Shaima Nishaat

2022JULB07054

1. Organization: Collegedunia Pvt. Ltd.

STAR Format: Collegedunia is an education portal that helps students with college research, exams,
application process. I worked as a Freelance Content Writer and Editor for more than 24 months. My
work included conducting extensive research about colleges abroad as well as handle the queries of
the students. I was able to write more than 90 articles with over 1000-word count. The work helped
in better understanding of the information, research and content structuring and communication
with the customers.

2. Organization: Okaya Electric

Topic: Request for Problem

STAR Format: Okaya Electric is an Indian company that manufactures electric vehicles, EV batteries,
charging, and battery swapping solutions. The company wants to understand the roles of post sales
& service promoter and inhibitors in adoption of two-wheeler electric vehicle. (Project in Progress)

3. Topic: Research Incubation Project in IT Industry

STAR Format: LTIMindtree is an Indian IT services and consulting company. As a part of our research
incubation project, we are preparing a report on “How can LTIMindtree leverage the benefits of the
merger, such as the enhanced scale of services and expanded partner ecosystem, to better serve its
clients and stay competitive in the industry.” (Project in Progress)

4. Topic: Sales and Distribution Management Project - Bagrry’s India Limited

STAR Format: As a part of our Sales Visit, we visited the Distributor of Bagrry’s (MM Enterprises). The
objective of the visit was to understand the Sales channel and distribution. We visited the distributor
as well as few retail stores to understand the process and merchandising. During our visit, we
analyzed its Sales and got an understanding on management of its Sales Channel and its various
challenges.

5. Topic: Integrated Marketing Communication Project

STAR Format: As a part of our elective course of Integrated Marketing Communication, we were to
develop a product/service idea for an Exhibition. We developed a product idea called Robinz: Herbal
Cigarettes. We developed marketing communication campaign for product and Marketing
Communication plan for Robinz. The project helped us in better understanding of branding
communications, creating advertisements, marketing communications strategies across different
media.