BRAND

presentation

Miraculous™ is a trademark of ZAGTOON – METHOD ANIMATION © 2015 - 2022 ZAGTOON - METHOD ANIMATION - TOEI ANIMATION - AB DROITS AUDIOVISUELS - DE AGOSTINI EDITORE S.P.A. ALL RIGHTS RESERVED
content GAMING licensing Key 22-23’ PARTNERSHIP

content
© 2015 - 2022 ZAGTOON - METHOD
ZAG STUDIOS
A GLOBAL ENTERTAINMENT COMPANY

Zag is a prolific independent entertainment studio

specializing in world-class storytelling through
animation, with a portfolio of content that’s
beautifully unique. Zag’s releases include the mega
hit show “Miraculous: Tales of Ladybug and Cat
Noir” and the new hit series “Ghostforce” released in
Sept 2021. The studio is set to release a Miraculous
animated feature film next year and is working on
new shows and properties.

With offices and dedicated teams in Paris, London,

Frankfurt, Barcelona, Los Angeles, Miami, Tel Aviv,
Mexico City, São Paulo, Buenos Aires, Dubaï
and Shenzhen. Zag’s compelling content reaches kids
and families all over the world, from our best-in-class
distribution partners such as Disney, TF1, Gloob,
Televisa, Pop, Super! DeAgostini, ABC, Netflix, and
many others.
360° FRANCHISE
franchise highlights
GLOBAL POP CULTURE PHENOMENON IN +120 COUNTRIES!

#1 #1
IN RATINGS KIDS’ SHOW
TV EVENT ON NETFLIX*
USA, LATAM, EMEA, JAPAN
& DISNEY **

29+ $1+ 220+ 872+

AWARDS BILLION MILLION MILLION
AROUND GLOBAL RETAIL PRODUCTS MUSIC VIDEO
THE WORLD SALES SOLD VIEWS

+33 +200 +500

BILLION MILLION MILLION
VIEWS ON
GAMES ROBLOX
DOWNLOADS GAMEPLAYS

* 2020 Parrot analytics

** 2021 Disney
Inclusive Storytelling
AGE DEMOGRAPHICS
PRIMARY
DEMOGRAPHIC
KIDS 6 – 12+
SECONDARY
DEMOGRAPHIC
YOUNG ADULTS
14 – 25+

40% 60%
BOYS GIRLS
 TV EVENTS
UNITED STATES
#1 IN ITS FRIDAY WORLD-PREMIERE TIME SLOT ACROSS ALL TV
#1 ON THE CABLE WITH GIRLS 6-12 YO
AVAILABLE ON DISNEY+ AT THE END OF DECEMBER

FRANCE
#1 KIDS SHOW ACROSS ALL CHANNELS
35,8% MARKET SHARE ON 4-10 YO KIDS

GERMANY
#1 DURING «MIRACULOUS DAY» WEEK-END
EVENT PREMIERE

UK
#1 PROGRAMME ON POP
BOTH DAYS THAT IT AIRED

BRAZIL
#1 TV EVENT IN GLOOB’S HISTORY
#2 AMONGST KIDS ON TELECINE ON OPENING WEEK-END

© 2015 - 2022 ZAGTOON - METHOD

 TV EVENTS
UNITED STATES
#1 TELECAST WITH GIRLS 6-11 OF 2021

CANADA
BEST PERFORMER FOR THE MONTH OF APRIL

FRANCE
LEADERSHIP & HISTORICAL RECORDS
64% MARKET SHARE ON 4-10 YO KIDS
1.6M TV VIEWERS 4+
33% FEMALE AUDIENCE SHARE (UNDER 50 YO)

GERMANY
41.7% AMONG KIDS 3-13

SPAIN & PORTUGAL

95K+ KIDS 4-12

© 2015 - 2022 ZAGTOON - METHOD

 TV Series
UNITED STATEs
#1 WITH GIRLS 6-11 IN TOTAL TIME WATCHED A
CROSS ALL SERIES ON ALL BASIC CABLE NETWORKS
#1 longform series on Disney Now
Top 3 WITH KIDS 6-11 IN TOTAL TIME WATCHED
ACROSS ALL SERIES ON ALL BASIC CABLE NETWORKS

FRANCE
LEADERSHIP & HISTORICAL RECORDS
#1 DISNEY CHANNEL (TARGET 4-10)
47,7% MARKET SHARE ON 4-10 YO KIDS
25,9% FEMALE AUDIENCE SHARE (UNDER 50 YO)

GERMANY
46,4% AMONG KIDS 3-13!

