Business Plan Edited 222

A Business Plan on
Bes’Tea
In Partial Fulfillment of the Requirements in GE Elect 2
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Bes’tea Milkteas and Other Refreshments – A Business Plan
Table of Contents
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Bes’tea Milkteas and refreshment is located in West Timawa Molo, Ilolio City managed and
operated together with Group 2 of consists of first-year students of Radiologic Technology section 1H
from Iloilo Doctors’ College. We aim to provide customers with quality foods and drinks at affordable
prices. The company targets students, teenagers, couples, families, and young professionals. As a
newcomer in the milktea industry, Bes’tea milktea seeks to come up with products that will make them
different from its variety of milktea. Our shop will offer a variety of choices from milkteas to fruit shakes.
Caramel, Okinawa, matcha, taro, and red velvet are the milktea flavors. While mango, strawberry,
pineapple, and banana are the fruit shakes. Bes’tea will be open from 9:00 am to 9:00 pm, Mondays to
Saturdays. Sundays are day off. We adopt an eco-friendly environment we are using paper cups and paper
straws. We provide a comfortable place for people. We made our shop cozy and relaxing so that our
customers can talk, rest and drink peacefully.
We at Infinite, integrated and reviewed our past strategy in able for us to exceed past performance
and increase our efficiency Bes'tea milktea as a product will bring the consumer a new taste of the
revolutionizing milktea. As a new product, Bes'tea milktea aims to shift consumer's unawareness to
awareness through advertising, to build up sales through our new product, and build and establish strong
reputation in the milktea industry. The team's purchasing manager has carried out the necessary research
on this and has identified quality suppliers and vendors that fit our budget. Their employees are the face
of the business and so they will not only pick competent employees to help run the business but also be
able to communicate the brand effectively to our customers.
THE COMPANY
Mission Statement
Our goal is to give customers a wide range of options for beverages and pastries, to give them high-
quality food for their money, and to leave them satisfied but craving for more.
Vision Statement
To establish a reputation in Iloilo, particularly among students, as a leader in the provision of top-
notch, reasonably priced food and beverages as well as business opportunities for Ilonggos. We have a
duty and an obligation to provide a portion of healthy food and service.
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Objectives
 To provide healthy drinks

 To promote creativity and positivity
 To provide good quality products at affordable prices
 To provide satisfaction to the customers
 To obtain profit and wealth
Background of the Business

Since its creation in Taiwan in the 1980s, milk tea, often known as bubble tea, has gained popularity
all over the world. It can be served hot or cold and is commonly made with tea, milk, and sweets.
Numerous flavors and additions, including tapioca pearls, fruit jellies, and flavored syrups, are frequently
available in milk tea businesses. Our products have a wide variety of choices. We can offer a portion of
great quality food and drinks to satisfy our customers.
The standard of the tea, the variety of flavors and add-ins available, and the ambiance of the shop
are some of the variables that affect the success of a milk tea business. Customers frequently look for
milk tea cafes that provide a distinctive and delightful experience, with cozy seats, amiable personnel, and
a tranquil atmosphere.
Description of Products/Service
The Bes'tea is a milk tea and fruit shake company that serves scrumptious beverages. While
engaging in a worthwhile conversation with family and friends. Bes'tea provides you with a wide
selection of flavors to satisfy your taste buds. We want to offer wonderful bubble tea and fruit shake in a
variety of flavors, and we guarantee the quality of both our goods and services. Customers can select a
percentage of ice and sugar that ranges from 50% to 100%. In addition to its improved pricing and
improved space plan and style, it is an aesthetically pleasing haven of comfort for locals and weary
tourists.
Milktea
Flavor Ingredients all

2 heaping tablespoons of brown sugar
1 1/4th cup of whole milk
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Caramel 3/4th cup of filtered water

1.5 tablespoons black tea leaves or 4 cup-sized tea
bags
3 tablespoons green tea
6 cups water
Okinawa 1 1/2 cups milk
3 ounces Okinawa brown sugar
4 tablespoon tapioca pearls
1 teaspoon matcha green tea powder
2 Tablespoons hot water
2 Tablespoons honey, or other sweetener, to taste
Matcha 1 cup (240 ml) almond milk
½ cup (120 g) ice cubes, plus more for serving
¼ cup (50 g) cooked tapioca pearls
2 cups water
1 tablespoon of loose-leaf jasmine green tea
4 tablespoons Taro Powder
Taro 1/2 cup sugar + 1/2 cup water
1/2 cup tapioca pearls
Sugar 1 tbsp.
Water 160ml.
Whipping cream 40g.
Red Velvet Whole milk 1 cup.
Sparlar Red Velvet Sauce 20g.
Black tea 180ml.
Whole milk 1 cup.
Fruit Blend
Flavor Ingredients
2 cups mango fruit
1 cup fresh fruit
Mango ½ cup liquid
¼ cup yogurt
1–2 tbsp. sweetener
2 cups strawberry fruit.

1 cup fresh fruit.
Strawberry ½ cup liquid.
¼ cup yogurt.
1–2 tbsp. sweetener.
2 cups pineapple fruit.
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1 cup fresh fruit.

Pineapple ½ cup liquid.
¼ cup yogurt.
2 cups banana fruit.
1 cup fresh fruit.
Banana ½ cup liquid.
¼ cup yogurt.
SWOT Analysis
SWOT Analysis is a framework used to evaluate a company’s competitive position and develop
strategic planning. It also assesses the internal and external factors, as well as current and future potential.
SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT Analysis is designed to
facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, its
initiatives, or an industry. As its name states, a SWOT analysis examines four elements:
Strengths: Internal attributes and resources that support a successful outcome.
Weaknesses: Internal attributes and resources that work against a successful outcome.
Opportunities: External factors that the entity can capitalize on or use to its advantage.
Threats: External factors that could jeopardize the entity’s success.
1. Strengths
 Since almost everyone has access to social media as of now, it would be easier for our product to
reach more people which would be helpful for us in selling our products.
 Since we, the owners ourselves, can assure you that we can provide high-quality staff.
 We, the owners, also believe in customer-centricity, which means we put our customers first and
are the center of our business.
2. Weaknesses
 Since we are students which means we do not have any sources of income yet, there might be a
possibility for us to have difficulties accessing capital and funding.
 There might also be difficulties in generating publicity.
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 We also have a weak brand name which might not make us able to stand out from our
competitors.
3. Opportunities
 We can further develop our sales/service team.
 We can also attract our customers through special offers and implement a loyalty program.
 We will also improve our overall customer experience. We will also consider broadening our
product range to target new segments.
 Since we have members with a high number of followers, we can use them to broaden our brand.
4. Threats
 Rising fixed costs may take place.
 Slower growth due to the inability to raise funds may also happen.
 Competitors introducing better and improved products.
 Disruptive new competitors.
 Declining economic conditions.
Social Impact
Milk tea has become a popular drink around the world in recent years, especially among younger
generations. As with any popular trend or product, milk tea has the potential to have both positive and
negative social impacts. Overall, while milk tea has had some positive impacts on society, it is important
to be aware of its potential negative impacts and work to mitigate them.
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THE MARKET
Marketing Objectives and Goals

Short term
 To gain more customers by advertising our product within a month.

 To produce more delicious and refreshing drinks that make the customer buy our product over
and over again.
 To give the best and fast service to our customers.
Long Term
 To make the Bes'Tea widely known in the Philippines.

