“FACTORS AFFECTING THE BEHAVIOR OF GRADE

12 STUDENTS OF MIS IN ONLINE PURCHASING IN

THE MIDST OF A PANDEMIC”

In partial fulfillment of the requirements in Practical Research 2

For the Senior High School, Grade 12 – ABM (Retentive)

In Moreno Integrated School

Submitted to Ms. Lucy Elep and MIS Faculty

Peras, Antonette
2022
“FACTORS AFFECTING THE BEHAVIOR OF GRADE

12 STUDENTS OF MIS IN ONLINE PURCHASING IN

THE MIDST OF A PANDEMIC”

In partial fulfillment of the requirements in Practical Research 2

For the Senior High School, Grade 12 – ABM (Retentive)

In Moreno Integrated School

Submitted to Ms. Lucy Elep and MIS Faculty

Asis, Presha Mae L.

2022
“FACTORS AFFECTING THE BEHAVIOR OF GRADE

12 STUDENTS OF MIS IN ONLINE PURCHASING IN

THE MIDST OF A PANDEMIC”

In partial fulfillment of the requirements in Practical Research 2

For the Senior High School, Grade 12 – ABM (Retentive)

In Moreno Integrated School

Submitted to Ms. Lucy Elep and MIS Faculty

Topular, Shane Ashley

2022
 ACKNOWLEDGEMENT

We would like to express our deep gratitude to Ms. Lucy Elep for her patient guidance,

enthusiastic encouragement, and useful critiques of this research work. We would also like to

thank her for her advice and assistance in keeping our progress on schedule.

We would also like to show our gratitude to our friends and cousins for sharing their

pearls of wisdom with us during this research. I am grateful to all of those with whom I have

had the pleasure to work during this research paper.

Finally, we wish to thank our parents, whose love and guidance are with me, for their

support and encouragement throughout our study. Nobody has been more important to me in

the pursuit of this project than the members of my family. They are the ultimate role models.

Antonette Peras
 ACKNOWLEDGEMENT

We would like to express our deep gratitude to Ms. Lucy Elep for her patient

guidance, enthusiastic encouragement, and useful critiques of this research work. We would

also like to thank her for her advice and assistance in keeping our progress on schedule.

We would also like to show our gratitude to our friends and cousins for sharing their

pearls of wisdom with us during this research. I am grateful to all of those with whom I have

had the pleasure to work during this research paper.

Finally, we wish to thank our parents, whose love and guidance are with me, for their

support and encouragement throughout our study. Nobody has been more important to me in

the pursuit of this project than the members of my family. They are the ultimate role models.

Presha Mae Asis

 ACKNOWLEDGEMENT

We would like to express our deep gratitude to Ms. Lucy Elep for her patient guidance,

enthusiastic encouragement, and useful critiques of this research work. We would also like to

thank her for her advice and assistance in keeping our progress on schedule.

We would also like to show our gratitude to our friends and cousins for sharing their

pearls of wisdom with us during this research. I am grateful to all of those with whom I have

had the pleasure to work during this research paper.

Finally, we wish to thank our parents, whose love and guidance are with me, for their

support and encouragement throughout our study. Nobody has been more important to me in

the pursuit of this project than the members of my family. They are the ultimate role models.

Shane Ashley Topular

 DEDICATION

This study is wholeheartedly dedicated to our beloved parents, who have been our

source of inspiration and gave us strength when we thought of giving up, who continually

provide their moral, spiritual, emotional, and financial support.

To our brothers, sisters, relatives, mentor, friends, and classmates who shared their

words of advice and encouragement to finish this study.

And lastly, we dedicated this book to the Almighty God, thank you for the guidance,

strength, power of mind, protection and skills and for giving us a healthy life. All of these, we

offer to you.

Antonette Peras
 DEDICATION

This study is wholeheartedly dedicated to our beloved parents, who have been our

source of inspiration and gave us strength when we thought of giving up, who continually

provide their moral, spiritual, emotional, and financial support.

To our brothers, sisters, relatives, mentor, friends, and classmates who shared their

words of advice and encouragement to finish this study.

And lastly, we dedicated this book to the Almighty God, thank you for the guidance,

strength, power of mind, protection and skills and for giving us a healthy life. All of these, we

offer to you.

Presha Mae Asis

 DEDICATION

This study is wholeheartedly dedicated to our beloved parents, who have been our

source of inspiration and gave us strength when we thought of giving up, who continually

provide their moral, spiritual, emotional, and financial support.

To our brothers, sisters, relatives, mentor, friends, and classmates who shared their

words of advice and encouragement to finish this study.

And lastly, we dedicated this book to the Almighty God, thank you for the guidance,

strength, power of mind, protection and skills and for giving us a healthy life. All of these, we

offer to you.

Shane Ashley Topular

 TABLE OF CONTENTS

TITLE PAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I

DEDICATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II

ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . .III

TABLE OF CONTENTS . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV

CHAPTERS

1. THE PROBLEM AND ITS BACKGROUND

Introduction . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Statement of the Problem. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Scope and Limitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Significance of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Definition of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Hypothesis . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

2. REVIEW OF RELATED LITERATURE AND STUDIES

Review of Related Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Review of Related Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . 9

Synthesis of the State of the Art . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Gap Bridge of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Theoretical Paradigm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Theoretical Framework. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Conceptual Paradigm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Conceptual Framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

3. RESEARCH METHODOLOGY AND DESIGN

Research Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Research Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .18

Research Instrument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

Data Gathering Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 20

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
 CHAPTER 1

The Problem and its Background

This chapter contains the Introduction, Statement of the Problem, Scope and

Limitation, Significance of the Study, Definition of Terms, and Hypothesis of the research

study.

Introduction

Many people's lives now heavily rely on online purchasing and selling. People can

buy at virtual stores in the convenience of their homes without feeling pressured by a

salesman. Online markets offer a fresh and more practical setting for the exchange of almost

all products and services.

Online sales have gained popularity among both companies and customers as a more

affordable and practical method of shopping. Online shopping has advantages and

disadvantages, just like anything else connected to the Internet (Morah, 2021).

According to an article, published by Fight Cybercrime, Online shopping scams

involve scammers impersonating real online merchants, either through a phony website or a

phony advertisement on a legitimate retailer website. Even while there are many trustworthy

online retailers, sadly, con artists can take advantage of the internet's anonymity to defraud

unwary customers.

From the standpoint of overall performance, satisfaction may be transactional or

cumulative. Customer satisfaction is transactional when it is determined by a single post-

purchase appraisal of a service encounter, but progressive when it is determined by a series of

purchases and consuming events over time. However, due to late deliveries or mixed-up

deliveries, the satisfaction rate of customers to online shopping drops quickly as it affects

greatly the behavior of online shoppers (Victor, 2020).

Before making purchase decisions, customers encounter different factors that

influences and limits their final decision while shopping online. It is very important for

businesses to understand customer satisfaction and loyalty for their well-being, profit and

long-term growth of their organizations. Hence, the theme of this study is to analyze different

problems faced by customers during online shopping.

The majority of online purchase scams involve transactions for the acquisition of

goods and/or services made through websites or other online channels. Technology is used by

scammers to present alluring discounts, but after a payment is made, no good or service is

provided. Sometimes, con artists will send inferior or fake goods (Arlington, 2021).

The study's objective is to investigate the factors that affected Grade 12 Students'

shopping behavior on e-commerce exchanges in the midst of COVID-19 pandemic. During

the pandemic, in-store purchases are extremely difficult, and further research into e-

commerce issues will attract more customers to online stores, and e-commerce platforms will

become more common. Because of this, research is being conducted in order to address the

aforementioned issues. In our research, we utilize qualitative research to build up hypotheses.

Statement of the Problem

This study aims to determine the factor that affects the behavior of the Grade 12

students of in online purchasing in the midst of a pandemic.

Specifically, this research sought answers to the following questions.

 1. What is the profile of the consumers in terms of:

a. Gender

b. Age

c. Grade and Section

2. What are the factors that affects the behavior of the Grade 12 students of MIS in

Online Purchasing in the Midst of a Pandemic?

3. What is the significant difference between the profile of the factors that affect the

behavior of Grade 12 students?

4. What measures may be proposed to lessen the factor that affects the behavior of the

Grade 12 students of MIS in Online Purchasing in the Midst of a Pandemic?

Significance of the Study

This study was conducted to determine the impact of online purchasing on customer

purchasing behavior. This study also aims to learn about the various factors that may

influence customer behavior as a result of online purchasing. This will help us understand the

critical effects of online purchasing on customer behavior. The findings of this study will be

beneficial to the following groups:

CONSUMERS - This study is conducted to inform consumers to be aware in online

purchasing and for the consumers to know the things that needed to know in online purchasing. This

study also helps the consumers to avoid these things and to avoid being scam in online shopping.

ONLINE SELLER - This study is conducted to inform online producers from various

social media platforms about the behavior of customers in online purchasing. This study also
helps to ensure satisfied and loyal customer base. Thus, consumer behavior helps in

achieving and improving marketing goals.

FUTURE ONLINE SELLER - This paper is focused on the providing of information

to the future online seller as they can gain insights about the behavior of target customers

towards a specific field of product.

FUTURE RESEARCHER - This study will aid future researchers in their journey to

understand factors affecting the behavior of customers towards online purchasing and assist

them by means of data gathering relating to the said topic. Additionally, to offer insights or

information, and recommendations on how researchers can approach this type of issue.

Definition of Terms

For the purpose of clarification, the important terms used in this study have been defined.

The following terms are:

Behavior - an action, activity, or process which can be observed and measured. Often,

these actions, activities, and processes are initiated in response to stimuli which are either

internal or external. The results of studies on these must be objective, however, in order to be

reliable and valid for scientific purposes.

Consumers - are people or organizations that purchase products or services. The term

also refers to hiring goods and services. They are humans or other economic entities that use

a good or service. Furthermore, they do not sell on that item that they bought.

Online Purchasing - is the activity or action of buying products or services over the

Internet. It means going online, landing on a seller’s website, selecting something, and
arranging for its delivery. The buyer either pays for the good or service online with a credit or

debit card or upon delivery.

Pandemic - is an epidemic of an infectious disease that has spread across a large

region, for instance multiple continents or worldwide, affecting a substantial number of

individuals. A widespread endemic disease with a stable number of infected individuals is not

a pandemic. Widespread endemic diseases with a stable number of infected individuals such

as recurrences of seasonal influenza are generally excluded as they occur simultaneously in

large regions of the globe rather than being spread worldwide.

Respondent - a person who responds to something, particularly one who provides

information for a survey or questionnaire or who responds to an advertisement

Scam - is a dishonest or fraudulent scheme that attempts to take money or something

of value from people. It is a confidence trick that dishonest groups, individuals, or companies

perform. The person who carries out a scam is a scammer, trickster, or swindler.

Hypothesis

There is a significant difference between the profile of the factors that affects the

behavior of the Grade 12 students of MIS.

 NOTES:

Kannan, P. K; Alice Li, Hongshuang (2017). "Digital Marketing: A framework,

review and research agenda.” https://ssrn.com/abstract=3000712

Kautonen, T., van Gelderen, M. & Fink, M.., (2015). “Robustness of the theory of

planned behavior in predicting entrepreneurial intentions and actions. Entrepreneurship

Theory and Practice.” https://doi.org/10.1111/etap.12056

Alreck, P. and Settle, R. (2016). “The hurried consumer: time-saving perceptions of

internet and catalogue shopping.” https://doi.org/10.1057/palgrave.jdm.3240091

Cho, Y., Im, I., hiltz, R., and Fjermestad, J. (2017). “Causes and outcomes of online

customer complaining behavior.” https://aisel.aisnet.org/amcis2001/175/

Morah. (2021). Shopping Online: Convenience, Bargains, and a Few Scams.

Investopedia. https:///articles/pf/08/buy-sell-online.asp

Victor. (2020). How Late Deliveries Impact Customer Retention. Hollingsworth LLC.

Buzoianu. (2020). Delivery Delay. Eurosender. https:///blog/en/delayed-delivery/

 CHAPTER 2

Review of Related Literature and Studies

This chapter presents the Review of Related Literature and Studies gathered from

different sources also the internet, books, journals, researchers and other related materials.

This also presents the Conceptual and Theoretical Framework of research.

Literature (foreign)

According to Jaideep Bhattacharjee & Priya Chetty (2019), the internet has become a

constant key platform in every sector through which companies can create a globally

interconnected network of information and business. It has been the most fundamental factor

in the rise of e-commerce business across the globe, with the generation of sales of over USD

2,800 billion in 2018 (Digital Commerce360, 2019). The proliferation of e-commerce

business across the globe is mainly due to some key factors such as easy accessibility,

innovative marketing strategies, and service delivery satisfaction. This article aims to explore

different online consumer behavior theories.

According to Bei (2017), when facing a buying situation, a consumer perceives a

certain degree of risk involved in choice of a particular brand and how to buy it. Bauer first

introduced the perceived risk concept to consumer behavior research to explain such

phenomena as information seeking, brand loyalty, opinion leaders, reference groups and pre-

purchase deliberations.

According to Goldsmith and Flynn (2016), the state that home catalog is another

traditional selling channel where people can shop at home because of the varieties of products
offered in the catalog. They can order through the phone or by mail. It is convenient except

that they are not able to touch and feel products before purchasing.

According to Solomon (2018), studied the Consumer behavior and said that it is the

study of the processes involved when an individual selects, purchases, uses or disposes of

products, services, ideas, or experiences to satisfy needs and desires. In view for the Internet

to spread out as a retail channel, it is imperative to realize the consumer’s mind-set, intention

and conduct in light of the online buying practice.

According to Gefen (2015), the more-useful-and-easy to use website, the more

customers will choose to use it (purchase online).

According to Ramya and Dr. Mohammed Ali (2016), The consumer shopping or

buying behavior is recognized as the selection, purchase, and consumption of goods or

services in order to satisfy their needs and wants.

Literature (local)

As said by Francia (October, 2018), Filipino shoppers also prefer inspecting the

products themselves before making a purchase, while others factored in the cost of shipping

and the length of delivery time. Research Tech Lab (RTL) noted that Filipinos more assured

when they examine the products before checkout, while being able to take the item

immediately after payment gives them peace of mind. It also recorded the enticements of

online shopping from July to September, which coincided with the sale promo of leading e-

commerce sites Lazada and Shopee. Here, the company found that 68. 61% of Filipinos Still

favor traditional shopping.

 According to Masigan (2020), as the quarantine began, there has been an emergence

of e-commerce transactions, leaving Filipinos to buy food and other necessities on the

internet, and Filipino entrepreneurs have opened their e-commerce stores selling anything.

According to Bergas (2020), stated that the two critical top players in the e-commerce

game in the Philippines are Shopee and Lazada. Moreover, Similarweb (2021) showed the

top ranking for e-commerce and shopping in the Philippines; in September 2021, shopee.ph

was the most popular E-commerce and Shopping website in the Philippines, followed by

lazada.com.ph as the runner-up and amazon.com as the third most popular E-commerce and

Shopping website in the Philippines

According to Oxford Dictionary, online shopping is the action or activity of buying

goods or services over the Internet. This type of shopping is a continuous and growing trend

globally. By means of the term “globally”, the Philippines had no escape with it. Websites

like Lazada, Zalora, OLX, Shop This Easy, Ayos Dito, Widget City, Keekay.ph and

Goods.ph proves online shops popularity in the country. This is despite the ability to monitor

and control the actions of the trusted parties.

STUDIES

As per the study done by Nikhashem (2011), consumers unwilling to use internet for

their shopping prefer traditional mode of shopping, as it gives roaming experience and

involves outgoing activity.

As per an empirical study done by Liang and Lai (2002), design of the e-store or

website navigation has an impact on the purchase decision of the consumer.

 According to another study, the main influencing factors for online shopping are

availability, low prices, promotions, comparisons, customer service, user friendly, time and

variety to choose from (Jadhav and Khanna, 2016). Moreover, website design and features

also encourage shoppers to shop on a particular website that excite them to make the

purchase.

According to other research, consumers are hesitant, due to scams and feel anxious to

share their personal information with online vendors (Limbu, 2016).

In a paper organized by Qazzafi (2020), he deduced four main factors that affect

consumer buying behavior, namely personal factor (age and stages of life cycle, occupation,

personality, and lifestyle), psychological factor (motivation, perception, learning, and

memory), social factor, and economic factor (personal income, family income, income

expectations, savings, consumer credit, and other economic factors).

Synthesis of the State of the Art

These factors have proven that online purchasing has a huge effect on the behavior of

Filipino purchasers. The conducted study showed that there is a possibility that e-commerce

is one of the reasons why the behavior of Filipino purchasers has changed in purchasing.

Gap Bridge of the Study

The online shopping platform is massively affected by customer behavior and

perception. As a result, previous research studies focused on the primary shopping behaviors

of online purchasers when purchasing a product via an online platform. Upon this note, the

previous literature appears to be lacking in terms of modern issues and changing purchasing

behavioral approaches of modern buyers.

 Also, the impact of latest web-based technologies on the online purchasing has to be

determined through this study that has not included in the past research. Typically, the growth

of e-commerce platform has seen to be uneven according to the previous research studies.

As a result, to ensure the effectiveness of online business, a clear position in the e-

commerce market must be identified. Previous research studies, understandably, failed to

demonstrate consumer purchasing behavior in a broader context. As a result, extensive

research will be required to fill the gaps.

 Pavlou (2003),
consumer is willing and
intends to
make online transactions.

Chaturverdi (2016), Di Virgilio & Antonelli

strong relationship (2017), trust is the
between trust and loyalty. customer's belief towards
re., 2016). the people's product or
services.

FACTORS AFFECTING THE BEHAVIOR

OF GRADE 12 STUDENTS OF MIS IN
ONLINE PURCHASING IN THE MIDST
OF PANDEMIC.

Figure 1.0 Theoretical Paradigm

 Theoretical Framework

Despite so many advantages, some customers may feel online shopping risky and not

trustworthy. The research proposed that there is a strong relationship between trust and

loyalty, and most often, customers trust brands far more than a retailer selling that brand

(Bilgihan, 2016; Chaturvedi et al., 2016).

The number of consumers buying online and the amount of time people spend online

has risen (Monsuwe et al., 2004).

It has become more popular among customers to buy online, as it is handier and time-

saving (Huseynov and Yildirim, 2016; Mittal, 2013).

Online purchase intention as a situation where a consumer is willing and intends to

make online transactions (Pavlou, 2003).

Trust is the customer's belief towards the people's product or services). Hence, public

trust will be achieved when the government's performance meets the expectations of the

public (Di Virgilio & Antonelli, 2017),

 INPUT PROCESS OUTPUT

Profile of the GRADE 12 Gatherings of Organize a

ABM (RETENTIVE) in
terms of:
data through: seminar in order
a. Age a. Survey to discuss how
b. Gender
questionnaires to prevent
c. Grade and section b. Informal getting scammed
interviews when making an
FACTORS
AFFECTING THE c. Arranging and online purchase.
BEHAVIOR OF analyzing the
data
GRADE 12
STUDENTS OF MIS
IN ONLINE
PURCHASING IN
THE MIDST OF
PANDEMIC.

FEEDBACK

Figure 2.0 Conceptual Paradigm

Conceptual Framework

In this study, the researchers determined the "FACTORS AFFECTING THE

BEHAVIOR OF GRADE 12 STUDENTS OF MIS IN ONLINE PURCHASING IN THE

MIDST OF PANDEMIC".

This research demonstrated its concept using the input-process-output method. As

shown in the paradigm there are (3) components which are input, process and output.

Conceptual Framework comprise of input which consist the demographic profile of the

respondents in terms of gender, age, and their grade and section. This frame also includes the

variables that causes the problem.

The second frame showed how the study has been done. It entails handing out survey

forms or questionnaires. It also includes an informal interview. It’s also necessary to arrange

and analyze the information gathered.

The last frame includes the outcome of the variables which is the solution to the factor

affecting the behavior of the Grade 12 students of MIS in online purchasing in the midst of a

pandemic. The process used by researchers includes formulating Questionnaire, Survey and

Interview which help to determine the behavior of consumers in online purchasing in the

midst of pandemic.
 NOTES:

Andreea Molnar, (2018). “Consumer buying behavior towards online shopping: An

empirical study on Dhaka city, Bangladesh.”

https://www.tandfonline.com/doi/full/10.1080/23311975.2018.1514940

Ashley Shook, (2021). “Online shopping scams on social media increased during

pandemic.” https://www.wwlp.com/news/local-news/online-shopping-scams-on-social-media-

increased-during-pandemic/

Kris Crismundo, (2021). “Digital fraud attempts in PH rise amid pandemic.”

https://www.pna.gov.ph/articles/1134735

Daroch, B., Nagrath, G. and Gupta, A. (2021), "A study on factors limiting online

shopping behaviour of consumers." https://doi.org/10.1108/RAMJ-07-2020-0038

Bei, L.T., Chen, E.Y.I. and Widdows, R. (2017), “Consumers’ online information

search behavior and the phenomenon of search vs experience products”, Early Childhood

Education Journal, Vol. 25 No. 4, pp. 449-467.

