l.

Tittle Page

II. Acknowledgment

Lll. Table Of Contents

lV. Executive Summary Study Background

V. Study Background

A. A brief history of the company

B. Mission and Vision

C. Product/Service Offerings

VI. Macro-Environmental Analysis

A. Economic

B. Politico-Legal

C. Socio-Cultural

D. Demographic

E. Technological

F. Natural

VII. Opportunities and Threats

VIII. Micro-environmental Analysis

A. The Company

B. Supplier

C. Marketing intermediaries

D. Customers

E. Competition

F. Publics

IX. Strengths and Weaknesses

X. The Market

A. Market Size

B. Market Needs

C. Market Trends

XI. Marketing Objectives

XII. Marketing Strategies

A. Product/Service Strategy

1. Target Market

2. Brand Positioning

B. Pricing Strategy

C. Distribution Strategy

D. Advertising and promotions strategy

XIII. Tactical Implementation

XIV. Marketing Budget

XV. Feedback and Control

XVl. Financial Projections

XVII. Documentations