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Chapter 3
Chapter 3
Abstract
In the context of Saudi Arabia, this chapter investigates how clustering pro-
motes knowledge sharing and transfer in an emerging, government-directed
industry cluster. It is determined that lateral actors play a key facilitating role,
and formal and informal mechanisms and interpersonal links among actors
support that cluster knowledge exchange. Limited social capital strength and
depth and a lack of trust that prevents knowledge sharing are partially
explained by the cluster’s limited vertical and horizontal actors.
Introduction
This study examines how knowledge sharing is facilitated within a Saudi Arabian
emerging manufacturing industry cluster. Most research on industry clusters has
concentrated on regional development and growth. Clustering is emphasized as a
critical component of competitiveness and economic success in most innovation
policies at the national and regional levels (OECD, 1999). Industry clusters are
proposed as a value-adding amalgamation of the contributions of numerous
actors who are geographically close to one another (Brown et al., 2007a, 2010).
However, the mechanism by which proximity adds value to cluster members
remains an open question (Bell, Tracey, & Heide, 2009; Brown et al., 2007b;
Knoben & Oerlermans, 2006). It is evidently reported that creativity can enhance
a cluster’s effectiveness and its actors’ capacity to innovate. Therefore, the role of
(1) How does cluster analysis’s value-added web analytical framework apply to
an emerging, government-led industry cluster?
(2) Who are the cluster’s primary actors in terms of knowledge sharing?
Knowledge Sharing Mechanisms 59
Theories and types of knowledge shape the research questions, key actors in
the Saudi Arabian Manufacturing (SAM) cluster, and barriers to knowledge
sharing. The study examines how proximity can support the development of
social capital, such as bonding and bridging capital. This chapter fills a gap in the
body of knowledge regarding the SAM cluster. Due to time and resource con-
straints, not all SAM cluster participants and key actors could be interviewed.
Additionally, this study took a “snapshot” of the cluster’s knowledge-sharing
processes. As previously stated, this is a developing cluster. As the cluster grows in
size and complexity, the challenges and mechanisms for knowledge sharing will
evolve. The following section summarizes previous research on knowledge
sharing within industry clusters.
Literature Review
Designing Industrial Districts and Clusters
Porter (1990) combines business strategies, cluster specialization, and regional
entrepreneurship in the industry clusters. With reference to Porter’s work,
Atherton and Johnston (2008) identified three patterns involved in cluster
development: physical proximity of firms, transactional proximity (collaboration
and trust), and relational proximity (knowledge sharing). This model emphasizes
the interconnectedness of factors in Porter’s (1998b) framework because initial
cluster resources and the broader economic climate drives regional cluster growth.
Initial cluster resources may include material and intangible resources such as
growth-supportive conditions. An entrepreneurial culture within a region and an
institutional system designed to launch new firms are also included in the eco-
nomic climate. Firms can provide specific services and products by utilizing the
cluster’s strategies and resources. A firm’s ability to improve quality, collaborate
with other firms, and create new products and services based on market demand is
also critical. The model links factors affecting cluster growth to knowledge-
sharing processes. For example, universities and research institutes help increase
production and knowledge. Based on the model, Ketels (2003) asserts that the
government can foster knowledge sharing in four actors: supporting factor con-
ditions, strategy and rivalry, demand conditions, and related industries (Ketels,
2003). To support demand conditions, the government must identify standards to
regulate cluster activities, such as reducing uncertainty, encouraging early adop-
tion, and encouraging knowledge sharing. The government funds programs to
align cluster actors to create educational and logistical zones.
Absorptive Capacity
Absorptive capacity refers to a firm’s capacity to recognize the value of external
knowledge and information to achieve its goals and objectives (Ninan, 2005). It
Table 3.1. Conceptual Framework of Knowledge Sharing in an Emerging Cluster.
