ েঁ সেল”, since our kitchen stuffs are painted in

different colors, we named it রঙিন হ েঁ সেল and the motto of our business is “ঙিসে ও রন্ধসন ভসর উঠু ক রান্নাঘর”.

Basically, we collect our required wooden stuffs from wholesale stores at a cheaper rate then we
make our customizations. We paint, engrave and design the product as per customer’s
requirements and our own choice. Initially, we've twenty-three number of products. Some of our
products are stated here- mixing spoon combo with stand, mixing spoon combo, Mixing Spoon,
Mug leaser printed, Mug colored design, Cup, Spoon, Saucer, Soup bowl, Chopstick, Plate, Tray,
Salt cellar, Chopping board, Mortar & pestle, Lemon squeezer, Hand masher, Honey dipper. Price
range of these products are from Tk 60 to Tk 450. Our financial planning has been described in
this report. Since our business has just started, we're following ''market penetration strategy'' to
enter into the market at a lower price rate of our product, so now we're in break-even situation. At
the beginning of our business, we are not focusing on making profit rather we are focusing on
grabbing the market and customer attraction.

We have an online platform to display our products. We sell on outlets and also though Facebook
page and website. The address of our Facebook page is https://www.facebook.com/রঙিনস েঁ সেল/. And

website is https://ranginhassel.blogspot.com/. Potential buyers can visit our online platform

whenever they want and place their order here and present their choice also. People can customize
the product as per the requirements and take drop shipping option within shortest possible time
period. By taking precise decisions we’re keening on to apprehend the pinnacle of success through
this business.
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2. Situation Analysis
SWOT Analysis is a very effective tool used in the business industry to form strategies. We
synthesize the data from internal factors to find out our Strengths and Weaknesses and external
factors to identify the Threats and Opportunities. The strategy will help us to capitalize on the
opportunities using all the strengths. It will also help to avoid the threats and minimize the
weaknesses. SWOT analysis of রঙিন হ েঁ সেল is given below:

Strengths Weaknesses

• রঙিন হ েঁ সেল products will have a • Wooden kitchen stuff is not easy to
beautiful and colorful design. clean.
• Wooden kitchen stuff is much • Can't be soke in a water for a long
comfortable to use and affordable. time.
• Ayurvedic Benefits. • Prone to bacteria and may
• Sign of Elegancy. contaminate food.
• Environment friendly. • Comparatively Expensive.
• Availability of raw materials.

Threat
11%
Strength
35%
Opportunity
30%

weakness
24%

Opportunities Threats

• A product for all classes of people. • Competitors may grab the idea
• Fast mover advantage. easily.
• Lack of variety in existing product. • Other manufacturers might come to
• Fashionable Generation. this market.
• Decorative Kitchen.
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3. Marketing Strategy
Marketing strategy is a plan of action designed to promote and sell a product or service. It refers
to the STP (Segmentation, Targeting, Positioning) analysis.
Segmentation
Segmentation is the assignment of characteristics to entire customer base and separating them into
several different audiences based on data acquired. There are three types of segmentation that are
used frequently in রঙিন হ সেেঁল:

a. Geographic segmentation: Our products are segmented at various location in all over the
country.
b. Behavioral segmentation: All of our products are segmented based on why, how, and how
frequently customers interact with our website or Facebook page.
c. Psychographic segmentation: In this segmentation, products are dividing based on
customers’ lifestyle, hobbies as our products included art.

Targeting
In targeting, we need to look at the segments that have created before and determine which of those
segments are most likely to generate desired conversions. Here, the people who connected to
kitchen like women, professional chefs etc. are our major target customers.
Positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is
distinguished from the products of the competitors. There are some positioning factors that help
us to gain a competitive edge:
a. Symbolic positioning: The art used in our products boost the customer’s self-esteem,
image, and confidence.
b. Experimental positioning: This positioning focus on the emotional connection that our
customers have with our products and that is the art work doing on our products.
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4. Marketing Tactics
Product and Price
The products and Price of রঙিন হ েঁ সেল are as following:

Product Name: Mixing Spoon Combo with Stand

About Product: Assemble your kitchen with high-quality
wooden utensils that serve the purpose for most cooking
needs. It comes with a Stand
Benefits of Product: Outstanding quality that will definitely
last! Teak wood is particularly valued for its durability and
water resistance.
Price: TK. 340