 To put a branch or expand in different cities in the Philippines.
 To beat our competitors, to increase consumer awareness, and to be successful.
Market and Target Consumer

Bes’tea targets a diverse market that includes individuals who enjoy beverages with unique flavors.
The target customers for Bes’tea include students, young professionals, families, and anyone who enjoys
refreshing drinks.
Demographic segmentation is defined as a market segmentation method based on variables such as
age, gender, income, etc. The age target of our business is primarily young adults between the ages of 18
to 35 since this age group is the most likely to be interested in trying new flavors and experimenting with
different types of beverages. The prices are very affordable. Our Drinks are very inclusive regardless of
gender, nationality, or our religion.
Behavioral segmentation divides consumers according to patterns as they interact with a brand. One
segment is the health-conscious customer who prefers low-calorie and sugar-free drinks. Another segment
is the busy professional who values convenience and quick service. We also have customers who are
price-sensitive and prefer budget-friendly options.
Geographic segmentation is used to categorize markets by region, size, density, and climate. Our
target market is located in particular areas, and we customize our goods and services to suit their needs.
Our store is in a busy commercial area that sees a lot of customers from the hospital, schools, and offices
that are close by. Additionally, we've located nearby residential areas with a lot of young people who
could potentially be interested in our products.
Psychographic segmentation divides consumers into groups based on psychological characteristics
including personality, lifestyle, social status, activities, interests, opinions, and attitudes. Our target
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market is a group of customers who may be health-conscious individuals who prefer low-sugar or sugar-
free options. Another group may be students who enjoy trendy flavors and Instagram-worthy
presentations. A third group may be older adults who value traditional flavors and a cozy atmosphere.
Market Analysis
Bes’tea is a business that centers around refreshments such as milk teas, fruit shakes, and teas.
Since this business is run by students, it has managed to attract customers from the demographic as theirs.
Most of our customers come from ages 16-21. Since we, the owners, run this business, we have also made
our product affordable for students. Our milk tea series are priced at Php65 for 22oz and our fruit blend
series are priced at Php55 for 22oz.
Competitor Analysis
Angel’s Milk Tea has been running for the past 6 months, earlier than our business. They have been
known to serve delicious milk teas, yet are priced at an enormous amount for the reason that they believe
“the price reflects the quality of products that we serve.” Because of this, several cannot afford their
products. Their milk tea series starts from Php 89.00 for the “Queen” Size, Php 99.00 for the “King” size,
and Php 120.00 for the “Jumbo” size.
Demand Analysis
Milk tea has become a popular drink in the Philippines, with many people lining up at various milk
tea shops to get their fix. There are several reasons why milk tea demand is high in the country. Firstly,
Filipinos have a sweet tooth and love indulging in sweet treats. Milk tea offers a unique blend of
sweetness and creaminess that appeals to the taste buds. Second, it is a luxury that people of every class
can afford and enjoy. With prices ranging from Php50 to Php150, it is an accessible treat for everyone.
Moreover, milk tea shops offer a wide range of flavors and customization options that allow customers to
make their drinks according to their preferences. This variety keeps customers coming back for more.
This trend and popularity bring more opportunity to our business.
Supply Analysis
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Bes’tea Milktea and other refreshments have two suppliers for their products. One supplier supplies
disposable cups, straws, etc., and another supplies flavor powder for milk tea. The other supplier is the
local farmer who provides them with fruits and teas. The idea of purchasing ingredients from local
farmers guarantees the excellent quality and freshness of the ingredients used in our products. Our other
supplier provides us with high-quality disposable cups that are durable and leak-proof. The straws they
provide are also of excellent quality, ensuring that our customers can enjoy their drinks without any
inconvenience. Moreover, our supplier offers a wide range of flavored powders that allow us to create
unique and delicious milk tea flavors. We need at least two suppliers, to establish long-term relationships
with our suppliers to ensure that we receive consistent supplies at reasonable prices. If there is a problem,
consider finding a new supplier.
Factor Analysis
Several factors are taken into consideration in order to determine the suppliers. The following
criteria will serve as a guide in choosing the qualified sources of raw materials.
Price
One important factor is the cost of ingredients. The price of tea leaves, milk, and other ingredients
can vary depending on seasonality and availability. Another factor is competition. If there are many
similar businesses in the area, we may need to adjust our prices to remain competitive.
Quality
We considered the ingredients used in our products. We source only the finest ingredients from
trusted suppliers to ensure that our milk teas and refreshments are of the highest quality. Secondly, we
analyzed the production process to ensure that it is efficient and consistent. This includes everything from
brewing tea to mixing ingredients. One significant factor that affects the quality of our beverages is the
ingredients used in their preparation. We ensure that we use high-quality ingredients sourced from
reputable suppliers to guarantee consistency In taste and flavor. Another vital factor is the preparation
process, which involves adhering to strict hygiene standards and ensuring proper storage conditions.
Furthermore, customer service plays a significant role in determining product quality. Our staff
undergoes regular training to ensure they provide excellent customer service and address any concerns
promptly.
Safety
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The business provides training to its employees on how to handle equipment safely, as well as
emergency procedures in case of accidents or injuries. They ensure that all ingredients used in their
products are fresh and sourced from reputable suppliers. They also follow strict hygiene practices during
food preparation and storage.
Flexibility and Reliability

One of the key factors that contribute to the flexibility of Bes’tea is its ability to cater to different
tastes and preferences. They offer a wide range of milk tea flavors, including classic favorites like matcha
and taro as well as fruit teas like pineapple and banana. Customers can also customize their drinks by
adjusting the sweetness level or adding toppings such as boba or pudding. Bes’tea also prides itself on its
reliability in terms of quality and service. They use only high-quality ingredients in their drinks, ensuring
that each cup is delicious and refreshing. Their staff is friendly and efficient, providing excellent customer
service every time.
Competition and Competitive Advantage

The possibility of having competition whether directly or indirectly, is high when beginning a
firm. Also provide an overview in knowing how to address possible and present defects and
incompetency, as seen in the following table of Bes ’tea milk tea’s competitive advantage.
Bes ’tea milk tea provides walk-in and delivery

Service service. Convenience is one priority for any
consumer nowadays.
Bes 'tea milk tea uses sophisticated tea and coffee
machines to produce only the highest quality
drinks in order to serve a beverage liked by all.
Quality
Bes 'tea milk tea uses only the best-imported tea
leaves and quality ingredients, minus additives
and preservatives
Bes 'tea milk tea uses secret ingredients in their
products so their drinks have their own unique
taste.
Innovation
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Bes 'tea milk tea invests in a really good quality

product like a best seller. They are made from
seaweed extract and are low in sugar and calories,
and high in fiber.
Bes 'tea milk tea has a promo who buys buy 3 take
1. This special promotion cannot find in other tea
Promotion companies.
2. Bes 'tea milk tea will always provide attractive

