Job Title: Marketing Specialist

Reports To: Director of Marketing

Summary:

The Marketing Specialist is responsible for developing and executing email marketing
campaigns that generate leads and sales for the company. The ideal candidate will
have strong experience in email marketing, personalization marketing, and avatar
personalized email marketing, as well as a deep understanding of the latest email
marketing trends and best practices.

Responsibilities:

 Develop and execute email marketing campaigns that target specific audiences
and achieve specific goals
 Create engaging email content that is relevant to the target audience
 Use email marketing tools to automate tasks, track campaign performance, and
measure results
 Work with other marketing team members to develop and implement marketing
strategies
 Stay up-to-date on the latest email marketing trends and best practices
 Use Leadswift to capture contact information such as full name, title, phone
number, email address and more
 Use Leadswift to automate outreach and analyze online presence and social
media presence
 Use Leadswift to capture information like Custom HTML, SEO Issues,
Responsive Website Status, Social URLs, Business Ratings, Google, Yelp,
Facebook, YellowPages, Position Rankings, Search Filters, Advertising Status
Audit Reports, Outreach Bulk Emailing Sequencing Dynamic Tokens Custom
SMTP Email Verification, SEO Issues, Responsive Website Status, Website
speed, Social URLs, Business Ratings
 Dynamically produce reports showing the customer all their statistics across each
network
 Use our white label software for avatar personalized video email marketing
 Create videos and manage the email campaigns on a daily basis
  Analyze reporting and data to track click throughs, whether the recipient has
opened email, watched the video or any part of the video, if they have clicked the
call to action etc.
 Ensure a huge amount of signups to campaigns
 Use email segmentation to target specific audiences with relevant content
 Use A/B testing to optimize email campaigns and improve results
 Use personalization to create a more engaging and relevant experience for
recipients
 Use automation to save time and resources
 Track and measure results to ensure campaigns are successful

Qualifications:

 Bachelor's degree in marketing, communications, or a related field

 3+ years of experience in email marketing
 Strong writing and editing skills
 Experience with email marketing tools such as Leadswift
 Demonstrated ability to develop and execute email marketing campaigns that
generate leads and sales
 Strong analytical and problem-solving skills
 Ability to work independently and as part of a team
 Passion for creating engaging content

Email Tips, Tricks, and Hacks:

 Use a clear and concise subject line that will grab the recipient's attention.
 Personalize your emails as much as possible. Use the recipient's name,
company, and other relevant information.
 Use strong calls to action that tell the recipient what you want them to do.
 Use visuals to break up your text and make your emails more engaging.
 Keep your emails short and to the point.
 Use a consistent design and format for your emails.
 Test different subject lines, content, and calls to action to see what works best.
 Track your results and make changes to your campaigns as needed.