Product Name: Mixing Spoon Combo 3

About Product: Wooden spoons are made of natural wood
– Kirkwood, which is not easily cracked, safe, reliable, and
durable.
Benefits of Product: Wooden spoons don’t quickly heat to
scalding temperatures, chemically react with acidic foods, or
scratch pots and bowls, as their metal counterparts do.
Price: TK. 350

Product Name: Mug Leaser Printed

About Product: The beautiful cup is made from natural
Wood. The wood is hard, heavy, strong and very durable,
with fine structure and texture with a reddish colour. It is
durable and light weight, scratch, and water resistant.
Benefits of Product: The water of this wooden tumbler is
said to have ayurvedic benefits and lowers the insulin and
glucose levels of the body.
Price: TK. 400
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Product Name: Mug Colored

About Product: The Wood of superior quality is used for
sustenance and durability. It has a suitable size for
beverages to be served to guests at a party as well as carried
along while traveling. This handcrafted mug is a step closer
to a healthy environment with a distinctive style.
Benefits of Product: The water of this wooden tumbler is
said to have ayurvedic benefits and lowers the insulin and
glucose levels of the body.
Price: TK. 350

Product Name: Cup, Spoon & Saucer

About Product: The beautiful cup is made from natural
Wood. The wood is hard, heavy, strong and very durable,
with fine structure and texture with a reddish color. It is
durable and light weight, scratch, and water resistant.
Benefits of Product: The water of this wooden tumbler is
said to have ayurvedic benefits and lowers the insulin and
glucose levels of the body.
Price: TK. 360

Product Name: Cup, Saucer

About Product: This handcrafted mug is a step closer to a
healthy environment with a distinctive style. Set of tumblers
feature double wall vacuum insulated design and thermal
lining to maximize the length of time cold beverages stay
cold and hot beverages stay hot.
Benefits of Product: The water of this wooden tumbler is
said to have ayurvedic benefits and lowers the insulin and
glucose levels of the body.
Price: TK. 350
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Product Name: Soup Bowl, Saucer, Chopstick

About Product: With an individual wood grain, color and
pattern creating a unique and rustic style.
Benefits of Product: The handmade natural wooden bowl
is waterproof and easy to clean, which is a practical dinner
plate, suitable for salad, fruit, rice, noodles, meals, sushi,
soup, pizza and other foods you like.
Price: TK. 350

Product Name: Plate

About Product: Made of wood and superior workmanship.
Healthy and food safe. These plates are ideal for dinner,
fruit and cake.
Benefits of Product: They are perfectly hygienic. Wood is
a good insulator, so it helps keep food warm. They are more
durable than normal plates. Wood is biodegradable and
renewable.
Price: TK. 450

Product Name: Tray

About Product: Great for serving guests or transporting
food to and from the kitchen. Dishwasher-safe (top-rack
only); not for use in a microwave.
Benefits of Product: Wooden tray is a very durable utensil.
As long as you take proper care of it, you can expect it to
give you a long service.
Price: TK. 450
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Product Name: Salt Cellar

About Product: Made from gorgeous acacia wood, known
for its unique and natural contrasting patterns. Accessible
storage, perfect for housing sea or kosher salts, spices and
more in a charming way.
Benefits of Product: Salt deserves its own designated
container, one that’s handsome enough to live on your
kitchen counter at all times.
Price: TK. 320

Product Name: Chopping Board

About Product: This fantastic cutting board comes with a
multifunctional. 100% wood cutting board, it also doubles
up as a cheese board or serving tray, making for an
extremely versatile product for everyday use.
Benefits of Product: You’ll feel great about purchasing an
amazing material that is properly sourced and highly
renewable.
Price: TK. 400

Product Name: Mortar& Pestle

About Product: Made from gorgeous wood, known for its
unique and natural contrasting patterns. This means every
bowl is one of a kind, and just as individual as the person
who owns it
Benefits of Product: Wooden mortar and pestle are perfect
for grinding and crushing spices.
Price: TK. 220
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Product Name: Lemon Squeezer