promotion on their beverage.
To gain a competitive advantage in the business, investing in the marketing aspect, consistency in
the quality of products offered and services rendered, and thorough monitoring of the financials must be
encouraged and implemented. Positivity from those high-quality products and services makes up the
competitive advantage of Bes ’tea milk tea.
Product strategy
Our brand mainly focuses on providing the best refreshment experience to our customers. Our
product will be made with the efforts of our employees. The black tea for our milktea is freshly brewed
every day. Our milk teas and teas are also freshly brewed and made as soon as the customer orders their
desired product. After we brew our tea and mix it with our milk tea powder, it is passed along to our
bubbles which are made from an all-natural combination of tapioca, and brown sugar. They are made
every two hours to preserve their fresh, chewy textures. For our fruit shake, we place the fruit of the
customer’s choice along with the evaporated milk in the blender and blend it. All of our products will be
served in paper cups and paper straws to help conserve our environment.
Price strategy
When it comes to setting the price of a product, several factors need to be taken into account. Such
as the quality of the product, how much it took to make the product, and the running costs incurred in
producing the product are accepted. There are different powders, syrup, fruits, and tea that are used for
milk tea, tea, and fruit shake which differ in quality, therefore the higher the quality of the ingredients
used, the higher the price will be. Therefore, Bes’tea has decided to lower its price of milk tea to target
the common people. Our milk tea series starts at Php65 for 22oz and our fruit blend series s Php55 for
22oz.
Promotion strategy
1. Advertising
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Since the majority has access to social media platforms. We have decided to bring our business to
social media. We will create a Facebook page, Instagram account, and Twitter account to reach more
users and for us to gain customers.
2. Sales promotions
A sales promotion is any undertaking by an organization designed to increase sales or encourage
the use or trial of a product or service. Sales promotions take many different forms, but they all focus on
persuading a target audience to become customers of a business. To promote our product, we will give
out free samples, offer a buy one, get one promotion, and loyalty programs.
3. Personal selling
We use the interaction of our staff to taste our products and educate our customers about the teas
we sell. Employees make recommendations to consumers who want to try new flavors. This experience
gives you a competitive edge against your competitors.
4. Other promotional methods
We will use seasonal packaging, offer new and exciting flavors, and give rewards to our loyal
customers.
Marketing Strategy
The marketing strategy is a detailed plan created specifically to meet the organization's marketing
objectives. It lays forth a strategy for achieving these marketing goals. It is the foundation of a marketing
strategy. A marketing strategy aids a business in focusing its limited resources on the most promising
opportunities to enhance sales. Advertising generally works fine, but coming up with ideas for
promotional activity for milk tea products isn’t necessarily the easiest thing in the world. Promoting milk
tea has its challenges.
1. Social media marketing

Social media marketing can be an effective way to market your milk tea business if done right.
Many people use social media websites like Facebook and Twitter to keep in touch with friends and
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family, share their lives, look for information about brands or products they want to buy, and learn what’s
going on around them. If you have a product you sell or offer a service, consider using some of these
platforms to gain exposure to customers. Use attractive visuals to make your page stand out.
 Involve in the local community

- Sponsor local events or get involved with charitable causes that align with our brand values.
This will help raise awareness of our business and make people more likely to support us.
 Run Targeted Google Ad campaigns

- Google Ads is a powerful tool that can help promote our milk tea business to a wide
audience. By targeting key phrases related to tea, we can ensure that our Ad appears in front
of potential customers who are searching for what we have to offer. We can also use Google
Ads to target specific demographic interests and locations. This ensures that our ad reaches
the people who are most likely to be interested in what we have to offer.
 Run promotions
- Everyone loves a good deal! Offering discounts or special deals on our milk tea can help
attract new customers and keep existing ones coming back for more. Special promotions and
discounts are always a hit with customers and can help increase sales for our milk tea
business.
 Create a Loyalty Program

- Encourage business by implementing a loyalty program that offers rewards for customers
who purchase frequently. This will keep them coming back for more while also spreading the
word about your business.
 Focus on customer service
- Providing excellent customer service is always important, but it’s especially crucial in the
hospitality industry. Make sure your staff is friendly and accommodating, and always go the
extra mile to make your customers happy.
2. Brand Marketing
Brand Marketing means that the public image of the enterprise is firmly engraved in the hearts of
consumers, and the key to brand marketing is to find irreplaceable core values for the enterprise so that
consumers can think of the brand as soon as they mention a certain industry. Nowadays, consumers are
easily attracted by the value of products, so they choose to buy according to the cost performance of
products. Enterprises should do a good job in design issues such as products and packaging, and firmly
grasp the customer's psychology of pursuing value. Brand culture is the endogenous factor of a brand, and
a brand can't exist without culture. Any brand includes its own brand culture, tangible product culture
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with a certain product form as the material performance, and intangible value culture with brand value,
brand appeal, and brand association as the performance. At the same time, enterprises should constantly
innovate the core value of consumer preference products from the spiritual level, and improve the taste
and grade of consumer preference products from the aspect of product design packaging and naming so
that consumers can get the emotional attachment and appeal from products.
3. Expand network marketing

In the process of implementing the marketing strategy of milk tea, we must learn to change the
marketing concept. In the era of rapid development of internet e-commerce, we should actively learn from
the marketing methods of competitors, and it will also be a good choice to adopt online marketing with
low cost but relatively good communication effect. The low price brought by e-commerce to consumers
has attracted widespread attention from consumers. Therefore, milk tea can also follow the trend of the
times and actively cooperate with group buying websites to develop its online sales model. In addition,
brands can also choose to interact well with consumers on the online public platform, actively create hot
topics, invite celebrity endorsements to use their traffic to drive the consumption of fans and promote
brands in more dimensions.
There are several key strategies you can use to promote your business. Social media is a great place
to start, you should also get involved in your local community and run targeted Ad campaigns. Customer
service is also essential to ensuring a successful business.
Positioning Strategy for the Product

Our business Bes’tea provides the best milk tea and other refreshment experience without leaving a
hole in your pocket. Quality products are made with the efforts of the employees by hand. The
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deliciousness that quenches an individual’s thirst will make them want more. Our top-notch products
provide luxury to the customer without having to worry about the price. Our location is also crowded with
people since the business’s location can be seen by everyone. With these, we are confident that our
business can compete with other brands for the reason that our top-notch affordable products can be
bought by everyone from all walks of life.
Overall Strategy
The AIDA Model The AIDA model will use as one of the instruments in assuring the item's quality
and the marketing of the products of Bes ’tea milk tea. Awareness, interest, desire, and action are the four
components of the AIDA model. AIDA is a framework used by marketing, advertising, and sales
departments to target all connections across a customer's purchase journey, from learning about a product
to buying it. The AIDA model includes the following four steps. Brand awareness or affiliation with your
product or service is created by developing brand awareness or affiliation with your product or service.
Interest: generating enough interest in the benefits of your product or service to persuade the consumer to
begin an additional inquiry. Desire: for your product or service through an "emotional connection,"
demonstrating your brand personality; move the buyer from "liking" to "wanting" it. Action: encourage
the buyer to interact with your company and take the next step, such as downloading a brochure, calling,
joining your newsletter, engaging in live chat, etc.
Step 1. Awareness
Online Advertising
One is Advertising products through online pages and sites. Facebook and Instagram are two
famous social media sites where many individuals interact, share ideas, and communicate with one
another. Creating a Facebook and Instagram profile that establishes the company's brand and the product
is also a means to draw customers to the product through photographs, videos, and other online
advertising and promotion strategies.
Step 2. Interest
Store Appearance
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They are offering clients a positive and inviting experience that does impact sales, just as the shop's
aesthetic does. Before looking for the product, customers frequently inspect the shop's exterior first. The
cleanliness and orderliness of the products inside the store are methodical. The shop's ambiance and
atmosphere play a role in establishing customer confidence and it is very Instagram-able to take photos.
Step 3. Desire
Feature/Benefits of the product
Milk tea possesses a stress-lowering property. Drinking tea is associated with a positive mood and
feelings of mental and physical relaxation because of the chemical L-theanine, which is found both in
green and black tea. Milk tea has caffeine too, which refreshes the body, but only if in minute amounts
Benefits:
 Rich in fiber, Antioxidants, iron, and calcium

 Helps in weight loss
 Helps to lower blood pressure and fight diabetes
 Helps improve skin elasticity
Step 4. Action
Offer promo/ combo
Summer Promos such as Group promotion bundles buy any 3 large drinks and get 1 free medium
drink on any milk tea series to pique buyers' curiosity further.
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Sales Plan
Customer Focus
Our sales plan focuses on understanding and addressing the specific needs of our customers. We
will conduct thorough market research to identify key pain points and desires, develop tailored solutions
that meet those needs, and deliver exceptional customer service to build long-term relationships. We
prioritize customer centricity to increase satisfaction and promote long-term growth.
Customer Preferences
Customers tend to favor products that may be customized and have a variety of flavors. To suit
different tastes, we'll provide a huge variety of tea bases, toppings, sweetness levels, and milk substitutes.
Additionally, offering simple ordering options like online platforms and delivery services would improve
accessibility and client happiness.
Customer Experience
We place a high value on providing an amazing customer experience in our Bes’Tea business.
Every customer will have a great and memorable experience thanks to our friendly and energetic retail
environments as well as our attentive and experienced employees. To ensure client happiness and loyalty,
we will also adopt effective order processing and work to provide prompt service.
Voice of the Customer

