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Taste of Authentic Food with a Bite of Happiness.

MENTAL MAPPING
1. Masala Packet
2. Khusiyaan Chaakh lo
3. Pickles
4. Noodles
5. Ready to cook sauces
6. Yeh bhi koi Eid hui bhai
7. Desert packets
8. Plain spices
9. Shan shoop noodles instant maza jo mita de bhook
10. 25grams sachet packs
ASSOCIATIVE NETWORK OF MEMORY MODEL
 Product Classification
1. Convenience product
 Product Type
1. Masala / Spice mixes
 Product Categories
1. Recipe Mix
2. Cooking Sauces
3. Plain Spices
4. Cooking Paste
5. Desserts
6. Shoop Noodles
7. Lentils
8. Accompaniments
9. Pickles

 Popular Advertisments
1. Shaan Khushiyaan chaakhlo
2. Yeh bhi koi eid hui
3. Khushiyan banane wali ko khushiyan
manane mein shamil karlo.

 Packaging

 Masala Packets (Recipe mix, plain masala, Acoompaniments)


1. 25 grams
2. 50 grams
3. 100 grams
 Lenitals
1. 1kg
 Cooking Sauces
1. 350 grams
 Cooking Paste (Ginger garlic paste, papaya paste etc)
1. 310 grams
2. 700 grams
 Pickles
1. 300 grams
2. 1000 grams
3. 400gram
 Desserts
1. 75 grams
 Shoop Noodles
1. 60 grams (Single pack
2. Pack of 4
 Major Competitors
1. National Foods

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