--

Awareness of Digital Banking Adoption

Presented to
my
BANK ALFALAH

Submitted by
Iqra Mumtaz (44500), Syed Shaheer Ahmed khan academy in (44544), Noor Fatima (45181), K
hadija Muhammad Anis Haroon (49761), Ahsan Iqbal (39703)

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 No. Table of Contents Page no.

1 Introduction 3

● History

2 Company Profile 4

● Vision & Mission Statements

3 Organizational Chart 5
4 Bank Alfalah Product Details 6-11

● Products and Services

5 Definition of Key Terms 12

● Customer Preference

● Customer Insight

● Customer Loyalty

6 Project Background 12-13

7 SWOT Analysis 14
8 Industry Background 15-16

● Top Competitors of Bank Alfalah

9 Area of Investigation 16
10 Purpose of Project 16
11 Significance of Project 17
12 Work Plan Methodology 17-19

● Approach

● Sampling Technique

● Sample Size

● Instrument of Data Collection

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 Results and Interpretation
Conclusion and Reccomendratrion
13 Ethical Considerations 19

14 Industry Experiences 20
15 References 21

__________________________________________________________________

INTRODUCTION:
This is research report about ‘digital banking’ from analyzed in Bank Alfalah, Bank Alfalah is on
e of Pakistan's largest banks, with 700+ branches in more than 200 cities with overseas operation
s in Afghanistan, Bangladesh, Bahrain, and the United Arab Emirates. A representative office of
the Bank is also located in Abu Dhabi. The Abu Dhabi Group owns and runs Bank Alfalah. We
will analyze the problem and Challenges of Bank Alfalah faces in digital banking.

HISTORY
The bank was privatized and taken over by Abu Dhabi Group and United Venture Holding of the
United Arab Emirates and Pakistan, respectively, in 1997, with the new name 'Bank Alfalah Lim
ited.' The bank's management has put in place strategies and procedures to help the bank become
a market leader. The bank's position strengthened as a result of its collaboration with the 8989Ab
u Dhabi Group, allowing it to spend more in technology and expand its product and service offer
ings. Bank Alfalah was settled as a public limited company under the Companies Ordinance 198
4 on June 21, 1997. On November 1, 1997, it began banking activities. According to the Banking
Companies Ordinance of 1962, the bank is engaged in commercial banking and related services.

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COMPANY'S PROFILE

VISION & MISSION STATEMENT

VISION STATEMENT:
‘‘To inspire and empower people to do things differently and shape their own path in life and bu
siness’’.

MISSION STATEMENT:
‘‘We look at the market with fresh eyes to find new opportunities, and seek new ways of enablin
g our customers to succeed and advance the world of finance’’.

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ORGANIZATIONAL-CHART

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BANK ALFALAH PRODUCT DETAILS

Bank Alfalah is the 5th largest bank of Pakistan, which has over 700+ branches throughout the c
ountry in over 200 cities. The bank has been providing a huge range of banking services for 20 y
ears and also provides a banking solution to its customers, businesses, institutions and governme
nt as well. This bank is owned by the Abu Dhabi group and offers presence in other countries su
ch as Afghanistan, Bangladesh, Bahrain and a consultant office in UAE. Bank Alfalah is also loo
king forward to support the development of SMEs in Pakistan.

BANK ALFALAH HOME FINANCE:

Whether you want to buy your own home, build your own home, carry out advancements on a c
urrent property or buy a plot or build your home, a home loan from Bank Alfalah has the perfect
loan for you and will help you to get on the property graduation. The loan can be paid back over
the period of 3-20 times and there’s an periodic balloon payment installation that allows borrow
ers to pay the loan off quickly.
Bank Alfalah is also offering a unique product named as Home BTF which is balance transfer in
stallations that allow to pay off your home finance secured through other banks on better rate of i
nterest.

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BANK ALFALAH CREDIT CARDS:
Bank Alfalah provides a huge variety of credit cards to its customers.