Customer feedback should always be taken into account. Their input influences the goods.
Improving the product might boost market sales.
Customer Advocacy
Our passionate and loyal customer base enthusiastically recommends our Bes’Tea business to their
friends and family, showcasing their trust in our high-quality products and exceptional service.
Metrics
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The key metrics for our business, Bes Tea, include customer satisfaction ratings, sales growth, and
repeat customer rate, all of which indicate the success and popularity of our brand in the market
Assign Sales Plan Metrics

Sales metrics are quantifiable measures used to evaluate the performance and effectiveness of sales
activities, providing insights into revenue generation, customer acquisition, conversion rates, and overall
sales team productivity.
a) Defining Success Triggers and Identifying potential threats for each stage
Bes Tea's success triggers are customer acquisitions, brand awareness, revenue growth, and loyalty.
Potential threats include limited brand recognition, competition, market saturation, imitation by
competitors, and market decline.
b) Establishing Metrics for success at each stage
Bes Tea's metrics for success include new customer acquisition, brand recognition, revenue growth,
customer retention, market share percentage, and maturity.
c) Setting expectations for process flow
At Bes Tea, we ensure a seamless process flow by setting clear expectations for our customers,
including efficient order taking, timely preparation of beverages, and providing transparent
communication throughout the entire ordering and delivery process, resulting in a smooth and satisfying
customer experience.
Describe the Sales Team’s Roles and Responsibilities

The sales team at Bes Tea plays a key role in driving revenue growth and building strong customer
relationships. They are responsible for customer acquisition, relationship building, sales target
achievement, market research and analysis, and collaboration with marketing, operations, and customer
service departments. They cultivate enduring relationships with clients while actively promoting Bes
Tea's distinctive selling characteristics.
Create a sales plan budget

In addition to operating costs like inventory control, equipment upkeep, and POS system
improvements, the budget should be set aside for marketing and advertising campaigns, sales staff
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salaries, commissions, and training programs. While sales team compensation, commissions, and training
initiatives should assure their success in fostering sales growth and solidifying client relationships,
marketing, and advertising activities should raise brand recognition and encourage customer acquisition.
Costs associated with operations should guarantee effective customer service and smooth sales
operations.
Competitive Plan
In the highly competitive milk tea industry, developing a comprehensive competitive plan is
essential for the success of Bes Tea. This plan outlines strategic approaches and actions to gain a
competitive advantage, differentiate the brand, and thrive in the market.
Developing a non-competitive plan is essential for Bes’Tea to establish itself as a unique and
sought-after brand in our Molo, Iloilo. While ensuring that pricing remains reasonable and accessible to
customers. This plan outlines strategies to create a niche market and deliver exceptional value without
engaging in direct competition. Identify a specific niche market within Molo, Iloilo that may be
underserved or untapped. Tailor the offerings and ambiance of Bes Tea to cater specifically to this target
audience. Differentiate Bes Tea by offering a wide variety of unique tea blends and flavors that are not
commonly found in other establishments. Provide value-added services that enhance the overall customer
experience. Establish strong ties with the local community by participating in local events, supporting
charitable initiatives, or collaborating with nearby businesses. Set reasonable and accessible pricing for
Bes Tea's goods. Focus on delivering value for money through generous portions, customizable options,
and occasional promotions or discounts.
Product Promotion and Unique Methods

To create awareness, generate interest, and drive sales for Bes Tea, implementing effective product
promotion strategies is crucial. This plan outlines various unique methods to promote Bes Tea's offerings
and establish a strong presence in the market.
Partner with popular social media influencers who align with Bes Tea's target audience and brand
values. Collaborate on sponsored content, reviews, or giveaways to leverage their influence and reach a
wider audience. Introduce limited edition flavors or seasonal specials to create a sense of exclusivity and
excitement. Collaborate with complementary local businesses to create joint promotions or exclusive
bundles. Organize sampling events at strategic locations to offer small samples of Bes Tea's popular
flavors.
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Provide informative brochures or flyers to educate customers about the brand and its offerings.
Highlight Bes Tea's customizable options to suit their taste preferences. Implement a customer loyalty
program that rewards frequent visitors. Bes’Tea Milk Tea uses a variety of promotional methods to
effectively reach its target audience, generate interest, and drive sales. These include creating engaging
and interactive content on Bes Tea's website and social media platforms, creating a compelling brand
narrative, participating in local events, and sponsoring community initiatives.
Additionally, Bes Tea can implement a referral program that rewards customers who refer their
friends and family to Bes Tea, offering incentives such as discounts or free drinks for successful referrals.
By leveraging social media influencers, introducing limited editions, collaborating with local businesses,
and offering customizable options, Bes Tea can create a memorable brand experience and establish a
strong presence in the market. It is important to continuously analyze the effectiveness of these strategies,
gather customer feedback, and adapt the promotion methods to stay relevant and engage.
Market Positioning
Due to its fixed position, Bes Tea is simple for both students and the general public to access. The
business should focus on its intended market. The goal of the company strategy is to draw in customers,
offering an internet business site for clients who are unable to visit a physical location, community
members, and students to stop by the shop. People can still visit Bes Tea, which is best seen in winter if
this company survives. The afternoon, is when many individuals leave and arrive from work and school.
Marketing Leverage
Bes’Tea can leverage its distinctive flavor profiles and recipes to differentiate itself from
competitors. By offering unique and innovative combinations of tea blends, ingredients, and flavors, Bes
Tea can attract customers who are looking for a one-of-a-kind milk tea experience. This uniqueness
creates a competitive advantage and encourages customers to choose Bes Tea over other options.
Emphasizing the use of high-quality ingredients can be a significant market leverage for Bes Tea. By
sourcing premium tea leaves, fresh milk, and natural flavorings, the brand can appeal to health-conscious
consumers who prioritize quality and authenticity. Creating an engaging brand experience can be a
powerful market leverage for Bes Tea. This involves developing a visually appealing and inviting store
ambiance, training friendly and knowledgeable staff, and implementing creative marketing campaigns.
By providing an immersive and enjoyable experience, Bes Tea can build customer loyalty and word-of-
mouth referrals.
Research and Development; Growth Plan
21
Implement strategies to enhance customer retention and foster loyalty. Offer personalized
promotions, discounts, or rewards programs for frequent customers. Regularly engage with customers
through newsletters, loyalty program updates, and special events to maintain a strong relationship and
encourage repeat business.
Implement strategies to enhance customer retention and foster loyalty. Offer personalized
promotions, discounts, or rewards programs for frequent customers. Regularly engage with customers
through newsletters, loyalty program updates, and special events to maintain a strong relationship and
encourage repeat business.
Invest in marketing efforts to build and strengthen the Bes Tea brand. Develop a comprehensive
marketing plan that includes digital marketing, social media campaigns, influencer collaborations, and
targeted advertising. Create compelling content that highlights the unique selling points of Bes’Tea,
gather customer feedback, conduct market research, seek strategic partnerships with like-minded
businesses, and collaborate with food delivery platforms, convenience stores, or cafes to offer Bes’Tea
products.
PRODUCTION AND TECHNICAL STUDY