 CHAPTER 3

RESEARCH METHODOLOGY AND DESIGN

This chapter presents the Research Methodology, Research Design, Research

Instrument, and Data Gathering Techniques used in this research study.

Research Methodology

This chapter explains various methodologies that were used in gathering data and

analysis which are relevant to the researchers. The methodologies will include the research

design, population of the study, data gathering technique, and sampling procedure of

technique.

Research Design

The research design is the blueprint of the study that helps to present the

methodology that will be used to conduct the analysis. A descriptive research design has been

to conduct the study (Buchanan, 2017). According to Cherry, K. (2022). A case study is an

in-depth examination of a single person, group, or event. A case study examines nearly every

aspect of the subject's life and history to look for patterns and causes of behavior. A mixture

of qualitative and quantitative research because it generates ideas and the research instrument

is survey questionnaire which is quantitative.

Research Instrument

Survey Questionnaire

The researcher used a Survey Questionnaire as their instrument. This method was

chosen because it allows the researcher to easily collect data from respondents. As a result,

respondents can easily read and respond to the contents of the survey questionnaire.

Construction

The researcher created the survey questionnaire. The research instrument was

created with the assistance of the research teacher's guide, which served as the researcher's

foundation for their research through web documents and video viewing. The researchers

converted each question in the survey questionnaire into a statement and used the Likert scale

to assess each research question.

Validation

The created research survey questionnaire in this research was validated by Ms.

Lucy Elep, Grade 12 ABM-Students Practical Research 2 adviser.

Data Gathering Techniques

The information for this study was gathered from respondents who were chosen to

participate in the interview questions. The survey questionnaire was developed based on the

research objectives and it will be distributed and submitted to the research adviser for review

and correction. The survey questionnaires were personally distributed and explained to the

respondent to make them clear before they answered and the researcher also retrieved the

paper afterward.
 NOTES:

McCombes, S. & George, T. (2022). What Is a Research Methodology? | Steps&Tips.

Scribbr. https://www.scribbr.com/dissertation/methodology/

Claybaugh, Zach (2020). “Research Guides: Organizing Academic Research Papers:

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2015/16/2/57/284862
 Republic of the Philippines
Department of Education
Region V. Bicol
Division of Camarines Norte
Moreno Integrated School
Governor Panotes Avenue, Daet, Camarines Norte

SENIOR HIGH SCHOOL DEPARTMENT

SURVEY QUESTIONNAIRE

“FACTORS AFFECTING THE BEHAVIOR OF GRADE 12 STUDENTS OF MIS IN

ONLINE PURCHASING IN THE MIDST OF A PANDEMIC”

As the respondent of this research instrument that we, the researchers, made will help
us to determine the Factors Affecting the Behavior of Consumers in Online Purchasing in the
midst of a Pandemic. The data that we will collect from you will be confidential for our
respondent’s privacy. This tool is only for research purposes only.

*You can ask if there is something you do not understand.

*Your answer is base from your own experience.

A.) RESPONDENT’S PROFILE

Name:

( )

Address:
( )

Age:
16-17 YRS OLD ( )
18-19 YRS OLD ( )
18-19 YRS OLD ( )
20 & ABOVE ( )

Grade and Section:

( )
 STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
INDICATOR DISAGREE
AGREE

11 15 3 - -
1. Shopping in internet saves
time.

4 12 9 5 -
2. Online shopping is risky.

7 20 2 1 -
3. It is a great advantage to be
able to shop at any time of
the day.

- 20 9 1 -
4. The descriptions of
products shown on the
websites are accurate
sometimes.

6 8 10 4 2
5. I have an addiction to
online shopping and often
purchase items that are
unnecessary.

6 17 6 1 -
6. I would be frustrated about
what to do if I am
dissatisfied with a purchase
made from the internet.

3 6 9 9 3
7. While shopping online, I
hesitate to give my credit
card number.

4 18 7 1 -
8. A long time is required for
the delivery of products
and services.

2 5 19 4 -
9. I prefer traditional
shopping than online
shopping.

1 12 - 14 3
10. I got scammed in online
shopping.

N= 30
 CHAPTER 4

PRESENTATION, ANALYSIS, INTERPRETATION

This chapter presents the data gathered, the results of the statistical analysis. It can be
presented through graphs, charts, tables, and maps. Data can be a pictorial diagram of
frequency distribution of rectangular and contiguous blocks. The class intervals of the
quantitative variable are represented along the horizontal axis.