ONE-PAGE BUSINESS PLAN TEMPLATE

-We will sell graham balls to fellow CWTS/NSTP students every Saturday during
WHAT + HOW + WHO

WHAT
do we do? breaktime.

HOW
-We will prepare a maximum of 50 pcs per day, costing 5 pesos each, and sell them on
do we do it? campus.

WHO
We will serve our fellow CWTS/NSTP students on campus.
do we serve?

- Due to limited school canteens who are open in the campus open during Saturdays and
DEFINE CUSTOMER
PROBLEM we are not allowed to gout from the campus until the dismissal and our fellow students
WHY

often crave snacks during breaktime and have limited options available.
DEFINE SOLUTION
PROVIDED - We offer affordable and delicious sweets as a tasty snack option.

PRICING
- Each product is priced ranging from 5 to 10 pesos.
REVENUE

STRATEGIES

INCOME STREAMS - Our primary source of revenue comes from selling our ‘Sweet Marbles’’.

- Promote through posters

MARKETING

CUSTOMER REACH
STRATEGY -Word-of-mouth promotion among the students

REFERRAL
GENERATION -Offer discounts to those who purchase more than 8 pcs. Of the product
STRATEGY

-Those vendors who have similar snack options on campus and those who have more
COMPETITION

TOP COMPETITORS
unique product than us.
-Our competitive advantage lies in offering an affordable and unique snack option,
OUR COMPETITIVE graham balls, which may distinguish us from existing vendors on the campus. While
ADVANTAGE others may offer typical snacks, our graham balls provide a distinctive and delicious
alternative at an attractive price point.
SUCCESS -Our initial goal is to sell 50 graham balls on our first day of business, which is
MILESTONE
METRICS

MARKER 1 September 23, 2023. If we can do this, it will show that a lot of people want to buy them
and like what we're offering.
SUCCESS - Our second success milestone is to consistently maintain sales of at least 40 graham
MILESTONE balls every Saturday. This could indicate sustainability of our venture and our ability to
MARKER 2
meet ongoing student demand.
INTERNAL FACTORS
STRENGTHS ( + ) WEAKNESSES ( – )

1. Affordable Pricing 1. Limited Marketing Experience: We lack experience

in effective marketing strategies.

2. Unique snack offering (We offer a distinctive and 2. Initial Ingredient Cost: The initial investment in
delicious snack not readily available on campus.) ingredients poses a financial challenge.
SITUATIONAL ANALYSIS (SWOT)

3. The venture is run by our fellow students, enhancing 3. Weather-Dependent Sales: Our sales may be affected
relatability and campus support. by adverse weather conditions
4. Adaptability: (We can adjust production based on
demand, minimizing waste.)
EXTERNAL FACTORS
OPPORTUNITIES ( + ) THREATS ( – )

1. "Since there are no campus canteens on Saturdays, 1. Existing vendors on campus may pose competition.
Breaktime becomes quite crowded with students,
resulting in a large number of customers."

2. Product Expansion: (There is an opportunity to 3. Sudden increases/ the prices in ingredient prices can
broaden our product selection to meet a variety of impact profitability.
preferences.)
Collaborations: Collaborations with campus events or 4. Weather Disruptions: Adverse weather conditions,
clubs may boost the visibility and sales. like rain, the hot weather may affect our sales.
High Student Footfall: Breaktime sees a high
concentration of students, offering a substantial customer
base.