WORKBOOK ANSWERS

AQA AS
English Language (B)
Unit 1 Categorising Texts
The following consists of suggestions for some of the possible answers that might be given for the
questions asked in the workbook. They are not exhaustive and other answers may be acceptable, but they
are intended as a guide to give teachers and students feedback. The student responses for the longer
essay-style questions are intended to give some idea about how the exam questions might be answered
and are based on actual student responses in previous exams. The examiner comments (underlined text)
have been added to give you some sense of what is rewarded in the exam and which areas can be
developed. Again, these are not the only ways to answer such questions but can be treated as one way of
approaching questions of these types.

Section A Text varieties

Stimulus texts

Stimulus text A
1 The main purpose would appear to be to inform people about the problems caused by chaining
bicycles to the fence, but information is not really the primary purpose here. The key purpose seems to
be to warn cyclists that their bikes will be removed (and possibly damaged during the removal).

2 There is little obvious consideration for design here, but it is black and white, so the no-frills design
might be used to match the simple, direct nature of the information.

3 The register is formal and quite distant in tone. The relationship between text producer and audience is
not a friendly one. The register might have been used to convey a sense of authority. There is no
attempt to use pronouns to address the audience.

4 The use of three declarative sentences on the sign presents simple ideas in a straightforward and
matter-of-fact way. The lack of modality in the first sentence presents the proposition as a simple fact.
The use of a modal auxiliary (will be removed) suggests a degree of certainty.

Stimulus text B
5 The leaflet seems designed to address people affected by the strike rather than the strikers
themselves. The use of pronouns (‘we’ and ‘us’) suggests an attempt to bridge the gap between
strikers and the rest of the public. The use of the polite imperative ‘please support…’ helps with this
too.

6 The graphology is clear and uncluttered, being used to structure a simple, clear message. The union’s
logo confers a degree of official status on the leaflet. The web address suggests that more information
can be found on the union’s website.

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7 The semantics of conflict and struggle are used in the leaflet, e.g. ‘defend’, ‘under attack’, ‘campaign’.

8 The sentences are mainly declarative (statements) which lay out a clear message in a straightforward
way. The repeated imperative ‘Stop the great pensions robbery’ sounds urgent and serious. The
breadth of the groups affected is represented through the list of noun phrases in the first bullet point
(e.g. three million teachers and school leaders).

Grouping stimulus texts A and B

9 Both texts have clear purposes. A degree of pressure is exerted by the UCU leaflet, which attempts
both to encourage support for the strike and to explain the reasons for it. The pressure is exerted via
imperative sentences and, more subtly, by showing the range of people affected.

The text for the warning sign could not be much clearer in its message. It uses declaratives to explain
the problem and a modal verb (will) to express certainty that bicycles will definitely be removed, and it
suggests that there is a risk to the bicycle when the bicycle is taken away.

10 The simplicity of each text is designed to make the messages clear. The graphology is uncluttered and
text based. Little attempt has been made to distract from the key message.

Stimulus text C
11 These are interrogatives. They are rhetorical and designed to make the audience consider the question
Clegg has just asked.

12 These are first person plural pronouns. Clegg is probably using them to refer to both himself and his
party members as a collective group.

13 By using antonyms (terms for opposites) which are often associated with the two main political parties
(Labour and Conservative) Clegg positions his party between the two and characterises the others as
criticising from each side. On a wider rhetorical note, it could be argued that by positioning his party as
victims of inconsistent and perhaps unfair criticism, his audience (party members too) will see the
difficulty of the decisions he has had to make on their behalf.

Stimulus text D
14 The pronoun ‘you’ and the possessive determiner (or pronoun) ‘your’ are part of the same technique of
direct address. The book is designed to put you in the shoes of the hero and involve you in the action
(like a first person console/PC game), so the direct address helps to achieve this.

15 The present tense is used for most of this. It is used to involve you in the action as it unfolds and make
the experience more engaging. Elsewhere verbs used to express future time (e.g. ‘will’) help to
establish choices for your character to make.

16 These are interrogatives and are designed to offer you the choice of what to do. They are closed
questions, which means that you can only give a yes or no answer and choose between the two
options offered.

17 The descriptive language fits with the text’s literary genre and the text producer’s intention to describe
the imaginary world around you. Adjectives are used frequently as part of noun phrases (e.g. ‘huge’ in
‘several huge craters’) and there is also a sense of description of locations and where things are, using
prepositional phrases such as ‘in an area towards the north pole of the planet’ and ‘habitation’ and
‘oceans’.

