Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

BUSINESS PLAN OUTLINE

SUBMITTED BY:

Bulanhagui, Russiel
Dela Peña, Maverick John
De Lumen, Aiko
Leaño, Joashua
Macadangdang, Kathrina
Ramirez, Liam
Toledo, Janine

12 - Galatians

SUBMITTED TO:

Ms. Angelica Mae Cuacoyes

 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

I. Executive Summary
La Koffieboon will be a one-of-a-kind coffee shop/café located in the city of San
Jose del Monte, Bulacan. The coffee shop will be located in Matahimik St. Barangay
Citrus, offering a selection of coffees and pastries. La Koffieboon will fill the void of
original cafes in the market area, stands out for its corporate peers with its food concepts
and fast services. La Koffieboon is the alternative to fast food commercial/coffee shops
and offers a calmer, civilized gourmet coffee experience, a perfect place for local coffee
addicts. There are no televisions in the café, the background music is subtle and work
from local artists will hang on the wall. The café is well-appointed with overstuffed
leather chairs and sofas in a library-like setting. The café is reminiscent of times gone by
- yet is cutting edge technologically with free WIFI and state-of-the-art espresso
machines. La Koffieboon's primary offering is roasted coffees with such varieties as
mocha frost, affogato, and einspānner. Rounding out the simple menu line will be
homemade pastries, freshly baked daily. The pastry offerings will be churros, croissants,
and macarons. La Koffieboon's keys to success will be the ability to offer quality gourmet
coffees, take advantage of its small size, and reliance on an outstanding barista staff. To
achieve these goals, the café will offer some of the area's finest gourmet beans from local
distributors. Because of its small size, the café can enjoy larger margins in the form of
lower overhead. The café will hand select baristas and offer salaries comparable to the
chains. In turn, the baristas will be trained to cross-sell and sell the higher-margin
products.
 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

II. Management and Organization

Company Name: La Koffieboon

Logo:

Address: Matahimik St. Barangay Citrus, 3023

Vision Statement: To grow with dedication and inspiration leading to excellence.
Mission Statement: Delivering a strange premium of sweetness in a cup.
Key personnel: Owner / Co-owner / Manager
Workforce and Support personnel: Accountant / Pastry Chef / Barista / Waiter
 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

Organizational Chart:

Ownership: Partnership
Capitalization: ₱ 30,000.00 - ₱ 5, 000.00
 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

III. Product Plan

Purpose of the Product

The purpose of La Koffieboon's service is to give benefits to the customers who
want to have a taste of some of the Netherlands' fresh and sweet pastry and coffee
breweries, by giving them a similar experience. This café will provide its service from
sunrise until evening, giving the people their sweet time of relaxation whenever they need
to, with the help of La Koffieboon's hospitality and the variety of products the café has to
offer. With La Koffieboon's pastries and delights, such as Affogato, Einspãnner, and
Croissants, the customers will enjoy the theme of relaxing and satisfying experience.

Product’s Unique Features

La Koffieboon's unique features on its service and products bring out the similar
atmosphere of a coffee shop/café in different countries which the customers will
experience without traveling over significantly longer distances. The café offers a variety
of coffee blends and pastries, but instead of just that, coffees and pastries originally
served in cafés of the Netherlands are offered. Affogato, Mocha Frost, Croissants,
Macarons, and many more are available in La Koffieboon's menu, which gives out the
vibe of some countries that can now be experienced in La Koffieboon.

Material Requirements and Sources of Supply

Production/Service Process and Controls

Distribution Logistics
Our coffee is initially brought from home and uses social media to show that it is
made of better ingredients to make browsing and ordering easier. Each customer can
choose to deliver to a home or receive in their way. Pure coffee we make may also be
available near Bulacan, supermarkets, and schools.
 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

IV. Market Plan

Marketing and Sales Strategies

Marketing Strategy
To increase the popularity of La Koffieboon, a good marketing campaign will help
to comply its needs. This will serve as the customer’s own partiality in their coffee. La
Koffieboon will use different settings that will help them communicate with others.
 Social Media - the shop will make diffent accounts in any social media platforms like
Facebook, Instagram, and Pinterest. This will be beneficial for the shop to increase
their popularity specially to those who loves calm, relaxing, quiet, and soothing
place.
 Advertisements - poster ads, and online ads will attempt to persistently get the
people’s attention when watching, walking, and driving. An inter-connections will be
sttled once they knew about the coffee shop.
Sales Strategy
The sale strategy will highlight the coffee shop’s interior design and ordered items
with a very comfortable experience, easy-to-get orders, and a website that is very likeable
and good interface which will be used for online orders.
La Koffieboon will also use exemplary customer service. Serving with a smile and
care for the customers will make them feel like they are at home. This will boost the
coffee shop’s sales.

Pricing Policy
La Koffieboon will undertake the exceptional rate primarily based totally on their
size or ounces and the complexity of the pricing policy. In addition, below is the pricing
scheme that will be acquired:

SIZE OF THE CUPS PRICE (PESO)

 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

Small 50
Medium 65
Large 75
 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)

Members and Role Tasks Assigned:

Russiel Bulanhagui
 Description of the proposed business and business model.
 Description of the market opportunity to capture, or market problem the business
solves. Reasons for why this is an attractive business opportunity.
Joashua Leaño
 Key distinctions or differentiators of the business versus competitors.
 Overview of the sales, marketing, and operations strategy and plan.
Janine Toledo
 Company Name,
 Logo and Address Vision and Mission Statements
 Key personnel
Aiko Punzal De Lumen
 Organizational chart
 Type of ownership, and the capitalization.
Maverick John Dela Peña
 Purpose of the product/service
 Product’s unique features
Kathrina Macadangdang
 Material requirements and sources of supply
 Production/Service process and Controls
Liam Ramirez
 Distribution
 Pricing Policies
Janine Toledo
 Marketing and Sales Strategies
 Diocese of Malolos

Sto. Rosario Sapang Palay College, Inc.

Barangay Assumption, City of San Jose del Monte, Bulacan (3023)