62
Levels of Factors Influencing Knowledge Sharing in an Emerging Cluster
Analysis on Absorptive Capacity Knowledge of Interorganizational Social Capital Accessibility
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Cluster as a Expertise Location Trust (Bonding and
VAW Bridging Capital)
Web-Level Facilitators Shared values and Norms sanction Social capital Shared values and
(Lateral, assimilate external beliefs in against provides a source policies minimize
Horizontal, knowledge sharing organizations that opportunistic for collaboration cultural conflict and
and Vertical to the cluster, knowledge sharing behavior and and the willingness specialized
actors) transmitting generates economic promote knowledge and aspiration for proximity linked to
knowledge to benefits for cluster sharing knowledge sharing normative
cluster actors actors. mechanisms. and innovation. controlling and
through Facilitators build Cognition-based Bonding capital leading role of
professional relationships to trust and mutual increases knowledge sharing
contact. provide direct and benefits as a result availability or the activities.
Facilitators are specific knowledge of economic extent to which Access through
skilled with on expertise. relations. knowledge is professional and
well-developed Links to the choice Willingness to share accessible for skilled employees’
knowledge to share and receive knowledge and application to a networks results in
networks to act as a tacit and explicit involve in given problem. knowledge sharing
channel among knowledge. knowledge-based Bridging capital practices.
actors/firms. cooperation. helps to identify Localized employee
External shared issues, movement flexibility
relationships strengthening the is linked to tacit
transfer information links between knowledge sharing.
regarding horizontal actors
knowledge gaps, and lateral actors.
generating research
activities.
Firm-Level Absorptive capacity Associated technical Cognition-based Bonding capital Common norms
(Horizontal links mutual and professional trust and normative improves and values,
actors) benefits, expertise pressure toward relationships; this interorganizational
understanding, and knowledge. interprofessional occurs along management, and
shared knowledge Individual cooperation and horizontal actors control mechanisms
base. interaction builds knowledge sharing. and enables sharing minimize the risks
Individual ad hoc knowledge Individual ties link tacit knowledge. associated with
relationships build on available expert to affect-based trust Bridging capital opportunism and
mutual location. and reciprocity. facilitates promote the
understanding and Collaboration innovation among awareness of shared
common shared increases firms’ firms by bringing value.
knowledge. perception of trust together disjointed Individual ties
Similar tacit and shared values, actors to generate provide access
knowledge, providing a context knowledge. through personal
63
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Table 3.2. Coding Study Participants and Identifying Positions Within the
Cluster (Web-Level Lateral Actors).
Table 3.3. Coding Study Participants and Identifying Positions Within the
Cluster (Firm-Level).
Interorganizational Trust
Trust is critical in knowledge sharing centered on networks and relationships
(Welch & Welch, 2008). It affects the process of knowledge sharing at both the
66 Aliah Zafer
web and firm levels. Maintaining and developing trust and trust-based relation-
ships is critical for an organization’s performance (Bjorkman & Stahl, 2006).
Trust-based knowledge sharing occurs when the receiver is regarded as trust-
worthy and the sender is confident that the recipient will not misuse the knowl-
edge offered. Individuals view knowledge as a source of power in organizations,
and there is a fear of losing this power and a certain status if they share their
knowledge with others (Szulanski, 1996; Wang & Noe, 2010). Trust is associated
with cognition-based trust at the cluster web level (Parkhe, 1993; Uzzi & Gil-
lespie, 2002), encompassesing competence, responsibility, and reliability
(McAllister, 1995). This enhances knowledge exchange by increasing actors’
willingness to engage in the process (Mayer et al., 1995; Tsai & Ghoshal, 1998).
