PERSUASIVE SPEECH

WHAT IS A PERSUASIVE SPEECH?

Persuasive speaking is a form of communication that people of diverse background mostly
engage in. When you deliver your persuasive speech, your primary goal is to influence the
thoughts, feelings, action, and behaviors or attitudes of your listeners.

QUALITIES OF AN EFFECTIVE PERSUASIVE SPPECH

1. Well-defined goal
2. Clear main point
3. Sufficient supporting ideas
4. Logical reasoning
5. Effective and powerful ways to gain the attention of your audience
6. Compelling ideas to make your target audience feel and think
7. Salient motivates to target the salient needs of your audience

TYPES OF PERSUASIVE SPEECH

1. Speech that questions fact
This type questions the existence of a particular event or happening. In this case, the persuasive
speaker poses question of fact, derives conclusions from different sources of information and
attempts to convince the audience to believe in his/her ideas.

2. Speech that questions value

This type focuses on question of value regarding topics on the self ,family,
friendship ,religion ,government ,freedom ,love ,and money. In this case ,the persuasive speaker
 Makes a statement or claim
 Attempts to convince his /her audience why something or someone is worthy of emulation
 Justifies it based on standards
3. Speech that questions policy
This type question the current state of things which can impact the future. In this case ,the
persuasive speaker asks relevant question that can help in making a decision on whether or not
something should be implemented, observed ,or done .

4. Speech that refutes

This type either responds to or disprove the claim of others while defending and promoting own
claim. A good example of this type is debate. In this case, persuasive speaker has to carefully
plan his /her arguments to have logical and convincing responses. This is achieved by gathering
credible and accurate pieces of evidence through extensive research .
 ORGANIZATIONAL PATTERNS
1. A.F.O.R.E.S.T
A – Anecdotes
F – Facts and Figures
O - Opinion
R – Rhetorical Questions
E – Emotive Language
S – Superlatives
T – Tripling
2. PROBLEM – SOLUTION
3. PROBLEM- CAUSE – SOLUTION
4. COMPARATIVE ADVANTAGES
5. MONROE’S MOTIVATED SEQUENCE

METHODS OF PERSUASION
 They perceive that the speaker has credibility.
 They are convinced by the evidence presented by the speaker.
 They are convinced by the speaker’s reasoning.
 Their emotions are touched by the speaker’s ideas or use of language.

HOW TO ENHANCE YOUR CREDIBILITY

a. Explain how you became an expert on topic.
b. Connect your experience, beliefs, value or attitudes with your audience’s.
c. Practice more often so you can deliver your speech with conviction.
HOW TO USE EVIDENCE
a. Specify evidence.
b. False cause and effect.
c. Hasty generalization.
d. Red herring