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    This document appears to be an outline for a marketing plan for a company. It includes sections that will analyze the company's macro and micro environment, identify opportunities and threats, examine strengths and weaknesses, research the target market, and propose marketing objectives, strategies, budgets, and controls. The plan will help guide the company's product/service offerings and promote its mission and vision.

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    This document appears to be an outline for a marketing plan for a company. It includes sections that will analyze the company's macro and micro environment, identify opportunities and threats, examine strengths and weaknesses, research the target market, and propose marketing objectives, strategies, budgets, and controls. The plan will help guide the company's product/service offerings and promote its mission and vision.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    3 views4 pages

    Document

    Uploaded by

    Jasmine Talagtag
    This document appears to be an outline for a marketing plan for a company. It includes sections that will analyze the company's macro and micro environment, identify opportunities and threats, examine strengths and weaknesses, research the target market, and propose marketing objectives, strategies, budgets, and controls. The plan will help guide the company's product/service offerings and promote its mission and vision.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 4

    L

    II.

    Title Page Acknowledgment

    Table Of Contents

    Executive Summary Study Background

    A. A brief history of the company

    IV. V.

    B. Mission and Vision

    C. Product/Service Offerings

    VI.

    Macro-Environmental Analysis A. Economic

    B. Politico-Legal C. Socio-Cultural

    D. Demographic E. Technological

    E. Natural
    VII.

    VIII.

    Opportunities and Threats

    Micro-environmental Analysis

    A. The Company

    B. Supplier

    C. Marketing intermediaries

    D. Customers

    E. Competition

    F. Publics

    IX. Strengths and Weaknesses

    X. The Market A. Market Size

    B. Market Needs
    C. Market Trends

    XI. Marketing Objectives

    XII.

    Marketing Strategies

    A. Product/Service Strategy 1. Target Market

    2. Brand Positioning

    B. Pricing Strategy

    C. Distribution Strategy

    D. Advertising and promotions strategy

    XIII.

    XIV. Marketing Budget

    Tactical Implementation

    XVI.

    XVII. Documentations
    XV. Feedback and Control Financial Projections

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