CHAPTER 2

2.0 BUSINESS DESCRIPTION

Introduction:

In this chapter, we provide an in-depth overview of Pedal Paradise Rentals,

outlining the foundation of our business venture. We present key aspects

such as the business name, location, ownership structure, nature of

business, and our product offerings. Additionally, we discuss our industry,

goals, and strategies for market entry and growth.

2.1 Business Name

Our business will operate under the name "Pedal Paradise Rentals". This

name not only reflects our commitment to providing bicycles for exploring

scenic beauty but also signifies a sense of adventure and enjoyment that our

customers will experience.

2.2 Business Location and Address

Pedal Paradise Rentals will be located at Membley, Ruiru. The choice of

this location was determined by its strategic proximity to major tourist

attractions, ensuring easy accessibility for our target market. It is also in

close proximity to reliable transportation links, ensuring convenience for

both customers and suppliers.

2.3 Owners Profile or Background

The proposed business will be owned and operated by Gloria Wanjiku

Kimemia who is 23 years old, residing in Membley, Ruiru. They possess a

Diploma in Nutrition and Dietetics, obtained from Thika School of Medical

and Health Sciences, and have 3 years of experience in fitness , healthy

lifestyle and recreational transportation industry. Gloria Wanjiku Kimemia

is committed to overcoming any lack of experience through extensive

market research, professional networking, and leveraging the expertise of

the management team.