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India EV Landscape Charging Up The EV Ecosystem
India EV Landscape Charging Up The EV Ecosystem
Quarterly EV newsletter
May 2023
TABLE OF CONTENTS
Executive summary 1
Key players 14
Charging policies 15
Ecosystem support 19
New EV models 21
Key developments 22
Transactions 25
Annexure 26
May 2023
Vehicle users across the world are concerned about the range that EVs
can deliver, their use in long-distance travel, and the long time needed for
charging an EV. This has resulted in range anxiety issues when it comes to
the purchase of an EV. This issue can be primarily resolved by developing
a reliable and widespread charging infra. India, still at the nascent stage
in the EV adoption, has significant room for the development of charging
infra which requires a special focus from the industry stakeholders and
government for large-scale deployment.
We discuss the current policies and their role in infra development and
estimate the Indian market opportunity that will be created with the rise in
EV adoption.
Global developments in
the charging ecosystem
Most of the charging today happens at home. Users For large-scale sustainable growth in the
with designated parking have the option of charging adoption of electric vehicles, it is critical to
at home but users who don’t have on-site parking
develop accessible and reliable public charging
or lack space to set up chargers at home have to
significantly rely on workplace or public charging infra. It is a key factor that helps in overcoming
infra. range anxiety. It enables longer journeys
The adoption of EV globally has been increasing using electric vehicles, which is one of the key
rapidly, and the importance of EV charging infra in criteria during a customer’s purchase decision-
this growth cannot be emphasized enough.
making process.
United States 23
Europe 14
World 10
China 8
India 7
A multitude of EV charging players have evolved across charging infra player with more than 225K chargers
the globe trying to capture the most economically established across North America and Europe. In China,
promising land parcels/places to install EV chargers Tgood, Star Charge, and China State are key players in
in the market. Globally, ChargePoint is the largest EV EV charging.
USA 225K+ chargers and 18K+ DC chargers North America and Europe
With the global focus on reducing pollution from vehicles With the current government plans and
and the rapid adoption of EVs in daily life, the number measures under development, it is estimated
of EVs on road is expected to cross the 240 million
that there will be a need for ~13 million public EV
mark by 2030. This rapid growth will require nations to
build public EV charging infra to support this adoption. chargers by 2030.
Globally, governments have also realized the importance
of public charging infra in large-scale adoption of EVs. More than 60% of these chargers will be slow chargers
Hence, policies have been drafted keeping charging with a capacity of less than 22kW. The number of publicly
infra as one of the focus areas. In the US, tax credit is accessible slow chargers is expected to be higher than the
provided for both residential and commercial charger fast chargers but by 2030 fast chargers are expected to
installations. Subsidies in China and Europe are the key see marginally higher growth because of the lower base.
drivers of charging infra development. China is expected to lead the market in EV charging infra
set-up, with ~60% of the global public chargers being
installed in China, followed by Europe (~20%), and the US
(~12%) in 2030.
12.7
4.8
6.7
2.4
7.9
2.7
0.9 4.3
1.8
Technicalities of
charging infra
Charging an EV is not as simple as refueling an ICE EVs take much more time to “refuel” than ICE
vehicle. There are multiple considerations like charging
vehicles and there are multiple considerations
time and rate, charging standard, and the capacity of
chargers that one should consider while planning to at play which make it a more complex system
charge a vehicle. to build. Of all the factors, charging rate and
charging connector standards are two aspects
that are critical for both, CPOs, and customers.
/ Level 1
/ Level 2
fully charge a typical passenger vehicle It is also critical to understand the different EV
charging standards in the industry for ensuring
in less than 90 minutes.
compatibility of the charger with the vehicle. Globally,
there is no single charging standard being used across
the world. Different market regions have adopted
different standards based on what OEMs have made
suitable for their vehicles and what other charging
infra players have established in the region.
Primary use is intracity, short distance travel, and most of the charging
happens at home overnight
Dependence on captive and public charging infra
2W 3W 4W CV Buses Trucks
EV charging ecosystem
EV charging ecosystem
E-Mobility Service
Provider (EMSP) EV Charging Services
Charging Point
Operator (CPO)
Charging Point
Operator (CPO) Energy Distributors
Vehicle to Grid (V2G)
Grid to Vehicle (G2V)
Charging Point
Operator (CPO)
Charging Points
Charge Point Operator CPOs deploy, operate, and maintain EV charging infra.
Also, offer EV charging services to the end users/fleet
operators
Partnership models
Different partnership models have evolved in the industry where charging players partner with other stakeholders to set
up EV charging infra. These stakeholders can be OEMs, malls, restaurants, fleet operators, and office parking spaces, etc.
These partnerships lead to synergy in terms of sharing infra cost, tech, and access to the customer base, thus benefiting
both parties. Below are some of the key partnership models based on the scope of the project that has evolved.
CPO-owned Turnkey business model: In this model, Charge Point Operator (CPO) bears all the cost of setting up
charging infra which generally includes equipment, installation, maintenance, and electricity while the other party
provides the space for the installation of the charger.
In this case, CPO also provides the connectivity of the charger to its platform taking the responsibility of utilization and
pricing of the charging tariff to the customer. In the partnership, CPO either pays land charges to the other party or
charging revenue is shared between the parties such that the CPO takes a larger share of the revenue to cover its costs.
In case, this is a partnership for captive use of the charger for fleets, CPO offers EV charging services to the fleet at a
pre-determined tariff such that CPO can recover its investment in the desired time. This is more seen in the cases of
eMaaS players where a fleet operator does not want to invest in the charging infra but needs a partner to set up infra for
their vehicles.
Hybrid-Owned Shared revenue model: In this model, the cost of electrical infra charging equipment and installation is
shared between both parties. CPO handles the operations, maintenance, and connectivity of the charger to the platform.
The control on electricity pricing to the EV users stays with the CPO. Like the turnkey model, in the case of public
charging, revenue is shared between the CPO and the partner, but site location is the key factor in determining the
revenue and cost-sharing dynamics.
Partnership models
Host-owned purchase revenue model: In the host-owned model, the host is responsible for all the investment
associated with the installation, support, and maintenance of the charging equipment. The charging player here provides
connectivity to the chargers and brings in customers. In this case, host controls the pricing of electricity. The charging
player gets paid through a fixed fee for providing the connectivity to the charging infra and a transaction fee on the
gross revenue generated from the charger. In short, the charging player here acts as the aggregator of the chargers by
onboarding chargers from multiple hosts.
Key Players
700+ Hiranandani Group, Mahindra Lifespace, Zyngo, Acko and CreedCap Asia
LetsTransport, MoEVing, 3ECO and Meru Advisors
NA BluSmart, Zomato, Mahindra, Piramal Realty and BP and Reliance Industries
Citroen
3000+ AC and DC Hyundai, Tata Motors, MG Motors, and Jaguar Land
chargers installed Rover(India)
1200+ e2W Magenta ChargeGrid, Statiq, Zeon Charging, and NIIF, GIC, Hero MotoCorp and
chargers retail partners like Decathlon, Cafe Coffee Day and Tiger Global
Blue Tokai
Charging Park+, Highway Delite, Log9 and Blive Prime Venture Partners, Union
aggregator with Square Ventures, and MCJ
20,000+ on its Collective
platform
35 fast charging Tata Motors, Mahindra, Piago, Omega Seiki - Euler, Morgan Stanley, BP Ventures,
depots installed and Jio BP and Hindustan Petroleum
with DC chargers Corporation
7000+ Zoomcar, Nexus Malls, Mahindra, HPCL, Hala Asymmetry Ventures, Climate
Mobility, and Ather Energy Capital, Emles Venture Partners,
Kishore Ganji, Mission Gate,
Oyster Ventures, Pescadero
Pacific Ventures, Shell Ventures,
and Y Combinator
1000+ HPCL, Park+, No Broker, VIT’S Kamats Group, and Angel Investors
Handiman Services
Charging Electric One, NoBroker, JSW, and Hero Electric Anchorage Capital Partners,
aggregator with Blume Ventures, and Climate
1,00,000+ on its Angels
platform
Charging policies
India has been taking steps towards the adoption The Ministry of Power has also released guidelines
of EVs and has set an ambitious target of achieving for setting up EV charging infra. Guidelines provided a
30% EV penetration by 2030. To support this goal, framework for the development of charging infrastructure,
the Indian government has formulated policies including the type, location, and technical specifications of
and guidelines for the installation of EV charging chargers. The guidelines mandate that at least one public
infrastructure. charging station should be available in a grid of 3 Km x 3
Km and one charging station shall be set up at every 25
The government policy National Electric Mobility
Km on both sides of the highways/roads.
Mission Plan (NEMMP) which was launched in 2013
highlighted the importance of charging infra but no In 2019, the Ministry of Housing and Urban Affairs issued
financial support was provided for the same. Later, guidelines for the establishment of EV charging stations
with the realization that the charging infra is one in residential buildings. The guidelines recommend that
of the key bottlenecks for the adoption of EVs, the at least 20% of the parking spaces in residential buildings
government provided incentives of INR 1000 crore should have EV charging facilities. The guidelines also
for charging infra establishment through the Faster provide recommendations for the technical specifications
Adoption and Manufacturing of Electric Vehicles of the chargers, the safety standards, and the pricing of
(FAME) II India scheme. charging services.
To understand the EV Charging ecosystem and long-term We expect the overall utilization of the public chargers to
view on the returns that CPOs can generate from the EV be low in the base case as 90%+ of the charging happens
charging infrastructure play, we have modeled the unit at home only.
economics of a typical public charging station.
Apart from the energy sales, the operators have an option
to generate some additional revenue using advertising,
Our analysis suggests that a full-fledged public and promoting nearby businesses, and other avenues.
charging station fulfilling the requirements An EV charging station will have key cost items that
mentioned by the Ministry of Power will include electricity, maintenance, manpower, land lease,
require an investment of INR 6+ million and software, and marketing. During the start, a large
proportion of the cost will be fixed in nature such as land
can give a project IRR of 20%+ for a period of lease, manpower, and maintenance, but as the utilization
10 years from the investment. Equity IRR on the of the chargers increase, electricity expenses may
investment may cross 25%. become the largest cost component. The key assumptions
taken for the analysis can be found in the Annexure.
In our analysis, we have assumed that a typical public Based on the given assumptions, a public charging station
charging station will have installed chargers in below can generate the cash flows and IRRs shown below. These
configurations IRRs are subject to variations in market parameters like
utilization of chargers at the station, electricity tariff,
Charging Stations Nos Power (kW) pricing of electricity to customers, and cost of operations.
Type 2 AC 2 3.4 We have done a scenario analysis, analyzing the returns
Bharat DC001 3 15 with respect to variation in the utilization as it is one of
the key parameters which will drive the EV infrastructure
100 kW Charger 2 100
to economic viability. Hence, we have created three
Apart from the investment in chargers, a significant scenarios: Base, Upside, and Downside to give a better
portion of investment also goes into taking the electricity understanding of the economics.
connection, setting up electric infra for connection, and
civil works, which adds to the overall cost of the charging
station. This cost can be up to 50% of the cost of the
overall charging station.
7.9 7.9
6.5 6.5
5.1 5.1
3.8
2.9 2.7
1.7 1.9
0.4 1.0 0.0 0.7
-0.7 -0.2-1.1 -0.6
-1.5 -1.6
-6.0
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
40%
30%
26%
21%
7% 6%
Avendus analysis
In FY 2023, India has seen rapid adoption of EVs in the Currently, there are ~11,000 public EV chargers
2W/3W category vehicles, but to achieve a similar in India. Out of these, ~4,100 chargers are fast
level of adoption in other vehicle categories, rapid
chargers and the remaining ~6,800 chargers
growth in the development of public charging infra is
necessary to alleviate the range anxiety issues of the are slow chargers. It is expected that India will
customers. need at least 1.3 million public EV chargers by
2030 to support the EVs running on the road.
PUBLIC EV CHARGERS ESTIMATED IN INDIA BY 2030 Out of these, approximately 85% of the chargers will be
(in mn units)
Level 2 chargers (AC slow), and the remaining will be
fast chargers, which will be largely installed in dedicated
1.1 charging stations in captive as well as public spaces.
Ecosystem support
For the successful deployment of EVs and enabling developed their charging standard which restricts the
a developed ecosystem, support is needed for the users from charging vehicles at the station of other OEMs
development of sustainable and seamless EV charging or CPOs. Until a common standard is adopted across these
infra. The key area of focus and support are highlighted vehicle segments by all OEMs the charging infra won’t be
below: utilized efficiently.
New EV models
Key developments
Policy Mar-23 Tamil Nadu unveils EV policy, eyes The Tamil Nadu government unveiled its electric vehicle (EV) policy
INR 50,000 Crore Investments 2023 which aims to garner investments to the tune of ` 50,000
crore and generate 1.50 lakh jobs, in a boost to the EV industry.
EV OEMs Feb-23 Nissan, Renault to invest $600 Renault Nissan Alliance plans to pump in $600 million (INR 5300
million to make new models in crore) in India operations over the next five to six years as it seeks
India to shore up its presence with half a dozen new models starting from
2025. This would comprise four SUVs and two A segment EVs.
Jan-23 Greaves Cotton announces plans Greaves Cotton has announced that it will be foraying into electric
to foray into electric powertrains powertrains. The Company will leverage its decades of engineering
expertize to manufacture powertrains as it aims to lead last-mile
passenger and cargo mobility through a complete EV ecosystem
stack.
Mar-23 Hero inks pact with Zero for Hero MotoCorp has reached an agreement with California-based
premium electric bikes Zero Motorcycles to co-develop premium electric motorcycles.
The companies intend to combine the expertize of Zero in
developing power-trains and electric motorcycles with the scale of
manufacturing, sourcing, and marketing of Hero MotoCorp through
the collaboration.
Mar-23 HMSI sets up dedicated unit for Honda Motorcycle and Scooter India is setting up a separate unit at
electric 2Ws in K'taka; to roll out its Narsapura plant in Karnataka to roll out electric two-wheelers
10 lakh units per year by 2030 with the first two models expected to hit the market in the next
fiscal. The company aims to touch 10 lakh electric vehicles
production capacity annually by 2030.
Feb-23 Ola to invest $920 million in Tamil The Tamil Nadu government has announced that electric vehicle
Nadu on electric cars and batteries maker Ola Electric would invest $920 million in the state to
plant manufacture electric cars and batteries. The state government has
signed a Memorandum of Understanding (MoU) with the company
for the production of four-wheeler electric vehicles and the
establishment of 20 GW battery manufacturing capacity.
Key developments
Charging Infrastructure Jan-23 Log9 Mobility ties up with Pulse Log9 Mobility has tied up with Pulse Energy to introduce
Energy to introduce WhatsApp- WhatsApp-based payments at electric vehicle charging stations.
based payments at EV charging Pulse Energy offers a platform of 550+ fast charging points,
stations facilitating interoperability between charge point operators across
India.
Jan-23 Tata Power to set up Tata Power has also kicked off an ambitious nationwide plan of
25,000-strong EV charging setting up approximately 25,000 electric vehicle (EV) charging
network across India by 2028 points across the country. Tata Power offers charging solutions
and has 3,600+ public/semi-public chargers and 23,500 residential
chargers.
Jan-23 Jio-BP to build EV charging infra Jio-BP will build EV charging infrastructure for India unit of French
for Citroen network automobile manufacturer Citroen. Jio-BP will install DC fast
chargers across Citroen's key dealership network and workshops
across the country in phases.
Jan-23 Centre gives Rs 800 crore to oil India's public sector undertaking oil companies will soon be setting
companies for setting up over up 7,432 electric vehicle (EV) charging stations with the support
7000 charging stations under of a INR 800 crore subsidy transfer by the Ministry of Heavy
FAME II Industries. These new stations will supplement the existing 6,586
public EV charging stations in the country.
Jan-23 Ather Energy to deploy 2,500 EV Electric two-wheeler maker Ather Energy has announced plans
charging stations in India by the to install over 2,500 charging stations by 2023 end to facilitate a
end of 2023 hassle-free transition to EVs. The company has already installed
1,000+ fast charging stations across 80 cities in the country.
Jan-23 Statiq to set up 20,000 EV Statiq has initiated a nationwide plan to install 20,000 EV charging
charging stations across India in stations across the country in FY 23 to support fast adoption of
FY 23 e-mobility. Statiq claims to have 7,000+ public, semi-public, and
captive chargers in India.
EV Customers-B2B Mar-23 Gogoro, Zomato, and Kotak Gogoro Inc. has joined hands with Zomato and Kotak Mahindra
Mahindra Prime join hands to Prime to promote fast adoption of electric mobility in the last-mile
accelerate adoption of EVs by transportation segment. As per the partnership, the companies will
delivery partners offer last-mile delivery partners associated with Zomato affordable
loan terms and battery swapping services.
Jan-23 Tata Motors and Uber sign MoU to Tata Motors has signed an MoU with ride-sharing app Uber wherein
launch fleet of 25,000 XPRES-T the latter will introduce around 25,000 XPRES–T Tata Motor
electric cars Electric Vehicles (EVs) into their premium category service. Tata
Motors will aid Uber in electrifying its services across Delhi-NCR,
Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, and Ahmedabad.
Key developments
EV Financing Jan-23 Etrio Automobiles ties up with Etrio Automobiles in collaboration with EV financing platform
Turno to deploy 1,000 e-3- Turno will deploy 1,000 e-three-wheelers pan-India in the next 12
wheelers pan-India in the next months. The deployment of these vehicles will commence from
12 months cities such as Delhi, Hyderabad, and Chennai where both Etrio and
Turno have a strong presence.
Mar-23 RevFin targets financing 20 lakh Electric vehicles (EV) financing digital platform RevFin Services is
electric vehicles in next five years targeting to finance 20 lakh vehicles in the next five years, with an
aim to grow three to four times every year.
Mar-23 SUN Mobility to power 50,000 SUN Mobility has entered into a partnership with online food
EMaaS electric two-wheelers of Zomato's delivery platform Zomato to power 50,000 electric two-wheelers
fleet over the next two years of the latter's fleet over the next two years. Under the partnership,
SUN Mobility will provide its battery swap solutions for last-mile
deliveries with the initial fleet deployment scheduled to start in the
National Capital.
Feb-23 Uber to introduce Electric Vehicles Uber is planning to roll out 25,000 EVs in India for ride-sharing. It
in India in push to clean cars is the first move of Uber to adopt clean cars amidst the Indian’s
government push for greater electrification of public transport and
shared mobility.
Mar-23 Delhi to add 100 electric buses to The Delhi Transport Corporation is likely to add 100 more electric
DTC fleet by April first week buses to its fleet by March-end or the first week of April. The new
additions will take the Delhi Transport Corporation's (DTC) electric
bus fleet to 400.
Transactions
Mar-23 Charge+Zone EV Charging Infra Keiretsu Forum, MAVM Angels Network, 54.0 PE/VC
Ramakrishnan Family Office, Seeders, Venture
Catalysts and BlueOrchard Finance (Debt
Funding)
Mar-23 Evera E-MaaS Direct Capital, IEG, and Westova Global 7.0 PE/VC
Feb-23 TI Clean Mobility EV OEM Multiples Alternate Asset Management 145.2 PE/VC
Feb-23 Simple Energy EV OEM Vasavi Green Tech, Purple Moon Ventures, and 20.2 PE/VC
Others
Jan-23 Bounce Infinity EV OEM & battery Sequoia Capital 20.0 PE/VC
swapping
Jan-23 Log9 Materials EV Battery Amara Raja Batteries, Petronas and Others 25.0 Strategic
Jan-23 Entuple E-Mobility EV Components Capital A and Blue Ashva Capital 3.0 PE/VC
Jan-23 ElectricPe EV Charging Green Frontier Capital, Blume Ventures, Micelio 5.0 PE/VC
Solution Fund, NB Ventures, Anchorage Capital Partners,
Supermorpheus and Climate Angels
Annexure
Capex
Pricing
Pricing (INR/kWh) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Type 2 AC 20 20 20 20 20 20 20 20 20 20
Bharat DC001 25 25 25 25 25 25 25 25 25 25
100 kW Charger 30 30 30 30 30 30 30 30 30 30
Utilization
Base case Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Type 2 AC 20% 25% 30% 35% 40% 50% 50% 50% 50% 50%
Bharat DC001 1% 2% 4% 8% 15% 20% 25% 30% 35% 40%
100 kW Charger 0% 2% 4% 6% 8% 12% 15% 20% 25% 30%
Upside case Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Type 2 AC 25% 30% 35% 40% 50% 60% 60% 65% 65% 65%
Bharat DC001 1% 2% 6% 13% 20% 25% 30% 40% 45% 50%
100 kW Charger 0% 2% 6% 11% 13% 17% 20% 30% 35% 40%
Downside case Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Type 2 AC 15% 20% 25% 30% 30% 40% 40% 35% 35% 35%
Bharat DC001 1% 2% 2% 3% 10% 15% 20% 20% 25% 30%
100 kW Charger 0% 2% 2% 1% 3% 7% 10% 10% 15% 20%
Annexure
Other
Other assumptions
Electricity Tariff (INR/kWh) 7
Area requirement in sq.ft. 8,000
Current rental per sq.ft. (INR) 40
Rental/Maintenance Inflation 5%
Manpower cost per month (INR) 50,000
Software cost per month (INR) 15,000
Marketing cost per month (INR) 10,000
Salary/Software Cost Increase (INR) 10%
Financing
Other assumptions
LTV (%) 75%
Tenure (Years) 7
Interest (%) 15%
Contact
Rohit ASSOCIATE
E-mail : rohit@avendus.com
Mob : +91 96481 07705
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