Susanna Gibson’s Campaign Is

Dead on Arrival in Wake of Scandal

DATE: Monday, September 25, 2023

TO: Virginia House Republican Caucus
FROM: Brent Buchanan, President/Founder
RE: Survey of Likely General Election Voters in Virginia House District 57

Nearly all voters are aware of the Susanna

Gibson sex scandal story.
• Just by media coverage alone, more than 80%
of voters have already heard about Susanna
Gibson’s online business and behaviors.
• Independents are the group most likely to be
aware of the scandal.
• 77% of voters undecided in the HD 57
election are aware the news story.
• Additionally, 65% of voters do not believe a
“candidate for public office who posts publicly-
available videos online should be allowed to claim they should have privacy.”

Gibson is very unpopular and deeply underwater with key voter groups.
• Susanna Gibson is now viewed
very unfavorably by voters (27%
favorable – 45% unfavorable) and is
upside down with most demographic
groups. This is in contrast to last month
when she had a net favorable image.
• Independents (27% favorable –
45% unfavorable), college-educated
women (30% favorable – 43%
unfavorable), and college-educated
men (26% favorable – 52% unfavorable)
view Gibson as highly unlikeable.

Susanna Gibson made District 57 even more Republican-leaning.

• While a generic Republican
leads by 4 points, David Owen
now leads Susanna Gibson
by a whopping 11 points.
• Prior to the scandal, Owen was
only ahead of Gibson by 4
points, showing a near 3x
increase in Owen’s lead.
• Owen now leads with
Independents by 12 points.
Methodology: This survey was conducted September 19 – 21, 2023, with 325 likely general election voters. It has a
margin of error of ±5.41%. Known registered voters were interviewed via live phones and text-to-web. This survey
was weighted to a likely general election voter universe.

Cygnal is an award-winning international polling, public opinion, and predictive analytics firm that pioneered multi-mode polling, text-to-web
collection, and emotive analysis. Cygnal is ranked as the most accurate firm, and clients rely on Cygnal’s ability to create intelligence for
action. Its team members have worked in 49 states and 17 countries on more than 2,700 corporate, public affairs, and political campaigns.