LESSON 2 Guidelines To Effective Persuasive Communication

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Welcome to the Class! I am...

Ms. Mary Jade A. Plasabas


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PRAYER
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Virtual Classroom
Rules
01 Turn off your microphones unless
necessary
02 Keep your cameras open

03 Follow the English Only Policy


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Persuasive
Speech in
Private
Institutions
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Learning Objectives
a. recognize the guidelines to effective
persuasive communication;

b. realize the importance of knowing the


guidelines in marketing to student’s future
opportunities;
c. create a tagline of their own product.
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What is
PERSUASIVE SPEECH?
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Persuasive Speaking is the
type of speaking that most
people engage in the most.
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Persuasive Speech in Private
Institutions

⬤ Persuasion is an act of convincing


people whether to agree, believe
or support on something you want
to pertain.
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Effective Persuasive
Communication
The ability to persuade is really difficult
especially in the business world. You need to
convince your client, colleagues and
employees to consider your suggestion
and ideas.
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Guidelines to
Effective
Persuasive
Communication
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Guidelines to Effective Persuasive
Communication

1. Know your Audience - Effective persuasive communication addresses the


audience's needs, values and desires.

2. Get the Audience's Attention - You must first grab attention of the audiences
and demonstrate why it's worth their time to listen to your idea or
suggestion.
3. Establish Credibility - To persuade an audience, you must demonstrate
your credibility and authority.
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Guidelines to Effective
Persuasive Communication
4. Tailor the Message to the Medium - What persuades in writing
doesn't necessarily persuade when delivered verbally.

5. Convey Benefits - It's easier to persuade an audience when


you can show them how your proposal benefits them.

6. Use Body Language - With verbal communication, your


demeanor influences your ability to persuade as much as your
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words.
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Assignment:


Choose a product from your home and create
a video showing on how you pitch a product
considering the “7 Steps to Pitching the
Perfect Project”
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Criteria:
DELIVERY 25%

GRAMMAR 25%

ORAL PRESENTATION 50%

TOTAL POINTS 100%


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Thank you!
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