SPAIN & PORTUGAL

96K+ KIDS 4-12 YO

BRAZIL
#1 AMONG GIRLS FOR 4 CONSECUTIVE SEASONS
#1 WITH 65% ADVANTAGE OVER 2ND PLACE
48/52 GIRL/BOY SPLIT

© 2015 - 2022 ZAGTOON - METHOD

PREMIERING
North America
USA Disney Channel/ Disney+ Oct / Dec 2022
EUROPE
France TF1 Oct 2022
Spain/Portugal Disney Channel Oct 2022
Germany Disney Channel Nov 2022
Poland / Romania/ Bulgaria/ Czech/ Hungary Disney Nov 2022
UK/Ireland Disney+ Dec 2022
Italy Disney+ Dec 2022
Netherlands, Belgium Disney Channel Jan 2023
Finland, Denmark, Sweden, Norway Disney Channel Feb 2023
LATAM
Brazil Globo June 2022
Argentina, Bolivia, Chile, Colombia, Costa Rica, Disney Channel Jan 2023
Dom Republica, Ecuador, El Salvador, Honduras,
Mexico, Nicaragua, Peru, Uruguay, Panama,
Paraguay, Guatemala, Venezuela
MEA
Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Disney Channel
Lebanon, Libya, Morocco, Oman, Palestine, Saudi
Arabia, Syria, Tunisia, UAE, Yemen
Israel Disney Channel Jan 2023
Turkey Disney Channel Jan 2023
APAC
Australia ABC Me Jan 2023
India Disney Channel May 2023
Japan Disney Channel Oct 2022

© 2015 - 2022 ZAGTOON - METHOD

Feature film

Q3
2023
Movie partners
Content calendar
GLOBAL BROADCAST
120+ MARKETS WORLDWIDE LINEAR, CABLE, DIGITAL COVERAGE

Reaching
kids & families #1
everywhere WITH KIDS 6-12
AND BEYOND

DUAL
VIEWERSHIP
60% - 40%
BOYS & GIRLS
EVERYONE IS TALKING
ABOUT MIRACULOUS
• #1 MOST READ STORIES OF 2021
• 1 MOST READ ARTICLE IN 2021
Broadcasters define Miraculous as
« FAMILY FRIENDLY »
• MOST IN-DEMAND KIDS CONTENT ON
content GAMING licensing Key 22-23’ PARTNERSHIP

GAMING
© 2015 - 2022 ZAGTOON - METHOD
Global digital success
33 +2.2 +28
BILLION BILLION MILLION
VIEWS ON HOURS WATCH SUBSCRIBERS
ON OFFICIAL
TIME
YOUTUBE YOUTUBE
CHANNEL

+450 +4.6 +35

MILLION MILLION BILLION
VIEWS ON SUBSCRIBERS VIEWS
TIK TOK ON #MIRACULOUS
TIK TOK ON TIK TOK
GLOBALLY

12 localized official Youtube channels

9 different languages: English, Spanish, French, +872 +11
Russian, Portuguese, German, Italian, Arabic, MILLION
MUSIC VIDEO
MILLION
SOCIAL MEDIA
and Hindi. VIEWS
(3 CLIPS)
FOLLOWERS
• Sold 300,000+ units in first 8 weeks
• Publisher's #1 Best International Title for 2022
• Publisher’s #2 Best US Title for 2022
• Sold Out on Amazon USA on Day 1!

OCT 25,
2022
Release
in Japan
2023
awards winning game +500
Roblox award for excellence
« lifetime Gameplay » MILLION
PLAYS
Achievement trophy from roblox,
for more than 80 million
lifetime hours

Best alternative game for kids

© 2015 - 2022 ZAGTOON - METHOD
#1 TV Brand on
Mobile games New in 2023

© 2015 - 2022 ZAGTOON - METHOD

content GAMING licensing Key 22-23’ PARTNERSHIP

licensing
© 2015 - 2022 ZAGTOON - METHOD
Products sold

220+
MILLION
+$1 PRODUCTS SOLD*

BILLION
GLOBAL RETAIL
SALES
TOYS, NOVELTIES & COLLECTIBLES,
APPAREL, ACCESSORIES & FOOTWEAR,
BACK TO SCHOOL, PUBLISHING,
HEALTH & BEAUTY,
FOOD & CONFECTIONARY.
Miraculous awards 2021-2023
 +30 AWARDS
AROUND THE WORLD
MIRACULOUS MAGIC HEROEZ DOLLS SELECTED AS HERO TOYS FOR 2023
by British Toy and Hobby Association