Product and Service Description
22
Bestea Milktea Shop & Refreshments Hub is a locally created Milktea shop in the bustling area of
West Timawa, Molo Iloilo City. Our drinks are tasty, creamy, and made with passion, at Bestea Milktea
Shop Refreshments Hub, we take pride in serving you the best cup of Milktea every single time. Our goal
is to serve our customers leave with an extraordinary Bestea Milktea experience! We never stop to
innovate new flavors that will satisfy milktea lover’s cravings. Our shop brings family and especially
friends together, with great ambiance, perfect for either rendezvous or just simply solo relaxation. Highly
trained baristas will serve your milktea with friendly smiles from crew members.
Production Process
Business Implementation
 Store Design: We recommend using stainless steel for your counter space. Many stores still use
wood, and while wood has a lower start-up cost, it won’t last very long.
 Equipment: Utensils, shaker cups, stirrers, tea jags, stove (we recommend using a gas stove),
sugar dispenser, and sealer machine.
 Product Source: At Bestea Milktea shop & Refreshments Hub, we source high-quality ingredients
that are all SGC, HACCP, and ISO certified.
 Training: Making Bes’tea Milktea is a skill similar to making a cocktail or a great cappuccino.
Proper training and recipes are necessary to ensure that your Bes’tea Milktea tastes great and that
your customer keeps coming back.
 Location: Bes’tea Milktea is currently extremely popular in places like Antipolo Bataan and
Batangas. Don’t be intimidated if there are already Bes’tea Milktea shops in your area. If you can
serve a superior product you should have no problem gaining market share.
 Cost: A high-end Bes’tea Milktea business can east over 5,529,800 to open and a franchise can
cost even more.
Projected Plant Capacity and Growth

Raw Materials and Requirements
To open a milk tea store/shop, you will need some milk tea supplies and milk tea equipment like
cups straws, and utensils.
In another case in order to fully function, the following other materials/supplies are needed:
1. Table
2. Chairs
3. Paper Bag for Packaging
4. Milk tea sealing machine
5. A milk tea shaker machine
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6. A milk tea fructose dispenser
Labor and Skills Requirement

This business is managed by Group 2 of BSRT 1-H students of the Iloilo Doctors' College. They
possess sufficient skills in strategic business marketing, ample knowledge of finance and accounting, and
are exposed to business management. These students will serve as the owners and workers of the
business. As a start-up business in West Timawa, Molo, Iloilo City, which has close monitoring of the
financial and market status is necessary. An analytic financial skill must be required to monitor the
business's profitability, financial health, and leverage ratio to determine the operation's continuation. The
products' Advertising must be consistent with penetrating the market and favoring market share; that's
why promotional and strategic marketing skills must not be neglected. In the successful handling of the
daily operation, as well as the long-term direction of the business, adequate managerial skills are needed.
To maintain quality products, there must be specific inspection skills for checking the quality and
quantity of products before selling. Health and safety are essential concerns in a business operation.
Talent in the organizing of tools needed in selling, proper segregation of waste, separation of trash from
the products, and assurance of compliance with health procedures is demanded.
Proposed Operations
Daily Operations
The Bes’tea Milktea and Refreshment staff will prepare in the store and be ready with the needed
materials. The store will officially serve customers at exactly 8:00 a.m., Monday through Saturday. An
hour will be given to the sales clerks as a lunch break each day. The store will be wrapping up around
8:00 p.m., and the next 30 minutes will be allocated to cleaning the store, storing of remaining products,
and summing up the day’s operation. At 8:30 p.m., the store is closed.
Stage of Development Section

Production Workflow
The entrepreneurs will provide different kinds of milk tea for the customers and students to have
various choices that come in different flavors that they want. To prevent any problems with the products
that the entrepreneurs serve, they must practice proper inspection of each product because satisfying their
customers' wants is a significant part of their responsibility as entrepreneurs.
24
Industry Association Memberships

When starting a new business, there are several legal processes and regulations that must be
followed. This shop will work in the medical and hygienic sector, and the following are the prerequisites
for starting one:
1. A Federal Employer Identification Number (EIN) for tax purposes.
2. A business license from your city or state that enables you to conduct business
3. An FDA service license from the state or town for any establishment that serves medical and
hygienic products.
Proposed Location and Justification

Our Bes’tea Milktea Shop and Refreshment will be established online through Facebook since there
are a lot of potential consumers there. These are the primary destinations of the target market when
purchasing different kinds of goods and essentials for the pandemic we are experiencing right now. We
will also have a physical store located in West Timawa, Molo, and Iloilo City.
Facebook
Buyers on Facebook Marketplace can change the distance between themselves and nearby
products. Interested buyers in your neighborhood may quickly inspect your products, and because they’re
close by; you can deliver them to them on the same day. Some sellers would also have it delivered to their
customers’ homes.
Facebook pages are a great, free marketing tool for businesses. These pages allow companies to
better understand their personalities by sharing links, images, and posts. on customizable pages and listing
product offerings and services. You can identify yourself.
Finally, we need to consider what the primary audience wants to see. Share social media images,
links, videos, or anything relevant to your business that appeals to your audience. Use Facebook Insights
to see what resonates with your audience.
Physical Store
25
We will establish our physical store here because this is the place where most people go to buy
their needs. This is one of the best spots to put your business because if they’re going to buy their needs
there, they will also have the chance to visit our store and purchase our products.
The Organization
In
order to provide good quality service to our customers we need people to be able to work with us together
within their separate roles to manage our shop and there, each task to achieve our goals. Roles, duties,
power, communication systems, and other elements are arranged and distributed in a corporation
according to organizational structures, which are presentations and explanations of this.
We have one assistant manager only one will assist our manager and act as a manager if the
manager is not available. We also have three employees who assist the customer as fast as they can so
that the customer will not wait too long. We want our service to be the best, and we don’t want our
customers to wait too long. As they order, after 5–15 minutes they can receive it, and it depends on what
26
they order because some take a long time to be done. This organization set up a system for coordinating
the activities of work factors and keeping track of its members' behavior. Because of this, Bes' Tea Shop
uses the Functional Organization Structure technique to manage the business successfully, with the
manager in charge of all employees. In order to run a well-organized firm, accommodate our clients, and
satisfy their cravings for milk tea.
Job Description
Position Job Description

A business manager is a supervisor who manages
and oversees the staff and operations of a
company or division. They make an effort to
Business Manager maintain the business's productivity, efficiency,
and organization at all times by establishing
operating plans, carrying out performance
evaluations, and monitoring all daily activities.
The day-to-day activities of the company are
frequently overseen by assistant managers. They
make sure new personnel are aware of their
Assistant Manager responsibilities and roles by checking employee
schedules. Assistant Managers answer calls from
customers with complaints, inquiries about orders,
or requests for greater clarification of services or
goods.
Barista is a professional who makes and serves
Barista beverages such as coffee, tea, and specialty
beverages.
Provides customers with food and drinks in a
cheerful and welcoming manner. Information that
can be used to make better food and beverage
Server decisions. Offers alternatives in an organized
manner quickly and effectively. Upholds the
atmosphere of the restaurant with a positive
attitude.
A cashier, often known as a retail cashier, is in
charge of processing transactions in a retail setting
Cashier utilizing a cash register or other point-of-sale
device. They must balance the till, make changes,
record purchases, process refunds, and scan
products for sale, among other tasks.
27
Job Specification
Position Job Specification

Receiving payments, providing receipts, and
keeping track of all credit and cash transactions
are all duties of the cashier. You should have prior
Cashier experience working in customer service and have
a solid understanding of how cash registers
operate in order to succeed in this position. The
one who receives what the customer order also.
Deliver orders from consumers while
collaborating with colleagues to improve every
Server customer's dining experience. Servers are front-
of-house personnel and are expected to behave
courteously and amiably. They are also in charge
of keeping the dining area tidy.
Barista The one who make what the customer order and
they will provide a delicious milk tea with love.
Key Personnel, Daily Basic Pay and Benefits
Position Daily Basic Pay Benefits