VISA PLATINUM CREDIT CARD

The Alfalah Visa Platinum Credit Card is a card that offers trip prices that enables Card Holders
to earn points that can be redeemed for airline tickets, airline ticket upgrades as well as hostel bo
okings. There are also abatements available for shopping, spending and dining. The Card Holder
s will also profit from the Airport Chesterfield access.

VISA GOLD CREDIT CARD

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Alfalah Visa Gold Credit Card is a card that can be used around the world and offers druggies en
ormous abatements at cafes, shops and for airline trips. The credit card can be used to earn price
s known as routeways and the points can also be redeemed for airline tickets, upgrades, and host
el bookings. The card offers a balance transfer installation as well as a cash advance point.

VISA CLASSIC CREDIT CARD

Alfalah Visa Classic Credit Card offers a wide range of benefits including abatements at shops a
nd cafes. Again, the card can be used to earn points towards air travel while it has a balance tran
sfer and cash advance installation.

ULTRA CASHBACK CARDS

The Alfalah Ultra Cashback card is a card that comes with no figure for the first time, with drug
gies being suitable to earn cashback on over 100 shops and cafes. It's accepted encyclopedically,
there's a cash pullout installation as well as a balance transfer installation.

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TITANIUM CREDIT CARD
The Alfalah Titanium Credit Card offers a number of benefits and advantages that give exclusiv
e abatements and the chance to earn points towards air travel. It comes with a cash advance and
balance transfer installations.

VISA CORPORATE CARD

The Alfalah Visa Corporate Card is designed for businesses, offering easy operation and compli
mentary field Chesterfield access. Druggies can earn price points for all spends and perk price p
oints for the company, while each account is given a devoted relationship director.

BANK ALFALAH PERSONAL LOANS:

Personal loans from Bank Alfalah are great for those times in your life when you need to make a
major purchase but are short on cash. The process is short, and there are several payment choice
s to choose from. The loan can be paid back over a five-year period, and Alfalah account holders
will receive bonus points for taking out a personal loan. Because the Alfalah Personal Loan is an
unsecured loan, no collateral is required. Alfalah Personal Loans are available for up to PKR 2
million.

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BANK ALFALAH AUTO LOANS:

The Alfalah Auto Loan is intended to assist borrowers in purchasing a used, new, or foreign vehi
cle. The prices are reasonable, and the cost can be paid out over a period of up to seven
years. Borrowers have the option of choosing between fixed and variable rates, providing them
more control over their monthly spending. Bank Alfalah additionally provides its Auto Loan cust
omers with a balloon payment option and vehicle replacement choices in circumstances when th
ey wish to acquire a new automobile but need to make adjustments with an old car without incur
ring any penalties.

DEPOSIT ACCOUNTS:
Bank Alfalah offers a wide range of deposit accounts to its target customers.

Alfalah PKR Current Account — Users are granted an account that provides them with non-int
erest bearing rapid access to their account and funds.

Alfalah Basic Banking Account - This account has a low initial deposit and no monthly balance
requirement. Each month, users are allowed to make two deposits and withdrawals.

Alfalah Asaan Account – Current – To open this simple bank account, you'll need a little deposi
t of PKR 100.00, and there are no service fees. Deposits and withdrawals are limited, but there is
no requirement for a minimum balance.

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FCY Current Account - This account is perfect for those who conduct business in Pakistan and
abroad in foreign currencies such as USD, GBP, and others. The account can be opened in a vari
ety of currencies, and there are no limits on the amount of withdrawals or deposits that can be ma
de per month.

Alfalah Savings Account - A straightforward savings account that pays interest on deposits and
allows users to access their funds while also allowing them to make as many deposits as they wa
nt. It is not necessary to maintain a monthly balance.

Individuals and couples can open an Alfalah Kifayat Monthly Savings Account, which pays larg
er earnings on higher deposits. Users can perform online transactions and have easy access to the
ir money.

Alfalah Care - A senior savings account with a competitive interest rate. All profits are paid out
on a monthly basis, and the account may be opened with just a minimal payment. Withdrawals a
nd deposits are also unrestricted.

Alfalah SnaPack Account - This account is ideal for children aged 6 to 17 years old. When they
open a joint account with their parents, they can profit from their savings.