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Stimulus text E
18 The highlighted words are all concrete nouns. The text is focused primarily on physical objects such as
rooms, furniture and fittings, so it is to be expected that nouns such as this will be frequent.

19 The text is designed to inform potential buyers about the property and to offer a description of it in such
a way as to make it look desirable. It is unlikely to be doing much overt persuasion, but there are
occasional evaluative adjectives (e.g. ample).

Stimulus text F
20 These words are all related to the context that the boys are playing within. They are all deictic terms:
words referring to places and directions that only the players would be able to make sense of.

21 These are all imperatives. The nature of the interaction is such that one boy is giving the other
instructions and commands, so these imperatives convey clear instructions quickly.

Stimulus text G
22 These are all imperative verbs designed to provide instructions to the viewer. The key purpose of this
extract is to instruct viewers how to make their meal, so imperatives do that job effectively.

23 These are discourse markers. We tend to find them in spoken language when speakers are drawing
attention to something new they are about to say, or when they wish to signal that we should be
listening. Perhaps here, they help to confer a degree of spontaneity on the language.

24 These are all personal pronouns and might suggest that while the key purpose is to instruct, a personal
dimension between speaker and viewer is also desirable. The chef wants to convey a degree of her
personality and to address the listeners too.

Stimulus text H
25 These are all forms of non-standard English, ranging from abbreviations (clippings like ‘def’ instead of
‘definitely’) to non-standard capitalisation — a common feature of computer-mediated communication
(CMC).

26 Not all the turns offer interaction here and it is an easy mistake to assume that just because people are
all communicating in the same space (the online forum) they are actually engaging with each other.
Most of the participants seem to make some reference to what has been typed before, but they do not
engage directly at all times. Spoken conversation is in real time, so allows for simultaneous speech —
interruptions and overlaps — but online chat like this is not quite synchronic (at the same time) so we
get regular turn-taking here instead, and perhaps the interaction is not as fluid as a result.

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Grouping the texts

27 A range of answers is possible. The sample student answer to question 29 below contains one way to
group the texts.

28 (a) The second person pronoun you is used extensively throughout these texts, but if you are
identifying its use, try to pick it out with some contextual detail. For example, look for an example where
you can see how it is being used: ‘Some of you may have even wondered’ (from text C where Nick
Clegg addresses his party followers).

28 (b) Given the nature of these texts, there are frequent uses of instructions, but look for different forms
of them. For example:
 In text F, imperatives and modals are used to instruct: ‘I told you (1) take cover (.) get prone
(.) you must take cover’.
 In text G, the presenter uses imperatives but also a less direct way of instructing. She explains
what she is doing and by implication what her audience should also be doing, using the first
person singular (‘I’) and plural (‘we’): ‘now while that’s lightly frying we can cut up the red chilli
(1) slice it nice and thin (2) I leave the seeds in as I like a bit of extra heat’.

28 (c) There are frequent occurrences of interaction in both texts, but as with the question above about
direct address it is important to look at a couple of these in context and see how the interaction works.
For example, in text F there is turn-taking based around instructions and responses as adjacency pairs:
J: I’m out of ammo =
L: = B is reload (.) hit B (.) quick

Another example is in text H where one participant responds to another with a ‘thank you’, showing
some appreciation that the topic s/he has introduced has now provoked a serious response:
User 5: It’s got some sublime moments on it. ‘Called Out in the Dark’ and ‘This Isn’t Everything You
Are’ do it for me — beautiful songs
User 1: Thankyou, an intelligent response at last

Sample student answer to question 29

I would place texts A and G in a group as they are both [a]
Identifies a group
designed to instruct the reader [a]. They both use different
approaches to do this and it is also noticeable that they are Sees differences within a
[b]

in different modes [b] — one is spoken and one is written — group

so they will probably use different approaches because of [c]
Refers to a language method
this. Text A uses simple graphology [c] to support its clear
purpose. It is basically just words on a clear background, A little imprecise: would be
[d]

making the message simple to understand. Text G has no better to give so a proper label
graphology as it was originally spoken and is therefore a (discourse marker, connective
transcript. However, it does have a structure and this is or conjunction)
shown in the way the speaker uses words [d] like so to move
on from one part of what she is saying to the next.

The content of the instructions is different too. In text G it is Sees differences in type of
[e]

all about how to prepare a meal, while in text A it is all instruction

about what not to do [e]. So, while the texts are similar in
some ways they are different in others. They would also
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have different audiences [f] as people who read text A would [f]
Aware of different audiences
probably be people about to park their bikes and the people
listening to text G would be hoping to find out more about
cooking.

Texts F and H are examples of interactional language [g], [g]

Another group
and therefore they are my second group. But again, there
are differences between them. Text F is a spoken A language feature of that
[h]

interaction and text H is an online interaction, so this makes group

them different. Both texts use turn-taking [h], and this is a
An accurately identified and
[i]
common feature of interaction, but it is different because of
exemplified language feature
the modes they are in. As text H is online it is not really
carried out face to face and this makes the turn-taking a bit [j]
Yes, links back to previous
more delayed. Text F is actually being spoken and the boys group. However, it might have
in the transcript are playing a game together, so the turn- been better to have mentioned
taking reflects this. You can see for example in the first two this before as it sounds a bit like
lines, speakers L and J interact. L gives instructions it has only just been noticed
(imperatives [i] like ‘go left’) and J responds. The fact that
there is also instruction here means that you could group
text F in with A and G above [j].

Texts C, D and G are also part of a group because they all [k]
Another group
use language to address [k] the audience. Text C is a
political speech and in this Nick Clegg refers to his Accurate identification of a
[l]

supporters using the pronoun [l] ‘you’ and he also tries to language feature as part of
unite his party by using inclusive pronouns like ‘we’ and group
‘us’. Text D uses address in a different way as it is aimed at
This is true but it is not
[m]
a reader and the book is like a game in which the reader
supported by examples or
has to make choices. The address in this book is therefore
analysis
directly at the reader (again, ‘you’ is used). Text G
addresses the listener by using pronouns too [m].

I have also placed texts B and E in a group together Another group (another
[n]

because they both use language to inform [n]. They are grouping by purpose)
designed to tell the reader more about a particular topic
and therefore use language in an informative way using lots Again, this may be true but it
[o]

of imperatives [o]. Text B is aimed at informing the public sounds vague. Where are the
about why people are on strike so it tries to be informative, examples? It is also rather
and text E is giving details of a house that is for sale. You unlikely that imperatives are
could say that both of these texts are trying to persuade the being used to inform. Does the
reader too [p]. student mean declaratives?
[p]
You could say that, but where
is the evidence?

Another grouping that I would like to discuss is those texts Another group (this time
[q]

using formal register [q]. Text A is a good example of this around a language feature)
because it has a serious tone to it with words like ‘will’
suggesting certainty [r]. Nick Clegg’s speech in text C uses This is partly true, but what is
[r]

a serious register too, because he says ‘But above all I missing is a precise focus on
want to pay tribute to you. Your resilience. Your grace what kinds of words are used,
under fire. I have been genuinely moved by your spirit and their grammatical label and their
your strength.’ function. ‘Will’ is a modal verb
and if you have studied
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language and power you should

be familiar with them.

In this example, his language is sophisticated and serious, [s]

Inaccurate labels. These are
for example the adjectives ‘resilience’ and ‘grace’ [s]. You abstract nouns. The point about
can see that he is being serious because of the context he the serious tone of the language
is in — speaking to his party supporters and possibly the is not wrong, but it is still rather
rest of the viewing public, so he needs to sound serious vague.
and intelligent [t].
Some awareness of context
[t]

here — but it is also worth

taking this further and thinking
about exactly how he addresses
his audiences and how he has
to be aware of both audiences
at the same time in his
messages.

Overall examiner comment

The student has made a good start at grouping these texts, but it is a rather undeveloped answer that
could have been taken in different directions to get a higher mark.

AO1: there is some accurate identification of some language features, but there is room for more detail. If
you call something a ‘word’ you should always try to think what word class it is and try to label it
appropriately (for example, abstract noun, adjective etc.). This AO would probably have been placed in the
middle of the sound–good band on the mark scheme.

AO2: there are some reasonable groupings made here, including ones around purposes and language
features. Some attempts are made to differentiate within those groups, but they are not always successful.
It would have been better to plan this answer a little more and look for more subtle connections between
the texts. There is a mix of description and analysis here, and some use of example (although not always
consistently) so this would probably have been somewhere in the middle of sound–good again.

AO3: this is not as developed as the other two areas because the candidate has not always discussed in
detail how the language works to create meaning. There are references to different audiences and
purposes, but these need more development. On a couple of occasions, the candidate mentions a
language feature without really explaining how it works in its context. This would probably have been a bit
lower in the sound–good band.

Overall, this student would probably be looking at a mark total of about 25–30 out of 48, so over half
marks but not heading into the territory needed for top grades.

Rewrite this answer, using the examiner’s formative and summative comments to guide you towards a
stronger answer.

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Further texts
01 There are many different groupings you could use for texts I–P, but some suggestions are:
 spoken texts
 texts using images to convey meaning
 texts that represent music and opinions about it
 texts that offer instructions
 texts that tell stories
 texts that feature descriptive language for different reasons

As you can see from the above, some of these groupings rely on language methods, some on purposes,
some on the content of the material, some on the visual look of the texts and some on the mode (spoken).

It is a good idea to make sure that your groupings are not all based on just one of these areas and that
you are able to pick texts that might appear in two or more groups.

Some possible areas to address:

While there are only two texts that use the spoken mode and they are quite different in their content and
purpose, there are similarities. Text K is spoken but likely to have been scripted in advance, while text N is
taken from a stand-up show, which would have been scripted, rehearsed and delivered again and again at
different shows.

Text K deliberately uses some non-standard features of English such as dropped ‘H’ and ‘G’ sounds which
reflect Vinnie Jones’ cockney accent. Text N seems to consist of non-fluency features such as repetition,
pauses and reformulations, but is probably deliberately designed to sound like this in an attempt to
accentuate the surreal situation being described. Neither are genuinely spontaneous texts.

Several of the texts offer instructions. Text K is designed to teach people the basics of a life-saving
technique; text M gives readers clear guidance about recycling in a textual and visual form, while text O
offers instruction in the event of a fire emergency. They share a number of language features —
imperatives and modal verbs as you might expect — and this is often worth looking at if you’re feeling
uncertain over which features to talk about.

Elsewhere, you can see that opinions are expressed in texts I and P. Text I is designed to be a review of
Cher Lloyd’s album, but offers a wider perspective than just her music. There is a certain amount of
supposition being made on the writer’s part that the references he uses are going to be familiar to his
readership (presumably not the target demographic for Cher Lloyd’s album) and the same is true in text P
which assumes a degree of knowledge on the part of the visitors to the website about certain genres and
forms of music. Both texts use field-specific lexis and a range of proper nouns to describe performers,
genres and song titles.

Two of the texts tell stories, again in different ways. Text K is part of a sketch telling the audience about a
show, so you would expect a degree of narrative structure to it. Text L is a simple narrative, written by a
child. The differences between these two ways of storytelling could be worth looking at in a bit more detail,
especially as they are in different modes (one written, one spoken), and are for very different purposes.

As with the texts you get in the ENGB1 paper in the exam, there are many other potential groupings, so
these are just a few suggestions.

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Example answer extracts

The extracts here show some good points and some areas for improvement.

Extract 1
This extract has opted for a sensible grouping but one that still needs a bit more definition. Most language
describes in some form or other, so it might have been better to focus in on particular types of description.
An example might have been to look at how adjectives show the different writers’ views and how they
represent different opinions. What is definitely missing from this answer are clear examples. The language
labelling is strong, but we do not get any examples of where these features are, and we could also do with
a bit more explanation of how they achieve particular effects.

Extract 2
This extract is effective. It gives examples and some texts that go together in a relevant group, and it
contains some decent language analysis. Graphology is not the most demanding language method to
apply but can offer some interesting comparisons, particularly when it is considered alongside the
language that accompanies it. If all you are doing is describing a picture or how big letters are then you
are not going to get much reward, but here the student makes reference to how the images work and what
they represent, and ties them in to the purposes of the texts.

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Section B Language and
social contexts
Language and gender

First gender text (AA): interaction and gender

1 The context here is that we have three speakers who all have a fairly close relationship, so some of the
features of their language will reflect this. Another factor is clearly related to where they are and the
fact that they are in a relaxed social situation. Gender must be considered as a factor too (especially in
a question focused on language and gender), but should not be treated as the only factor here. For
example, the fact that they are male might influence some of their conversational choices, but there are
many different ways to ‘perform’ male identity.

2 In a spoken interaction such as this, it is often a good idea to think of a range of different language
methods before you start writing your answer. In this text, it might be important to think about aspects
of interaction such as turn-taking and topic management, but equally you might find a lexical and
grammatical approach useful. In terms of contextual factors, the situation and relationships may also
influence some of the language, specifically the ways in which the discourse assumes a degree of prior
knowledge on the part of each participant, i.e. they already know each other well and can refer to
previous events and experiences.

Initially, it can be important to make a clear distinction between texts that involve gender and
interaction and those that involve the representation of gender. On a basic level, it is valuable to be
able to work out which theories and case studies are relevant and which do not need to be considered
for a question. Examiners do not want to see responses that simply churn out everything you have
learned, whether it is relevant or not. What they want to see is a student who can select what is
appropriate to the question set.

