Professional Documents
Culture Documents
Marketing Research of GRADE 11
Marketing Research of GRADE 11
Kalidad de Magnifico
(Hotel Supplies and Equipment Company)
Political Factors
The following are the political factors of Wholesale Hotel Supplies and
Equipments
- Economic Factors
- Social/Sociocultural factors
These factors include reference groups, family, role and status within the
society which can affect the internal decision-making process of our
wholesale business.
Environmentalism (opportunity)
- Technological Factors
This dimension of the PEST analysis model shows that our wholesale
business has technological opportunities to improve its business
processes.
Competitors:
Competitors are other businesses who can offer the same or similar goods
and services to your customers.
It is the most obvious form of operational risk.
They can spend large amounts of money to take market share from other
company or even alter the market’s perception about the company’s
product.
- Grocery and Department store (KCC)
- Convenience store (7/11)
- Other companies that has the same objectives
- Companies who already established their business (sells hotel supplies
and equipment)
- Businessmen who are planning to establish similar business.
- Businesses/Companies that sell appliances and furniture (EMCOR)
No, it may cost more initially to work with local sellers rather than wholesale
suppliers, but our whole process still ends up saving overall. Our dear consumers will
appreciate a more authentic experience while buying our products with high-quality local
materials. Plus, local materials are far more sustainable and beneficial for the
community and economic status.
Listed below are the company's available selling equipment and supplies products.
Furthermore, we would provide descriptions to every category, so our beloved
customers will be able to understand what it means to shop in our company.
Soaps & Bath Amenities.
Hotel Sheets.
Towels.
Kitchen Appliances.
Luggage Racks.
Hotel Furniture.
Laundry Supplies.
Hotel sheets:
Hotel rooms are the peak of luxury and comfort. Many agree that hotel mattresses,
pillows, and bedsheets feel much more luxurious than a bed at home. However, you
can achieve this level of comfort at home with the right bedding. The company’s sheets
were made out of cotton and linen. These two were proven and tested to be durable,
soft, and breathable. Additionally, five-star hotels mostly utilize it, and most hotel guest
suggests them because of its undeniable comfortableness.
Cotton
Linen
It comes from the flax plant and is eco-friendly since it requires little water and
energy to produce. It’s low-maintenance, hypoallergenic, and soft to the touch. It is also
breathable and moisture-wicking, so the sheets won’t become discolored over time.
Towels:
Types of towels you’ll need are right here in our company:
Washcloth
Hand towel
Bath mat
Bath towel
Bath sheet
Bathrobes.
These towels are best for - Pool Parties; Classic Choices; and Heavy Use. We made
sure that these towels can give a comfortable and confident sensation, so you can go in
and out there soaked with a warm freshness of water.
Kitchen Appliances:
Luggage Racks:
A luggage rack is a saving grace for anyone but especially for elder people and
people with back problems. Guests can't keep lifting their suitcases a hundred times
over. It is arduous, painful, and cumbersome. But our luggage racks won't let painful
backs happen anymore and to anyone. The luggage racks are stable and sturdy and
can hold more than 100lbs. And it has variations of colors depending on the customers'
preferences.
Hotel Furniture:
Furniture is as important to your hotel as food and fabric, and it can be locally
sourced as well. From hotel suite bed, dresser, bedside table, luggage cabinet, TV
cabinets, wardrobe, leisure chairs, tea table, and so on, we got it all covered for our
beloved buyers. Depending on where your hotel has located, our company markets
certain trends in local furniture design. The company provided the following furniture
styles to ensure that the target consumers will have a variety of designs to choose with:
· TRADITIONAL
· MODERN
- grew out of the decorative arts and was started in the 20th century.
· CONTEMPORARY
- describes the style that’s based on present times — “the here and now”. It’s
similar to the modern.
· TRANSITIONAL
· MID-CENTURY MODERN
Laundry Supplies:
The company's hotel laundry equipment is suitable to wash clothing and fabrics
of cotton, wool, chemical fiber, silk. Water washing machines can be used for garment
wash jeans, silk clothing, etc. The hotel laundry equipment is suitable for hotels,
restaurants, hospitals, schools, factories, and other fields to satisfy the requirement of a
large capacity of laundry.
Kalidad de Magnifico
(Hotel Supplies and Equipment Company)
Economic Factors
Wholesaler of Hotel Supplies and Equipment needs to align its business
with the economic situation. This dimension of the PEST analysis model
covers the external factors that affect firms' economic viability.
Increasing International Trade Agreements/Local Trade
Agreements(opportunity)sorting of produce based on standard criteria, thus
facilitating sales (they work much more efficiently with standardization of weights,
measures, and quality).
The rapid growth of developing markets (opportunity
Competitors:
Competitors are other businesses that can offer the same or similar goods
and services to your customers.
It is the most obvious form of operational risk.
They can spend large amounts of money to take market share from other
companies or even alter the market's perception about the company's product.