Alfalah Royal Profit – This is for businesses with a high volume of transactions. It does require
a minimum balance, but it pays out higher profits on higher savings. Monthly deposits and withd
rawals are unrestricted.

Alfalah Asaan Savings Account - A savings account that tries to make saving and accessing mo
ney as straightforward as possible. Profits are paid every six months, and there is no requirement
for a minimum balance. Deposits and withdrawals are restricted.

Alfalah Term Deposit - This account is ideal for people who wish to get the most out of their m
oney. Savers can put money aside for up to five years, with gains paid out in a variety of ways.

Alfalah Kamyab Karobar – This business account includes free transactions, cheque books, an
d bankers' checks. Cash withdrawals are free, and internet banking allows you to have more cont
rol.

Alfalah Mahana Amdan — Fixed-term savings can yield considerable returns. A minimum dep
osit is required, and profits are paid out on a monthly basis.

Alfalah Foreign Money Fixed Account — For individuals who use foreign currency, this accou
nt is appealing. It can be opened in a variety of currencies, with sums set in stone for a set period
of time.

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DEFINITION OF KEY TERMS

Customer preference:
Expectations, likes, dislikes, motives, and dispositions that drive client purchase decisions are kn
own as customer preferences. They help to explain customer behaviour by complementing client
needs. A consumer, for example, requires shoes and prefers a specific model, brand, and colour.
Appealing to client preferences is a fundamental marketing strategy that can be applied to brandi
ng, product development, distribution, and customer experience.
Customer insight
Businesses utilize consumer insights to obtain a better knowledge of how their target customer th
inks and feels. Human behaviour analysis allows businesses to truly comprehend what their custo
mers want and need, as well as why they feel that way.
Customer loyalty
Customer loyalty is defined as an ongoing emotional bond between you and your customer, mani
fested by a customer's willingness to engage with and purchase from you over and over again, as
opposed to your competition. Customer loyalty is a result of a pleasant experience with you, and
it helps to build trust.
Customers who are loyal to you

● Purchase on a regular basis

● Make use of what they've bought.

● Interact with you through a variety of platforms.

● Are your biggest cheerleaders, referring others to you and giving you proactive (as we
ll as reactive) positive feedback?

PROJECT BACKGROUND:

Digital banking is an information intensive activity which plays an important role and depends h
eavily on IT to deliver relevant information to all the customers. In order to facilitate the user, di
gital banking system was introduced. digital banking is a system which combines mobile and onl
ine banking services together. Digital banking system provides good customer services and impr
oved convenience. Digital banking is a sum of both online and mobile banking. Online Banking
+ Mobile Banking = Digital Banking

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Online banking aims at accessing banking services and features through your bank’s website fro
m your PC. You can sign into your account in order to check your amount or pay your bills. You
can also use additional banking features, such as applying for credit cards,loan, at many banks th
rough your online portal.
Online banking lets you solve your financial needs without leaving your home, via your compute
r. Whereas Mobile banking is simply using an application to use many banking features through
mobile devices such as tablets and smartphones. It is designed to facilitate people. Mobile bankin
g application includes bill payment, peer to peer payments, transfer of funds and mobile check d
eposits. Banks also might use their mobile application to send user banking reminders and alerts
such as low bank balance and fraud. 1n 1990s, in US, Digital banking was introduced. The first i
nstitute was Stanford Federal Credit Union who let its user access banking features through the n
ew World Wide Web in October 1994. Now In the 21st century, according to the sources, it’s est
imated that 80% of U.S. banks provide digital banking facility to their users, and in Pakistan 90
% of banks are providing digital services. Roughly 30% of bank account holder use the digital ba
nking facility in the industry, rest 70% still use conventional means of banking.

Likewise, State Bank of Pakistan has taken an initiative that motivates the banks to launch their o
wn digital banking system with the objective of making the users life easy and provide user the c
onvenience to do all their transactions without visiting the branch in-person.

