SUMMER INTERNSHIP PROJECT ON

ACCOUNTS & FINANACE DEPARTMENT

Undertaken at

Shreeyam Power and Steel Industries Limited

Submitted in partial fulfilment of the requirement for the award of the degree
of

MASTER OF BUSINESS ADMINISTRATION

BATCH (2022-24)

Submitted by Industry Mentor

Vrutika Gohil Mr. Govind Vala

MBA Semester II HR
Enrollment No. 2206172000166

Under the Guidance of

DR. ANIL SHARMA
Assistant Professor

PARUL UNIVERSITY
FACULTY OF MANAGEMENT STUDIES
 P.O. Limda, Tal. Waghodia, District Vadodara – 391760

Declaration

I, Vrutika Gohil, Enrolment No. 2206172000166 from (Parul Institute of Management &
Research Studies,(PIMR) MBA, Semester 3 of the Parul University, Vadodara hereby
declare that the Summer Internship Report on Accounts & Finance Department undertaken
at Shreeyam Power & Steel Industry LTD. Is an original work and the same has not been
submitted to any other Institute for the award of any other degree.

Date: / /2023 Signature of the Student

 INSTITUTE CERTIFICATE

It is hereby certified that , Miss Vrutikaba Gohil, 2206172000166 has submitted the
Summer Internship Project Titled “ Report on Accounts and finance Department
undertaken at Shreeyam Power and Steel Industry Ltd” in partial fulfillment of Master of
Business Administration ( Parul Institute Of Management and Research- PIMR) at Faculty of
Management Studies – MBA, Parul University, Vadodara, Gujarat.

The internship was carried out at Shreeyam Power and Steel Industries Limited from
22/05/2023 to 05/07/2023. The report submitted is satisfactorily meeting all laid out criteria.

Date:
Dr. ANIL SHARMA Dr. Bijal Zaveri
Assistant Professor Dean and Director

ORGANIZATION CERTIFICATE
 PREFACE

As the part of the MBA circular to gain practical knowledge in the field of management, we
are required to make a report. To fulfill this criterion, I have made report on Account &
Finance department at Shreeyam Power & Steel Industries LTD The basic objective behind
doing this project is to get knowledge of different tools, concept, and theories of doing a
research on a particular topic.

In this report I have included various concept, tools, techniques, and methods of doing
research. This project helped to enhance my knowledge regarding the concept and practical
implication of research methodology.

ACKNOWLEDGEMENT
I express my sincere thanks to the Dean-PIMR, DR. Bijal Zaveri, & my project guide, Mr.
Anil Sharma Asst. Prof, Dept. PIMR., for guiding me right form the inception till the
successful completion of the project. I sincerely acknowledge him/her for extending their
valuable guidance, support for literature, critical reviews of project and the report and above
all the moral support they have provided to me with all stages of this project.

I would also like to thank the Parul University for their help and cooperation throughout our
project.

(Signature of Student)

Name of the Student

VRUTIKA GOHIL

INDEX
 Sr. No. PARTICULARS Page No.