Sales Clerk ₱350.00 SSS, PAG-IBIG FUND, Phil
Health
Online Employees ₱350.00 SSS, PAG-IBIG FUND, Phil
Health
Cashier ₱350.00 SSS, PAG-IBIG FUND, Phil
Health
Delivery Man ₱350.00 SSS, PAG-IBIG FUND, Phil
Health
Other Key Non-Management Job/s

Purchasing Officer
The materials required by the Bes’Tea must be purchased by the buying officer. The duties of the
purchasing officer consist of deciding which local vendors to work with, negotiating contracts, and
creating reports orders, quantities, and prices all necessary. She needs to be knowledgeable for this
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position of market research and have strong analytical abilities to ensure the selection of the most
lucrative proposals (Workable, 2023).
Sales Personnel
Having effective communication skills makes it possible for people to comprehend other people
themselves. The context of these skills necessitates a range of factors. The representative is in charge of
greeting clients, assisting them in finding products in the store, and ringing up purchases. You need to be
a great communicator if you want to succeed in sales.
A successful salesperson must achieve sales goals while being courteous and helpful to customers.
An effective salesperson's main duty is to boost sales. For those who take orders, this calls for consumer
identification, presentation, demonstration, and handling overcoming an objection, concluding the sale,
and carrying out strategic procurement tasks across numerous categories of spending, looking for
discounts, and locating suppliers who are more profitable.
FINANCIALS
Assumptions
BesTea Milk Tea & Other Refreshments has been established to make different flavors of milktea
for our various customers and also to ensure that revenue is made and profit maximized from the different
products we intend to make for our customers. Bes’Tea Milk Tea Shop & Refreshments Hub, therefore,
intends to generate income by selling different drink types (fruit blends and milk tea) to its customers.
The fact that people are now being conscious about what they drink is a testament to the fact that the
demand for Milk tea is about to surge better than before.
This is why our offering of quality Milk tea, our different flavors as well as our positioning in the
market have made us quite optimistic that we would not only generate enough revenue but that we would
meet up with our target within a year of running our tea business. Having looked critically at the beverage
industry, we have seen that Milk tea is a great niche for us to go into, and have analyzed our chances with
the help of a reputable business consultant here in West Timawa, Molo Iloilo City, we are quite certain
that we will not only grow but thrive in this market.
BESTEA MILK TEA & OTHER REFRESHMENTS

Projected Statement of Profit or Loss
For the current year 2023 (and the next 2 years)
Sales Forecast 2023 2024 2025
Unit Price
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Milktea: Available Sizes: Price: Price: Price:

Caramel 22oz ₱65.00 ₱70.00 ₱75.00
Okinawa 22oz ₱65.00 ₱70.00 ₱75.00
Matcha 22oz ₱65.00 ₱70.00 ₱75.00
Taro 22oz ₱65.00 ₱70.00 ₱75.00
Red Velvet 22oz ₱65.00 ₱70.00 ₱75.00
Fruit Blend:
Mango 22oz ₱55.00 ₱60.00 ₱65.00
Strawberry 22oz ₱55.00 ₱60.00 ₱65.00
Pineapple 22oz ₱55.00 ₱60.00 ₱65.00
Banana 22oz ₱55.00 ₱60.00 ₱65.00
BES’TEA MILK TEA & OTHER REFRESHMENTS

Sales
Milktea: 2023 2024 2025
Caramel ₱173,379 ₱190,718 ₱209,790
Okinawa ₱156,480 ₱172,128 ₱189,341
Matcha ₱274,143 ₱301,557 ₱331,713
Taro ₱98,760 ₱108,636 ₱119,499
Red Velvet ₱148,591 ₱16,345 ₱179,795
Fruit Blend:
Mango ₱92,531 ₱101,784. ₱111,963
Strawberry ₱123,990 ₱136,389 ₱150,028
Pineapple ₱85,238 ₱93,762 ₱103,138
Banana ₱90,887 ₱100,976 ₱111,073
Total Sales: ₱1,204,999 ₱1,221,295 ₱1,406,340
Less: Direct Cost ₱123,045 ₱135,350 ₱148,884
Gross income ₱1,081,954 ₱1,085,945 ₱1,257,456
Less : Expenses ₱224,780 ₱247,258 ₱271,984
Net Income ₱857,174 ₱838,687 ₱985,472
30
The business’s anticipated sales for the three years after the year of implementation are shown in
the table above.
It displayed the anticipated number of units sold in a year, with a predicted 10% annual increase in
units. Since all food goods are subject to inflation, which can result in price increases or decreases
depending on the local economy, there is no assurance that the prices of the various product will change.
Therefore, for a stable market, it is anticipated that the company will maintain its pricing per unit for five
years.
Note: The number of units sold was calculated based on the units sold during the first-day
simulation of the business multiplied by an estimated number of service days in one year, excluding local
or regional holidays.
BES’TEA MILK TEA & OTHER REFRESHMENTS

2023 2024 2025

Sales
Net Sales ₱1,204,999 ₱1,221,295 ₱1,406,340
Cost of Goods Sold ₱348,410 ₱383,251 ₱421,576.
Gross Profit ₱856,589 ₱838,044 ₱984,764
Expenses:
Salaries expense ₱93,100 ₱102,410 ₱112,651
Utilities expense ₱60,000 ₱66,000 ₱72,600
Advertising expense ₱50,463 ₱55,509 ₱61,060
Delivery expense ₱98,000 ₱107,800 ₱118,580
Freight expense ₱79,000 ₱86,900 ₱95,590
Total expenses ₱380,563 ₱401,605 ₱414,584
Net Income before Tax ₱476,026 ₱436,439 ₱570,180

Tax Expense ₱68,527.12 ₱67,043.52 ₱78,781.12
(8% of the Gross
Profit)
Net Income ₱407,498.00 ₱369,395.48 ₱491,398.88
Describes all annual expenses, sales, and net income projected for three years of operation and
showed an increasing net profit averaging from 30.58% to 49.92% yearly profit. Therefore, the business
is assumed to expand and flourish in the long run. Also, the table indicated a profit over the years and no
losses.
31
Cash Flow Projection
2023 2024 2025

Cash Flows from Operating Activities
Net Income ₱407,498.00 ₱369,395.48 ₱491,398.88
Less: Depreciation Expense 18,000 18,000 18,000
Net Cash Generated from Operating 389,498 351,395.48 473,398.88
Activities
Cash Flows from Investing Activities
Acquisition of Property and Equipment -50,000 -30,000 -45,000
Net Cash used from Investing -50,000 -30,000 -45,000
Activities
Net cash from Financing Activities 0 0 0
Net Increase in Cash and cash equivalent 200,000 155,395.48 175,398.88
Cash , Beginning 346,000 423,976.78 884,956.42
Cash Ending 546,000 579,372.26 1,060,355.3
The provided table presents a projected cash flow statement for a company over the years 2023,
2024, and 2025. It outlines the expected cash inflows and outflows across various activities. The cash
flows are categorized into operating activities, investing activities, and financing activities. The net cash
generated from operating activities is derived by subtracting depreciation expense from net income.
The company plans to invest in property and equipment, resulting in negative cash flows from
investing activities. No cash flows are anticipated from financing activities, indicating no plans for stock
issuance or borrowing. The table also highlights the net increase in cash and cash equivalents, as well as
the company's cash balance at the beginning and end of each year.
Statement of Financial Position/Balance Sheet
2023 2024 2025