However, with gender we cannot always neatly section off interaction and representation, because
every time gender is involved in interaction some kind of representation also takes place (for example,
a man might use language to interact and to represent his personality and gender to others) and often
when we represent gender in a written or spoken text we do it through interaction (for example, in an
advertisement aimed at parents looking for toys for their children, we might see language used to
represent gender which also attempts to interact with an audience).

If you are alert to the subtleties of language and context, you might see some of these patterns in the
texts here or in the examination paper.

The first of these two texts (text AA) is clearly primarily about interaction. The conversation is
spontaneous and appears to be casual.

In terms of context, the following might be important areas to consider:

 All the participants are male.
 All the participants are about the same age.
 They know each other well.
 They are talking casually in a pub together.

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You might decide that the transcript displays a degree of closeness to their relationships in that they
are happy to abuse each other in a humorous way and make jokes about each other without taking it
too seriously. This can be related to existing research by linguists into the patterns of communication
found in all-male talk.

3 There is evidence throughout the transcript, but two good examples are when speaker B jokes about
mistletoe and fairy lights to the evident discomfort of speaker A, and when he starts to sing a 50 Cent
song, poking fun at his friend, to the amusement of them all.

4 Competition can take many different forms but here we can see at least one clear attempt to interrupt
and take a turn away when speaker A tries to stop speaker B from continuing by starting his turn with
[Oh man]. On a wider level, it appear that speakers A, B and C all jockey for position a little by talking
about a topic that speaker A does not seem to want to talk about.

5 The speakers all have similar styles in that they talk about the same topic in a similarly humorous way,
but it might be argued that speaker C takes fewer turns and is therefore a less vocal participant, while
speaker A is perhaps taking a more leading role by initiating the topic in the first place. However, the
turns that C does initiate are important, as they are the ones that put speaker A on the back foot.

Second gender text (AB): representation and gender

6 Unlike some old-fashioned children’s books, Princess Pearl is given an active role in many sentences.
She is represented as the agent of many verbs (e.g. ‘Then Princess Pearl stepped forward, crying,
“STOP, you silly chumps!”’) and is seen to mock the traditional roles of princesses (e.g. ‘prancing round
the palace in a silly frilly dress’). She is shown to be liberated enough to choose her own career (e.g. ‘I
want to be a doctor, and travel here and there’) even if it does still fall into a ‘caring’ profession.

Interestingly the representation of the knight challenges the powerful, independent image of many fairy
tale heroes by showing him agreeing with the princess (signalling his cooperation with her independent
choices) and choosing a caring profession too. The agency apparent in this sentence is also
significant, because the power to do the verb ‘train’ is assigned to Princess Pearl while the
grammatical object of the training is the knight, suggesting perhaps that the power in this relationship
resides with the female character.

As with text AA, which includes an element of representation of gender within its interaction, text AB
manages to include an element of interaction within its representation of gender roles. The knight
hedges a little when he uses the adverb ‘perhaps’, hinting that he is not as forthright as the stereotype
might suggest and is prepared to seek permission from the younger female in the story.

7 This text has more focus on representation, so it is perhaps more important to think about ways in
which language is used to construct gender identities. This book has a target audience of children (and
their parents who might read it to them) so it is interesting that stereotypical gender roles are
deliberately challenged in the representations created here. While the primary purpose of the story
might be to entertain, there are also potential messages about gender roles being given here. The
approach is playful rather than didactic, however, and might appeal to parents as well as children.

8 In terms of theories and concepts, it is not always essential to name different theories and case
studies, but you could consider referring to some of Norman Fairclough’s work on power (Language
and Power and Critical Discourse Analysis are two key texts) and how language is used to construct
gender and status identities here, as well as more general background about gender from the work of
writers such as Deborah Cameron and Dale Spender.

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Language and power

First power text (BA)

1 The classroom context means that there are certain expectations about how people should behave.
The usual expectation is that the teacher would have a degree of control over what happens in the
classroom and guide the learning of the students in the class. Different schools and classes obviously
have different expectations and standards, but most would recognise the teacher as having some
control. Therefore you would expect to see instrumental power used by the teacher, with sanctions that
are supported by the school.

Instrumental power is the kind of power you expect from the state and its systems (the classroom
being a good example of this) while influential power is that linked to the power of persuasion.

2 The teacher chooses topics and guides the direction of the interaction. He exerts control over students
who do not cooperate with his approach, using influential power in the form of humour and directives.
Control is exerted through the use of discourse markers to gather his students’ attention to what he is
saying, emphatic stress to express his displeasure, and politeness markers such as please and thank
you, which show a degree of respect.

3 One pattern that might be worth considering here is the use of Initiation — Response — Feedback
(IRF), where the teacher asks a question, a student responds and the teacher offers feedback on this
answer. In this IRF pattern, often credited to the linguists Sinclair and Coulthard, the teacher is the one
who has the ‘right’ to offer feedback on what the student has said, because he or she is the one who
presumably knows the answer to the question that was asked .

On a more general level, and beyond the texts used here, it is often a good idea to look at some of the
following when thinking about how power is represented or reflected:
 On a word level — features like the use of modal verbs to either pressure or offer options, or
the use of field-specific lexis tied to a particular type of discourse. Sometimes using specific
lexis can suggest a degree of expertise which might indicate knowledge and professionalism,
both of which might help position an ‘expert’ in a higher position than the rest.
 On a sentence or clause level — features such as declarative statements which appear to
present clear facts, or imperatives which command and direct others. Interrogatives can also
be used to soften directives.
 On a discourse level — the use of face-threatening acts and how certain exchanges are
constructed within a wider discourse of classroom behaviour can be worth considering.
 On a pragmatic level — the implications created by particular statements. How are the people
meant to respond to uses of humour and sarcasm?

Second power text (BB)

4 Text BB is a written text that uses a different set of language features. This text uses a mixture of
influential and instrumental power, with a combination of warnings, threats and politeness strategies.
While the target audience of text BA might be seen as the participants in the classroom themselves,
the audience for BB is a little more select as it appears to be aimed at those who have received the e-
mail and is designed to warn them about the ways in which they use the contents of the preceding e-
mail.

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SECTION B Language and social contexts

5 For this text, many of the same methods as in text BA could be applied:
 On a word level — many modal verbs are used — both deontic and epistemic — to suggest
obligation, authority and possibility. Look for examples of ‘must’, ‘shall’ and ‘may’, for example.
 On a sentence or clause level — many of the sentences feature high levels of grammatical
complexity, often describing the consequences of making improper use of the e-mail’s
contents. Others feature straightforward declaratives with no modality suggested. These
sentences sound direct and to the point.
 On a discourse level — the text is dense with legal lexis, probably meaning very little to many
people.
 On a pragmatic level — a degree of politeness is used in places, with politeness tokens such
as ‘please’ being employed.

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Language and technology

First technology text (CA)

1 Many of the posters communicate in response to the contributions of others, so some interaction is
apparent. For example, the entire subject line of the thread is an open question to other forum users,
so each participant is interacting with the initial question to some extent. Beyond that, posters
sometimes make comments that relate to what others have posted, including, for example, user 4 who
embeds a post from user 3 and reiterates a positive and a negative point to show his/her agreement.

2 There are frequent non-standard features, including abbreviation in the form of:
 initialisms, e.g. FWIW = for what it’s worth
 number homophones, e.g. ‘2’ for ‘too’
 deviant spellings, e.g. ‘ova-hyped’
 non-standard capitalisation: proper nouns such as band names, and sentence punctuation omitted
 typos and misspellings, e.g. ‘your’ instead of ‘you're’
 emphatic/phonetic spelling, e.g. ‘pleeeease’

Some of these might be related to the mode being used — unedited, spontaneous CMC — while
others might have been errors that would have happened in other forms too (e.g. ‘too’ and ‘your’).

3 Some of the posters tend to use more standard than non-standard forms, so that is often a good area
to look at for idiolect in CMC texts. Individual grammatical choices (such as poster 1 generally using
standard grammar and punctuation) might also indicate a personal style or idiolect. You can check
each poster’s contributions and see if there are discernible styles evident from their different posts.

4 There is sometimes a tendency online to assert yourself more bluntly and with less consideration for
others’ face needs. That means perhaps that in this exchange there is a degree of confrontation
apparent between posters 1 and 4 that might not have been evident in a face-to-face exchange where
politeness and respect for the other person’s face needs might have mitigated some of the more
extreme views.

5 While it is clearly not a face-to-face conversation, there are several elements of spoken interaction that
might be seen in a message board exchange like this:
 turn-taking
 interaction between posters
 spontaneous and unplanned features of language (e.g. typos, non-standard grammar)
 attempts to emphasise emotion or viewpoint through punctuation and graphology (e.g. smilies)

However, there are also several factors that are unlike spoken conversation, such as the lack of
genuine interaction and the ability to interrupt a turn of another participant. The turns are also not
exactly in real time, which means that the turn-taking is not as fluid as might be seen in face-to-face
talk.

