SWISS BRAND

MANUAL
Version 02 | 10/08/2024

CONTACT INFO
Address: Street Name, 9080 St. Gallen Phone: +41 12 34 56 789
Switzerland E-Mail: info@swissdesign.com
TABLE OF
CONTENTS
Lorem Ipsum is simply dummy text of the printing

The Company Introduction

Lorem Ipsum has been the industry’s standard 04
Logotype Visual Basics
Lorem Ipsum has been the industry’s standard 06
Corporate Colors
Lorem Ipsum has been the industry’s standard 10
13
Corporate Typeface
Lorem Ipsum has been the industry’s standard

15
Corporate Stationery Systems
Lorem Ipsum has been the industry’s standard

Online Presentations
Lorem Ipsum has been the industry’s standard 21
 The Company Introduction
Lorem Ipsum is simply dummy text

Lorem Ipsum is simply dummy text of

the printing and typesetting industry.
Lorem Ipsum has been the industry’s standard dum-
my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

It has survived not only five centuries, but also the

leap into electronic typesetting, remaining essential-
ly unchanged. It was popularised in the 1960s with
the release of Letraset sheets containing Lorem Ip-
sum passages, and more recently with desktop pub-
lishing software like Aldus PageMaker including ver-
sions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing

and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially un-
changed. It was popularised.

Brand Guidelines www.company.com

4
 The Full Logotype
Logotype Visual Basics

Lorem Ipsum is simply dummy text of

the printing and typesetting industry.
Lorem Ipsum has been the industry’s standard dum-
my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

It has survived not only five centuries, but also the

leap into electronic typesetting, remaining essential-
ly unchanged. It was popularised in the 1960s with
the release of Letraset sheets containing Lorem Ip-
sum passages, and more recently with desktop pub-
lishing software like Aldus PageMaker including ver-
sions of Lorem Ipsum. It has survived not only five
centuries, but also the leap into electronic typeset-
ting, remaining essentially unchanged. It was popu-
larised in the 1960s with.

LOREM IPSUM DOLORE

It has survived not only five centuries, but also the It has survived not only five centuries, but also the
leap into electronic typesetting, remaining essential- leap into electronic typesetting, remaining essential-
ly unchanged. It was popularised. ly unchanged. It was popularised.

Brand Guidelines www.company.com

6
Logo Construction
Logotype Visual Basics

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the indus-
try’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled
it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic type-
setting, remaining essentially unchanged.

LOGO CONSTRUCTION LOGO CONSTRUCTION

Lorem Ipsum has been the industry’s standard dum- Lorem Ipsum has been the industry’s standard dum-
my text ever since the 1500s, when an unknown my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make printer took a galley of type and scrambled it to make
a type specimen book. a type specimen book.

12

LOREM IPSUM DOLORE

12 3 26

www.company.com Brand Guidelines

7
 Logo Clearspace
Logotype Visual Basics

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the indus-
try’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled
it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic type-
setting, remaining essentially unchanged. It was popularised.

LOREM IPSUM DOLORE

Brand Guidelines www.company.com

8
Incorrect Logo Application
Logotype Visual Basics

Subheading Area

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer
took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but
also the leap into electronic typesetting, remaining essentially unchanged.

LOREM IPSUM DOLORE LOREM IPSUM DOLORE

LOREM IPSUM DOLORE

LOREM IPSUM DOLORE

LOREM IPSUM DOLORE LOREM IPSUM DOLORE

www.company.com Brand Guidelines

9
 The Corporate Color Strategy
Corporate Colors

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the indus-
try’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled
it to make a type specimen book.

PRIMARY COLOR SECUNDARY COLOR BLACK COLOR

HEX #66C5D6 HEX #66C5D6 HEX #66C5D6

RGB 102/197/214 RGB 102/197/214 RGB 102/197/214
CMYK 55/2/15/0 CMYK 55/2/15/0 CMYK 55/2/15/0
Pantone 3105 C Pantone 3105 C Pantone 3105 C

DARK GRAY COLOR MIDDLE GRAY COLOR LIGHT GRAY COLOR

HEX #66C5D6 HEX #66C5D6 HEX #66C5D6

RGB 102/197/214 RGB 102/197/214 RGB 102/197/214
CMYK 55/2/15/0 CMYK 55/2/15/0 CMYK 55/2/15/0
Pantone 3105 C Pantone 3105 C Pantone 3105 C

Brand Guidelines www.company.com

10
Primary Colors
Corporate Colors

Subheading Area

Lorem Ipsum has been the industry’s

standard dummy text ever since the
1500s, when an unknown printer took
a galley of type and scrambled it to
make a type specimen book.

It has survived not only five centu-

ries, but also the leap into electronic
typesetting, remaining essentially un-
changed.

