MIL
-RMS Titanic was a British passenger liner that sank in
the North Atlantic Ocean in 1912 the ship struck an
iceberg during her maiden voyage from Southampton to
New York City. Of estimated 2,224 passengers and
crew aboard, more than 1,500 died, making it one of
modern history’s deadliest peacetime commercial
marine disasters. RMS titanic was the largest ship afloat
at the time.
Evolution of Communication
 Prehistoric Age
 Industrial Age
 Electronic Age
 New/Digital Age
Prehistoric Age
 People discovered fire, developed paper from
plants and forged equipment or weapon through
stone, bronze, copper and iron
Industrial Age
 People used the power of steam, developed
machine tools, established iron production and
manufacturing of various products (including
books through the printing press).
Electronic Age
 People harnessed the power of electricity that
led to electrical circuits and the early largescale
computers (through vacuum tubes transistors
and integrated circuits). In this age, long
distance communication became possible.
New/Digital Age
 People advanced the use of microelectronics in
the invention of personal computers, mobile
devices and wearable technology. In this age,
the internet paved the way for faster
communication and the creation of the social
network. Moreover, voice, image, sound, and
data are digitalized
Traditional Media
 Media experience is limited
 One – directional
 Sense receptors used are very specific (i.e.print
media – sense of sight, radio – sense of hearing,
T and film – sight and hearing).
New Media
 Media experience is more involved and can
send feedback simultaneously.
 Integrates all the aspects of old media.
Definitions of Information Literacy
 Information literacy is the set of integrated
abilities encompassing the reflective discovery of
information, the understanding of how
information is produced and valued, and the use
of information in creating new knowledge and
participating ethically in communities of learning.
(ACRL Framework for Information Literacy for
Higher Education 2015)
 "the ability to locate, evaluate, and use
information to become independent life-long
learners"
 "To be information literate, a person must be
able to recognize when information is needed
and have the ability to locate, evaluate, and use
effectively the needed information."
 In its narrowest sense information literacy
includes the practical skills involved in effective
use of information technology and information
resources, either print or electronic.
 Information literacy is a new liberal art which
extends beyond technical skills and is conceived
as the critical reflection on the nature of
information itself, its technical infrastructure and
its social, cultural and even philosophical context
and impact.
The information literacy curriculum includes:
 Tool literacy - The ability to use print and
electronic resources including software.
 Resource literacy - The ability to understand
the form, format, location and access methods
of information resources.
 Social-structural literacy - Knowledge of how
information is socially situated and produced. It
includes understanding the scholarly publishing
process.
 Research literacy - The ability to understand
and use information technology tools to carry
our research including discipline-related
software.
 Publishing literacy - The ability to produce a
text or multimedia report of the results of
research.
Synonyms
 information competency
 information fluency
 information management
 information skills
 inquiry-based learning
 knowledge management
 problem-based learning (PBL)
Information Literacy Outcomes
 The goals of this requirement are to help you
become a more sophisticated, discerning, and
confident researcher, and to lay the foundation
for independent lifelong learning. Upon
successful completion of the information
literacy requirement, you will be able to:
 RESEARCH STRATEGIES: Apply
effective research strategies, including
formulating and defining the scope of
the research question, determining key
concepts, and identifying relevant
sources.
  INFORMED CHOICES: Make informed
choices about credible and relevant
information types and/or sources
(journal, newspaper, magazine,
interviews, media, etc.).
 EVALUATION: Critically evaluate
content for credibility, accuracy, and
relevance
 DIVERSE VIEWS: Proactively engage
with diverse ideas, marginalized voices
and/or world views while recognizing
that information sources can be
influenced by authority that is
reinforced by existing power structures.
 ETHICAL AND LEGAL USE: Use
verbal and/or nonverbal media ethically
and legally by appropriately citing and
following copyright guidelines.
 SCHOLARLY IDENTITY: Develop and
demonstrate scholarly identity by
generating meaning rather than merely
consuming and restating information.
To be truly 'information literate*
requires that you simultaneously
develop:
 awareness of how you engage
with the digital world
 how you find meaning in the
information you discover
 how to articulate what kind of
information you require
 how to use information ethically
 understand the role you can
play in the communication In
your profession and
 how you evaluate Information
for credibility and authority.
Roles and Functions of Media in Democratic Society
 The media is a tool to educate the voters, giving
them facts, news and balanced opinions about
how the government run and managed. It Is vital
to have well-informed voters In a democratic
society to ensure the accountable and
responsible government. Well informed society
should be able to make rational choices, making
sure that the go Serve as the channel for the
advocacy of political viewpoints.vernment
works as the people wants. (Abie Zaidannas,)
 Media comes and broaden Its range to the fact
that our daily Ilves has become affected by it.
Our different aspects in life such as social,
physical, emotional, behavioral and even such
rights we must enjoy like education, speech,
communication, justice are widely simulated by
media. Here are some ways on how media
affects our democratic society:
 Media act as a catalyst for democracy and
development, helping to make public
participation meaningful .If media is honest and
committed in Its job, democracy is bound to
function more efficiently and the loopholes
present in any democratic system can certainly
be plugged to the fullest satisfaction of the
people. On the contrary, if media is biased,
corrupt and favours only a particular party or few
individuals, It can prove to be very dangerous for
the smooth functioning of democracy. - Marinell
Alconaba
 Media plays Important roles in a democratic
society and could not be separated from the
democracy itself. Ideally, the media is a tool to
educate the voters, giving them facts, news and
balanced opinions about how the government
run and managed. It is vital to have well-
informed voters in a democratic society to
ensure the accountable and responsible
government. Well informed society should be
able to make rational choices, making sure that
the government works as the people wants. -
Vanessa Alosnos
 Functions Of communication and Media
 Monitoring Function - inform citizens of
what is happening around them.
 Information function - educate the
audience as to the meaning and
significance of the “facts"; ability of the
media to teach the various norms, rules
and values.
 Opinion function- provide a platform for
public political discourse, facilitating the
formation of “public opinion” and feeding
that opinion back to the public from
whence it came.
 Watchdog role of journalism - give
publicity to governmental and political
Institutions
 Serve as the channel for the advocacy
of political viewpoints.
  The responsibility of the media
towards society: with great power
comes great responsibility.