Commerce Trends in Consumer

Electronics
Summary
I am compiling a report on commerce trends in the consumer electronics space and need some
online research on market size and examples of trends in consumer electronics.

● For each data point, please find and link to a primary source (e.g. Statista, McKinsey,
Gartner), not a secondary source (e.g. link round-up). Please do not include any
statistics from before 2020. 2020, 2021, 2022, and 2023 are all acceptable, though the
more recent the better.
● For each example, please link an article, social media post, or YouTube video where you
sourced the example.

Thank you!

Research Need 1: Sizing consumer electronics industry

● Please source data on how large the entire consumer electronics industry is in the
United States.
● Please source any available projections on how large the space is expected to grow
beyond 2023.
● Please source any available data on which consumer electronics category (see below for
categories) is growing the fastest.

Research Need 2: Sizing consumer electronics individual

categories
Here is a list of consumer electronics categories. For each one, please source data on the size
of the market and/or how much revenue is generated in the United States.

● Smart home
● Smartphones
● Smartwatches and wearables
● Gaming
● Audio and video
● Streaming devices
● Laptops and tablets
● Home protection
Research Need 3: Consumer electronics and behavior
Please source any data related to the following consumer behaviors:

● Multi-device usage amongst consumers

● Smart home integration
● Data privacy concerns
● Online consumer research for electronics

Research Need 4: Covid-19 and consumer electronics

● Please source any available data on how COVID-19 has impacted the consumer
electronics space.
○ This can be broad or specific (e.g. webcams, noise-canceling headphones)
● Please source any available data on how COVID-19 has impacted ecommerce more
generally.

Research Need 5: consumer electronics commerce trends in

2023
Source online examples of consumer electronics companies that have embraced the following
trends. Provide two examples per trend—24 in total. Please provide a direct link to where the
example was found online.

1. Shoppable moments on consumer electronics devices

Trend summary: Smart brands are integrating frictionless shopping capabilities directly into
smart TVs, voice assistants, wearables, and more to turn moments of discovery into direct
purchase opportunities on consumer devices.

2. Product bundling and recurring subscriptions

Trend summary: Bundling complementary products into customized packages and offering
recurring subscription services enhances convenience and loyalty by automatically shipping
desired goods regularly.

3. AI-powered product discovery and personalized recommendations

Trend summary: Using AI algorithms to analyze customer data enables brands to provide
tailored product recommendations and smart search results for each user, driving more relevant
discoveries.
4. Pop-ups at critical cultural events to engage customers in real-time
Trend summary: Temporary physical pop-up shops at key cultural events like music festivals
create interactive, shareable brand experiences that engage customers and build advocacy.

5. Persona-based marketing for precise and effective consumer targeting

Trend summary: Identifying key customer personas with differentiated habits, values, and
purchase motivators allows brands to deliver personalized messaging and experiences.

6. Online influencers as trusted consumer electronics experts

Trend summary: Electronic brands can effectively showcase products and build trust by
strategically partnering with influencers as authentic brand advocates who provide reviews and
recommendations.

7. IoT and smart home integration for seamless purchases

Trend summary: Integrating IoT ecosystems enables automatic reordering when supplies run
low by triggering frictionless purchases based on connected device usage data.

8. Seamless omnichannel experiences to purchase from anywhere

Trend summary: Consistent branding, inventory, pricing, and messaging across all sales
channels and touchpoints enable customers to seamlessly research, test, and purchase
products anytime, anywhere.

9. Voice-enabled commerce through digital voice assistants

Trend summary: Allowing hands-free reordering of frequent purchases and frictionless
transactions through conversational voice commands on assistants like Alexa can enhance
convenience.

10. AR and VR-enhanced shopping experiences

Trend summary: By utilizing immersive AR and VR technology, customers can digitally preview
products in their own space to better evaluate the fit, look and feel before committing to the
purchase.

11. Interactive product tutorials and education

Trend summary: Electronics brands can minimize post-purchase confusion or friction by
providing engaging video tutorials and AR demos to help customers learn proper product use
seamlessly.
12. Blockchain technology for authentication and identity
Trend summary: Electronics brands can use blockchain technology to deal with a surge of
counterfeit consumer electronics, providing a tamper-proof method for tracking the supply chain
from manufacturer to consumer, and guaranteeing product authenticity.