BEST ALTERNATIVE GAME FOR KIDS THIRD LIFETIME ACHIEVEMENT AWARD

Kidscreen Awards 2022 80+ M HOURS PLAYED
Roblox 2022

LADYBUG & CAT NOIR FASHON FLIP DOLLS GREEK TOY AWARDS 2022
Toy Insider Brazilian Toy Magazine Awards

MARINETTE HOME LICENSE OF THE YEAR; BEST KIDS PROPERTY 2021

PRODUCT OF THE YEAR WITH DEICHMANN; Premios ABRAL - BRAZIL
AWARD 2021 NEWCOMMER OF THE YEAR Brazilian Toy Magazine Awards
Top Holiday Toy Brazilian Toy Magazine Awards

2021’S BEST FRENCH-SPEAKING ANIMATED SERIES BEST PACKAGING DESIGN

Festival Ecran Jeunesse American Package Design Awards, 2021

BEST THEATRICAL EVENT BEST ANIMATED SERIES BEST LICENSED PRODUCT OF THE YEAR
Broadway World Spain, 2020 Nickelodeon Mexico’s Kids Choice Award, 2020 Epopia Correspondence Kit, 2020

BEST FOREIGN TV SERIES BEST PRESCHOOL LICENSING PROJECT BEST LICENSED OF THE YEAR
Karusel’s Kids Choice Award, 2020 Capsule Collection Chicco Miraculous, 2020 L’Amy Group with Miraculous, 2020

SPECIAL AWARD FASHION KIDS WITH MIRACULOUS BY GUESS

Bologna Licensing Fair, 2019

BEST ANIMATED TV SERIES BEST NATIONAL TOY 2018 BEST PROPERTY KIDS
Teen Choice Awards, 2018 Brazilian Toy Magazine Awards Bologna Licensing Fair, 2018

BEST NATIONAL TOY 2017 BEST LICENSE OF THE YEAR; BEST ENTERTAINMENT LICENSE; BEST PROMOTION
Brazilian Toy Magazine Awards Licencias de Actualidad, 2017

BEST NATIONAL TOY OF 2016 BEST BRAND OF 2016 BEST BRAND OF 2016 BEST BRAND OF 2016
Brazilian Toy Magazine Awards Ri Happy Awards Brazilian Toy Magazine Awards Latam Expo Licensing Awards
 publishing
EMEA, NORTH AMERICA
& LATIN AMERICA

OVER 12 MILLION
BOOKS SOLD
TRANSLATED IN OVER
+20 LANGUAGES

AND MORE…
europe MOVIE
highlights
• UK: Top 7 Property in Fashion Dolls, +483% growth YoY (NPD)
BROADCAST Summer 2023
• Germany: #1 Show on Disney Channel, Top 20 Property in the entire
toy market, #1 most liked TV show (Girls 7-9 yo)
S1-5 Rest of Europe: • France: #1 kids show on TF1 and in the country, Top 7 Property in
available 2023
Fashion Dolls, Top 3 Property in Fashion Role Play
S1-3
available FREE to AIR • Italy: #1 girls series on TV, #12 Property in Fashion Dolls
• Spain: Top 3 show for kids, +12% toy sales growth YoY
S1-4 on air • Other: Top 3 show for kids in Belgium, #1 kids show on Puls in
New Eps in
Poland, toy sales +7% YoY in Poland, +7% YoY in Norway, +2% YoY
Spring 23
in Finland
S1-5 on air
New Eps in • Ferrero Kinder surprise campaign rolling out in Q1 2023
across Europe
Where to buy: Spring 23
S1-5 on air
New Eps in
Spring 23
S1-4 on air 100+
partners
New Eps in Spring
23
S1-5 on air
New Eps in
Top in class partners:
Spring 23
USA highlights
• Over 100 licensees in US across all major key categories
• Season 5 is premiered on Disney Channel in October '22 with the remaining episodes
due in April '23
BROADCAST MOVIE • #1 watched show on Disney Channel with girls ages 6-11
• #1 watched long form series on Disney Now
• Most in-demand kids content on Netflix
• Miraculous Console Game launched October 2022.
• Close to 300K units in the 8 weeks since launch, publishers best International title
this season, #2 in US
Available at Walmart, Target, Best Buy, and Game Stop
• Playmates planogram placement at Walmart, Target, Kohl’s, Five Below, Walgreens,
July 2023 CVS, Fred Meyer