Assets
Current assets
Cash 546,000 579,372.26 1,060,355.30
Non- current asset
Property and Equipment 70,000 50,000 61,390
Accumulated Depreciation -18,000 -18,000 -18,000
Total non-current assets 52,000 32,000 43,390
Total Assets 598,000 611,372.26 1,103,745.30
Liabilities And Owner’s Equity
32
Liabilities
SSS, PhilHealth and PAG-IBIG Payables 10,000 12,056 13,543
Owner’s Equity
Capital 40,663.98 87,709.67 120,114.90
Total Liabilities and Owner's Equity 50,663.98 99,765.67 133,657.90
The table presents the estimated balance sheet for a company over the years 2023, 2024, and 2025.
It outlines the company's assets, liabilities, and owner's equity during this period. The assets include cash
and property/equipment, with corresponding depreciation. The liabilities consist of SSS, PhilHealth, and
PAG-IBIG payables, while the owner's equity represents the capital. Overall, the table provides a
snapshot of the company's financial position and how it is expected to change over time.
Start-Up Cost
BES’TEA MILK TEA & REFRESHMENT HUB
Projected Start-up Costs
Business Start-up year 2023

Purchase ( raw materials) P 45,000.00
Equipment P 176,570.00
Stall / Building expense P 30,000.00
Permits and Licenses P 19,000.00
Advertising Expense P 7,580.00
Utilities Expense P 10,500.00
TOTAL START-UP COST P 288,650.00
The table summarizes the expected initial expenses for BES'TEA Milk Tea & Refreshment Hub, a
business planning to start in 2023. It categorizes the costs involved in starting the business, such as
buying ingredients, purchasing equipment, acquiring a location, obtaining licenses, advertising, and
paying for utilities. The table provides a concise overview of the various financial aspects associated with
establishing the milk tea and refreshment business, without specifying the exact amounts.
Critical Risk
There are a number of common safety hazards and health issues associated with the blending,
processing, and packaging of tea. Safety hazards such as machine guarding, noise, slips and falls, and
lifting-related injuries are quite common within the beverage industry. Other hazards, such as dust in the
33
blending and packaging areas, are not usually found in wet-process bottling and canning operations. The
following are the identified risk that Bes’Tea Milk tea shop & Refreshment Hub faces:
Strategic Risks Are those risks associated with

operating in my tea shop. They include risks
arising from:
 Acquisition activity
Risks Related to the Business  Changes among customers or in demand.
 Research and development
 Compliance Risk Compliance risks are
those associated with the need to comply
with laws and regulations.
Workers should be protected from moving parts
where there is a risk of injury by installing guards
and/or interlocks. All energy sources should be
Risks Related to the Employees shut off whenever a guard is removed (for
example, during maintenance), and an effective
lockout/tagout policy should be in place for
equipment maintenance and repairs.
 Financial Risk is associated with the
financial structure of the business. The
transactions the business makes, and the
Financial Risk financial systems that already have in
place.
 Examining daily financial operations.
 Watching the cash flow
Proposed Schedule
Activities Date
Business Realization February
Creating a Business Plan February
Determining Legal Structure (Business Analysis) February – April
Paper works and Documents April
Registering Business Name (Hypothetical) April – May
Stall building and installment May – June
Market the Business June
Canvas Materials June
Sell Products and Services July
Breakeven Analysis
34
Product Selling Price Variable Cost Monthly Fixed Break-even Units to be

per unit (or per unit Cost point sold (daily) in
cup) order to earn a
profit of 5,000
Milktea 2,200 55,567 3,545.65 60 60
Fruit Blend 1,500 3,545.65 56 75
Total 3,001.34 116 135
The break-even analysis table shows the expected number of units per product to be sold daily to
earn a profit of P 5,000.00 /day. The business gain of P 5,000.00 a day due to a small market population
and ran not more than 7 days a week. The fixed monthly cost is reflected in the Projected Production Cost
table. Bes’ tea Milk tea sells 2 different products. Thus, with 116 units sold per day, the business is
already at its break-even point, wherein the expenses are already covered by the products sold.
35
13.0 Supporting Documents

This division of the business plan introduces the resume, letters of references, contact with
suppliers, and copy of firm’s lease
Name: Reygen Buendia Jalapan

Address: Alapasco Batad, Iloilo
Contact Number: 09708097816
Email: reygenjalapan03@gmail.com
Personal Data
Date of Birth: May 14, 2004

Age: 18 yrs old.
Place of Birth: Alapasco Batad, Iloilo
Height: 5'4
Weight: 50
Father Name: Romeo Bandojo Jalapan
Mother Name: Wilma Buendia Jalapan
Parents Address: Alapasco Batad, Iloilo
Religion: Roman Catholic
Sex: Female
Civil status: Single
Nationality: Filipino
Language: English, Tagalog
Educational Attainment
Elementary:
Alapasco Primary School
Year: 2010- 2016
Secondary:
36
Batad National High School

Year: 2016- 2020
Senior High School:

Batad National High School
Year 2020- 2022
Tertiary:
Iloilo Doctors College
III. Achievements
Runner-up news writing in Cluster workshop (2018-2019)
IV. Traits and Skills
 Multitasker
 Resourceful
 Good at playing guitar
 Responsible
Character Reference:
Christine Joy Palmero

09694695423
Sonographer
Healthlife Clinic
Resume
37
Name: Rance Rynier L. Tagle

Address: San Jose de Buenavista, Antique
Email: rancetagle@gmail.com
Personal Data
Date of Birth: January 16, 2002

Age: 21 yrs old.
Place of Birth: Angel Salazar Memorial General Hospital
Height: 5'5
Weight: 50 kg
Father Name: Gary T. Tagle
Mother Name: Jeanie L. Tagle
Parents Address: San Jose de Buenavista, Antique
Sex: Male
Language: English, Tagalog, Hiligaynon, Karay-a
Elementary:
Concepcion Elementary School
Year: 2009- 2015
Secondary
Belison National School
Year: 2015 – 2022
Tertiary:
III. Achievements
38
Concepcion Elementary School (Salutatorian)

Belison National School (with honors)
Vice-President Supreme Student Government of Belison National School (SY 2019-2020).
President: Youth for Environment in School Oranization (YES-O) 2018-2019
Leadership and Awards
 1st Place in Create, Show and Tell 2016 (Regional Scilympics, Roxas City, Capiz).
 Regional Qualifier in 2019 (Regional Scilympics, Cadiz City Negros Occidental).
 3rd Place, News Writing English in 2019 Regional Cluster Journalism Writeshop and
Golden Pen Awards.
 2019 Outstanding Performance Specific Discipline Awards-Communication Arts
Awardee
(Belison National School)
 2019 Academic Excellence Awardee, Belison National School.
 2019 Leadership Awardee Circle of Writers. Belison National School.
 2019 Leadership Awardee, The Publication. Belison National School.
 Runner up in Editorial Cartooning English, 2019 Journalism Writeshop and Golden Pen
Awards.
 Runner up in Editorial Writing English, 2019 Journalism Writeshop and Golden Pen
Awards.
 1st Runner Up as Designer in Search for Lakan and Lakambini ng
Kalikasan, 2019 Division Yes-O Camp. Antique National School.
 1st Place Editorial Cartooning English, Pasulat 2019, School Based Journalism Workshop
 2nd Place, News Writing English, Pasulat 2019, School Based Journalism Workshop
 2nd Place, News Writing English, Pasulat 2017, School Based Journalism Workshop.
 2nd Runner up Editorial Cartooning English, Pasulat 2017, School Based Journalism
Workshop.
 National Academy of Science and Technology (NAST) Symposium, Philippines
Participant.
 Runner up, Editorial Cartooning English, 2019 Cluster Journalism Writeshop.
 Runner up, News Writing English, 2019 Cluster Journalism Writeshop.
Work Experience
 Third Party Collection Specialist (NEARSOL ILOILO)

