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    RISHAB
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    This document provides the instructions for Assignment 1 of Section 710 on digital marketing. It states that the assignment contains 2 questions worth 5 marks each, must be handwritten, include a title page with specific details, be properly numbered and stapled, is due by August 31st, and should be submitted during class lecture time. It then lists the 2 questions which ask students to design a collaboration campaign as a social media influencer with a brand and analyze a well-known brand's use of paid, earned, and owned media.

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    This document provides the instructions for Assignment 1 of Section 710 on digital marketing. It states that the assignment contains 2 questions worth 5 marks each, must be handwritten, include a title page with specific details, be properly numbered and stapled, is due by August 31st, and should be submitted during class lecture time. It then lists the 2 questions which ask students to design a collaboration campaign as a social media influencer with a brand and analyze a well-known brand's use of paid, earned, and owned media.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    1 views1 page

    DM Assigment 1

    Uploaded by

    RISHAB
    This document provides the instructions for Assignment 1 of Section 710 on digital marketing. It states that the assignment contains 2 questions worth 5 marks each, must be handwritten, include a title page with specific details, be properly numbered and stapled, is due by August 31st, and should be submitted during class lecture time. It then lists the 2 questions which ask students to design a collaboration campaign as a social media influencer with a brand and analyze a well-known brand's use of paid, earned, and owned media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    DIGITAL MARKETING

    SECTION 710

    ASSIGNMENT 1

    INSTRUCTIONS:

    1. Each question carries 5 marks


    2. Mode of submission is handwritten assignments only.
    3. Prepare a proper title page with University Logo, Subject, Section, Assignment
    number, Name and UID.
    4. Pages need to be properly numbered and stapled.
    5. Date of submission is on or before 31st Aug’23.
    6. Assignment to be submitted only in class during lecture timings.

    QUESTIONS:

    Q1: Imagine you are a social media influencer with a substantial following. Design a
    collaboration campaign between yourself and a brand of your choice. Outline the objectives,
    content ideas, and promotional strategies that you would employ to maximize the
    campaign's impact.

    Q2: Identify a well-known brand and analyse its use of paid, earned, and owned media. How
    does the brand allocate its resources across these different media types? Discuss the
    effectiveness of their approach.

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