This document discusses understanding your audience for business communication and different types of business communication. It describes understanding the audience's background, needs, interests, psychographics, culture and demographics. The purpose of the communication should be to inform the audience about who, what, where, when, why and how. Common types of business communication include emails, letters/memos, reports and proposals. Emails are most commonly used but have privacy disadvantages. Letters and memos provide important details. Reports include standard elements like a title page, executive summary and references. Proposals are used to persuade decision makers and can be internal or external, solicited or unsolicited.
This document discusses understanding your audience for business communication and different types of business communication. It describes understanding the audience's background, needs, interests, psychographics, culture and demographics. The purpose of the communication should be to inform the audience about who, what, where, when, why and how. Common types of business communication include emails, letters/memos, reports and proposals. Emails are most commonly used but have privacy disadvantages. Letters and memos provide important details. Reports include standard elements like a title page, executive summary and references. Proposals are used to persuade decision makers and can be internal or external, solicited or unsolicited.
This document discusses understanding your audience for business communication and different types of business communication. It describes understanding the audience's background, needs, interests, psychographics, culture and demographics. The purpose of the communication should be to inform the audience about who, what, where, when, why and how. Common types of business communication include emails, letters/memos, reports and proposals. Emails are most commonly used but have privacy disadvantages. Letters and memos provide important details. Reports include standard elements like a title page, executive summary and references. Proposals are used to persuade decision makers and can be internal or external, solicited or unsolicited.
1. Characteristics of the audience a. Background b. Needs and interests c. Psychographics(motivates, attitudes, personalities and lifestyles) d. Different cultures e. Other demographic characteristics 2. What is the purpose of your communication ? a. ”Inform” the audience b. Who what where when why how 3. Types of business communication a. Emails (mostly used) i. Replace inter-office typed or printed memos ii. Attaching documents iii. Advantage: fast iv. Disadvantage: privacy b. Letters/memos (Complaint, request, reference, instruction) i. most important information put in the middle of the letter ii. Used when contact with people from another company c. Reports i. Title page ii. Executive summary iii. Table of contents iv. Introduction v. Body (detail discussion) vi. Recommendation/conclusion vii. References viii. Appendix(optional) d. Proposals (written to decision makers e.g. customer and client) Formal proposals -> prepared for request for proposal (RFP) i. Usually involve spending money ii. Persuasive language iii. sales or marketing Feel iv. Creative 1) 4 types of proposal a) Internal solicited (requested) b) Internal unsolicited (not requested) ii. Persuasive language iii. sales or marketing Feel iv. Creative 1) 4 types of proposal a) Internal solicited (requested) b) Internal unsolicited (not requested) c) External solicited (ie. Sales proposal) d) External unsolicited