FIAT LUX ACADEME

Senior High School

BUSINESS PLAN
In partial fulfillment to the subject Entrepreneurship,

Dedicated to the Fiat Lux Academe Senior High

School Faculty of Academic Year 2021-2022

Entrepreneurs:

Baren, Lawrence G.
Butao, Chrissand Japhet M.
Calixtro, Christine Joanne A.
Carranza. Clarence C.
Casipe, AC Camille F.
De Jesus, Marjielyn P.
De Keyser, Mariel
Delos Santos, Andrea Sherl T.
Diaz, Francis Mc A.
Gacal, Stephanie Nicole G.
Gelacio, Edrick Josh
Hormillosa, Hendrick
Ladaga, Evangeline Joy P.
Manuel, Christian Angelo P.
Martirez, Fhrieo I.
Rubia, Christian Rex V.
Sarmiento, Lovely M.
Tampes, Raven

12 GAS - Da Vinci

Submitted to:
Mrs. Hirlen P. Bare
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I. EXECUTIVE SUMMARY

I.I Target Market

The conduction of the business held by the entrepreneurs has set a target market which
is thoroughly modified by the influence of the safety protocols implemented by the
government amidst pandemic in order to maintain safety and satisfy customer’s cravings.

I. All ages (3 years old below should have the permission of guardian)
II. People who have a sweet tooth and love finger foods like peanuts, gummies
and mallows
III. Potential customers around Imus, Dasmarinas, and General Trias Cavite

I. II Business Structure

The business will go on with the use of a free-lancing method where entrepreneurs
will be able to contribute their own ideas, skills, and focus to indicate the business's process.

The business structure shows the position of the entrepreneurs in this business as
well as their arrangement. In addition, partnership and other information will be indicated
here. This part presents the details of who is behind the work and who is responsible for it.

Partnership might be common and simple since this is commonly known as the
teamwork of a group of people that have one plan and goal for their business.

 General Manager
FINANCIAL DEPARTMENT
 Treasurer
 Auditor
PRODUCTION DEPARTMENT
 Product Management
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SHIPPING DEPARTMENT
 Page Administrator
 Packager
 Delivery Guy
ADVERTISING DEPARTMENT
 Page Administrator
 Online Seller

In addition, the business activity will begin through internet, on a particular business
page created by the entrepreneurs. Customers can place pre-orders on Tuesdays-Wednesdays,
and deliveries will only begin on Fridays and Saturdays.

I.III Objectives

For entrepreneurs that venture into the realm of entrepreneurship at an early age, their
entrepreneurial spirit is admirable fueled by determination, risk, integrity, and passion that
may make a difference in the world of entrepreneurship. Furthermore, by trusting in their
boundless creativity, we can provide opportunities and mentorship.

 To improve our abilities.

 To expand and strengthen our business.
 To develop a distinct brand identity.
 To be able to contribute to the community.
 To comprehend the method and technique for establishing small / large units.
 To be acquainted with and recognize the importance of social responsibility /
entrepreneurial discipline.
 Learn about the various sources of assistance and support available for beginning a
business.
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I.IV Advantages the Organization has over the Companies

The advantage of our Company is that we Entrepreneurs decided to manage to sell

Kutkutin Jar that friendly-snacks for everyone and we already prepared the products before

they order that's a good advantage of us, we be able to be ready the product that they want and

our product cannot just attract to kids but also for the parents, Kutkutin Jar is friendly food that

good for everyone.

We entrepreneurs decided to manage a food business where all ages can avail our
products. This product that we decided to manage will never be out of trend or of people's
preference.

 To improve our abilities.

 We are polite, friendly, and active when talking to our customers.
 We gladly accept customer requests, such as putting a note in our product that is
good for a gift.
 We do time management. We manage our time to handle the stress of our customers.
 We keep our product quality high so that the customers will get what they expect.
 We sanitize our products before delivering them to our customers.
 We give our best to remain in business and meet the expectations of our customers.
 We work as a team because we believe that teamwork can lead to success and
victory.
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II. PRODUCT AND SERVICE PLAN

DESCRIPTION OF THE PRODUCT

1. Kutkutin in a Jar

“Kutkutin” from the word itself “kutkut” which means to scratch or dig in. Kutkutin in a
Jar is a home-packed different candy and finger foods in a jar. If you are craving and looking
for affordable sweets and finger snacks such as different kinds of gummies, nuts and mallows,
our product is perfect for you, with different variations, flavors and colors that you will
definitely enjoy just like these following pictures:

The snacks are easy to get because we will have a jar that saves space and is very
convenient. The entrepreneurs thought of giving unique add-ons and will be allowing
customers' requests, providing a chance to provide the customers' trust in our products. The
product that is enlisted in the business will likely be modified and improved by the
entrepreneurs. The entrepreneurs will concentrate on the product's good quality that will
undoubtedly satisfy and impress the buyers. The entrepreneurs will surely give all of their best
efforts to deliver excellent customer service and leave a good impression to our prospective
customers.
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III. MARKETING ANALYSIS

Brand name: ‘DaVinTreats’

Market Analysis

Overview

After the products or services part, the market analysis part of business plan should include
a full summary of the industry in which you intend to sell your product or service, providing
figures to back up your claims. The entrepreneurs came up with a good, witty, and unique
brand name which is the “DaVinTreats”. Our brand name was created by combining the terms
'Da Vinci' and 'Treats'. Our section is named after Leonardo da Vinci, who is best renowned for
his work as an artist, as well as his work as a scientist and inventor. Treats, on the other hand,
refers to a variety of treats such as candies, nuts, and mallows that are ideal for gifts and
munching. Combining words is a trendy way to seem witty in modern environment. We tell you
that a one-word brand name is fine because a short term is easier to remember. The
entrepreneurs created a new business name, 'DaVinTreats,' and through the application of
marketing strategy, the entrepreneurs came up with the tagline "Your Sweet Treat, Right
Away" after choosing on a business name.

Kutkutin in a Jar

Kutkutin is to dig something up or to eat chips, sweets, etc… using a finger. Jar, on the
other hand, is a wide-mouthed cylindrical glass or plastic container that is typically used for
storing foods. Kutkutin are more likely gummies, nuts, and mallows that are small enough to
fit into a small container like a Jar, hence most kutkutin snacks are packed in a Jar. It can be
placed in different variety of plastic containers to be more affordable and fits to those who are
on a tight budget. Kutkutin is a trendy snack nowadays and even before because it is used to
be good for anyone. If everything goes according to plan, our group hopes to start our small
business this month. The competitive market study will examine current market trends as well
as how our product will perform in comparison to other competitors.
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Target Market

We, entrepreneurs will focus its marketing efforts on reaching out to customers via online
platforms such as Facebook and Instagram. Now that almost everyone has access to a wide
range of social media. Entrepreneurs think that people on social media have a great
opportunity to be potential customers and encourage them to purchase our kutkutin.
Entrepreneurs' company operations have defined a target market that has been significantly
influenced by the government's safety rules, which are in place to ensure safety and better
negotiation. However, due to the threats of the pandemic, the entrepreneurs thought of filtering
the potential costumers based on the safety protocols which means we, entrepreneurs and our
target market must follow the social distancing and it must be better if we have less contact to
the public, we, entrepreneurs provide delivery to be more convenient and less hussle for our
future customers when they ordered online and we deliver house-to-house.

The “DaVinTreats” target market includes the following:

Available for all ages (under 3 years old must have a consent from their guardian)

People who likes snacks and sweets

Kids who are guided properly by their parents (when they should be the one to
receive the product by deliver guy)

Customers around Dasmariñas, Imus, and General Trias in Cavite

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Maximum Capacity
The entrepreneur’s maximum capacity is not that low and high, we keeping it balanced so
we can avoid the shortage and over supply of our product, containers, things for packaging,
and the other equipment needed when we pack an order. We have limited and particular route
of delivery because our budget transportation is limited. Free shipping for those who's near the
entrepreneurs and we already assigned who will be the delivery guy, we assured that all
delivery guys are available to avoid pending and late deliveries, however, meet-ups can be
alternative for picking up an order when a customer is more convenient for them.

Executive Summary

The company structure was originally conceived of as DaVinTreats, followed by the

construction of the following stage, which was the creation of the Facebook page Instagram
accounts in the hopes of getting the attention of potential clients. And the most effective way to
do it is through social media and text messaging, other than that, posting pictures of our products
may catch the attention of our target market. With this, the company may figure it out by
following the preferences of potential buyers in terms of goods and this is the best way to
maintain safety protocols while in the midst of pandemic. We also know what consumers
genuinely want and need by using online survey responses and reactions from potential clients.
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Competitive Analysis

In assessing our competition, there are things to keep in mind. Firstly, you should seek to learn
from our competition. See what they are doing well and think about ways in which we can be
inspired by their success.

Do they offer excellent customer service than us?

How might we need to go about ensuring that our customers are treated to even higher
standards of communication?
We should also strive to set ourselves apart from the competition. How can we mark out our
business as unique?
Can we offer more exciting products from the other competitors?
Are we keen to design show-stopping packaging that makes your customer’s experience a
special one?
When it comes to pricing our products, we have to keep in mind:
If a local company is offering Kutkutin at a low price, can we match that?

SWOT Analysis
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IV: STRATEGY IMPLEMENTATION

As a young group of relative newcomers on this kind of field, fortunately we have have
a common goal with other successful and well-known entrepreneurs even in running a small
business, and that is to make our business profitable and effective in the target market. We
want to be creative and harmonious fledging entrepreneurs that build their business entirely on
their own capabilities. We are expecting a great outcome on this short-term business
experience that may enhance both interpersonal and intrapersonal skills, and extremely bring
us motivation to have an aptitude for a business career in the future time. There is indeed a
strategy in place for every success; hence without a strategic plan, we may not be able to attain
the goals that we expect to happen in running a successful business. The entire team discussed
how we could develop a strategy that would be both effective and beneficial to the business's
development. We have decided to follow the business retailing model to save more money and
make a growth of profit. Since our primary goal is to give the ideal customer experience
possible, we made sure that this technique would not bring our customers or us any
unnecessary results or inconveniences. Nowadays, a lot of individuals choose to shop online,
whenever netizens see a product that captivates their curiosity and a product that they find
valuable in the internet, they'll be more likely to buy it, so that's why our products will be
advertised online. Our team concluded that we should use social media as a medium to
publicize our product.

1. Facebook - We intend to create a page that highlights the name and description of
the product, as well as the benefits that customers will receive by purchasing our products.
For the reason that so many people nowadays have Facebook accounts and they spend most of
their time scrolling through it, Facebook is the most effective tool we can use to sell our
product in this modern environment. This is a significant opportunity for us because if they
ever get a chance to see the product itself in this number one social media platform, this will
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be the beginning of the
powerful way to communicate with a vast of potential customers.

2. Instagram - This social media application will give us assistance in determining how
to catch the attention of potential buyers. We intend to use the concept of having an
instagrammable image to market our products which will neccesitate in establishing a feed for
it. We will make it as visually appealing as possible. Furthermore, we can also advertise the
product directly through the app. Given that our primary goal is to give the best possible
customer experience, we will not limit our focus to our approach alone, because we consider
the customers' feedback is a big help for us, as we intend to obtain feedback from customers
who have previously used the product. In this manner, we may gain insight into how to
improve the products we sell and identify areas where our products may fall short.

3. Tiktok - Tiktok has a lot of benefits to businesses and marketers because it can be
used as one of the effective platform for promotional strategy, and easy way to engage
customers in the brand experience. It will allow us to easily share content, win followers, and
generate profits as well. We will use Tiktok for our adverstisement shots, and using popular
songs and most probably by hopping in trends to promote our product that will outstretch
many viewers out there. We will also entertain customers through interactions aside from
engagements in brand promotion because it can also boost our business when people
encounter such an accommodating seller, and it may give us a possibility that they will also
help us to promote our product with their companions.

Conflicts are unavoidable in any business environment. It is good thing that we can
easily promote our product to our circle of friends in order to minimize internal disruptions
that could negatively impact our business. Speaking of business flow monitoring, we will
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conduct a brief meeting time
by time, or maybe after business hours, and each member must have a report on how they
ended for the day, and in order to come up with possible solutions and suggestions. This is
done in order to ensure that everyone has a comfortable working environment.

When it comes to customer criticism, our team will examine every piece of
information that can be taken into consideration. We will also seek everyone's feedback before
making a decision that could have far-reaching consequences for the entire business. Taking
into consideration of all feedbacks, comments, and concerns, we will subsequently examine
ways to improve the product that has been developed by our team to satisfy our customers.
Complaints about the product will be addressed in a timely manner by our team of dedicated
individuals. We will ensure that this plan will be implemented, and we hope that it will be
effective, and we will do our best to make this happen by constantly researching and being
open to new learning and advice as well.
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V: MANAGEMENT TEAM

It is necessary for a management team to recognize that most employees will want
assistance and training in order to fulfill the new duties that have been assigned to them. Aside
from specific skill training, considerable emphasis should be given to team spirit, management
training, and flexibility. An important area in assisting the management team in better
understanding and communicating with one another. It allows each member of a management
team to focus on their own area of competence, allowing them to survive and develop.
Furthermore, the company benefits from having its overall direction and goals assessed from
distinct viewpoints. Teams with good interpersonal relationships contribute greatly to their
business' overall performance responsibility. The positions are divided through four
departments namely financial, production, shipping and advertising.

The Following Business Position:

General Manager - This person is in charge of ensuring that the company's operations
run smoothly and efficiently. He or she is in charge of ensuring that all necessary work is
completed correctly and on schedule. This position was responsible for: Andrea Sherl T. Delos
Santos

FINANCIAL MANAGEMENT

Treasurer - The task of managing money and keeping an eye on the business.This
position served to: Lovely M. Sarmiento

Auditor - Are responsible for tracking the cash flow and accounts of companies to
ensure that they are being recorded and processed correctly. This position will be managed by:
Mariel De Keyser
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PRODUCTION MANAGEMENT

Product Management - A task and responsibility inside an organization that is in

charge of a product's overall success.This position goes to: Evangeline Joy P. Ladaga,

Stephanie Nicole G. Gacal, AC Camille F. Casipe, Francis MC A. Diaz, Marjielyn P.

De Jesus, Christian Angelo P. Manuel, and Hazel Ann Velarde

SHIPPING DEPARTMENT

Packager - helps ensure that manufactured items are ready for shipment by placing
them into containers, sealing and labeling the items, and preparing the item for transport. this
position is going to be: Hendrick Hormillosa, Edrick Josh Gelacio and Lawrence G. Baren

Delivery Guy - a person who delivers wholesale or retail goods to customers usually
over a regular local route. this position would be: Clarence C. Carranza and Raven Tampes

ADVERTISING DEPARTMENT

Page Administrator - Admins can manage all aspects of a Facebook Page, from
assigning roles and changing others' roles to publishing to your Page and sending Messenger
messages on behalf of the business. this appointment will be: Fhrieo I. Martirez

Online Seller - They photograph and write descriptions of the items they will sell and
put the information online. They calculate total purchase amounts, taxes, and shipping costs;
process payments; and send orders. this position will be: Christine Joanne A. Calixtro,
Chrissand Japhet M. Butao, Christian Rex V. Rubia

Key essential - Looking to start or grow a small business and find some small measure
of success? Be sure to keep the following five elements in mind as you go about drafting a
game plan - each essential to achieve your goals for the business. this spot are going to be:
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Management team
helps to organize the whole team, it also conducts evaluation about the performance of every
employee. Management teams also known as the supervisors, they always observe on what to
improve on their works and performance. Lastly, it is responsible on fulfilling the mission and
goals of the specific business.

VI: MARKETING PLAN

The internal perspective on the DaVinTreats method is about customers who adore
"Kutkutin" and may choose from a variety of kutkutin, including gummies, nuts,
marshmallows, and more: our product delivery ensures that it is safe and does not detract from
the product's look. Depending on the customer preferences, our delivery process will be
pickup, delivery, or meet up. The delivery price will be included whether the consumer
chooses delivery or door-to-door service. Our pages moderator has now created an output for
our product, Davintreats, which includes prices, the actual product, and a contact number, so
that customers can easily order through social media. This market focuses on the area of Imus,
Dasmariñas, and General Trias cavite Who are 18 and above are allowed to go outside. We
accept orders for DaVinTreats every Tuesday-Wednesday at any time, and for delivery and
meetups, we will serve it every Friday-Saturday from 3-5pm. The business's external
marketing strategy is to promote our product through social media platforms such as Facebook
by posting pictures of our product Tiktok and Instagram. We are also planning to create a
teaser video and social media posters about the business itself. This is a great way to promote
a business since you can post it on different social media platforms, especially Facebook. The
teaser video will be focused on what our business is and what we can provide to our potential
clients. The poster will be our way of promoting a specific product on our business. We will
also use some sort of nonsense or witty joke in the poster since that type of joke is currently
very popular, and we may be able to attract more clients by using that strategy. About our
page, the theme will have some kind of aesthetic vibe and candy theme, also the color scheme
that we will be using is pastel or neutral colors, and the overall design in our page is
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minimalist because that kind
of style is simple and it will match the theme of our business, we will be using minimalist
design because it is simple but well-optimized visuals so it will be nice to look at. Each visual
element has such as colors, fonts, images, and so on, so if we overdo the visuals or elements
instead of it being nice to look at it will end up distracting them, plus minimalist designs right
now are really popular in any kind of business so using this design we can somehow gain
some advantages.

VII: FINANCIAL PLAN

Our business venture's financial plan is innovative and existing; we, the entrepreneur,
would like to showcase that the business idea is feasible and will sustain on the start-up capital
until it generates a particular profit. We want to demonstrate that our business venture is not
static, but rather progressing toward our goals. Thus, we ought to prove that our business
endeavor will be a triumph because we will take adequate and necessary initiatives to make it
a success. We will indeed exhibit that this small business venture, which we started with
modest capital, will continue to grow as we will do everything conceivable to achieve our
sales progress as well as objectives. In addition, our objectives are to provide a one-of-a-kind
product that is a high-quality dessert or snack with several types of gummies, nuts, and
mallows that can only be purchased by our consumers at affordable costs. We are extremely
confident that our products have an outstanding taste, flavor, and perfect mixture that will
entice our consumers to return and genuinely appreciate them. At such a minimal cost, our
customers will undoubtedly be pleased and appreciate our unique product, which is
unquestionably wonderful. We will certainly continue to foster innovative, welcoming, and
fair work environments that value diversity and hard work. Eventually, we will also do our
best to provide excellent service to our consumers. We pledge to be smooth as silk in our
management of this company endeavor, as well as extra cautious with our products and
consumers as well as plan to create profit to offer a reasonable return on our investment and to
develop our business endeavor.
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Financial Statement:

CASH INFLOWS AMOUNT

Membership Fee Collection 2,660.00
TOTAL INFLOWS Total 2,660.00

CASH OUTFLOWS
Confectioneries (per kilo) 1,530.00
Subtotal 1,530.00
Maintenance and Other Operating Expenses
Packaging (regular/special packaging) 625.00
Logo/ Sticker label 100.00
Transportation 30.00
Subtotal 755.00

TOTAL OUTFLOWS 2,285.00

TOTAL NET CASH FLOW 2,660.00
CASH BALANCE BEGINNING 2,660.00
CASH BALANCE END 375.00
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Canvas Prices:

Ingredients Price Plan

 Caterpillar Gummies - 170 per kilo

 Worm Gummies - 170 per kilo
 Teeth Gummies - 170 per kilo
 Cola Gummies - 170 per kilo
 Ring Gummies - 170 per kilo
 Strawberry Gummies - 170 per kilo
 Peanuts - 180 pesos
 Brittle Nuts - 180 pesos
 Assorted Mallows - 150 per kilo
Materials
 Packaging materials
- Plastic Jar (250 ml)(25pcs) - 15 pesos each
- Paper Bag (50 pcs) - 100 pesos
- Special Paper Wrap (25 pcs) - 150 pesos
- Sticker label/ logo (customized) - 100 pesos
Based on the results of the
entrepreneurs' online survey. Customers
are willing to spend approximately 40
and 50 pesos for our product. These
pricing ranges are based on an online
survey that reflects the product's
projected price.
Furthermore, because these profit
strategies provide profit for start-ups and
small businesses, Cost-Based Pricing
will have an influence on the pricing of
the things in order to ensure profit. The
entrepreneurs will make sure to meet
customers expectations as we’re also
willing to take request and suggestions
from them.