According to research on the personal exchange theory, economic relation-
ships foster reciprocity, which increases a person’s willingness to share knowledge
(Blau, 1964; Watson & Hewett, 2006). According to Welch and Welch (2008),
trust improves teamwork, but this is directly related to the level of face-to-face
interaction and communication over time. These are associated with a shared
language as a means of information and strong sharing. As illustrated in
Knowledge Sharing Mechanisms 67
Table 3.1, emerging clusters have norms that penalize opportunistic behavior and
promote mechanisms for knowledge sharing. Economic relationships developed
over time foster trust and reciprocity based on cognition, which fosters a
willingness to share knowledge, collaborate on projects based on knowledge and
collaborate with other professionals. Individual connections foster affective trust
and reciprocity. The collaboration fosters firms’ perceptions of trust and shared
values, creating an environment conducive to future collaboration and knowledge
sharing (Mitchell et al., 2010).
Accessibility
Accessibility refers to the degree to which knowledge is available for resolving a
situation in a beneficial manner for the firm (Mitchell et al., 2010). Accessibility to
knowledge is also contingent on the technical expert’s willingness to devote time to
collecting and sharing knowledge (Borgatti & Cross, 2003). Helmsing (2001)
explains that at the cluster level, firms share information through logical, rational
interactions that result in beneficial outcomes for cluster members. At the web-scale,
accessibility reduces uncertainty about actors’ participation in knowledge sharing by
cultivating an environment that values economic collaboration and shared goals
(Ahuja, 2000; Capello, 2002; Capello & Faggian, 2005; Walker et al., 1997).
According to research, increasing the distance between actors by as little as 10 meters
can reduce the need for face-to-face interactions (Allen, 1977). Thus, accessibility via
mobility and distance promotes sharing at the web level (Almeida & Kogut, 1999).
Table 3.1 presents that, in emerging clusters, knowledge sharing is enabled by
accessibility-related issues to shared values and policies at the web level. It also results
from normative pressures associated with knowledge-sharing activities likely to
minimize cultural conflict networks of professional and skilled employees and
localized employee mobility. At the firm level, accessibility is facilitated by shared
norms and values, cross-organizational coordination, and control mechanisms that
all contribute to the perception of shared values in knowledge-based collaboration
while mitigating opportunism-related risks (Mitchell et al., 2010).
The framework is based on Mitchell et al. (2010) research on the role of
proximity in knowledge sharing in clustered firms and postulates that clustering
affects knowledge sharing. The uniqueness of this study is derived from the
importance of industry clusters as a strategic economic framework tool and the
importance of knowledge sharing.
Research Context
National Context of Saudi Arabia
According to Redding (2005), an in-depth understanding of institutional parameters
governing societal linkages requires understanding a country’s structure, including
Knowledge Sharing Mechanisms 69
a
This chapter includes data analysis from documents and interview’s transcripts of different
actors within the SAM cluster. The economic city cannot be identified in this research as
this would compromise the confidentiality of the participants through indirect
identification. All the information cited in this chapter is based either on confidential
sources or public sources that cannot be directly identified. Therefore, for confidentiality
and anonymity reasons, actual in-text and end-text reference cannot be revealed.
70 Aliah Zafer
Methodology
This interpretive and exploratory study employs a constructionist epistemology to
clarify the factors influencing knowledge transfer in an emerging, evolving, and
government-controlled cluster. The study used qualitative methods, including
interviews, to examine how reality is constructed socially (Walsham, 1993). By
examining publicly available official documents and soliciting referrals from other
participants, it was decided to use purposeful sampling to identify manufacturing
companies in the SAM cluster. Interviews with CEOs, owners, HR managers, and
key managerial employees of manufacturing firms in the emerging cluster were
conducted on a targeted basis. These participants held positions of authority and
decision-making within their organizations. As a result, they determined the
extent to which knowledge transfer occurred within the emerging cluster. Inter-
views lasted between 30 and 45 minutes. The literature on conditions conducive to
knowledge transfer informed the semi-structured interviews. The research
instrument was pretested, and participants were allowed to review their
transcripts.
The research techniques cover data collection methods, participant and
information source selection, data recording and evaluation, and data validation
and analysis. Semi-structured interviews with selected participants should give
helpful information for the study’s principal aims. Interviews help understand the
cluster’s complexity, and the actors engaged, their resources, and linkages.