Bank alfalah also launches first ever digital banking portal in Pakistan. Bank Alfalah i
s known as a pioneer in the industry due to their several digital banking solutions that
allow the users to enjoy an exceptional, quick and easy banking experience. The Bank
has taken the step to launch digital technology for its complete banking portfolio. In P
akistan, Bank Alfalah is the first bank that launch an authentic and safe digital bankin
g platform called Bank Alfalah Rapid; which allow customers to open an array of ban
king accounts from anywhere and at anytime.Users can also apply for credit cards and
debit cards, get sms notifications, download e-statements, subscribe for SMS alerts et
c just by clicking once.
Bank Alfalah continues to update the banking features using innovative digital technologies, alw
ays with the aim of improving their service, convenience and making the user’s life easier. howe
ver, As per the bank Alfalah’s marketing, unfortunately 80% of the customers are reluctant to us
e digital banking system. Based on the above information, this research paper aimed to identify t
he key factors preventing the the use of Digital banking.
The research is organized with the following main objectives.
Some main objectives of this research are mentioned below:
1) To identify the factors influencing reluctance in adopting digital banking system by the users.
Factors
● Inadequate infrastructure.

● Still a large chunk of population don’t have internet or smartphone.

● Many people don't own a bank account since they don't want to show their money trial or get qu
estioned by FBR authorities.

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 ● Still no 100% trust on digital banking services.

● People fear account security or online frauds.

2) To discover different ways to overcome these reluctance's.

3) To give awareness and provide solution to the issues to the bank Alfalah.

SWOT ANALYSIS
Strengths
● Bank Alfalah is lending more money tha
n any other bank in Pakistan by providin
g least interest rates.
● Bank Alfalah is offering two types of ban
king
1. Consumer banking
II. Islamic banking
● Alfalah’s credit cards are globally accept
ed in more than 150 countries.
● Bank Alfalah Islamic is financially stron
g and has a huge deposit reserve.
● Advanced digital banking strategy.
Weaknesses
● Lack of branch network as compared to ot
her Islamic banks in Pakistan More job ro
tation.
● It is a step behind in using new technolog
y (MIS) as compared to other banks.
● Most of the employees are overloaded wit
h work
● Slow in the introduction of new services a
s compare to other Islamic banks in Pakist
an i.e. free internet services.
● High employee turnover ratio.

● Many industry first initiatives.

Opportunities Threats

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 ● Bank can extend its network in other citie
s of Pakistan. profitability can be increase
d by making use of new technology (MI
S)
● Ability to introduce new products and ser
vices because of the huge capital reserve,
● Massive chunk of population still isn't pe
netrated for basic banking services.
● In certain era of Pakistan people emphasi
zes more on Islamic mode of banking. Ba
nk is facing intense competition from oth
er Islamic Banks working in Pakistan Ban
k is performing very well in the presence
of unstable political and economic situati
on but this uncertainty is a continuous thr
eat for the bank.
● The rise of fintechs

INDUSTRY BACKGROUND
Beginning around 1947, Pakistan's financial quarter has come an extended way. The cutting edge
expected people of Pakistan surpasses 182 million out of which pretty much best 7% use banking
contributions. With a local area of 12,000 branches all through Pakistan the financial impression
is appropriately settled, but has furthermore been considered deficient.

Thinking about the quick increment of people along with reality that 93% of the general populati
on do now presently don't utilize banking contributions a stage should have been taken to fixture
into the unused market. With this in considerations State Bank of Pakistan (SBP), the administrat
ive edge of the financial quarter, understood the need for any such age to draw the reduction ben
efits and country people nearer to banking and keeping in mind that the chance gave itself withi
n-side the state of cell banking SBP with out dithering got a handle on it.

E-Banking isn't in every case a novel, new thing to Pakistan. It became in 1987 while very first
ATM became set up within-side the country. Indeed, even until late 1990s, ATM increment and i
ssuance of playing a game of cards stayed exceptionally low. The genuine expansion in ATMs a
nd playing a game of cards issuance have been apparent after the development of nation wide sw
itches in 1999 after which duplicated with SBP's round in 2002 commanding the banks to inconv
enience playing a card game to their account holders and interface with both of the two switches
(1Link and MNET).