Chapter-1 INDUSTRY STUDY 7

1.1 Introduction 8

1.2 Growth and Evolution of Iron & Steel Industry in India 9

Michael Porter’s Five

1.3 Forces Model 10

Chater-2 COMPANY STUDY 14

2.1 Introduction of Company Name 15

2.2 Mission and Vision 15

2.3 Goals and Objectives 16

2.4 Organization’s layout 17

2.5 Organization structure 18

2.6 Product and Services Offered 19

Overall financial/operational Performance of the Organization

2.7 21

2.8 SWOT Analysis of Organization 23

DEPARTMENTAL STUDY
Chapter-3 24

3.1 Introduction of the Accounts & Finance Department 25

3.2 Activities of Accounts & Finance Department 25

3.3 SWOT Analysis of the Department 27

3.4 Documents (Worked upon at the Organization): 27

Interdependence of department/Area under study with other

departments/operational areas:
3.5 27
 3.6 Outcomes of the Summer Internship 28

RESEARCH
Chapter-4 29

4.1 Title of the Study 30

4.1 Abstract of Research 30

4.2 Introduction of the Research Area 31

4.3 Literature review 32

Research Objectives
4.4 35

Research methodology
4.5 35

4.6 DATA ANALYSIS & INTERPRETATION 36

Findings
4.7 45

4.8 Conclusion 46

4.9 Refrences 47

4.10 Websites 48
 CHAPTER 1
INDUSTRY STUDY

1.1 INTRODUCTION
Steel is crucial to the development of any modern economy and is considered to be the
backbone of human civilization.
The level of per capita consumption of steel is treated as one of the important indices of the
level of socio-economic development and living standard of the people in any country.
It is a product of a large and technologically complex industry having strong forward and
backward linkages in terms of material flows and income generation.
All major industrial economies are characterized by the existence of a strong steel industry
and the growth of many of these economies has been largely shaped by the strength of their
steel industries in their initial stages of development.
India’s Iron and Steel industry is one of the country's most important industries. In January
2019, India overtook Japan as the world's second-largest steel producer.
India's crude steel production reached 106.5 tones (MT) in 2018. This means India has
surpassed Japan as the world's second-largest steel producer.
Domestic availability of raw materials such as iron ore and low-cost labor have fueled India's
steel industry's growth.
As a result, India's steel industry has been a major contributor to the country's manufacturing
output.
The Indian steel industry is cutting-edge, with cutting-edge steel mills.
It has always aimed to keep older plants up to date and upgrade them to higher energy
efficiency levels.

1.2 Growth & Evaluation of Iron & Steel Industry in India

In ancient times, Indians were known for their ability to smelt iron, as evidenced by the
Mehrauli pillar.
However, the first modern iron and steel industry unit was established in Porto-Nova (Tamil
Nadu) in 1830, but it failed.
Other attempts in the second half of the nineteenth century also failed.
With the establishment of the TISCO plant in Jamshedpur in 1907, the iron and steel industry
got its start.
It was built in 1907 at the confluence of the Subarnarekha and Kharkai rivers.
Since then, India's iron and steel industry has progressed significantly to where it is now.
The Indian Iron and Steel Company (IISCO) was founded in Burnpur in 1919, followed by
the Mysore Steel Works (now Visvesvaraya Iron and Steel Works) in Bhadravati in 1923.
The development of the iron and steel industry was planned during the first five-year plan
(FYP), but it was during the second FYP that three integrated projects at Bhilai (with former
Soviet Union technical and financial assistance), Rourkela (with German assistance), and
Durgapur (with German assistance) were launched (with U.K assistance)
The Bokaro steel plant was established during the third FYP (production started in 1972)
To meet the steel demand, three more steel plants were started during the fourth FYP. They
are Salem Iron and Steel Plant in TamilnaduVizag Iron and Steel Plant in Andhra
PradeshVijayanagar Iron and Steel Plant in Karnataka
On July 14, 1976, the government took over the management of Indian Iron and Steel.
SAIL also acquired Visweswaraya Iron and Steel Limited in August 1989.

1.3 Michael Porter’s Five Forces Model

What Are Porter's Five Forces?

Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape
every industry and helps determine an industry's weaknesses and strengths.

Five Forces analysis is frequently used to identify an industry's structure to determine

corporate strategy.

Porter's model can be applied to any segment of the economy to understand the level of
competition within the industry and enhance a company's long-term profitability.

The Five Forces model is named after Harvard Business School professor Michael E. Porter.
Porter's 5 forces are:

Barriers to entry:
We believe that the barriers to entry are medium. Following are the factors that indicate
our view.

1. Capital Requirement:

Steel industry is a capital intensive business. Itis estimated that to set up 1 mtpa capacity of
integrated steel plant, it requires between Rs 25 billion to Rs 30 billion depending upon the
location of the plant and technology used.

2. Economies of scale:

As far as the sector forces go, scale of operation does matter. Benefits of economies of scale
are derived in the form of lower costs, R& D expenses and better bargaining power while
sourcing raw materials. It may be noted that those steel
companies, which are integrated, have their own mines for key raw materialssuch as iron ore
and coal and this protects them for the potential threat for new entrants to a significant extent
3. Government Policy:
The government has a favorable policy for steel manufacturers. However, there are certain
discrepancies involved in allocation of iron ore mines and land acquisitions. Furthermore, the
regulatory clearances and other issues are some of the major problems for the new entrants.
4. Product differentiation:
Steel has very low barriers in terms of product differentiation as it doesn't fall into the luxury
or specialty goods and thus does not have any substantial price difference. However, certain
companies like Tata Steel still enjoy a premium for their products because of its quality and
its brand value created more than 100 years back. Bargaining power of buyers: Unlike the
FMCG or retail sectors, the buyers have a low bargaining power. However, the government
may curb or put a ceiling on prices if it feels the need to do so. The steel companies either sell
the steel directly to the user industries or through their own distribution networks. Some
companies also do exports.

Bargaining power of suppliers:

The bargaining power of suppliers is low for the fully integrated steel plants as they have
their own mines of key raw material like iron ore coal for example Tata Steel. However,
those who are non-integrated or semi integrated has to depend on suppliers. An example
could be SAIL, which imports coking coal.
Bargaining power of suppliers: High
The bargaining power of suppliers is low for the fully integrated steel plants as they have
their own mines of key raw material like iron ore coal for example Tata Steel. However,
those who are non- SAIL, which imports cooking coal. Globally, the Top three mining giants
BHP Billiton, CVRD and Rio Tinto supply nearly two-thirds of the processed iron integrated
or semi integrated has to depend on suppliers. An example could be ore to steel mills and
command very high bargaining power. In India too, NMDC is a major supplier to standalone
and non-integrated steel mills.

Competition:
It is medium in the domestic steel industry as demand still exceeds the supply. India is a net
importer of steel. However, a threat from dumping of cheaper products does exist.
Competition: High
The Iron& Steel Industry is truly global in terms of competition with large producing
countries like China significantly influencing global prices through aggressive exports.
Steel being a commodity it is, branding is not common there is little differentiation between
competing products.
It is medium in the domestic steel industry as demand steel exceeds the supply. India is net
importer of steel. However a threat from dumping a cheaper product does exist.

Threats of substitutes
It is medium to low. Although usage of aluminum has been rising continuously in the
automobile and consumable durables sectors, it still does not pose any significant threat to
streel as the later cannot be replaced completely and the cost differential is also very high.

Threat of substitutes: Low

Plastics and composite pose a threat to Indian steel in on of the biggest market- automotive
manufacture. For the automobile industry the other material at present with the potential to
upstage steel is aluminum.
However at present the high cost of electricity for extraction and purification of aluminum in
India weighs against viable use of aluminum for the automobile industry. Steel has already
been replaced in large volume applications: railway sleepers etc.
The substitution is more prevalent in the automobiles and the consumer durables.

Bargaining power of consumer: Mixed

Some of the major steel consumption sectors like automobiles, oil & natural gas, shipping,
consumer durables and power generation enjoy high bargaining power and get favorable
deals. However small and retail consumers who are scattered and consume a significant part
do not enjoy these benefits.
 CHAPTER-2
COMPANY STUDY

2.1 Introduction of Company Name

The seeds of Shreeyam Power and Steel Industries Ltd. were sown in 2005 under the name
Mid India Power and Steel Industries Ltd.
The company was commissioned with an annual capacity of 250,000 MTS of steel and
150,000 MT of sponge iron, along with a power of 60 MW.
With a very firm metamorphosis and technological advancements, the company has today
created a niche of its own in the industry.
The company largely manufactures structural steel long products, including TMT bars,
beams, angles, channels, and stainless steel flats.
Shreeyam Power and Steel Industries Ltd. immensely caters to various prominent sectors
such as infrastructure compliance for residential buildings, roads, bridges, and flyovers;
airports; dams; commercial complexes; and power plants and industrial structures.
SPSIL believes in providing high-quality, dependable products to customers. Its world-class
technology and flawless process produce high-quality 'NATIONAL' long steel products.
SPSIL products match the national demand with international technologies that are par
excellence.

2.2 Mission and Vision

Mission
The Company's mission is to reflect this in all its endeavours.
It is determined to achieve a leadership position in the industry by continuously expanding
its product portfolio, maintaining a 'no-compromise' attitude toward quality, and establishing
a long-term customer relationship with satisfactory services.

Vision
The Company's vision is to provide high-quality special steels with a customer-centric
approach that keeps the customers' demands and satisfaction at its core. In order to fulfil its
commitment, the company strives to deliver commendable value and great quality to its
customers.
It also works incessantly toward providing sustainable growth to all its stakeholders.

