OLIVE HOME:

https://olivetheshop.com/

Strengths:
 Unique and attractive products that appeal to customers who value artful and minimal
design.
 High-quality and durable products that are handmade by artisans and produced in small
batches.
 Positive customer reviews and feedback on the website and social media platforms.
 Flat-rate shipping for international orders and free shipping for local orders above $80.
 Active online presence and marketing through website, blog, newsletter, Instagram, and
Facebook.

Weaknesses:
 Limited product variety and inventory compared to other online dinnerware stores.
 High prices that may deter some customers who are looking for more affordable options.
 Dependence on third-party suppliers and logistics providers that may affect product
quality and delivery time.
 Lack of physical stores or showrooms that may limit customer reach and trust.

Opportunities:
 Growing demand for online shopping and home decor products amid the COVID-19
pandemic.
 Increasing awareness and preference for sustainable and ethical products among
consumers.
 Expanding into new markets and regions where there is a potential customer base for
stylish dinnerware.
 Collaborating with other online platforms, influencers, or media outlets to increase brand
awareness and exposure.

Threats:
 Intense competition from other online dinnerware stores that offer similar or lower prices,
more product variety, or faster delivery.
 Changes in consumer tastes and preferences that may affect the demand for Olive’s
products.
  Economic downturn or recession that may reduce consumer spending on discretionary
items like dinnerware.
 Legal or regulatory issues that may affect online business operations or international
trade.

Industry trends:
Olive the Shop is a Singapore-based online store that sells stylish dinnerware inspired by the
founder’s travels. The website offers a range of products such as plates, bowls, cups, mugs,
cutlery, trays, and accessories that feature artful and minimal design. The products are handmade
by artisans and produced in small batches, ensuring high quality and durability. The website also
features positive customer reviews and feedback, as well as a blog that showcases the stories
behind the products and the founder’s travel experiences.

The industry trends for online dinnerware stores in Singapore are as follows:

The online dinnerware market in Singapore is a growing and lucrative segment of the e-
commerce sector, with a projected revenue of US$457.5 million by 2023 and a compound annual
growth rate (CAGR) of 13.4% from 2023 to 2027.
The online share of the total dinnerware market in Singapore is expected to increase from 26.4%
in 2020 to 33% in 2027, indicating a rising preference for online shopping and home decor
products among consumers.
The key drivers for the growth of the online dinnerware market in Singapore are the COVID-19
pandemic, which has boosted the demand for home improvement and comfort products, the
increasing awareness and preference for sustainable and ethical products among consumers, and
the expanding into new markets and regions where there is a potential customer base for stylish
dinnerware.
The main challenges for the online dinnerware market in Singapore are the intense competition
from other online dinnerware stores that offer similar or lower prices, more product variety, or
faster delivery , the changes in consumer tastes and preferences that may affect the demand for
certain products, the economic downturn or recession that may reduce consumer spending on
discretionary items like dinnerware , and the legal or regulatory issues that may affect online
business operations or international trade .

Emerging technologies:
Some of the emerging technologies in the domain of online dinnerware are:

Mobile commerce: Mobile devices are increasingly used by customers to browse and buy
dinnerware products online, as they offer convenience, speed, and personalization. Mobile
commerce is expected to account for 72.9% of e-commerce sales by 2023. Online dinnerware
stores need to optimize their websites and apps for mobile devices, as well as offer features such
as mobile payment, push notifications, and location-based services.
E-wallet technology: E-wallets are digital platforms that allow customers to store and use
multiple payment methods, such as credit cards, debit cards, bank accounts, or cryptocurrencies.
E-wallets offer benefits such as security, convenience, speed, and rewards. E-wallets are
becoming more popular among online shoppers, especially in Asia-Pacific, where they account
for 58% of e-commerce transactions. Online dinnerware stores need to integrate e-wallet
technology into their payment systems, as well as offer incentives such as discounts or cashback
to encourage its use.
Subscription services: Subscription services are business models that allow customers to pay a
recurring fee to receive a regular delivery of products or services. Subscription services offer
benefits such as convenience, customization, loyalty, and retention. Subscription services are
gaining traction in the e-commerce sector, especially in the categories of food and beverages,
beauty products, and personal care products. Online dinnerware stores can leverage subscription
services to offer customers a curated selection of dinnerware products based on their preferences,
needs, and occasions.
Customization: Customization is the process of creating or modifying products or services
according to the specific requirements or preferences of customers. Customization offers benefits
such as personalization, differentiation, satisfaction, and loyalty. Customization is becoming
more feasible and affordable in the e-commerce sector, thanks to technologies such as 3D
printing, artificial intelligence, and cloud computing. Online dinnerware stores can use
customization to offer customers the option to design their own dinnerware products or choose
from a variety of colors, shapes, sizes, and patterns.

HOUSE OF ANLI:
https://houseofanli.com/ .
Strengths:
 Unique and attractive products that appeal to customers who value artful and minimal
design.
 High-quality and durable products that are sourced from top European brands such as
Laguiole, Flamant, Fatboy and Costa Nova.
 Positive customer reviews and feedback on the website and social media platforms.
 One-stop lifestyle store that offers a one-of-a-kind shopping and dining experience where
customers can shop for homeware and furniture while enjoying delicious meals at the
same time.
 Active online presence and marketing through website, blog, newsletter, Instagram, and
Facebook.

Weaknesses:
 Limited product variety and inventory compared to other online furniture and homeware
stores.
 High prices that may deter some customers who are looking for more affordable options.
 Dependence on third-party suppliers and logistics providers that may affect product
quality and delivery time.
 Lack of physical stores or showrooms in other locations besides Tanglin Mall that may
limit customer reach and trust.

Opportunities:
 Growing demand for online shopping and home decor products amid the COVID-19
pandemic.
 Increasing awareness and preference for sustainable and ethical products among
consumers.
 Expanding into new markets and regions where there is a potential customer base for
premium European home furniture and decor.
 Collaborating with other online platforms, influencers, or media outlets to increase brand
awareness and exposure.

Threats:
 Intense competition from other online furniture and homeware stores that offer similar or
lower prices, more product variety, or faster delivery.
 Changes in consumer tastes and preferences that may affect the demand for House of
AnLi’s products.
  Economic downturn or recession that may reduce consumer spending on discretionary
items like furniture and homeware.
 Legal or regulatory issues that may affect online business operations or international
trade.

Industry trends:
- The online furniture and homeware market in Singapore is a growing and lucrative segment of
the eCommerce sector, with a projected revenue of US$457.5 million by 2023 and a compound
annual growth rate (CAGR) of 13.4% from 2023 to 2027.
- The online share of the total furniture and homeware market in Singapore is expected to
increase from 26.4% in 2020 to 33% in 2027, indicating a rising preference for online shopping
and home decor products among consumers.
- The key drivers for the growth of the online furniture and homeware market in Singapore are
the COVID-19 pandemic, which has boosted the demand for home improvement and comfort
products, the increasing awareness and preference for sustainable and ethical products among
consumers, and the expanding into new markets and regions where there is a potential customer
base for premium European home furniture and decor.
- The main challenges for the online furniture and homeware market in Singapore are the intense
competition from other online furniture and homeware stores that offer similar or lower prices,
more product variety, or faster delivery , the changes in consumer tastes and preferences that
may affect the demand for certain products, the economic downturn or recession that may reduce
consumer spending on discretionary items like furniture and homeware , and the legal or
regulatory issues that may affect online business operations or international trade.

Source:
(1) Furniture & Homeware eCommerce Market in Singapore - Data, Trends, Top ....
https://ecommercedb.com/markets/sg/furniture-homeware.
(2) Furniture - Singapore | Statista Market Forecast.
https://www.statista.com/outlook/dmo/ecommerce/furniture/singapore.
(3) Homewares in Singapore | Market Research Report | Euromonitor.
https://www.euromonitor.com/homewares-in-singapore/report.
Emerging trends:
Some of the emerging technologies in the domain of online furniture and homeware are:

Mobile commerce: Mobile devices are increasingly used by customers to browse and buy
furniture and homeware products online, as they offer convenience, speed, and personalization.
Mobile commerce is expected to account for 72.9% of e-commerce sales by 2023. Online
furniture and homeware stores need to optimize their websites and apps for mobile devices, as
well as offer features such as mobile payment, push notifications, and location-based services.
E-wallet technology: E-wallets are digital platforms that allow customers to store and use
multiple payment methods, such as credit cards, debit cards, bank accounts, or cryptocurrencies.
E-wallets offer benefits such as security, convenience, speed, and rewards. E-wallets are
becoming more popular among online shoppers, especially in Asia-Pacific, where they account
for 58% of e-commerce transactions. Online furniture and homeware stores need to integrate e-
wallet technology into their payment systems, as well as offer incentives such as discounts or
cashback to encourage its use.
Subscription services: Subscription services are business models that allow customers to pay a
recurring fee to receive a regular delivery of products or services. Subscription services offer
benefits such as convenience, customization, loyalty, and retention. Subscription services are
gaining traction in the e-commerce sector, especially in the categories of food and beverages,
beauty products, and personal care products. Online furniture and homeware stores can leverage
subscription services to offer customers a curated selection of furniture and homeware products
based on their preferences, needs, and occasions.
Customization: Customization is the process of creating or modifying products or services
according to the specific requirements or preferences of customers. Customization offers benefits
such as personalization, differentiation, satisfaction, and loyalty. Customization is becoming
more feasible and affordable in the e-commerce sector, thanks to technologies such as 3D
printing, artificial intelligence, and cloud computing. Online furniture and homeware stores can
use customization to offer customers the option to design their own furniture and homeware
products or choose from a variety of colors, shapes, sizes, and patterns.
Augmented and virtual reality: Augmented reality (AR) and virtual reality (VR) are
technologies that create immersive and interactive experiences for customers using digital
devices. AR overlays digital information or images onto the real world, while VR creates a
simulated environment that customers can explore. AR and VR offer benefits such as
engagement, visualization, education, and entertainment. AR and VR are becoming more
accessible and affordable in the e-commerce sector, thanks to technologies such as smartphones,
headsets, cameras, and sensors. Online furniture and homeware stores can use AR and VR to
enhance the online shopping experience for customers by allowing them to see how the furniture
and homeware products look in their own homes or settings.