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State Bank of Pakistan played out a key position within-side the e-banking increment through me
thod of method for providing allowing climate. With endeavors of SBP as a controller, it cleared
way for banks to inconvenience playing a card game to its customers and give get section to mon
etary organization bills over ATMs through method of method for coordinating the monetary est
ablishment with 1LINK or MNET. SBP later commanded in 2006 the 2 organizations to between
interface, which made it suitable for any cardholder of any monetary foundation to take coins out
from any ATM of any monetary establishment all through Pakistan. SBP has continued to conve
y out rules to upgrade the excellent of supplier brought through the e-banking channels and verif
y that the customers' supplier isn't constantly compromised.

Worldwide accomplishment declarations of virtual banks like Monzo, Revolut, Atom and Moven
suggest that the essential supplier that those banks started with turned into the cappotential to ope
n a record from a distance, noticed through method of method for the comfort of bills and private
money the board.

Clients wanted a trade to the paper and real experience that modern banks requested. Their busin
ess rendition is essentially founded absolutely on charge playing a game of cards. They rate an e
xpense, beginning from 1.five in accordance with penny to 2.5pc, on every exchange that the cus
tomer performs. Given the super customer experience those banks gave, they quick won foothold.
This expected deals developing dramatically and, therefore, the banks' valuations furthermore ro
se.

Top Competitors of Bank Alfalah

1) Bank AL Habib. 10,000. $518 Million.
2) National Bank of Pakistan. 15,188. $707 Million.
3) ADIB. 16,449. $1 Billion.
4) First Abu Dhabi Bank. 5,451. $5 Billion.
5) First Midwest Bank. 2,122. $861 Million.
6) WSFS Bank. 1,782. $709 Million.
7) UBL. 14,597. $1 Billion.
8) First Financial Bank. 2,107. $714 Million.

AREA OF INVESTIGATION
To decide the outcome, the research must be well-organized so we group member visit bank Alfa
lah to analyze the digital banking department, and met the Assistant Manager, he gave lot of usef
ul information about digital banking and its problem; he said that, 80% of our customers are not
using online banking.

PURPOSE OF PROJECT

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The purpose of the research is to investigate the factors preventing the adoption og digital bankin
g among the bank alfalah customers. Our purpose of project is to research in digital banking and
problems in adoption of digital banking; It’s all about altering your company to take advantage o
f technology through digital adoption. With the help of new software and other technology, you a
dapt and upgrade your processes to make them more efficient and nimbler. However, it is not al
ways simple to do so. As a we group member meet Bank Alfalah Assistant Manager, Muhamma
d Saad Ismail Siddiqui states that
“80% of public of Pakistan is not adopting digital banking due to trust issues, fear of cyber crime
and etc.”
The world came to a halt when the Corona virus was proclaimed a pandemic back in March. Bus
inesses across all industries were forced to prepare contingency plans overnight to deal with the
oncoming threat as a result of the unexpected circumstance. Although the comments were divers
e, they all pointed to the same goal: digital adoption.

SIGNIFICANCE OF THE PROJECT

The market research of Bank Alfalah will be conducted to study is too aware the existing custom
ers of Digital banking and how many online services they are offering. The findings of the marke
t research will be beneficial for the firm in many ways for instance, in this modern era, technolog
y is increasing rapidly, customers are shifting towards online banking instead of waiting in long
ques for cash deposit or utility bills. Around 80% of the end existing users have not adopted digit
al banking system because people are not aware of the services bank is offering, and using an ap
plication is not a piece of cake for everyone. The results of consumer preference will assist decisi
on makers in selecting the medium of media for advertising and directing a short clip to educate t
he valuable users on how to the App. Results of the research will provide the essential knowledg
e of insights of Bank Alfalah customers which will help in designing the strategies to counter the
ir strategies. Company will be able, if required to add more feature in their application which will
definitely increase the consumer satisfaction and ultimately their objective is to inspire and empo
wer people to do things differently and shape their own path in life and business.
Features offered in Online Banking (In reference of Bank Alfalah application)

● Manage your chip based Debit Card

● View account information or access your last 30 days transaction details

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 ● Pay your Alfalah Credit Card bill instantly or view your credit cards details