2.3 Goals and Objectives

The company largely manufactures structural steel long products including-TMT Bars,
BEAMS, ANGLES, CHANNELS, and STAINLESS STEEL FLATS.
Shreeyam Power and Steel Industries Ltd. immensely cater to various prominent sectors such
as Infrastructure compliance to Residential Buildings, Roads, Bridges & Flyovers, Airports,
Dams, Commercial Complexes, and Power Plants & Industrial Structures.
Believing in backward integration and in order to ensure the authenticity and reliability of
the raw materials, the company has been in a process of attaining ‘iron ore mining rights’ in
Madhya Pradesh.
The company plans to expand and build its capacity to 500,000 MT per annum.
2.4 Organization’s Layout:

2.5 Organization’s Structure:

ZONE ZONE TITLE ZONE LEADER

Thermal power plant kailash Mr. Ravi Yadav

Sponge Iron Himalaya Mr. Sunil Shukla

Rolling Mill Bharat Mr. Yogendra Singh

Fabrication Yard Alpha Mr. Akhilesh Tripathi

 Parking Area & Canteen shastra Mr. Shailendra Sankhila

Admin Shakti Mr. Jitendra Singh

Store Peace Mr. Mathew Thomas

Workshop Lal Kila Mr. Tusar Kanta Mohanty

Board of Directors and Key Executive Officers

Name of Directors
 Mr. Santosh Shahra

 Mr. Davesh Khandelwal

 Mr. Vishesh Shahra

 Mrs. Bhavna Goel

 Mr. Atul Kumar Gupta

 Mr. Aditya Upadhyay

AUDIT COMMITTEE

The constitution of the Audit Committee was as under:

1. Mr. Aditya Upadhyay - Chairperson
2. Mr. Atul Kumar Gupta - Member
3. Mr. Davesh Khandelwal – Member

There are no recommendations of the Audit Committee which have not been accepted by the
Board during the period under review. During the year four Audit Committee Meetings were
held on 30th July, 2020, 9th November, 2020, 19th November, 2020 and 31st March, 2021.
2.6 Product and Services Offered

National TMT - SPSIL (Mithirohar, Kutch) basically has 4 departments: Thermal Power
Plant, Sponge Iron Plant, Steel Melting Shop, and Rolling Mill Department. Each
department consists 4 sub division i.e. Mechanical, Electrical, Process, Quality Control.
The company largely manufactures structural steel long products, including TMT bars and
billets.

National TMT FE-500/500D:

Higher Bond Strength: NATIONAL TMT uses ribs cut by Automatic Rib Cutting
Machines, which produce uniform ribs. As a result, the bars have an excellent bond with the
concrete.
Superior Weldability: Lower carbon content in the NATIONAL TMT ensures better
weldability than the conventional cold twisted bar.

Bending: The tough outer surface and soft core of the NATIONAL TMT, results in rebar
with excellent bendability. The bar can be bent around the mandrels that are much smaller
than those specified in IS 1786. This results in an enhanced speed at the sites.

Higher Corrosion Resistance Properties: NATIONAL TMT is being produced through

TMT Tempcore (crm Belgium) Process, therefore there’re no torsional residual stresses in
the bars. This results into a superior corrosion resistance characteristic.

Close Dimensional Tolerance: NATIONAL TMT comes with an optimum section weight
that is lower than the nominal. Superior Seismic Resistance
Characteristics: Concrete beams, columns, and joints reinforced with the NATIONAL TMT
are subjected to a repeated reverse loading in elastic strains to evaluate the performance, thus
they simulate conditions that are similar to an earthquake. The bars in these tests have been
proven for maintaining uniformity and ductility till failure.

National CRS FE 500/FE 5001):