Therefore, the researcher conducted 39 interviews with cluster actors. The inter-
view transcripts can be used for further analysis. Each of the five criteria identified
as affecting knowledge sharing is assigned a code as part of the data analysis
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the findings to answer the research questions. The ED and the ECA are
responsible for the cluster’s administrative and academic support. The horizontal
actors are the Saudi industry cluster’s primary producers and manufacturers. A
key vertical actor in the cluster is a port. Table 3.4 lists the participating actors’
understudies.
The cluster facilitator set up internal e-forums for actors within the
SAM cluster to discuss manufacturing problems and solutions,
and every employee can share their ideas and knowledge. Being
a part of the monthly meeting allows knowledge to be shared,
which promotes growth and development for both firms and the
cluster as a whole.
One firm was said to be less active than others due to sending an inappropriate
representative to the direction-finding committee. Having a manager represent a
firm indicated the high regard with which the firm holds knowledge sharing and
engaging within the cluster (Minutes of Meeting 2014). Formal social events
between cluster actors, such as new contract signing ceremonies, exhibitions,
annual meetings, conferences, and special holiday festivals such as Ramadan, Eid
al-Fitr, and Eid al-Adha, can also be effective mechanisms of knowledge sharing
(Quarterly Magazine, 2013).
V2 uses computer/phone applications to manage the supply chain and logistics
solutions, allowing customers to view work updates anywhere worldwide (V2
company profile 2013). The facilitators established a free hotline with an 800
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dedicated number operating 24/7 for the cluster actors to share their information,
requirements, and needs with the lateral actors (Exhibit A Website, 2013; SAM
Cluster Flyers, 2013).
The cluster facilitator illustrates of how enterprises’ needs inform the ED:
According to interviews with the ECA PMO officer, facilitators share knowledge
and information about the cluster with other economic cities in Saudi Arabia,
“which can be beneficial from a marketing and advertising perspective.” This kind
of knowledge sharing adds to the reputation of the cluster as a desirable location for
investment, which enhances the development and expansion of the entire region.
about the best way to share knowledge, an HMF1 engineer said that “sharing
meetings as information gathering sessions was good because it forced them to
document rather than just talk about things.”
The following participant (owner of HMF5), who regularly attends the formal
meeting, illustrates the need to integrate explicit and tacit knowledge:
The research shows that the monthly meeting has several outcomes, including
developing initial respect and trust within horizontal firms and firms recognizing
the importance of collaboration. The SAM cluster needed mutual respect for each
actor’s abilities, according to the HMF1 owner. The lack of respect hampered
inter-organizational trust. According to HMF1’s owner:
meetings, dormitory chats, informal emails, and phone calls. Informal knowledge
sharing occurs during lunchtime when employees gather in the cluster’s food
court. At this stage, HMFs are reluctant to share specific tacit knowledge related
to know-how and technical knowledge. The cluster’s general services, logistics,
connections, and events are openly shared knowledge. The lateral actors facilitate
the sharing of knowledge. “Know-how” knowledge is less shared because it is firm
specific. “I don’t think they have integrity. They’ll take information without
giving anything back,” said HMF1’s owner. The HMF6 manager agreed, stating
“Some firms tend to keep secrets to protect their competitive advantage.”
Absorptive Capacity
The cluster facilitators and the university act as a channel to connect the firms
with the available resources inside the cluster and connect the firms with external
knowledge. The university is involved with the cluster in the economic region
(economic city), enabling technology development and knowledge sharing,
spin-offs, and job creation within the cluster. “We are the major portals for new
graduates to enter and work in the cluster. We help the people out there find
several jobs’ prospects in different factories of our investors.” This confirms the
important influence of the absorptive capacity at the web level in facilitating
knowledge sharing.
Feedback from firms and results from collaborative work between firms and
universities enable actors to engage in research and development to search for new
knowledge. “The university is working on a research project financed by various
enterprises here in the SAM cluster. . . common advantages and benefits are being
generated as a result of this effort.”
