smash Hits

Easy sells
Product Significant
low limited limited behavior
behavioreye
degreeof chopper

behaviour
save failures longhav's
chest High mind prodt significant
required product
behaviour changes

low wish
product
degree of Chyehaywire

Toreducecustomer resistance

managing customer resistance

 Technology Readiness Index

Loy
when Innovative Products

Where
Quantitative
construct of technology Readiness of people

may be useful

what a construct is

Technology
 model if
Starfire agile
 TRI application
in depth understanding
companies can use gain an

external internal to
their customers
the readiness of
interact with technology especially
embrace and

computer

TRI application 2
to issues
insights pertaining
Answer provides useful
based
the extent to which technology
such as
systems should be conduit for
interactions
customer company
Type of system ie
appropriate

Pace at which system should be implemented

assist customers
Type of support needed to
Threat matrix Strategic Plannig
gap
GEmatrix
sales

G 1Timeyears

Aniston

lsaleslwitsl y
no ofusersx usayeratrperoasi.in
1. CDC same similar customs. PvP the market behaviour how they behave known as brand marketing _→

DGSND : directorate general of supplies & disposals

2.
Product not a forecasting tool
lifecycle
diagnostic tool

Based on the
demand of the
product
It is possible
to create a concept
that provides insights
PLC known as
productlifegu
Product require marketing
finance

4
wear studying Psm
manufacturing
Purchasing
HR strategy

it imma

lil Poodut introdin

into mast
I stages are markedby changes in the rates ofsales growthdecline

Profits
Skimming strategy
Slow skimming

Rapid skimming

where ant sizeisbig

 Penetration strategy
Rapid
 add new features increase product
product life cycle
quality timpone style looks

add new models

flailing
HOME
 y out
ape
ngo

Exo Heinz ketchup example

Tradeoff btw malletshad

highcurrent popt

Maturity
Growthmaturity

Stable

decaying

Product lifecycle could be

strategies in maturity stage
marketing
market modification

Product modification

manutiy mix
17 Decline
stage 6 Unless story region

Product Life cycle

To handle decliningsales marketing
strategies could be

investment to dominate market strength

Increasefirm's
competitive position

until uncertainties about industry

maintain investment
an resolved

appropriate stratify depends on

decrease