Programme Highlights

Indus
Weekend batch, Placement try accepted Industry and LMS to access
Online Live Assistance Professional Career study resources
Classes Programme oriented
Curriculum

Certification: AIMA’s Certificate Programme in Social Media Marketing (SMM)

Delivery: LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Programme Duration: 2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee : Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom:

The programme is specifically designed for students pursuing graduation and aiming to build a career in digital
marketing. It caters to individuals who aspire to enhance their job prospects and advance their careers by
acquiring the most sought-after digital marketing skills.
This program is also highly beneficial for aspiring professionals who wish to gain hands-on knowledge of the
latest industry-relevant tools and techniques.
1 The Business Case for Social Media
 Defining Social Media Marketing
 Understanding the benefits of Social Media
Course Contents:
 Understanding the Cons of Social Media
 Integrating Social Media into an overall marketing effort
 Developing a Strategic Social Media
 Integrating Social Media into an overall marketing effort
 Developing a strategic Social Media Plan
Tallying the Bottom Line
 Return in Investment
 Accounting for Customers Acquired Online
 Establishing Key Performance Indicators for Sales
 Tracking Leads
 Understanding other Common Business Metrics
Plotting a Social Media Marketing Strategy
 Locating Your Target Market Online
 Segmenting B2C market
 Setting Up a Social Media Plan
Managing a Cyber-Social Campaign
 Managing a Social Media Schedule
 Building Social Media Marketing Team
 Creating a Social Media Marketing Policy
 Compliance to Law
 Protecting Brand Reputation
Helpful Tech tools
 Keeping track of Social Media Scene
 Content Distribution Tools
 Managing Search Engines
 Using ecommerce tools for Social Sites
 Measuring the Buzz by type of service
Leveraging SEO for Social Media
 Making the statistical case for SEO
 Focusing on Top Search Engines
 Maximizing metatag
 Optimizing your site and content for Search Engine
 Building effective inbound links
 Optimizing Social Media for SEO
 Gaining Visibility in rea-time search
 Gaining traction on Google
 Monitoring your ranking
 Social Bookmarks, News and Share Buttons
Content Marketing
 Exploring content market platforms
 Developing a content market strategy
 Getting content to the masses
Using Facebook as a marketing tool
 Understanding content marketing
 Branding with Facebook Pages
 Examining components of Facebook page
 Using Facebook as a marketing tool

Creating and Sharing content

 Creating a content strategy
 Brand story on Facebook
 Developing content
 Bringing your community into the Mix
 Using closed or secret groupsContact us: