Communication

 Two way processof

connecting both livig and
non living things
 Sharing and exchanging
messages
 Information, ideas and
feelings for mutual
understanding
 Connects people and the
world they live in Elements of Communication
Process:
 Able to express their
thoughts and ideas or Source/Sender
convey information and - plays the specific role of
messages initiating communication. To
 Can be through mouth, communicate effectively,
gestures and signals, signs the sender must use
and others effective verbal as well as
nonverbal techniques.
 message understood
Message
 social interaction through
messages - Messages consist of ideas
that are broken down into
 can be defined as the
details
process of transmitting
information and common Channel
understanding from one - Channels are outlets that
person to another senders use to transmit
messages.
Receiver
- The receiver is the person
who engages with the
message to find meaning.
Feedback
- Feedback refers to a verbal Functions of Communication
or nonverbal response.
Informative Function
- kind of response you give
Informative communication
after receiving and decoding
generally focuses on talking about
a message.
people, events, processes, places, or
- Feedback can take the form things
of an answer to a question.
Environment
Regulative Function
- If you've ever had trouble
This is used in order to literally
communicating with
regulate or control the behavior of
someone, especially when
people. It is also utilized to regulate
you felt that the
the nature and number of activities
environment wasn’t quite
that people engage in.
right, then you know that
the impact the environment
makes on communication is Persuasive Function
unmistakable. Persuasion rests at the heart of
communication. Some scholars
contend that to communicate is to
Context
persuade – that all communication
- includes the setting and
is, in some form, persuasion. Indeed,
circumstances surrounding
persuasion is central to some of
the situation where the
humankind’s most essential
communication takes place.
functions, comprising the core of
Interference politics, religion, and health; and is
- refers to the obstacles to simultaneously omnipresent in
effective communication. everyday life, like in marketing,
- refers to one or more types dating, and even parenting
of noise: physiological,
organizational, cultural, Integrative Function
technical, or psychological
A major function of communication
noise.
is integration or bringing about
togetherness and understanding of
all members at the organizational
level. This helps to maintain
individual, societal or organizational
stability.
Models of Communication Process:
A Linear Communication
B Interactive Communication
i is one-way, focusing on the
transmission of a message
to a receiver who never
responds or has no way of
responding to the
information conveyed. For
instance, a competition
organizer is presenting the
contest mechanics.
ii Ex. Shannon-Weaver Model
- An example of linear type
of communication is the
Shannon-Weaver model
(1949). It is also considered
as the mother of all
communication models.
iii It has a one-way process
starting from a source
(producer of message);
passing through a channel
(signals adapted for
transmission) which may at
times be interrupted by
noise (barrier) to a receiver
(decoder of message from
the signal). The process
stops after the message has
arrived at its destination.
i Interactive approach is a
two-way communication
process where a response is
given after a message is
sent. The recipient of the
action intentionally or
unintentionally gives a
feedback associated with
the information received.
ii Ex.
Criselda: Nanay, I can smell
the aroma of your best
delicacy, adobo.
Aling Terie: Yeah, I know. It
is the favorite of the family
so adobo is what I prepared
today.
Criselda: I can’t wait to
taste it!
*Aling Terie’s response to
Criselda’s statement proves
that she decodes the
intended meaning of the
idea passed on to her. That
is what we call feedback.
Feedback makes a
difference.
iii Ex. Schramm Model-
Schramm (1954) visualized
the process of
communication as an
exchange of thoughts and
 ideas. Feedback was added
to the Shannon-Weaver
Model. The recipient of the
message decodes it and
creates a feedback based on
his understanding of the
into words and expressed to
others.
**Decoding is when this
idea or information is
understood and interpreted
by the receiver.

C Transactional Communication
Model

i The communicator (source)

encodes the message and
transmits it through a
channel. The message
transmitted may be affected
by the noise (barrier). The
receiver (recipient of the
information sent and vice message) decodes,
versa. processes, and filters the
message for understanding
iv The figure identifies the six
and is now ready to give his
elements of communication
own feedback to the sender.
which are the sender, the
message sent, the receiver
and the feedback provided
by the receiver and sent
back as a response to the
sender and the processes of
encoding and decoding.

v Remember, information
may become useless if it is
not conveyed properly to
others. Thus, the processes
of encoding and decoding
are the key components of
this model, including ii The transactional model
feedback.
shows a circular process of
vi *Encoding is when an idea interaction between the
or information is translated persons involved in the
 communication, with each
one actively participating
and sharing ideas with one
another. They are the
communicators actively
exchanging information and
reaction.

iii Feedback is given freely and

deliberately to one another
or to all members
participating in the
communication transaction.
The sender and the receiver
may simultaneously
exchange roles as
communicators. Since
communication is deemed
dynamic and progressive,
the topic may also change
from time to time.