GLOBALIZATION &CULTURE

PCM 006

MISS KRISTINE BALLESTEROL

INSTRUCTOR
Globalization has affected us in
numerous ways. Airfare has
become cheaper, and one can
travel internationally more than one
could in the past.

Many Filipinos have decided to work

or live abroad, with some migrating to
other countries. The free trade of
goods and services worldwide has
brought multinational companies and
foreign investors to our shores.

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HOW DID GLOBALIZATION
AFFECT CULTURE?
“In the age of globalization, our societies are subject to the
process of unprecedented changes. Global forces have
impacts on local values and cultures as well. Popular culture
is also under the influence of new changes. The line
between what is local and what is global is becoming
indistinct. No country can ignore the influences of the new
events. The impact of globalization in our daily life is serious.
It brings about both opportunities and threats.”
Hossein Hosseini
THE ROLE OF THE INTERNET IN SOCIAL
ALIENATION
In the early years, the Internet was stigmatized as a
tool for introverts to avoid “real” social interactions,
thereby increasing their alienation from society. Yet
the Internet was also seen as the potentially great
connecting force between cultures all over the world.
The idea that something that allowed communication
across the globe could breed social alienation
seemed counterintuitive. The American Psychological
Association (APA) coined this concept the “Internet
paradox.”
 P O P U L A R CULTURE, MEDIA, AND
G L O B A L I Z AT I O N

Globalization, propelled by advances in

communication and transportation technology,
the integration of global markets, and the
privatization and deregulation of media outlets in
much of the world, has intensified the role of
media and popular culture in shaping our
communication with and understanding of
cultures different from our own.
 “MEDIA AND POPULAR
CULTURE SERVE AS PRIMARY
CHANNELS THROUGH WHICH
WE LEARN ABOUT GROUPS
WHO ARE DIFFERENT FROM
OURSELVES AND MAKE SENSE
OF WHO WE ARE.”
TV programs, celebrities, and music videos are often
perceived as simply innocent and fun entertainment, these
and other forms of popular culture are powerful transmitters of
cultural norms, values, and expectations. of popular culture
are powerful transmitters of cultural norms, values, and
expectations. While the United States continues to dominate
production and dissemination of popular culture globally,
numerous media circuits today originate from India, Latin
America, Nigeria, and China; thus, a central dynamic of inter-
cultural communication is how global media and distribution
of popular culture alternately promote strong desires for
inclusion in global culture and also mobilize intense resistance
to cultural imperialism.
§ Give 5 International materials that have created a
great influence on Filipino culture. Then, have a
short description of how it created an influence on
Filipino culture.