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    Past Exam Papers

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    Sales

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    31 views14 pages

    Past Exam Papers

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    zee
    Sales

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    © All Rights Reserved
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    Vaal University of Technology Your world to a better future ss aan FACULTY OF MANAGEMENT SCIENCES DEPARTMENT OF MARKETING AND SPORT MANAGEMENT NATIONAL DIPLOMA: MARKETING SUBJECT: SALES MANAGEMENT 3 BMBVY3B (MODULE 2) DATE: NOVEMBER PAPER B DURATION: 3 HOURS EXAMINER: MR R.M SHAMHUYENHANZVA MODERATOR: MS. T MOSABALA INSTRUCTIONS: 1. Please answer all questions 2 Use practical examples where possible when you discuss or explain concepts 3. Total marks = 100 THIS QUESTION PAPER CONSISTS OF 3 TYPED PAGES DO NOT TURN TIIE PAGE BEFORE PERMISSION HAS BEEN GRANTED = ee Prine Bag 2071 ~ Vn 1000 ~ ‘Anis Pogjeter Dalene ~ Sut ca Tek 42716950 9000 ~ vernwtaeso uwodno9 Jo anpen pire (now sod ommpuadso Suispioape =X — Joy sajeg ioipord dyay o1 zaBeuRpy sapeg v q padojaaep sem jopow uorssasSex SuMoyTOF OWI ) g woysond, qpuout fod sopes puey = sajeg 20S'S01 + XOS'9T + GOL = SAS Suvduioo sty EPO SOD [Ing amp isURWTe pom WBrePY-voNgiaWO} ayy seNIUOD pure oreduIoD (on) tose diysropeay axnoayjo Jo sauoaino oxy ssnosip Ajo (or) ‘9 wonsond gxtoyd asuadxa punos v Jo sonstrooereyo oy AjnUEP] (9) § woRsNg gstionezneBr0 awos UL sogje Sunoyreut poysarpsyur am axotp sounyautos AyM suOsear snoy Aue UIP|dXS AYOLIEL @) fr wonsong CoOL UNNOg Ut azay SaANNDDXO Sopes pur e[doodsojes Bujow suonenys woupa ayy astmaddy ‘siouoysna soy pure sayweduioo sya ‘epdoadsoyes Hoy) yu savy sIOBeUBWN, sapBg JeIP sdiysuonyjar AueW UL paajoauy are suonsanb jeonpg, (sD) £ WoRsangy juoweBeueur sojeg 19pun sejonb soqes Jo sad pasn Apuenboyy your g ALA Mp oeNTEAG (oz) ZT UOHSN| (9) _s@toya} sayes SurUBysap Joy ampaoosd oy ureydxg (q ©) guBisop erroyn1a} poo ¥ Jo syyatiag aaty Aue uoHUAW (@ ap | wonsand a) Forecast sales if the owner decides to spend R100 000 on advertising and offers a coupon (discount) for RS. @B) b) Forecast sales if the owner decides to spend R50 000 on advertising and offers a coupon count) for R10. Question 9 3) (14) Use the data provided in the Table below to make Sales Forecasts for 2015. Below are the formulas, choose the correct one to answer the questions below -: Sales =(L) Actual Sales, + (1-L) Forecasted Sales ; Sales ¢41= I/n (Sales ¢+ Sales ¢_) +... + Sales ¢ 4) Period 2010 2011 2012 2013 2014 Actual Sales 320 440 240 300 420 Forecasted Sales 240 256 352 262 292 a) Use a five-year moving average to forecast sales for the year 2015? 6) b) Use exponential smoothing with a smoothing constant of 0.8 to predict sales based on the data above. @) ¢) Then, forecast sales with a smoothing constant of 0.2 to predict sales based on the data above, 3) 4) Clearly indicate when should the smoothing constant be large and when should it be small? 3) GRAND TOTAL = 100 MARKS BEST WISHES al University of Technology Your world ton batter tutti FACULTY OF MANAGEMENT SCIENCES DEPARTMENT OF MARKETING AND SPORT MANAGEMENT NATIONAL DIPLOMA: MARKETING SALES MANAGEMENT 3 BMBVY3B (MODULE 2) DATE: NOVEMBER PAPER A DURATION: — 3 HOURS EXAMINER: MR R.MSHAMHUYENUANZVA MODERATOR: MS ‘T.MOSABALA INSTRUCTIONS: 1. Please answer all questions 2, Use practical examples where possible when you discuss or explain concepts. 3. Showall your workings in all the cateulations. 4, Total marks = 100 THIS QUESTION PAPER CONSISTS OF 3 TYPED PAGES DO NOT TURN THE PAGE BEFORE PERMISSION HAS BEEN GRANTED © Supeuseys soupuugjiad sty eapoU NOX “IeAamoy ‘sqTuOU WHad—s Uy aoojduo uEID}OA v st osIsNqIg (9 © ‘gouoriadxe sayes payult] sey ys mq, Seo youd yp UNTIM LAA oy SuNe>yoW Wi wUIO|dIp jeuoTN B IPA porenpers poIpLAL (4. ©) ssoum Aucwi sonttige sey woaoad sey ue eauotiadya Jo Smo WyaI9 soy ays “soanoHuasardan soqvs 189q MOK Jo UO s1 apIpULZ (w [lomsue MOK owANoY ,stONENIIS BuLmo]JOy Sif} UE ast NOK plnoar (se1dIs dyysiapeez om a) Woy) smoLLYDG Jopea] ay!90ds yeH A rc) ZNOLLSAND oD -romsue mod Aynsne g(tjam se Sse} Suy[os-uoL tuIOpI0C “O'2) Gof poouejeg-tjons v yo Ameo TIh44 20209 SoTeS amp JwI puw uONsEYsAPEs rowWOYsHO aINsUO [148 rep woysKs wonb w puatuuos9y ,9910y safes S, somyorgnuett spp Aq soneapoe seppens soto pu Suyyjas ainssard-yty ‘Bupjoorsroao ysupeBe paroaroud aq ssswroysno ue MOH (4 ©) {auope waisés vionb sup Bursn yo sofojueaposip rofow au Buyurpyno Ap3eapo “wrDrsKs wonb aumpon sores om wv|dxo KYOU (w Burouy exe Karp AowsIp oyp 10g “twaysAs ton ajqerns Ayo amp se oUINIOA saqes Uo sie _srotumyy sojog xp Suun]g are o[doodsopeg ‘puny soy}o yp UC “VORKYSY SsIp SUD pur suone}[eouro sapio ‘susmyar ronpord Jo ayer YBty] v Surouspradx st Auwediuod oy “(sonst yooss ajajosgo uy Suygnso4) syonpord No4 Buryo\s10A0 SHo|L}Ax JSOU UE PaHAsAL soy LYOTY SoxOU} Buyjas amssaud-ySiy Buisn oxv sjueyjNsuod sajes anok yop smowint preoy aavy pur sjuqe|UtoD SROXWAU paatooed BABY NOA “IOAAUI UEOLTY YMOg oy} Jo opousa otp oF Jo9YJO Sunway, Jou MoU sO se nok pontodde

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