Membangun Budaya

Digital dalam Sektor

Publik di Indonesia
Aqsath Rasyid Naradhipa
 Aqsath Rasyid Naradhipa
CEO NoLimit Indonesia (2010 – Sekarang)

Jakarta, 30 January 1990

Informatics Engineering, Bachelor Degree

Institut Teknologi Bandung (2006 – 2010)

Informatics, Master Degree

Institut Teknologi Bandung (2010 – 2012)

Marketing Science, Doctoral Degree

Universitas Indonesia (2013 – 2020)

International Association for Measurement

and Evaluation of Communication (AMEC)
2022

Badan Pengurus Pusat, PERHUMAS

Division of Public Relations Competence Development
(2021 – Present)

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 Social NoLimit Dashboard
Algorithm Report
Media Crawler NoLimit

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Some of Our Clients

AND MANY MORE..

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Introduction
Why?

Before 2000 After 2000

Information Scarcity Information Overloading

Challenge Challenge
How to Gain • Filtering Information
Information • Trusted Source

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 Generation Shift
Customers are shifting to young and
adolescent generation

Audience Are Media Shift

Turning Into
Current generation interacts in social
medias and use them as their main
form of communication

Social Media
Complaint Shift
Current generation prefers social media
as the practical channel of complaining

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Media Sosial
Untuk Pemerintahan
 Business Profit

Politic Vote

?
Government
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 Business Profit

Politic Vote

Government Trust
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 Meningkatkan
Engagement + Mengelola
Reputasi = Membangun
Kepercayaan

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Meningkatkan Engagement

Kelola Respon
Pahami Setiap
Konten
Audiens Pertanyaan
dengan Baik

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Mengelola Reputasi

Pahami Pantau Selesaikan

Persepsi Isu-Isu Isu Tersebut
Masyarakat Terkait dengan Bijak

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 What
What you
they’re
Want
Interested
to say?
In?

Relevance

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 Right Right
Audience Place

Right Right
Message Time

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 Level of Interest
High Low

High

Key Players Keep Satisfied

Level of Power

Keep Informed Minimal Effort

Low

Source: Adapted from Mendelow (1991) and Low and Cowton (2004)

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 Engagement Approach Overview Example

For instance, track the sustainability issues of

Tracking or monitoring stakeholder positions via
Monitor research or discussion with other parties.
greatest concern to selected stakeholder groups
to help inform a materiality process.

Adapting communications scope and messaging

For instance, identify new issue areas that require
Message to meet stakeholder expectations. Creating and
positioning and disclosure.
targeting messages to specific stakeholders.

Activities to enlist support for specific effort or

position that may have opposition or reflect an For instance, clarify a company’s position and
Advocate actual or perceived imbalance of power. Does not policy on plastic waste in response to stakeholder
necessarily imply that the company will change criticism.
its approach or direction.

Soliciting explicit feedback or input an a project

For instance, consult a stakeholder advisory
or plan. Implies an expectation by the
Consult stakeholders that the company will make
board on policy or process changes regarding a
company’s approach to a particular issue.
concrete changes based on the consultation.

Initiating or participating in two-way dialogue For instance, consult with local community and
Collaborate focused on mutual learning and solutions. Can political groups to determine the most mutually
include co-creation of new ideas and approaches. benefical options for local social investment.

Shared work on common objectives of the

company and its stakeholders. Can include co- For instance, launch a new product or service in
Innovate creation, as well as co-implementation, of new partnership with expert stakeholders.
ideas.

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Jakarta Command Center

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THANK YOU

aqsath@nolimit.id