4F Two Techno Place, Megaworld Blvd. Iloilo City
39
 Multitasker
 Honest
 Can work under pressure
 Kind
Yves Parcon
Senior Operations Manager (Sagility)
096113184744
40
Resume
Name: Ceilo Therese Adelaide Aguiling
Address: 26th Street Westwoods Subdivision,
Dungon C. Mandurriao, Iloilo City
Email: ceilotherese24@gmail.com
Personal Data
Date of Birth: May 12, 2004

Age: 19 yrs old.
Place of Birth: West Visayas Medical Center
Height: 5'4
Weight: 41kg
Father Name: NA
Mother Name: Gualadenn Aguiling
Parents Address: Ungka Jaro, Iloilo City
Sex: Female
Language: English, Tagalog
Elementary:
Sambag Elementary School
Secondary:
Iloilo National High School
Tertiary:
PHINMA - University of Iloilo
41
III. Achievements
Student Athlete
Church Lead Choir
PHINMA University of Iloilo – Bachelor of Arts in Psychology (with honors )
YFC – CFC Chapter Leader
 Multitasker
 Resourceful
 Diligent
 Responsible
 Has a passion for singing
 Can deliver English language fluently
Ma Laiyenn Aguilling-Gatungay
Registered Medical Nurse
Asia Pacific Medical Center
42
Name: Louise Marie Enriquez

Address: Bilao Sapian, Capiz
Email: enriquezlouise06@gmail.com
Personal Data
Date of Birth: June 2, 2003

Age: 19 yrs old.
Place of Birth: Poblacion, Sapian, Capiz
Height: 4’10
Weight: 35 kg
Father Name: Leomar Enriquez
Mother Name: Maricel Enriquez
Parents Address: Bilao, Sapian, Capiz
Sex: Female
Language: English,Tagalog, Hiligaynon
Elementary:
Sapian Elementary School
Secondary
Sapian National High School
Tertiary:
43
III. Achievements
Sapian National HighSchooll (with honors)

Church Choir Member
Church Youth Auditor
 Can sing
 Dancer
 Diligent
 Responsible
Sam Concepcion
09150106682
Radiographer
Aklan Medical Center
Resume
44
Name: Kricia Joy Salay

Address: Legaspi St. Alimodian, Iloilo
Email: kriciajoysalay479@gmail.com
Personal Data
Date of Birth: June 28, 2002

Age: 20 yrs old.
Place of Birth: Aleosan District Hospital
Height: 149 cm
Weight: 45 kg
Father Name: Armando Salay
Mother Name: Jocelyn Salay
Parents Address: Legaspi St. Alimodian, Iloilo
Sex: Female
Language: English, Tagalog, Hiligaynon, Karay-a
Elementary:
Alibango Central Elementary School
Secondary
Alimodian National Comprehensive High School
Tertiary:
III. Achievements
Alibango Central Elementary School (with honors)
45
Alimodian National Comprehensive High School (with honors)
 Teamwork
 Organization
 Kind
 Industrious
Ma. Ainna Gritz Salay

Teacher
09127271319
Sta. Barbara National Comprehensive High School
Resume
Name: Ravelyn Heart Jamco
46
Address: Tamayoc, Patnongon, Antique

Email: revhjam@gmail.com
Personal Data
Date of Birth: July 28, 2003

Age: 19 yrs old.
Place of Birth: Angel Salazar Memorial General Hospital
Height: 4’10
Weight: 38 kg
Father Name: Ricky Jamco
Mother Name: Rosalie Jamco
Parents’ Address: Tamayoc, Patnongon, Antique
Sex: Female
Language: English,Tagalog, Hiligaynon, Karay-a
Elementary:
Col. Ruperto Abellon Sr. Memorial School
Secondary
St. Agustine Academy of Patnongon Inc.
Tertiary:
III. Achievements
St. Agustine Academy of Patnongon Inc.

(With honors)
47
 Can sing
 Multitasker
 Diligent
 Responsible
Michael Lopez
09554322441
Teacher II
San Jose National School
Resume
Name: Shane Roxccei Ciasico
Address: F. Parcon St. Pototan, Iloilo
48

Email: shaneciasico71@gmail.com
Personal Data
Date of Birth: January 23, 2004

Age: 19 yrs old.
Place of Birth: Iloilo Provincial Hospital
Height: 149 cm
Weight: 43 kg
Father Name: N/A
Mother Name: Chelyn Joy C. Ciasico
Parents Address: F. Parcon St. Pototan, Iloilo
Sex: Female
Language: English, Tagalog, Hiligaynon
Elementary:
Zarraga Central Elementary School
Secondary
The Integrated Academy School System Inc.
Tertiary:
University of San Agustin
III. Achievemen
The Integrated Academy School System Inc.
(with honors)
49
 Honest
 Loyal
 Responsible
Carlo Uy
09488701035
Registered Nurse
Apex Medical Center
Resume
Name: Jan Driezalle S. Jayme
Address: Brgy. Buntalala, Jaro, Iloilo City
50

Email: starjayme35@gmail.com
Personal Data
Date of Birth: April 28, 2004

Age: 19 yrs old.
Place of Birth: West Visayas Medical Center
Height: 5’0
Weight: 44 kg
Father Name: June Jayme
Mother Name: Rosemarie Jayme
Parents Address: Brgy. Buntalala, Jaro, Iloilo City
Sex: Female
Language: English, Tagalog, Hiligaynon
Elementary
Buntalala - Tagbak Elementary School
Secondary
Buntalala National School
Tertiary:
III. Achievements
Buntalala National School

(with honors)
51
 Organize
 Creative
 Responsible
Character Reference
Mark Joseph Tan

09610307937
Manager Tan Food Corporation
52

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A Business Plan on

In Partial Fulfillment of the Requirements in GE Elect 2

 To provide healthy drinks

Background of the Business

Flavor Ingredients all

Caramel 3/4th cup of filtered water

2 cups strawberry fruit.

1 cup fresh fruit.

Marketing Objectives and Goals

 To gain more customers by advertising our product within a month.

 To make the Bes'Tea widely known in the Philippines.

Market and Target Consumer

Flexibility and Reliability

Competition and Competitive Advantage

Bes ’tea milk tea provides walk-in and delivery

Bes 'tea milk tea invests in a really good quality

2. Bes 'tea milk tea will always provide attractive

1. Social media marketing

 Involve in the local community

 Run Targeted Google Ad campaigns

 Create a Loyalty Program

3. Expand network marketing

Positioning Strategy for the Product

 Rich in fiber, Antioxidants, iron, and calcium

Voice of the Customer

Assign Sales Plan Metrics

Describe the Sales Team’s Roles and Responsibilities

Create a sales plan budget

Product Promotion and Unique Methods

Research and Development; Growth Plan

PRODUCTION AND TECHNICAL STUDY

Projected Plant Capacity and Growth

6. A milk tea fructose dispenser

Labor and Skills Requirement

Stage of Development Section

Industry Association Memberships

Proposed Location and Justification

Position Job Description

Position Job Specification

Key Personnel, Daily Basic Pay and Benefits

Position Daily Basic Pay Benefits

Other Key Non-Management Job/s

BESTEA MILK TEA & OTHER REFRESHMENTS

Sales Forecast 2023 2024 2025

Milktea: Available Sizes: Price: Price: Price:

BES’TEA MILK TEA & OTHER REFRESHMENTS

BES’TEA MILK TEA & OTHER REFRESHMENTS

2023 2024 2025

Net Income before Tax ₱476,026 ₱436,439 ₱570,180

Net Income ₱407,498.00 ₱369,395.48 ₱491,398.88

Cash Flow Projection

2023 2024 2025

Statement of Financial Position/Balance Sheet

2023 2024 2025

Business Start-up year 2023

Strategic Risks Are those risks associated with

Product Selling Price Variable Cost Monthly Fixed Break-even Units to be

13.0 Supporting Documents

Name: Reygen Buendia Jalapan

Date of Birth: May 14, 2004

Batad National High School

Senior High School: