Republic of the Philippines

Department of Education
Region III
SCHOOLS DIVISION OF BULACAN
SAPANG BULAC HIGH SCHOOL

Name :_______________________________________ Date:________________________

Grade & Section:___________________________ Score:_______________________

Principles of Marketing
THIRD QUARTER EXAMINATION

I.Direction: Read the Statement carefully and choose the correct letter.
1. It consists of measuring and evaluating the results of plans and activities and taking corrective action to make
sure objectives are being achieved. Analysis provides.
a. Long Range Plan b. Control c. Marketing Strategy d. Strategic Planning
2. Shaped by your business strategy, your marketing strategy is your purpose; it’s the offering you deliver , how
you will deliver it and why your marketing efforts will help you achieve your company’s mission and and
strategic goals. Once you have your strategy, only then will you be able to develop an effective marketing plan.
a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning
3. Sets the Stage for the Marketing plan. It starts with its overall purpose and mission. These guide the
formation of measurable corporate objectives.
a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning
4. It is driven by your strategy, your marketing plan is the execution
a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning
5. It includes the long- term objectives, the main marketing strategies used to attain them, and the resources
required.
a. Long Range Plan b. Marketing Strategy c. Control d. Strategic Planning

II. Identification: Read ,understand and identify what is being asked in the given statements below.
Marketing Plan Strategic Planning Planning Marketing Planning

Strategic Plan Microenvironment Political Factors Social Factors

Macro Environment SWOT Analysis

6. It is a document that details the specific types of Marketing activities a company conducts and contains
timetables for rolling out various marketing initiative.

7. It is deciding in advance what to do, how to do it, when to do it and who is to do

8. it is the art of creating specific business strategies, implementing them and evaluating the result of executing
the plan
9. it is the process of anticipating future events and developing strategies to achieve organizational objectives.
10. a strategic plan is a document used to communicate with the organization the organizational goals .
11. refers to the environment which is in direct contact with the business organization and can affect the routine
activities of business straight away
12. distils these data to show the critical items from the internal and external audit .
13. refers to the general environment, that can affect the working of all business enterprises
14. These factors are all about how and to what degree a government intervenes in the economy or a certain
industry
15. This dimension of the general environment represents the demographic characteristics, norms, customs and
values of the population within which the organization operates
III. Write if the following is a Traditional approach or Contemporary Approach
16. I want to know if my marketing campaign is effective. Which is the best approach to use ?
17. I want to reach my audience miles away within seconds
18. I wanted to reach my real target market who will patronage my business and will generate the most income
it
19. Customers can interact right away with my advertisement
 Republic of the Philippines
Department of Education
Region III
SCHOOLS DIVISION OF BULACAN
SAPANG BULAC HIGH SCHOOL

20. I wanted to provide more values to my customers

21. I can save up on expenses because this comes with the low cost in advertising
22. Tested for a long period of time
23. Can be accessed easily by older generation
24. Approach I will used if I have a new business and my resources are limited
25. I wanted to offer my product / services on what the market desires or wants

III. Read and Analyze the following Marketing words. Put a check sign under the marketing term which
is related to the word or phrases on the left side .
Vocabulary Demand Objective Needs Promotion
26. Barter
27. m&m
28. apple laptop
29. clothing
30. year-end sale
31. free taste
32. sales
33. competitor
34. housing
35. buy 1 take 1

IV. Essay 5 pts each

36-40. What is marketing in your own words?

41-45 . Is Customer Relationship Marketing differ from Relationship Marketing ?

46-50. Can business still use concept of Customer Value despite of this pandemic situation? Explain