and e-commerce presence on Amazon Miraculous Brand Page

• #1 costume at Spirit for 3 years in a row

Where to buy: • Build a Bear Launch in stores and online March '23
• Lolli and Pops promotion planned for Spring '23 (need store count from Hyde)
• Carl's Jr Launch Fall '23
• Burger King launch Spring ‘24
• Major CPG programs including Kellogg’s launching Spring ’23
• Blue Bunny novelty ice cream mobile vending program
launching pre-summer '23

Top in class partners: 100+

partners
 MOVIE
latam highlights
• 95+ Global, regional and local partners
BROADCAST 2023
• Strong content distribution and emotional conection with
Latin American audience
SVOD • Season 5 premiering January 18th 2023 in Disney Plus
(Brazil launched August 22´)
BRAND • Miraculous Day 2022 successfully implemented August 2022 –
AWARNESS
April 22 - Kids 7 to 14
New campaign for 2023
• Successful Icee promo with collectible plastic cups; new waves are coming soon
CABLE TV 88% 91% 82% 79%
• Liverpool Hotspots & Light up event in Mexico City (Grupo Danhos)
• 2023 New Revlon Marketing Collab in Mexico
• First, Run Race in Mexico during 2022. 2023 Mex, Brazil & South America Run
scheduled
3X A DAY 88% 85% • Burger King promotion in Chile and Argentina
• Ferrero Kinder surprise campaign rolling out from 2023,
Source • Ferrero Easter campaign rolling out in Q1 2023 across LATAM
*Global Brand Trends
April 2022
• Live Show started with strong promotion and will continue in 2023
• Pollo Campero QSR in Central America
• +11M followers in social networks from LATAM
Where to buy: • Brasil and Mexico are in the Top 3 countries in ROBLOX platform
FREE to AIR
100+
• Strong presence in main Retailers, Marketing
& Experiences Calendar

Top in class partners:

BRAZIL
partners

MEXICO COLOMBIA
Mon – Friday Sunday
4:00 to 5:00 PM 7:00 AM
Middle east highlights
• Strong toy line presence at main Toys retailers
MOVIE and ecommerce platforms
• Season 5 premiering on Disney channel January 9th 2023
BROADCAST • Youtube Arabic channel +1M subscribers.
+576K Subscribers in 2022
• Robust licensing program across Middle East
S1-3 with the best-in-class partners
available 2023 • New Live Events partnership kicked out at Riyadh Toy Fair, Meet
and Greet, Video Games, and craft activities. Live Events rolling
out across GCC
4X A DAY • Burger King promotion rolled out across UAE, Qatar and Oman
Where to buy: • Roblox Saudi Arabia being N#8 top market in terms of game visits
• Miraculous Console Game launching in October across GCC
available on Switch , PS5 , XBOX
• Miraculous Game on iOS by Downloads Saudi Arabia market
ranking in top 5 countries
• Miraculous Location Based Entertainment area launching in 2024
(KSA, UAE, Qatar, Egypt)

Top in class partners:

PAXOS
 MOVIE
apac highlights
• AUSTRALIA: Multi-category retail programs at W
• CHINA: +600 million views on digital platforms
Australia Pakistan 2023 Miraculous covers 95% of all broadcasting networks
Bangladesh Philippines • JAPAN - #1 on Disney / TV Tokyo .8+ rating
Cambodia Singapore • INDIA: #2 country on English Youtube channel/
Indonesia Sri Lanka #4 on Portuguese Channel
Korea Taiwan
Laos Thailand Australia Myanmar • PHILIPPINES #3 on Youtube channel
Malaysia Bangladesh New Zealand • INDONESIA: #5 country on Youtube channel
Vietnam
Mongolia Cambodia Pakistan • HINDI MIRACULOUS CHANNEL: #1 India, #2 Pakistan,
Myanmar S5 coming India Philippines
#3 Nepal, #4 Bangladesh
Q4 2022 Indonesia Singapore
Japan
• ABC Me–daily airing am and pm
Sri Lanka
Korea Taiwan • New console game: RISE OF THE SPHINX already launched
on Switch, PS5 and Xbox
FREE to AIR Laos
Malaysia
Thailand
Vietnam
Mongolia
China
Australia Japan
India
Top in class partners:
Japan Korea
New Zealand
Bangladesh
Sri Lanka Pakistan
Indonesia
Singapore
Philippines Thailand
S1-3 on air
E commerce
DEDICATED TEAM FOR TAILOR-MADE ECOMMERCE SUPPORT

• 28 online shops in 2023

• Across 19 countries
• +20 000 products
• Regular updates
with seasonal events
• Online advertising campaigns
COUNTERFEIT
ANTI-PIRACY PROGRAM TO PROTECT CONTENT, BRANDS AND PRODUCTS

• 242 MONITORED PLATFORMS

• 8,O00+ PRODUCTS DETECTED
GLOBAL COVERAGE AND REMOVED A MONTH
• 5,000+ SELLERS REPORTED A MONTH
• 7,200,000+PRODUCTS
REMOVED THE LAST 12 MONTHS
FOR A $91,000,000 STOCK VALUE
content GAMING licensing Key 22-23’ PARTNERSHIP

KEY 22-23’
PARTNERSHIP
© 2015 - 2022 ZAGTOON - METHOD
Live stage tour Our live stage show, produced by
Buenos Aires – Arena Movistar July 23, 2022
Rosario – July 30, 2022
France – October 2022 - January 2023
Brussels – November 2022 SOLD OUT
Belgium – November 2022 EVENTS!
Italy – March 2023 50,000+
45+ TICKETS
DATES IN SOLD
FRANCE!

© 2015 - 2022 ZAGTOON - METHOD

 NEW Toys Magic Heroez line

SPRING
2023

ZAG PLAY & PLAYMATES

$100+ MILLION iN RETAIL SALES
MOVIE
EXCLUSIVES
NEW sculpts
and upgraded
outfits!

Global distribution
And many more worldwide…
Best sellers

Dream Scene
“iconic moments”
New kwamis

© 2015 - 2022 ZAGTOON - METHOD

QSR PROGRAM MCDONALDS
Celebrates Miraculous, featuring greener Happy Meals
• Europe 40 countries,
including Spain, Italy, Germany and Austria
• 6 000+ stores
• Supported with dedicated TVC,
instore point of sale, exclusive packaging
and digital/social media campaign
QSR PROGRAM
BURGER KING
• Timing: Jan - April 2022
(window varied by territory)
• Europe 40 countries,
including Spain, Italy, Germany and Austria
• 7 200+ stores
• Marketing: Packaging, POP, and digital/TV ads

US
COMING
SUMMER
2023
MIRACULOUS CRUISE
DISCOVER THE RIVER SEINE THROUGH
THE EYES OF LADYBUG!
HECTOR SAXE
The most luxurious game company in the world

• Maker of luxury designer board games.

• Creating 2 unique Miraculous-inspired
backgammon boards - for children and young adults.
• Will be sold with some of the most highend
table board games in the world.
 RICHARD ORLINSKI
SELL
FOR OVER sculpts to sublimate reality and create living, beautiful
and timeless works of art,
$75k wich arouse emotion in the eyes of the other.
• Richard Orlinski is the best-selling
French artist in the world.
Imbued with pop-culture, the sculptor creates a pop
and colorful universe.
• Orlinski will create 5 sculptures
representing Ladybug 150 cm to be sold
in his art gallery.

LAUNCH
2023
 #1
KIDS & ADULT

SPIRIT
FOR 3 CONSECUTIVE
YEARS 2019, ‘20
AND 2021

Dedicated 4 ft Section at Spirit Stores.

RUBIES
Year-round cosplay line sells at major
holidays 2023 Line Features:
• Traditional costume offering
of Ladybug’s transformations
• Basic and Deluxe Range – channel segmentation
• Sustainable Range

• Retail listings Costume.com

• Dedicated Miraculous landing page
• Full Retail coverage Online
• 27%+ sales increase year over year
SwatcH – FLIK FLAK
WORLDWIDE
apparel
YOUNG ADULT ACTIVEWEAR
 New exclusive
Loyalty partner

PRIVATE LABEL

COMING
2023

© 2015 - 2022 ZAGTOON - METHOD

Miraculous™ is a trademark of ZAGTOON – METHOD ANIMATION © 2015 - 2022 ZAGTOON - METHOD ANIMATION - TOEI ANIMATION - AB DROITS AUDIOVISUELS - DE AGOSTINI EDITORE S.P.A. ALL RIGHTS RESERVED