About Product: Suitable for squeezing Lemon, easy to
squeeze juice is not bitter. Made of solid teak wood. Strong
Lifetime of the squeeze can last longer. Best tool for your
kitchen use food and drink.
Benefits of Product: Natural Teak wood material non-toxic
and tasteless. Convenient to use and less waste.
Price: TK. 130

Product Name: Hand Masher/Mixer

About Product: Mostly used for blending pulses and other
liquids, wooden hand mashers could be found in almost
every Bangladeshi kitchen.
Benefits of Product: Made of high quality wooden,
environmental non-toxic, smooth no burr.
Price: TK. 60

Product Name: Honey Dipper

About Product: Honey server sticks are made of premium
natural wood, very sturdy, food-grade and eco-friendly.
Benefits of Product: It has anti-inflammatory, antiseptic,
and antibacterial properties that make it appropriate for
topical use as well as for consumption.
Price: TK. 60
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Place:
As “রঙিন হ েঁ সেল” is a start-up company, it does not have its own distributors. We purchase product
from wholesaler and then we customize it. We will sell our products through our Facebook page
and website. Besides, “রঙিন হ েঁ সেল” will maintain a close relationship with its customer through
Electronic Marketing. It can be understood clearly by the following diagram:

Figure: Distribution policy of রঙিন হ েঁ সেল.

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Promotion:
রঙিন হ েঁ সেল offers the unique design and useful wooden kitchen accessories. This message will be
promoted through a variety of methods. The first will be রঙিন হ েঁ সেল own website and Facebook
page which will provide product information and offer consumers the opportunity to purchase.
The second marketing method will be direct marketing. In this marketing method, we will sell our
products directly to the consumer by giving stall. We will also use advertisement in our Facebook
page / website to promote our product. There will be sales promotion, product discount etc.

Facebook Page: https://www.facebook.com/রঙিনস েঁ সেল/.

Website: https://ranginhassel.blogspot.com/
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5. Financial Projection
The Production cost, Possible Return and Sales forecast of রঙিন হ েঁ সেল is as following:

Particulars No of Direct Raw Other Direct Inferential Sell Price

Quantity Material Expense Profit
Mixing Spoon 2 240 60 40 = 340
combo 2 with Stand
Mixing Spoon 3 200 90 60 = 350
Combo 3
Mixing Spoon 2 200 20 20 = 240

Mug Leaser Printed 2 400 200 200 = 800

Mug Colored 1 200 80 70 = 350

Cup, spoon, saucer 1 250 70 40 = 360

Cup, Saucer 1 200 70 80 = 350

Soup Bowl, Saucer, 2 500 140 60 = 700

Chopstick
Plate 1 350 50 50 = 450

Tray 1 350 50 50 = 450

Salt Cellar 1 200 50 70 = 320

Chopping Board 1 300 50 50 = 400

Mortar & Pestle 1 150 30 40 = 220

Lemon Squeezer 1 80 30 20 = 130

Hand Masher 1 30 10 20 = 60

Honey Dipper 2 80 10 30 = 120

Total 23 3730 1010 900 = 5640

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Total Cost of রঙিন হ েঁ সেল is given below:

Particulars TK TK

Direct Raw Material 3730

Other Direct Expenses 1010

Prime Cost 4740

Other Indirect Expense (estimated) 700

Selling and distribution Expense (estimated) 200

Total Cost 5640

Note: As our business follows “Market Penetration Strategy” to enter into market at low price and
in Introduction stage of “Product Lifecycle” the expected profit is less than total investment. As
Our business need more attention to grab the market, hence promotional expenses are more. As
the business grows sales will increases thus production and promotional cost will decreases, our
business will pass the Break-even point and after that period রঙিন হ েঁ সেল will continue to make profit.
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6. Implementation and Control

• রঙিন হ সেেঁল product’s raw materials are available hence we can easily capture the market and can
distribute products to all classes of people.
• Customers can face problem while washing the products and to solve this problem; we have
used plastic layer spray over the art work.
• Due to rapid product customization, we can face our competitors and can gain good market
position.
• As the artwork takes time to create, delivery time on pre-order product may take time, but as
the business grow রঙিন হ সেেঁল will hire artist and can be deliver promptly.