● Access your loans and Bancassurance details

● Top up or pay your own or anyone’s mobile bill instantly

● Pay your utility bills

● Pay your Internet Service charges

● Stay updated on all the discounts on Alfalah Credit and Debit Card

● Locate Bank Alfalah branches, ATMs and cash deposit machines near you (through
GPS)
● Pay for your online shopping on Daraz.pk, Shop hive, Dealsdaily.pk

● Set date and location reminder

● Change your daily app transaction limits

● Apply for Bank Alfalah products instantly

WORK PLAN METHODOLOGY

This segment of research proposal will consolidate the utilization of the techniques, activities wh
ich will follow these means to get information for this proposition. The approach of research set
a benchmark of momentum exercises and work with vital arrangement research that will happen
in ( 2022 ). Coming up next is the purposed timetable of tasks that will be completed to guarante
e this current proposal’s success.

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 WEEK 1 The questionnaire and interview questions will be designe
d with the consultation of Bank Alfalah’s management.

WEEK 2-3 Approval from the organization

WEEK 4-5 Data Collection

WEEK 6-7 Analysis of the data

WEEK 8-9 Finalize the evaluated data

WEEK 10-11 Submit Initial draft

WEEK 12-13 Improve

WEEK 14 Final Presentation

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Approach
The market research approach will be a combination of qualitative and quantitative research methods base
d on a survey instrument and an individual interview process. After a thorough examination of customer b
ehaviour and interaction with Alfalah Digital Banking department managers, survey questions will be dev
eloped. Personal interviews will be undertaken as well. The goal of the personal interviews would be to g
ather and explore the Bank Alfalah users' perspectives, thoughts, opinions, and feelings. The user of Bank
Alfalah is required to participate in a personal interview as part of our survey at various Bank Alfalah loc
ations in Karachi. The survey and personal interview will be used to gather information about the custome
r's perceived value and expectations. The purpose of this survey is to find out what Bank Alfalah custome
rs think about their satisfaction with the service and what motivates them to use it.
Sampling Technique
The quota sampling (non-probability) technique will be used for the collection of data. Those customers o
f Bank Alfalah who are using their Bank but are not using Online Banking features will be eligible for fill
ing our questionnaire, our group members will go to different branches to collect the data.
Sample Size
The standard sample size of the study is selected, a total of 80-100 respondents. The interview will be tak
en from 30 people and 40-50 people will fill the questionnaire. The ratio for each branch is 30% for the q
uestionnaire and interview will be conducted from 5 customers in each branch.
Instrument of Data Collection

Questionnaires, surveys, and personal interview protocols for in-depth interviews will be used to
collect data. The questionnaire that will be created will take a closed-ended approach and will inc
lude all of the questions that will explicitly focus on the customer research goal. The questionnair
e will be useful for gathering primary data from consumers for research purposes. The questionn
aires will be graded on a five-point scale, with 1 representing "strongly disagree" and 5 represent
ing "strongly agree." The responses will be added together to give the measure a score. The inter
view questions will be geared to elicit more information.

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RESULTS & INTERPRETATIONS

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CONCLUSION & RECOMMENDATION

As our project problem statement is which state by Saad Ismail Siddiqui that
“80% of public of Pakistan is not adopting digital banking due to trust issues, fear of cyber
crime and etc.”
So, for this statement research we group members take 50 bank Alfalah user’s surveys on how much the
y use digital banking for business and daily life.

AS result we found out online banking usage around people is too low. Which leads to that statement is
true and fair and the bank still needs to promote digital banking more so users can trust them and have
a convenient life.

As our survey show 49% have security in digital banking system

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Many consumers still have reservations about using digital payments. They believe that using digital pay
ments is risky because they distrust the internet and are concerned about security issues. Many people
have the misconception that someone else has access to their bank account, which has prevented them
from using digital payments.

According to our research, 80% of users suggest bank Alfalah to upgrade their app.

They risk suffering technical and service outages whenever they utilize the internet. If connection is slug
gish or unavailable, system stability and efficiency might limit their ability to access accounts. Similarly, n
o matter how advanced the technology, bank servers are still vulnerable to both deliberate and uninten
tional outages.

