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    Resume Woodward

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    Tyler Woodward
    Tyler Woodward is a VP of Strategy at Desert Financial Credit Union with over 10 years of experience in marketing and product strategy roles. He has a 4.0 GPA bachelor's degree in Organizational Leadership from Arizona State University and several certifications in human centered design, change management, and product management. His experience includes creating new departments, strategic plans, products, and marketing initiatives that have significantly increased customer growth, acquisition, and retention for Desert Financial Credit Union.

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    Resume Woodward

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    Tyler Woodward
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    Tyler Woodward is a VP of Strategy at Desert Financial Credit Union with over 10 years of experience in marketing and product strategy roles. He has a 4.0 GPA bachelor's degree in Organizational Leadership from Arizona State University and several certifications in human centered design, change management, and product management. His experience includes creating new departments, strategic plans, products, and marketing initiatives that have significantly increased customer growth, acquisition, and retention for Desert Financial Credit Union.

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    Tyler Woodward is a VP of Strategy at Desert Financial Credit Union with over 10 years of experience in marketing and product strategy roles. He has a 4.0 GPA bachelor's degree in Organizational Leadership from Arizona State University and several certifications in human centered design, change management, and product management. His experience includes creating new departments, strategic plans, products, and marketing initiatives that have significantly increased customer growth, acquisition, and retention for Desert Financial Credit Union.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    18 views1 page

    Resume Woodward

    Uploaded by

    Tyler Woodward
    Tyler Woodward is a VP of Strategy at Desert Financial Credit Union with over 10 years of experience in marketing and product strategy roles. He has a 4.0 GPA bachelor's degree in Organizational Leadership from Arizona State University and several certifications in human centered design, change management, and product management. His experience includes creating new departments, strategic plans, products, and marketing initiatives that have significantly increased customer growth, acquisition, and retention for Desert Financial Credit Union.

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    © All Rights Reserved
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    Tyler Woodward

    Tywoodward1@gmail.com| 612-578-6320 |https://www.linkedin.com/in/tyler-woodward-0603b4b1

    Education

    Bachelor of Arts in Organizational Leadership December 2023


    Arizona State University, Tempe, Arizona GPA 4.00/4.00

    Work Experience

    VP, Strategy, Desert Financial Credit Union, Tempe, Arizona April 2020 - Present
    ● Created a new department, the Office of Strategy Management, responsible for the development and
    management of organizational strategy.
    ● Created the organization’s strategic plan, which has resulted in 44% customer growth over the past 4 years.
    Sr. Director of Product & Marketing Strategy, Desert Financial Credit Union, Phoenix, Arizona Mar 2019 – April
    2020
    ● Conceived and Launched Free Checking, increasing new customer acquisition by 30%

    ● Conceived and led the creation of Relationship Rewards Program and other product changes which helped
    decrease attrition by 50%.

    Senior Manager, Marketing Strategy, Desert Financial Credit Union, Phoenix, Arizona June 2017 – March 2019
    ● Co-led organizational initiative to rebrand from Desert Schools Credit Union to Desert Financial

    ● Created a Digital Marketing Team, resulting in an increase in business from SEM ads of over 200%

    Certifications

    ● Human Centered Design Practitioner, Luma Institute September 2023


    ● Change Management Practitioner, Proscii June 2022
    ● Certified Product Manager (CPM), Association of International Product Management May 2020
    ●

    Skills

    Languages: Fluent in English, Rudimentary German


    Technical Skills: Excel, Powerpoint, Teams, Word, SQL, Power BI, Mural, Sitecore, Eloqua, Google Ads, Google Analytics,
    Touche Analyzer

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