A STUDY OF CONSUMER SATISFACTION ON TATA MOTORS LTD

QUESTIONNAIRE

I .Personal Details ?

a. Name :

b. Gender:

(a) Male

(b) Female

c. Mention your age group ?

(i) Within 25

(ii) 25 to 40

(iii) 40 to 50

(iv)above 50

d. Your occupation:

(a) Student

(b) Employee
(c) Professional

(d) Business

e. Income (P.M)

a)Less than 25,000

b) 25,000 to 50,000

c)50, 000 to 75,000

d)More than 75,000

2. What made you to buy this vehicle?

a)Model

b) Price

c) Quality

d) Brand Name

e) Other Benefits

3.Are you satisfied, with price of Tata motors ?

a) highly satisfied

b) satisfied

c) highly dissatisfied++

d) dissatisfied

4.Since how long you are using this car(year)

a) 0-2

b) 2-4

c) 4-6

d) more than 6
5. How you will rate service of tata motors ?

a) Excellent

b) good

c) average

d) poor

6. Why did you purchased the vehicle ?

a) Brand value

b) design

c) publicity

d) scheme

7.Are you satisfy by safety and comfort?

a) Extraordinary

b) satisfied

c) neutral

d) dissatisfied

8. Would you recommend of TATA vehicles to others?

a) Yes

b) No
9. For what purpose you buy Tata Vehicle?

a) official

b) Household

c) Business

d) Any other

10. Why did you purchased the vehicle?

a) Brand value

b) Design

c) Publicity

d) Scheme

11. Which satisfaction level you fall under?

a) Highly Satisfied

b) Satisfied

c) Dissatisfied

d) Highly Dissatisfied

12.What is the reason to prefer tata motors vechile ?

a) Good facilities

b) Quality

c) price

d) good design
13.Source of finance of your car ?

a) Own resource

b) bank loan

c) company loan

d) Any others

14 . Are you satisfied campany’s ofter sales services ?

a) Highly Satisfied

b) Satisfied

c) Dissatisfied

d) Highly Dissatisfied

15. Which factor form following effect your buying ?

a) Power steering

b) maileage

c) price

d) others
16. How do you rate your experience of the sales person of tata motors ?

a) highly satisfied

b) satisfied

c) highly dissatisfied

d) Dissatisfied