ETHICAL CONSIDERATIONS

This market research shall adhere to the following code of ethics and values.

1. The respect of research participants will be prioritized.

2. Full consent should be obtained from the participants prior to the study.

3. The protection of the privacy of research participants has to be ensured.

4. Adequate level of confidentiality of the research data should be ensured.

5. Anonymity of individuals and organizations participating in the research has to be ensured.

6. Any deception or exaggeration about the aims and objectives of the research must be avoide
d.
7. Any type of communication in relation to the research will be done with honesty and transpa
rency
8. Any type of misleading information, as well as representation of primary data findings in a b
iased way will be avoided.

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INDUSTRY EXPERIENCES
Iqra Mumtaz (44500)
Selecting Bank Alfalah for research project turn out be a decent choice as it empowers to gain all
the more even from pragmatic way. Assuming I talk about the experience that I get in the wake o
f visiting them. It tends to be said as useful on the grounds that I got to comprehend about the ad
vanced financial that how it's the management plays its job according to all the point of view. Be
sides, it was beneficial visit, as it were that it assists with recognizing the fields for my future. W
orking with such settled organizations consistently gives a decent joy and subsequently likewise t
he outcome.

Syed Shaheer Ahmed (44544)

As part of the project, I with my co.team had a go to of Bank Alfalah. We had a met up with the
Assistant manager – Digital banking. The discussion which were completed with the aid of using
the manager enhances my information in lots of prospectus. He defined the entire chain of his ser
vices with detail description. After been visited this experience I got here to recognize how they
execute this entire method with smoothness. To finish I should say that this educational visit will
absolutely assist me in reaching my goals.

Noor Fatima (45181)

The visit has greatly aided me. First and foremost, in comparison to a traditional corporation, I a
m more aware of the challenges of digital banking for a startup. Fortunately, Bank Alflah Assista
nt
Manager Ismail Siddique allowed us sufficient time to conduct research and construct our argum
ents. If I have another firm visit coming up, I will conduct further in-depth research on the institu
tion. Furthermore, being able to watch the company grow allows employees to form bonds, whic
h leads to increased productivity and motivation.

Khadija Muhammad Anis Haroon (49761)

To me, a visit to Bank Alfalah is a delightful and lively, fantastic and enthralling experience. It is
a source of actual knowledge, a practical perspective on the world of work, exposure to practical
factors, and obstacles that a digital bank experiences in a real-world business setting. It raises aw
areness of digital banking methods, processes, structures, and issues. It nothing more than observ
ing and understanding how to manage a curve. Bank Alfalah Visits provide both conceptual and
practical insights into numerous management principles, as well as firsthand information on how
these concepts are implemented.

Ahsan Iqbal (39703)

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When we were assigned the RP1 project task, we all group members came on one platform and d
iscuss about the project task and searched for some companies/industry. I and my group member
s were searching on different companies. At last, we selected Bank Alfalah for our research proje
ct. We also send them email and finally we received an approval email from them. They help us i
n providing the relevant information regarding their digital banking and how less people are awar
e of it, still many consumers come to bank for their transactions.

REFRENCES
● https://www.dawn.com/news/1653310#:~:text=KARACHI%3A%20The%20State%20Bank
%20of,within%20a%20month%20for%20introduction.&text=She%20said%20the%20c
entral%20bank,bank%20accounts%20online%20and%20remotely.
● https://www.bankalfalah.com/

● https://www.bankalfalah.com/personal-banking/self-service-banking/internet-banking/

● https://www.bankalfalah.com/personal-banking/digital-banking/

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APPENDICES

● QUESTIONNAIRE
https://docs.google.com/forms/d/e/1FAIpQLSdTpK7AyGSe2PLh1xvpaiCR71tjw30J7lUU4qD5
2CmtSoleRA/viewform?usp=sf_link

● SOURCES/EVIDENCE

Email ID and Employee card of the Focal person

saad.ismail@bankalfalah.com

Picture from our visit to Bank Alfalah

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 ● CONSENT FORM

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