The university transfer and innovation center also works with the researchers
to protect, manage, and commercialize the intellectual property portfolio. This
research participant has evaluated many of the cluster firms’ systems and helped
implement them with other cluster actors. He said:
Interorganizational Trust
Interorganizational trust is a significant factor influencing knowledge sharing
across the web and firm level in the SAM cluster, with considerations to inter-
organizational trust evident from the interview data and documents analysis of
this research:
“The actors in the web level freely share knowledge without any
expectations of reciprocity as they are working towards a common
goal,” a PMO officer said.
The university is a key asset in this regard, as it serves as a platform for firms to
collaborate and share. There is an initial level of trust that encourages firms to
share ideas. An HMF1 owner stated:
One participant firm overcame a lack of trust when other firms shared their
knowledge and ideas. Those firms had two factors considered essential to efficient
knowledge sharing at the early stages of emerging clusters: inter-organizational
trust and social capital, which this firm did not have. An HMF1 HR manager said
he had trouble trusting newer firms because some information shared can be
78 Aliah Zafer
sensitive. In addition, an HMF1 owner believes that a lack of trust between firms
prevents HMF1 from sharing know-how with its neighbor (HMF6). Participants
reported that participating in these types of meetings by cluster facilitators also
tested cluster actors’ trust in one another. If a factory sends someone to a meeting
to share ideas and knowledge, this builds trust between firms for future meetings.
Social Capital
The SAM cluster’s reputation is formalized, and the lateral players’ duties as
brokers are very structured and explicit. The web-level networks facilitate and
provide the basis for cooperation between actors, while the impact of bonding
capital is evident as facilitators assist firms in collaborating with universities by
providing opportunities for work and research studies in the cluster:
The best location for firms to cluster has been chosen. We carefully
placed some firms next to each other, partly for environmental
reasons and partly because some work better together.
The data show lateral actors use bridging capital to identify and extract explicit
knowledge from firm-level actors and bonding capital to facilitate tacit knowledge
acquisition, knowledge diffusion, and knowledge sharing among cluster actors.
The lateral actors play an important role as knowledge brokers and gatekeepers.
Bridging capital helps horizontal actors within the cluster share tacit knowledge,
which can lead to new manufacturing ideas and research (SAM Newsletter, 2013).
Knowledge Sharing Mechanisms 79
Through R&D relationships, horizontal actors can demonstrate their skills and
provide firms with innovative research. An HMF5 project manager noted:
Accessibility
The value of existing knowledge is in its accessibility linked to engagement levels
and facilitators’ ability to channel activities toward relevant knowledge sharing.
Since the SAM cluster is located in the economic city, localized employee mobility
is linked to embody knowledge sharing.
The proximity of the cluster seaport is another important benefit as firms can
use this huge facility to import/export materials and products.
Due to the cluster’s newness and as firms have not yet built networks, other
participants look to the government for direction. Finally, according to the
research model, the five factors of knowledge sharing and their applicability to the
web level of analysis within the cluster have been evaluated. Fear of losing control
of proprietary knowledge (ownership of manufacturing ideas) also discouraged
firms from sharing ideas. The actors’ observations and contributions changed an
idea once it was brought to their attention. Regarding sharing specific types of
knowledge like technical or financial information, some participants from HMF1
and HMF5 said they still had trust difficulties. An HMF1 owner stated:
When we first joined, people still tried to figure out who was doing
what and how much. Some people refused to share their info for
various projects, contracts, etc. So one is always unsure what to
reveal and what to keep hidden.
The SAM cluster’s proximity to the economic city adds value to the firms’
competitive advantage. But at this stage of cluster development, ad hoc knowl-
edge protection between horizontal actors at the firm level, where technical
knowledge is not accessible to all actors, inhibits knowledge sharing. The owner
of HMF1 confirms:
Interorganizational Trust
Lateral actors in the SAM cluster benefit from mutual understanding and trust,
which encourages knowledge sharing and openness about available infrastructure
and resources. For example, the university promotes inter-organizational trust by
establishing research projects encouraging firms to collaborate. This finding is in
84 Aliah Zafer
line with Welch and Welch (2008) who note that trust is an important factor in
knowledge sharing because it identifies how knowledge is shared among actors.