Longer life due to higher corrosion resistance can be bent and re-bent around very small
mandrels Yield strength coupled with good ductility and bendability Suitable for application
in highly corrosive/marine environment Seismic Resistance.
2.7 Overall financial/operational Performance of the Organization
The above results have been reviewed by the Audit Committee and subsequently approved by
the Board of Directors at their respective meetings held on May 30, 2022.
During the quarter and Financial Year ended March 31, 2022, the face value of the NCDs has
reduced from Rs. 7, 55,900/- each to Rs. 3, 93,701/- each, in lieu of part principal repayment.
Further as on the date of Board Meeting the face value of NCD's is Rs. 1, 96,851/- each.
The Credit rating allotted to Non-Convertible Debentures has been revised "BWR B Plus
( + ) on 17th August, 2021.
The Company has availed relaxation provided by SEBI vide its Circular No
SEBI/HO/DDHS/CIR/2021/0000000637 dated October 5,2021 and not shown the column for
the corresponding quarter ended March 31,2021 in the Financial Results.
Debenture Redemption Reserve (DRR) is not required to be created in view of the MCA
Notification GSR 574(E) dated August 16, 2019 the outbreak of Coronavirus (COVID-19)
pandemic globally and in India is causing significant disturbance and slowdown of economic
activity.
The Company has considered internal and external information while finalizing estimates in
relation to its financial statement up to the date of approval of financial statements by the
Board of directors and has not identified any material impact on the carrying value of assets,
liabilities or provisions.
However, the impact assessment of COVID-19 is a continuing process given the uncertainties
associated with its nature and durations.
Due to the nature of the pandemic, the Company will continue to monitor development and
shall take appropriate actions as appropriate, based on any material changes in the future
economic conditions.
Since the Company is engaged only in manufacturing of Steel in India, therefore reporting
requirement of Segments are not applicable.
The figures for the previous periods have been re-classified / regrouped wherever necessary
to correspond with the current year's classification / disclosure.
The figures for the quarter ended March 31, 2022 are the balancing figures between the
audited figures in respect of the full financial year and limited reviewed figures for the nine
months ended December 31, 2021 respective

2.8 SWOT Analysis of Organization

 The exports of product of the company is quite good. The staff of the company is
efficient enough to meet the target goals on time.
 The imports of raw material such as iron ore, coal etc. for production purpose are
sometimes more than imports.
 As the company is exporting as well as selling its product in both it can capable to
capture its market share.
 As there are other companies that manufacture the same item can compete the
company in capturing the market share so it has to apply strategic strategies to stay in
the market.
 CHAPTER-3
DEPARTMENTAL STUDY

3.1 Introduction of the Accounts & Finance Department

The accounting and finance department is concerned with planning, managing, and controlling
financial resources, including managing records and information related to business finances.
In addition, the department is responsible for ensuring effective and efficient financial
management to support the company in achieving its goals.
This department also performs the necessary financial controls to support all business activities.
The accounting and finance departments are having many separate areas.
They have sufficient resources and can hire specialists.
The team has specific duties and jobs to oversee how the business maximizes and spends its
money and takes steps to control its finances.

3.2 Activities of Accounts & Finance Department

In Shreeyam Power & Steel Industries Limited under Accounts and finance department there
are many sub finance department.
They are Purchase, Store, Marketing, Sales, IT, Logistics & HR Department.

Purchase Department:
Under purchase department purchase of raw material such as Iron Ore, Coal etc. And other
tools & equipment’s which are used for making the final products are done.
Raw material is purchase from locally as well as some items as imported also.

Marketing Department:
Marketing department make keen eye on the market for marketing the products which are
produced in the company.
Marketing department markets the product such as TMT Bars, Billets, etc. in domestic market
as well as in International market.
Marketing Department sends Quotation of the products to the interested parties.
If the party wish to purchase the product then purchase order is prepared and send to the
marketing department.
In purchase order terms and conditions are mentioned which are discussed by marketing
department with the heads of the company and if the mentioned terms & conditioned are
accepted then sales order is made.

HR Department:
HR department looks after the recruitment of employees and formen for the different
department and plants of the company.
HR department fulfill the requirement of any staff member for any department or plant.

Logistics Department:
Logistics refers to the overall process of managing how resources are acquired, stored, and
transported to their final destination. Logistics management involves identifying prospective
distributors and suppliers and determining their effectiveness and accessibility.
Logistics department looks after arranging the transportation of products to be supplied and
brought.
Logistic department search the lorry, Trailers and trucks at a reasonable rate for transportation.

IT Department:
IT departments are groups of people who aim to manage and maintain technology for a
business’ benefit. It uses the latest tech to keep communication lines running smoothly and
protect critical data.
They primarily deal with all business technical aspects, such as computer setup and
management, employee email distribution, and server management. They’re also responsible
for the devices entering the company’s network.

3.3 SWOT Analysis of the Department

 The marketing and purchase department of the company is efficient enough for ease
availability of raw material and sale of final product.
 The IT department of company is somewhere lacking for providing rapid system to
other department.
 ERP software of the company is too slow and when there is any Bug found in the
system all systems are shut down for a while and employees have to wait for the system
to reload again.
 As the company is exporting as well as selling its product in both it can capable to
capture its market share.
 As the ERP software is slow and sometimes it takes lot time there are chances that the
department has to face difficulty at the time of Audit because of slow system.