Subheading Area

It was popularised in the 1960s with

the release of Letraset sheets contain-
ing Lorem Ipsum passages, and more
recently with desktop publishing soft-
ware like Aldus PageMaker including
versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of

the printing and typesetting industry. RED COLOR BLACK COLOR
Lorem Ipsum has been the industry’s
HEX #66C5D6 HEX #66C5D6
standard dummy text ever since the
RGB 102/197/214 RGB 102/197/214
1500s, when an unknown printer took
CMYK 55/2/15/0 CMYK 55/2/15/0
a galley of type and scrambled.
Pantone 3105 C Pantone 3105 C

www.company.com Brand Guidelines

11
 Secundary Colors
Corporate Colors

Subheading Area

Lorem Ipsum has been the industry’s

standard dummy text ever since the
1500s, when an unknown printer took
a galley of type and scrambled it to
make a type specimen book.

It has survived not only five centu-

ries, but also the leap into electronic
typesetting, remaining essentially un-
changed.

Subheading Area

It was popularised in the 1960s with

the release of Letraset sheets contain-
ing Lorem Ipsum passages, and more
recently with desktop publishing soft-
ware like Aldus PageMaker including
versions of Lorem Ipsum.

RED COLOR BLACK COLOR GRAY COLOR Lorem Ipsum is simply dummy text of
the printing and typesetting industry.
HEX #66C5D6 HEX #66C5D6 HEX #66C5D6 Lorem Ipsum has been the industry’s
RGB 102/197/214 RGB 102/197/214 RGB 102/197/214 standard dummy text ever since the
CMYK 55/2/15/0 CMYK 55/2/15/0 CMYK 55/2/15/0 1500s, when an unknown printer took
Pantone 3105 C Pantone 3105 C Pantone 3105 C a galley of type and scrambled.

Brand Guidelines www.company.com

12
Primary Typeface
Corporate Typeface

Anivers
Subheading Area
ABCDEFGHIJKLM
The letters that inspired this project NOPQRST VWXYZ
abcdefghijklmno
have work, dedication, care, color,
contrast, light and life, day and night!
These are the types that make the
city look so beautiful. The Montserrat
Project began with the idea to rescue pqrstuvwxyz
1234567890
what is in Montserrat and set it free
under a libre license, the SIL Open
Font License.

Styles ?!()*+ç’/.,;:
Anivers Bold
Light A BCDEFGHIJKLM NO P Q RSTUVWXYZ
Regular abcdefghijklm nopqrs tuvwxyz
12 34 5678 90 ?!()*+ç’/.,;:
Medium Anivers Regular

Bold A BCDEFGHIJKLM NO P Q RSTUVWXYZ

abcdefghijklm nopqrs tuvwxyz
Extra Bold 12 34 5678 90 ?!()*+ç’/.,;:

www.company.com Brand Guidelines

13
 Secundary Typeface
Corporate Typeface

Montserrat
Subheading Area
ABC DE FGHIJKL M
The letters that inspired this project NO P Q R STU VWXYZ
abcde fghij klm n o
have work, dedication, care, color,
contrast, light and life, day and night!
These are the types that make the
city look so beautiful. The Montserrat
Project began with the idea to rescue pq rst u vwxyz
1 23456789 0
what is in Montserrat and set it free
under a libre license, the SIL Open
Font License.

Styles ?!()*+ ç ’/. , ; :

Anivers Bold
Light
AB CD EFGHI JKLM NOPQRSTUVWXYZ
Regular a b cd efg h ijklmn op q rstuvwxyz
1234567890 ?!()*+ ç ’/.,;:
Medium Anivers Regular

Bold ABCD EFGH IJK LM N OPQRSTUV WXYZ

abcdefghijklm n opqrstuvwxyz
Extra Bold 1 2 3 45 67890 ?!( ) *+ ç ’/., ; :

Brand Guidelines www.company.com

14
The Company Business Card
Corporate Stationery Systems

General Info Front Side

Size: 85mm (w) x 55mm (h)

Paper: Extra-thick luxury paper 300 gsm x
Printing: 4 col. digital printing - front and back
x x
Finish: Uncoated matte finish

Front Side

Background: C0 M100 Y100 K0

Safe Space: 6mm
x
Logo SIze: 20mm (height)
Position: Center

Back Side
Back Side
x
Background: C0 M0 Y0 K0
x
Logo SIze: 12mm (height)
Safe Space: 6mm
Position: Top right LOREM IPSUM DOLORE

Additional Informations Sarah Doe | CEO

Bankgasse 38, 9000 St. Gallen, Switzerland

Position: Top left (5mm margin from left)
Phone: +41 12 34 56 789
Font: Montserrat Mobile: +41 12 34 56 789
Headline: 9pt (bold) E-Mail: info@swissdesign.com
Web: www.swissdesign.com
Text: 7pt (regular)

www.company.com Brand Guidelines

15
 The Company Letterhead
Corporate Stationery Systems

General Info

Size: 210mm (w) x 297mm (h) (A4 Format)

Paper: Luxury paper 135 gsm
Printing: 4 col. digital printing - front

Front Side

Background: C0 M0 Y0 K0
Safe Space: 6mm
Logo SIze: 20mm (height)
Position: Top right

Additional Informations

Position: Bottom left (5mm margin from left)

Font: Montserrat
Headline: 8pt (bold)
Text: 6pt (regular)

Brand Guidelines www.company.com

16
 x

LOREM IPSUM DOLORE

Back Side

Lorem Ipsum is simply dummy text of the printing

and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy.

Bankgasse 38, 9000 St. Gallen, Switzerland

Phone: +41 12 34 56 789

Mobile: +41 12 34 56 789
E-Mail:
Web:
info@swissdesign.com
www.swissdesign.com
x

Front Side

Lorem Ipsum is simply dummy text of the printing x

and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy.

www.company.com Brand Guidelines

17
 A3 Vertical Grid Example
Corporate Stationery Systems

Subheading Area

Lorem Ipsum has been the industry’s standard

dummy text ever since the 1500s, when.
Lorem Ipsum has been the industry’s standard dum-
my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Subheading
Lorem Ipsum has been the industry’s standard dum-
my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

General Info

Size: 210mm (w) x 297mm (h) (A4 Format)

Paper: Luxury paper 135 gsm
Printing: 4 col. digital printing - front

Front Side

Background: C0 M0 Y0 K0
Safe Space: 6mm
Logo SIze: 20mm (height)
Position: Top right

Brand Guidelines www.company.com

18
 Grid Example
LOREM IPSUM DOLORE

Lorem Ipsum is simply dummy text of the printing

and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy.

Swiss Subheading Area

Design
Lorem Ipsum has been the industry’s
standard dummy text ever since the
1500s, when.

Headline Lorem Ipsum has been the industry’s

standard dummy text ever since the

Area
1500s, when an unknown printer took a
galley of type and scrambled it to make a
type specimen book.

Subheading

Lorem Ipsum has been the industry’s

standard dummy text ever since the
1500s, when an unknown printer took a
galley of type and scrambled it to make a
type specimen book.

Subheading

Lorem Ipsum has been the industry’s

standard dummy text ever since the
1500s, when an unknown printer took a
galley of type and scrambled it to make a
type specimen book.

Design Example

Lorem Ipsum is simply dummy text of the printing

and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy.

www.company.com Brand Guidelines

19
 The Company Envelope
Corporate Stationery Systems

General Info Additional Informations

Size: 210mm (w) x 297mm (h) (A4 Format) Position: Bottom left (5mm margin from left)
Paper: Luxury paper 135 gsm Font: Montserrat
Printing: 4 col. digital printing - front Headline: 8pt (bold)
Logo SIze: 20mm (height) Text: 6pt (regular)
Position: Top Left Safe Space: 6mm

LOREM IPSUM DOLORE

Bankgasse 38, 9000 St. Gallen, Switzerland

Brand Guidelines www.company.com

20
The Company E-Mail Signature
Online Presentations

General Info Additional Informations

Font: Montserrat Position: Bottom left (5mm margin from left)

Headline: 8pt (bold) Text: Montserrat
Text: 6pt (regular) Safe Space: 8pt

Subheading Area

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer
took a galley of type and scrambled it to make a type specimen book.

Logo
200pt (w) x 80pt (h)

LOREM IPSUM DOLORE

Separator
220pt (w) x 20pt (h)

Sarah Doe | CEO

Headline
Montserrat 8pt (bold)
Bankgasse 38, 9000 St. Gallen, Switzerland

Phone: +41 12 34 56 789 Contact Info

Mobile: +41 12 34 56 789 Montserrat 6pt (regular)
E-Mail: info@swissdesign.com
Web: www.swissdesign.com

www.company.com Brand Guidelines

21
 Screen Grid System Layout
Online Presentations

Subheading Area

Lorem Ipsum is simply dummy text of the printing

and typesetting industry.

Lorem Ipsum is simply dummy text of the printing

and typesetting industry. Lorem Ipsum has been the
industry’s standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and
scrambled it to make a type specimen book. It has
survived not only five centuries, but also the leap
into electronic typesetting, remaining essentially un-
changed.

Grid Layout 1 Grid Layout 2

Brand Guidelines www.company.com

22
Icon Series Corporate Icon Set
Online Presentations

Subheading Area

Lorem Ipsum has been the industry’s standard

dummy text ever since the 1500s, when.

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Subheading

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

www.company.com Brand Guidelines

23
 Images and Blending Modes
Online Presentations

Subheading Area

Lorem Ipsum has been the industry’s standard

dummy text ever since the 1500s, when.

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Subheading

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Subheading

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Brand Guidelines www.company.com

24
www.company.com Brand Guidelines
25
 Images Black & White
Online Presentations

Subheading Area

Lorem Ipsum has been the industry’s standard

dummy text ever since the 1500s, when.

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Subheading

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Subheading

Lorem Ipsum has been the industry’s standard dum-

my text ever since the 1500s, when an unknown
printer took a galley of type and scrambled it to make
a type specimen book.

Brand Guidelines www.company.com

26
www.company.com Brand Guidelines
27
Swiss Design GmbH
Address: Address PO Box 1777, Withfield Tower
Third Floor, 9080 St. Gallen
Switzerland

Phone: +41 12 34 56 789

Fax: +41 12 34 56 789
E-Mail: info@swissdesign.com

www.swissdesign.com