Second technology text (CB)

6 A web page like this offers a degree of interactivity through hyperlinks, which may take the user to
another page on the site or to external links. This page also has interactivity in the form of tabs for
other areas of the site, links to downloads (such as pdfs) and clickable video links. The language used
on the site sets up interaction in the form of second person pronouns and direct address (e.g. ‘you can
now search’).

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7 There is clearly a fairly specialist audience for this site in the sense that it is directly aimed at English
teachers. There is subject-specific lexis in the form of the titles of set texts, names of authors and a
range of educational jargon that will be familiar to most teachers (e.g. AQA, GCSE, TES). The site also
assumes a degree of technological literacy from its users (e.g. pdf, DVD) but is not beyond most
people.

In terms of purposes, there is a mixture of advertising in the form of positive comments from the TES, a
respected educational newspaper, and straightforward shopping, with the use of a ‘basket’ to purchase
products from the site.

8 In many ways, the language here is much like a standard written text, but when writing for an online
audience, space is often at a premium and information has to be kept fairly concise. For example, the
details of each publication need to be included in short sound bites and a clickable link offers you more
information on a different page. A number of short phrases and sentence fragments are used instead
of full, grammatically complete sentences for some of the headings (e.g. ‘new and forthcoming’).

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Further texts
The following are some brief suggestions about areas to look at when answering the questions on further
texts at the end of the workbook.

01 Suggested areas of discussion for text AC:

 graphology: colour schemes linked to gender
 semantic fields: how do the words chosen link to traditional/stereotypical gender roles?
 audience: how would different audiences respond to the representations of gender shown
here: children, parents?
 concepts: gender-specific language; man-made language and assumptions about gender roles

02 Suggested areas of discussion for text AD:

 graphology: striking image — use of stereotypes in different context?
 purpose: aimed at supporters of women’s rights to support campaign — not just women
 gender roles and perceived threats to women’s status in society

03 Suggested areas of discussion for text BC:

 See sample student answer and examiner feedback on pages 16–18 of these answers for
ideas on this text.

04 Suggested areas of discussion for text BD:

 graphology: use of letter format and personal signature
 instrumental and influential power?
 power disguised by ‘pledges’ and requests?
 What is the point of such a letter? Is the whole point to remind potential voters in London of the
Mayor’s claims to be working on improving the transport infrastructure?

05 Suggested areas of discussion for text CC:

 Technology influences this by making it a conversation that is not face to face, but conducted
at a distance over the phone.
 Certain frames are expected in telephone conversations generally (greetings and farewells),
but also in customer service exchanges such as this one (a formulaic approach, often scripted,
on the part of the CSR) and perhaps a more spontaneous response from the customer.
 The technology of the automated system also leads to a closing down of options for the caller.
Choices are limited and the customer is ‘guided’ in to specific options by the company.
 Politeness markers and turn-taking are interesting to look at in exchanges like this.

06 Suggested areas of discussion for text CD:

Technology influences this in many ways:

 Hyperlinks to other websites
 Shortened, abbreviated and often non-standard language choices
 Short, punchy tweets that often respond to others’ ideas or retweet others’ tweets
 Promotional aspect of some tweets, being used as marketing technique by some companies
and organisations
 Graphology uses avatars with images of tweeters (or their choice of image to represent
themselves), date and timestamp, Twitter-specific hashtags and usernames.

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Sample student answer to question 03

The following is an example of a response to question 03 on text BC on language and power.
[a]
The Crisis charity advertisement persuades its readers in a Identifies a language method
number of different ways that I will discuss in more detail in and its effect
this answer. One of the most noticeable features of the
[b]
advert is its graphology, which is very striking [a]. It is clear Talks about the effect of the
that the text producers have intended the image of the graphology rather than just
lifebuoy to serve as a central theme to their campaign and describing it
its display on two separate pages helps make this stand
out. The fact that the image raises questions for the reader
(like ‘Why is there is a Christmas dinner inside a ring?’)
helps to set up a degree of intrigue that might lead the
audience to read on [b].

Elsewhere in the text, graphology is obviously important to [c]

Again, this is good because
support the example quoted of ‘John’ and the image is the student is looking at the
used to anchor his story and make his face familiar to the effects of the image and tying it
reader. Again, this is persuasive because it helps us to into the purpose of the text itself
relate to a real person rather than just a made-up name [c].
[d]
Realistically, of course, perhaps ‘John’ is not a real person Aware of text’s primary
at all and the image is that of an actor, but it all helps to purpose
persuade, which is of course the primary purpose of such a
campaign [d].

While the graphology is clearly important, the main [e]

This is a helpful link from one
persuasion is carried out by the language choices. These method to another and gives the
are important both in terms of the lexical choices and the answer structure
grammatical structures [e]. Lexically, we see a semantic field
[f]
of family and bereavement intertwined [f]. John’s life is A language method is applied
portrayed as a series of unfortunate and unpleasant here
experiences. The text producer uses an abstract noun, [g]
This is all very strong and
‘tragedy’ to describe John’s brother’s death, and the
detailed. Word choices are
adjective ‘alcoholic’ to describe his new step-father, whose
analysed linguistically and the
attacks are described with the adverb ‘violently’
effects of them noted
premodifying the verb ‘abuse’ to create an image of
suffering and despair [g]. All of these persuade the reader [h]
Instead of just labelling a lot of
that a man like John might be worth helping [h]. words, the candidate has
genuinely analysed them and
considered what the overall
effect is and why the language
has been used in this way

Grammatically, a series of adverbials helps to map out [i]

This is very detailed and offers
John’s life. This begins with the clause ‘When John was a high level of grammatical
four’ and then continues through his life with other detail. Again, it is more than just
adverbials (e.g. ‘At the age of 14’, ‘When he was 18’ and feature spotting because the
‘Now retired’) helping to structure the discourse [i]. These all candidate has explained how
assist in showing the various sad experiences of John’s life the features are used and how
and are a central part of the text producer’s persuasive they fit together
approach. If we don’t believe that the people who the
charity assists are worthy of our support or deserving of our

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sympathy, we are unlikely to give money. John is The candidate is good at

[j]

represented to us as a victim of aggression and bad luck, explaining how a representation

so deserving of our support [j]. of John is created here, which is
then linked back to the
persuasive purpose of the text

The charity advert’s text producers use a range of [k]

There is good detail again
persuasive devices in the form of modal verbs too. In the here, tying grammar to meaning
section of the advert where they talk about how supporters and the text’s purpose. Modal
can help, they use the epistemic modal verb ‘can’ on a verbs are often important, but
number of occasions, including in the simple, one clause here they are refined a little and
sentence ‘It can offer a whole new beginning’ [k]. Here the linked to syntax. This is good
modal suggests the possibilities that are open to those who analysis
have received help from Crisis and the simple sentence
helps to make it appear a simple fact. Straight after this the Again, the candidate sustains
[l]

modal ‘can’ is used again to help list a range of mundane, the analysis and makes a
but obviously important areas of life that the charity can number of really good points
help with [l]. These may not seem much, but they obviously about how language is used
make a difference to people who are not used to having
them.

Influential power [m] is apparent throughout the text in its [m]

Refers to a key concept from
use of persuasion on the reader, and this is shown, as I language study
have said, through the lexis, grammar and discourse
structure of the text. Norman Fairclough made a number
[n]
The reference to Fairclough is
of points in his book Language and Power about the ability not just thrown in to gain marks
of text producers to address audiences as if they know but seems linked to the overall
them [n]. He called this synthetic personalisation and he point about persuasion and
likened it to an artificial relationship that could be created influence
by a text producer to make it sound as if they know who
There are some accurate
[o]
you are as an individual when they have never actually met
parts here, but is this really
you. A technique like this is seen in the Crisis advert where
‘synthetic personalisation’? That
direct address is used at the end in the imperative
usually needs to be some kind
‘Complete your form now’, which makes it sound as if they
of address to the audience
are talking directly at you. The imperative helps make this
where you are treated as if the
sound more blunt and forceful too [o].
text producer knows you and
has a personal relationship. This
seems to be just a form of direct
address

Overall, the text uses a range of features, visual and The response is rounded off
[p]

linguistic, to persuade its readers that the charity is with some useful points about
worthy of their support and for the readers to give money the overall aims of the text
to them [p].

Overall examiner comment

This student has answered the question well. There is a good mix of analysis, interpretation and
understanding of linguistic concepts.

AO2: there is some good understanding of language concepts here, including address, influential power
and representation. It is not perfect, and the references to synthetic personalisation might have been

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better explained, but this AO would probably have been placed in the very good band on the mark
scheme.

AO3: there is some excellent analysis and exemplification in this response. The language methods are
applied with some skill, depth and range, helping to reveal the techniques behind the advert. The student
could have said a little more about the intended audience and where this advert might have appeared, but
it is a strong answer.

Overall, this student would probably be looking at a mark total of somewhere around 42 marks or more. It
is a really good response, but could be improved a little to give it a bit more range. What aspects would
you improve of this response and how would you use a similar approach on other answers about power?

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