Trust is connected to cognition-based trust at the cluster web level by providing
efficient technical basic infrastructure for actors in the SAM cluster (Parkhe, 1993;
Uzzi & Gillespie, 2002). Cognition-based trust includes technical competence,
responsibility, and dependability, according to Tsai and Ghoshal (1998), which
incorporate competence, responsibility, and reliability.
Moreover, due to fear of losing power and status as a well-known large MNE,
one MNE horizontal firm refused to share know-how with other horizontal actors
in the SAM cluster. Because of the small number of actors, lack of trust, and fear
of sharing technical knowledge at this early stage, horizontal actors, including
MNEs manufacturers, currently lack access to specialist knowledge (know-how).
Trust has been linked to cost reduction by reducing opportunistic behavior
(Torsvik, 2000). Findings show that most horizontal firms at this stage of SAM
cluster development have goodwill, respect, and understanding of other partici-
pating firms. These firms are benefiting from trust in cost reductions by only
sharing general knowledge about rules infrastructure and SAM cluster services.
established technical specialists in the region, and some horizontal and vertical
cooperation. To maintain the efficiency of this foundation in later stages of
development, the cluster needs to develop other institutions that facilitate
knowledge sharing, access, generation, and encoding for application within the
cluster. But if lateral actors continue to lead and organize social capital, this may
not occur.
Bonding capital improves relationships in the SAM cluster, particularly where
horizontal actors share tacit knowledge, as in HMF1 and HMF5. Firms and
universities, and R&D and training centers also show bridging capital. Prior
research suggests that bridging capital occurs through cluster innovation by
bringing disparate actors together to generate knowledge (Dyer & Nobeoka,
2001). The findings also show bridging capital in the SAM cluster, where lateral
actors cooperate in providing shared values, beliefs, and flexible regulations for
horizontal actors (e.g., visas for foreign workers). This aligns with Mitchell et al.
(2010), who argue that bridging capital is critical to strengthening horizontal–
lateral links.
Accessibility
The findings show how accessibility affects knowledge sharing by influencing
horizontal actors’ willingness to share knowledge and allocate time to collecting
knowledge from other cluster actors. As noted by Allen, James, and Gamlen
(2007), knowledge sharing facilitates the knowledge of formal and informal net-
works. Studies in institutional economics show that regulations and informal
structures facilitate knowledge sharing and the accessibility of norms (Helmsing,
2001; Inkpen & Tsang, 2005). Accessibility on the web level reduces uncertainty
among participants in knowledge sharing by promoting economic partnerships
and shared goals (Ahuja, 2000; Capello, 2002; Capello & Faggian, 2005; Walker
et al., 1997).
According to Keeble and Wilkinson (1999), knowledge can be shared between
firms, suppliers, and customers. Others benefit from technical similarities by
connecting actors in networks (Brown & Duguid, 2001; Schamp et al., 2004) and
driving normative pressures within institutions (Brint, 1993). Mitchel et al. (2010)
also contend that knowledge has multiple structures and that clustering enhances
access to knowledge by directly sharing knowledge through commercial and
social clusters and accessing it through transactional relationships. Lateral actors
as knowledge brokers enable cluster members to directly access expertise that
would otherwise be inaccessible, such as ministries and professional networks.
Note
1. This section includes data analysis from documents and interview’s transcripts of
different actors within the SAM cluster. The city cannot be identified in this
research as this would compromise the confidentiality of the participants through
indirect identification. All the information cited in this section is based either on
confidential sources or public sources that cannot be directly identified. Therefore,
for confidentiality and anonymity reasons, actual in-text and end-text reference
cannot be revealed.
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