3.4 Documents (Worked upon at the Organization):

The documents by which I have to deal are various bills of purchase, sales, purchase return,
sales return as well as Bank documents too.
I have to maintain the bank guarantee for export, maintaining aadhaar card, pan card, GST
Number of the Mains of the company as well as parties involved with the company and take
regular follow ups and update it.

3.5 Interdependence of department/Area under study with other

departments/operational areas:
In shreeyam power & steel Industries limited every department is connected with other
department.
Once the approval is made by one department then it is send to other department and then
finally the final approval is made by specific head of the department.

3.6 Outcomes of the Summer Internship

By doing this internship I learned lot of things.
I used to learn about the corporate world professionally work.
How task should be done efficiently on time.
How to take follow up from the overall department.
 Chapter-4
RESEARCH

A STUDY ON INVESMENT AWARNESS

AMONG SALARIED EMPLOYEES
4.1 Abstract of Research

The paper documents the level of awareness of salaried employees in investment portfolios.
Portfolio Investment is a collection of financial assets that include equities, bonds, mutual
funds, exchange-traded funds (ETFs), certificates of deposits, foreign exchange which is
expected to generate returns based on the market volatility. Investment Portfolios can provide
additional income in a short span of time to salaried employees. Objective of the study is to
understand the awareness and their approach towards various investment portfolios. Analysis
of the study track down the reasons for investing in a particular portfolio and understand their
viewpoint towards other investment sources and to test the level of knowledge of salaried
employees in the field of investment portfolios. The study helps to understand the retail
investor sentiments towards investment as a concept and highlight the level of importance a
salaried employee gives to investments. Keywords: Investment Decision, Awareness on
Investment Portfolios, Employees’ Investment Options.

4.2 Introduction of the Research Area

In today’s world, financial literacy plays a very important role in every individual’s lives. In
order to cope with rising prices in the economy individuals are required to have some
additional investments which will provide them with extra earnings other than their salary. It
has been found that majority people have basic financial knowledge but are unaware of basic
differences between stocks and bonds (Maarten van Rooij, Annamaria Lusardi, Rob Alessie,
Financial Literacy and Stock Market Participation, 2010). According to one article in
YourStory, as per global survey 76% of the adult Indian population are unaware of basic
financial knowledge. We will try to address the issue of financial awareness among the
salaried employees and use various analytical tools in order to understand their mindset,
knowledge, attitude, etc. Is there a relationship between financial literacy and investments in
various financial portfolios? Financial awareness helps the salaried employees to grow their
income which in turn will improve their overall financial position in the society. In this
research we will use various qualitative as well as quantitative techniques to understand the
investment portfolio knowledge of the salaried employees. The paper will also document the
various factors affecting the investment behaviors of the salaried employees.

4.3 Literature Review

P.SASIREKHA & U.JERINABI (2015):

Concluded that some new financial products are available, to understand about the products,
the individuals must have awareness on investment. But in the study area, it is found that the
individuals are having awareness on investment at average level only and it institute that, the
portfolio selection individual is depends on the level of awareness. Hence the overall result
suggests that, the individual must be properly educated about the investment and benefits in
making investment.

Khaparde and Bhute (2014):

In their paper have stated that the perception of investors differs around on the basis of
different factors like age, income, experience of investing, investment objectives and
individual social needs. Their study involves the presentation of investor’s perception
towards the impact of macroeconomic performance on stock market behavior. They have
studied and analyzed the perception on the basis of individual factors with respect to different
macroeconomic variables seems to be bothering the stock market behavior.

Lalit Mohan Kathuria & Kanika Singhania (2012):

Concluded that private sector banking employees were investing a larger portion of their
savings into safe and risk-free investment avenues, like employee provident fund, public
provident fund and life insurance policy and only forty per cent of the respondents had high
level of awareness regarding various investment avenues.

Puneet Bhushan (2014):

Concluded that respondents in high financial literacy group have higher awareness level for
all financial products except for post office savings. Statistically significant difference in
awareness level has been found for bank fixed deposits, savings account, public provident
fund, mutual funds, stock market investments and bonds. Also respondents having low
financial literacy primarily invest in traditional and safe financial products and do not invest
much in those financial products which are comparatively more risky and can give higher
returns. Thus it can be said that financial literacy level affects awareness regarding financial
products as well as in-vestment preferences towards financial products.

K.K.Sharma (2012):
Concluded that salaried employees still prefer to invest in safe investment towards
investment in “Equity Shares” and “Mutual Funds”, the reason being their apprehension
about the security of funds and surety of returns on them. Moreover, as far as the impact of
demographic variables on the investment preferences of the salaried employees is concerned;
“Safety” and “Return” have been perceived to be most attractive by the investors, followed
by “Tax Benefits”, “Liquidity” and “Convenience & Affordability”.

J. Kenfield Morley (2012):

Concluded that mutual funds are best options for 30 something investors. Investment in
mutual funds through the Systematic Investment Plan (SIP) is a favored investment option for
the youngsters. This is especially true of the young salaried class which has just started
earning and does not have a fat bank balance as yet. In case of Systematic Investment Plans,
instead of bulk payment, a small amount is to be paid every month.

Sultana and Pardha saradhi (2012):

Concluded that most of the equity investors do not have the sufficient knowledge of basic
economic concepts required to make investment decision. The authors have analyzed and
identified the factors influencing the Indian individual equity investors while choosing a
stock for investment. They surveyed 891 respondents and based on the analysis they found
that 10 factors out of 40 have influence on behavior of equity investors namely individual
eccentric, wealth maximization, risk minimization, brand perception, social responsibility,
financial expectation, accounting information, government & media, economic expectation
and advocate recommendation.

Tapashi Dasgupta (2010):

Concluded that majority of the respondents are happy with having bank deposits and it is not
that the respondents are illiterate, all are graduates and thus know that today’s money value
and tomorrow’s value will not be same especially due to high inflation but still the inclination
towards financial market is very low. But if one gets the facts about saving and investing and
follow through with an intelligent plan, one will be able to gain financial security over the
years and enjoy the benefits of creating money.

4.4 Research Objectives

 To study the factors influencing the investment pattern of the salaried individuals.
  To study the association between demographic variables and investment pattern of
salaried individuals.

 To know the mode of investments of the salaried individuals in various investment

avenues.

4.5 Research Methodology

Research methodology is outline the plan and method that how the study is conduct.
So, Mention below detail about it.
Research design: descriptive research design
Data collection method: Primary data
Instrument: Questionnaires
Target Population: Salaried Individuals who are invest money in different investment
avenues
Sampling Size: 100
Sampling Method: The sampling method used in research is non-probability convenience
sampling.

4.6 DATA ANALYSIS & INTERPRETATION

According to google form questionnaire I got some data and information for research
purpose. After analyzed the data and information I got result as per mentioned below:

INTERPRETATION:

I collect total 102 respondents from questionnaire.

As per the gender data total 62.7% male have respond and 37.3% women have
respond.
This shows that in Gujarat region as per my sample size male investors are more as
compared to female investors.
INTERPRETATION:
According to the data of monthly salary total 47.1% respondents salary falls between 0-
250000, 30.4% respondents in 25000-50000 & 17.6% respondents salary falls between
50000-100000 respectively. Here it is seen that major population’s income lies between 0 to
25000Rs range.
INTERPRETATION:
According to the data about how many people many are aware about investment total 78.4%
respondents are there who are about the investment and rest 15.7% are not aware. It can be
said more number of people of Gujarat are aware about investment.
INTERPRETATION:
The data regarding which mode people prefer to investment shows that most of the people
that is 68.6% of population prefer to invest through online mode rather than offline mode.
INTERPRETATION:
According to the data collected regarding how much percentage of income people prefer to
invest state that 48% of population invest 0 to 20% of their total income while 32.4% people
prefer 20 to 40%, 11.8% people prefer 40 to 60% and 7.8% of population prefer to invest
more than 60% of their income.
INTERPRETATION:
The data regarding where people of Gujarat prefer to invest their money describes that 42.2%
people prefer to invest in stocks while 18.6% people prefer to invest in mutual funds, 20.6%
people invest in bank and 11.8% choose other options for investing their income.
INTERPRETATION:
According the data of factors affecting peoples decision regarding investment shows that
majorly that 38.2% peoples decision are affected by the stock market movements, while
26.5% populations decision is affected by government policy, 18.6% decision is affected by
other options and 16.7% decision is affected by fluctuations in price of gold.
INTERPRETATION:
As per the data collected it is shown that 33.3% people invest their income for the purpose of
high return while 32.4% people invest with the purpose of safety of their investment, 20.6%
invest for low risk.
INTERPRETATION:
As per the data collected it can be state that 48% of people prefer to invest for than 2 years
that is for long term, 27.5% prefer to invest for short term that is less than 1 year and 24.5%
prefer to invest for medium term that is 1 to 2 years.
4.7 FINDINGS:
 As per the gender ratio it is find out that in Gujarat there are more male investors as
compared to female investors.
 By analyzing the data of monthly salary it is find out that major part of the population
is falls between 0-25000 Rs.
 As per the awareness data it is find out 78.4% people are about the investment while
15.7% are unaware.
 It shows that people are more passionate about investing their money rather than just
keeping at home.
 It is also find out through the questionnaire that 68.06% people prefer to invest their
money through online mode which shows that they are literate and they know how to
get technology advancement.
 It is also found that majority of people that is 48% prefer to invest their 0 to 20% of
income.
 It is find out through the collected data that most of the people that is 42.2% people
prefer to invest in stocks that is a good sign for self-awareness of managing their
income.
 It is found that people are aware about the investment but sometimes their decision
are affected because of stock market movement.
 By analyzing the data of investment horizon it is find out majority of people that is
48% people prefer to invest for long term.
4.8 CONCLUSION:

 By this research it can be concluded that the government and financial institutions
should launch awareness campaigns to educate more salaried employees about the
various investment avenues available.
 It can be also concluded that financial institutions should offer financial literacy
courses to salaried employees.
 These courses should cover topics such as risk management, asset allocation, and
investment planning.
 Employers should offer financial counseling services to their employees. This would
allow employees to get personalized advice from a financial advisor on how to
manage their finances and make informed investment decisions.
 Salaried employees should take the initiative to learn more about investment. They
can do this by reading books and articles on personal finance, attending financial
workshops, or talking to a financial advisor.
4.9 REFRENCES
Kathuria, Lalit Mohan, and Kanika Singhania. "Investment decision making: A gender-based
study of private sector bank employees." IUP Journal of Behavioral Finance 9.1 (2012)

According to the data of monthly salary total 47.1% respondents salary falls between
the 0 – 25000, 30.4% respondents in 25000-50000 & 17.6% respondent’s salary is falls
between 50000-100000 respectively.
Parihar, B. B. S., and K. K. Sharma. "An Empirical Study of the Investment Preferences of
Salaried Employees." TECHNOFAME-A Journal of Multidisciplinary Advance Research 1.2
(2012)

Kar Pratip, Natrajan& J P Singh. "Investors Behaviour towards Investment Avenues: A Study
with Reference to Indore City." Altius Shodh Journal of Management & Commerce 1.1
(2013)

Sultana, Syed Tabassum, and S. Pardha saradhi. "An empirical analysis of factors influencing
Indian individual equity investors’ decision making and behavior." European Journal of
Business and Management 4.18 (2012)

S.P GUPTA, Statistical Methods, New Delhi, Sultan Chand & Sons Publications, 2002
Cooper, Donald R., and Pamela S. Schindler. "Business research methods." (2003)

A.K.Vashisht, R.K Gupta, Investment Management and Stock Market, Deep &Deep
Publications Pvt. Ltd, New Delhi, 2005.

C.R. Kothari, Research methodology: methods and techniques, Vishwa Prakashan, New
Delhi, 1999.

Dr. L. Natarajan, Investment Management, Margham Publications, Chennai, 2005.

L. Bajtelsmit and A. Bernasek “Why do women invest differently than men?” Financial
Counseling and Planning, vol. 7, 1996.

Singh, P.2013. Investment Management: Security Analysis and Portfolio Management.

Bombay: Himalaya Publishing House.

Sultana, ST. 2010. An empirical study of Indian individual investor’s behaviour. Global
Journal of Finance and Management.

Virani. 2012. Saving and Investment pattern of school teachers- A study with special
reference to Rajkot City, Gujrat. Abhinav National Refereed journal of research in Commerce
and Management.
4.10 WEBSITES
http://www.investologic.in/various-investment-alternatives/
https://www.bankbazaar.com/fixed-deposit.html
http://www.franklintempletonindia.com/en_IN/investor/investoreducation/
https://en.wikipedia.org/wiki/Real_estate
www.nseindia.com
www.shodhganga.inflibnet.ac.in
www.wikipedia.com
www.scribd.com
www.investopedia.co