- Grocery and Department store (KCC)
- Convenience store (7/11)
- Other companies that have the same objectives
- Companies who already established their business (sells hotel supplies and
equipment)
- Businessmen who are planning to establish a similar business.
- Businesses/Companies that sell appliances and furniture (EMCOR)
Unique Selling Proposition
Shop now, Support later!
No, it may cost more initially to work with local sellers rather than wholesale
suppliers, but our whole process still ends up saving overall. Our dear consumers will
appreciate a more authentic experience while buying our products with high-quality local
materials. Plus, local materials are far more sustainable and beneficial for the
community and economic status.
Listed below are the company's available selling equipment and supplies products.
Furthermore, we would provide descriptions to every category, so our beloved
customers will be able to understand what it means to shop in our company.
Soaps & Bath Amenities:
Our wholesale, spa-quality in-room hotel toiletries include shampoos,
conditioners, hand and body lotions, bath and shower gels, and guest soaps, in
addition to numerous sundry items. Additional guest room hotel amenities and
sundries include makeup remover wipes, lip balm, slippers, shower caps,
toothbrushes, other personal care items, and more. Whether you have a hotel,
resort, lodge, B&B, or vacation rental, we strive to be your partner in creating
memorable guest experiences. Additionally, our product stands out from other
guest amenities and hotel toiletries providers because we offer low minimum
orders as well as online volume pricing.
Hotel sheets:
Hotel rooms are the peak of luxury and comfort. Many agree that hotel
mattresses, pillows, and bedsheets feel much more luxurious than a bed at
home. However, you can achieve this level of comfort at home with the right
bedding. The company's sheets were made out of cotton and linen. These two
were proven and tested to be durable, soft, and breathable. Additionally, five-star
hotels mostly utilize it, and most hotel guest suggests them because of its
undeniable comfortableness.
Cotton
It is hypoallergenic, so hotel guests aren't at risk of allergic reactions or
irritated skin. Plus, the material is machine-washable because hotel staff
can't dry-clean or hand wash hundreds of sheets every day.
Linen
It comes from the flax plant and is eco-friendly since it requires little
water and energy to produce. It's low-maintenance, hypoallergenic, and
soft to the touch. It is also breathable and moisture-wicking, so the sheets
won't become discolored over time.
Towels:
Types of towels you'll need are right here in our company:
Washcloth
Hand towel
Bath mat
Bath towel
Bath sheet
Bathrobes.
These towels are best for - Pool Parties; Classic Choices; and Heavy Use. We
made sure that these towels can give a comfortable and confident sensation, so
you can go in and out there soaked with a warm freshness of water.
Kitchen Appliances:
Kitchen Equipment can be dangerous. However, our company's kitchen products
were not meant to intimidate or scare buyers but to inspire a healthy respect for the
importance of proper safety and operating procedures. Every kitchen product was
associated with safety measurement tips and label to ensure that our dear customers
can have a safety guide while using the products, and also as much as possible, the
company wants everybody to be safe and prevent harmful accidents.
Luggage Racks:
A luggage rack is a saving grace for anyone but especially for elder people and
people with back problems. Guests can't keep lifting their suitcases a hundred times
over. It is arduous, painful, and cumbersome. But our luggage racks won't let painful
backs happen anymore and to anyone. The luggage racks are stable and sturdy and
can hold more than 100lbs. And it has variations of colors depending on the customers'
preferences.
Hotel Furniture:
Furniture is as important to your hotel as food and fabric, and it can be locally
sourced as well. From hotel suite bed, dresser, bedside table, luggage cabinet, TV
cabinets, wardrobe, leisure chairs, tea table, and so on, we got it all covered for our
beloved buyers. Depending on where your hotel has located, our company markets
certain trends in local furniture design. The company provided the following furniture
styles to ensure that the target consumers will have a variety of designs to choose with
· TRADITIONAL
- emphasizes elegance and simplicity.
· MODERN
- grew out of the decorative arts and was started in the 20th century.
· CONTEMPORARY
- describes the style that's based on present times — "the here and now". It's
similar to the modern.
· TRANSITIONAL
- a balance of both classic elegance and modern materials.
· MID-CENTURY MODERN
- the most iconic furniture piece in modern design.
Laundry Supplies:
The company's hotel laundry equipment is suitable to wash clothing and fabrics
of cotton, wool, chemical fiber, silk. Water washing machines can be used for garment
wash jeans, silk clothing, etc. The hotel laundry equipment is suitable for hotels,
restaurants, hospitals, schools, factories, and other fields to satisfy the requirement of a
large capacity of laundry.
The company's goal is to support local business manufacturers and to provide
high-quality standards to our dearest buyers. By merchandising local products and with
customers buying our products, they can help stimulate the nation's economy, help
create and retain valuable jobs, supports families, and strengthen community and
culture. The company would also offer a discount price for the first 50 buyers. Shopping
for our company means supporting the local community. To all our customers let us
remind you that when you shop in our company, you are backing the small businesses
that strengthen and diversify our local communities. Always remember "Shop now,
Support later!"