The Clouds Give Way as Ariana Grande Debuts Her Newest Fragrance, Cloud Pink

After nearly a decade of unwavering success in fragrance, Ariana has solidified her spot amongst an elite
class of perfume innovators. Her house of fragrances is anchored by superior craftsmanship, exquisite
ingredients, and a keen commercial sense – often in the same conversations as top designer perfumes of
today, and Cloud Pink reaches yet a new level. The fragrance launches exclusively on Ulta.com on 8/13
and will be available in Ulta Beauty stores nationwide starting 8/20.The launch of Cloud Pink introduces
a new chapter to the multihyphenate's iconic collection. Ethereal and modern, Cloud Pink is inspired by
Ariana's magnetic optimism and confidence. The elevated campaign is perhaps her most personal yet,
brilliantly showcasing Grande's evolution as an artist and woman.
"I can't begin to describe how excited I am to launch Cloud Pink" says Grande. "Cloud is a fragrance that
will always be so close to my heart, and I thank my fans for showing it so much overwhelming love all of
these years. Developing a new fragrance under this fan favorite franchise was daunting at first, but I really
do think that we've created the perfect sister scent to the original Cloud. It's snuck into my top favorites,
as of late. I've been wearing it nonstop these past few months. Working with Clement and the team on this
new pillar was a labor of love, and has been such an exciting secret to keep!!!! I couldn't wait for this
announcement and I cannot wait for everyone to experience CLOUD PINK…"Ariana's fans and beauty
enthusiasts alike can't stop spraying her fragrances either. Grande's global success in fragrance has been
exceptional, with no shortage of accolades. The franchise boasts awards and nominations in multiple
countries for Fragrance of the Year and Media Campaign of the Year across many of her fragrance
brands.
“With the Cloud brand we continue to see unprecedented demand globally – it has quickly become a cult
favorite and has even been noted by industry experts as a modern classic.” Explains Noreen Dodge, Chief
Marketing & Strategy Officer of LUXE Brands. “Cloud Pink is an evolution of the story. Working with
an artist like Ariana, she challenges her partners to re-imagine the convergence of scent, design, and
storytelling always with the intent to delight her fans. It is this forward-thinking creativity and
craftsmanship that continues to redefine the customer’s experience.”

Created by Firmenich’s Clement Gavarry, Cloud Pink is a sensual blend of ambery woods, magenta moss,
and a touch of sweetened praline. The journey begins with a velvety blend of rich berries and sparkling
fruit while the delicate floralcy of vanilla orchid and blush ambrette wrap you in an embrace of feathery,
cotton-like clouds. The lasting impression, a warm blend of addictive, skin-sensual musk and amber
woods indulge the senses.
“I continue to be amazed by Ariana’s unmatched creative reach, especially with the launch of Cloud
Pink.” Says Tony Bajaj, Chief Executive Officer of LUXE Brands. “Over time Ariana has curated a range
of high-quality fragrances with longevity and broad appeal – establishing a true pillar in the industry. It’s
a testament to her personalized approach to perfume design. LUXE Brands is honored to once again
partner with such an influential icon.”