2020 INGLEBY FARMS

BRAND BOOK

INGLEBY FARMS
BRAND BOOK
2020 INGLEBY FARMS
BRAND BOOK

Our vision is to
The be world-leading
sustainable farmers.
Ingleby We farm to produce good,
healthy food, and also to
Vision protect the environment
for future generations
2020 INGLEBY FARMS
BRAND BOOK

The Our mission is to

lead the way in farming
for a sustainable future
Ingleby Leading – because we are on the forefront of sustainable farming

Mission
Sustainable - because we believe sustainable farming means
protecting people, nature and profits in the long term

Future - because how we farm today echoes for generations

2020 INGLEBY FARMS
BRAND BOOK

Our vision is to be world-leading sustainable farmers.

We farm to produce good, healthy food, and also to

The
protect the environment for future generations.

As farmers, we play an important part in solving

some of the most pressing global challenges we
face today. We want to farm with nature – not
against it. We believe farming done right can help

Long the planet, and we aim to live up to this task every

day, in everything we do.

We apply regenerative agriculture principles and

constantly improve our soils. We preserve and

Brand
enhance the biodiversity on our farms, and work
towards sustainable consumption and production.
We treat our animals, people and communities with
care, love and respect.

Story
Because the way we choose to farm today echoes
for generations.

INGLEBY FARMS
Sustainable farming since 1998
2020 INGLEBY FARMS
BRAND BOOK

The Our vision is to be world-leading sustainable

farmers. We farm to produce good, healthy food,

Medium
and also to protect the environment for
future generations.

We want to farm with nature – not against

it. We apply regenerative agriculture principles,

Brand
improve our soils and preserve the biodiversity
in our farms. We treat our animals, people and
communities with respect.

Because the way we choose to farm today

Story
echoes for generations.

INGLEBY FARMS
Sustainable farming since 1998
2020 INGLEBY FARMS
BRAND BOOK

The
Short Our vision is to be world-leading
sustainable farmers.

We want to farm with nature, not against it.

Brand
Because the way we choose to farm today
echoes for generations.

INGLEBY FARMS
Sustainable farming since 1998

Story
2020 INGLEBY FARMS
BRAND BOOK

Our Values
Family – We are a family of farmers. Family values are
an integral part of our farming operations and daily life

Innovative – We aim to constantly be one step ahead.

We work with leading advisers to be on the forefront
of the farming technology and practices

Trustworthy - We respect rules and regulations. We deliver what we

promise and on time. An Ingleby product is always of the highest quality

Hands-on - We are hands-on farmers. We spend most of

our time in the fields caring for our crops and livestock

Sustainable - We believe in sustainable farming

This means protecting people, nature and profits in the long term
2020 INGLEBY FARMS
BRAND BOOK

Our Beliefs
WE BELIEVE FARMING IS ONE OF THE
MOST IMPORTANT JOBS IN THE WORLD
As the world unites to address the environmental challenges we
face today, we believe that farming done right can be part of the
solution. We are long-term owners of the land, and we recognise
our responsibility towards our employees, our local communities,
and the environment. We are active members of the UN Global
Compact, and we integrate our selected UN Sustainable
Development Goals in everything we do.

WE BELIEVE IN BEING
SYNTHETIC PESTICIDE FREE
We know that weed resistance and up to 70% insect-loss
in Europe over the last 30 years is no accident. We believe
that synthetic pesticides are not part of our shared future
and that coming generations will hold us responsible for the
impact these have on their food. We return to nature’s roots
and farm with a holistic approach to food production.
2020 INGLEBY FARMS
BRAND BOOK

Our Beliefs
WE BELIEVE IN
REGENERATIVE AGRICULTURE
When you bring farming back to basics, it is the soil that
sits at the core. That is why we know long-term farming
methods are not just about removing synthetic pesticides.
It also involves enhancing biodiversity and working with
regenerative practices involving limited soil disturbance, soil
cover, diversification, living roots and integrating animals.

WE BELIEVE IN
NATURAL, HEALTHY FOOD
As farmers, we are committed to nurturing the world, and
providing nutritious, quality products to our customers is our
first priority. We believe that only the healthiest soils provide
the best conditions to grow naturally strong, well nurtured
plants. The health of our plants reflects in the nutritional value
of our high quality products, and in turn also reduces the need
for synthetic pesticides and disturbing the soil.
2020 INGLEBY FARMS
BRAND BOOK

Tone of Voice
Down-to-earth - We are pragmatic and practical. We want everyone to understand what we are doing
and be part of the journey. We don’t need complicated words to communicate the value we bring

Human - We value people and their insight. We look them straight in the eye with empathy and
understanding. We don’t talk down or above them

Transparent - We are honest about who we are and what we stand for; we are open to growth.
We don’t hide the fact we might not always have the answers

Warm - We genuinely care about people and nature. We treat everyone with respect and inclusivity.
We don’t gain anything from being aloof
2020 INGLEBY FARMS
BRAND BOOK

Design
Manual
2020 INGLEBY FARMS
BRAND BOOK

Sprout - External
2020 INGLEBY FARMS
BRAND BOOK

Sprout – Internal

Primary sprout without can only be used internally

2020 INGLEBY FARMS
BRAND BOOK

Primary logo - External

Primary logo
2020 INGLEBY FARMS
BRAND BOOK

Primary logo - Internal

Primary logo without can only be used internally

2020 INGLEBY FARMS
BRAND BOOK

Secondary logo - External

Secondary logo – to be used when the logo are

among logos from other companies. E.g. on a logo wall.
2020 INGLEBY FARMS
BRAND BOOK

Example of a logo wall, where the secondary logo with can be used.
2020 INGLEBY FARMS
BRAND BOOK

Secondary logo - Internal

Secondary logo without R are only to be used internally

2020 INGLEBY FARMS
BRAND BOOK

Logo use

Never rotate the logo.

Always keep the proportions of the logo when scaling the size to avoid distorting it.
2020 INGLEBY FARMS
BRAND BOOK

Logo use
Do’s Sometimes Don’ts

The colour of the company logos is always Ingleby dark green.

The matrix above shows which version of the logo that can be used on which colours.
Never place the logo on other colours than an Ingleby colour. If the Ingleby dark brown is
a background colour, the logo should be in Ingleby soft white.

Never place the logo directly on pictures.

2020 INGLEBY FARMS
BRAND BOOK

Logo placement

Logo should be placed as shown above with a minimum

of 2 x the height of the I in relation to other elements
and from the sides of the format.
2020 INGLEBY FARMS
BRAND BOOK

Logo placement

Logo should be placed as shown above with a minimum

of 2 x the height of the I in relation to other elements
and from the sides of the format.
2020 INGLEBY FARMS
BRAND BOOK

Primary font Gotham Regular

Gotham is the primary font. ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ

This font should be used for all abcdefghijklmnopqrstuvxyzæøå
material and elements etc. in Ingleby
01234567890?!”#%&*

Gotham Italic
GOTHAM
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ
abcdefghijklmnopqrstuvxyzæøå
01234567890?!”#%&*

Gotham Bold

ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ
abcdefghijklmnopqrstuvxyzæøå
01234567890?!”#%&*
2020 INGLEBY FARMS
BRAND BOOK

Secondary font
Odile is the secondary font.
This font is used for quotes or
sentences that need to be in focus

To use this font, please send a request to

Global Marketing & Communications in Denmark
Odile Upright Italic

abcdefghijklmnopqrstuvxyzæøå
Odile 01234567890?!”#%&*
Upright Italic

This font is only allowed to be used

in lowercases, never in CAPITALS.

ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ
2020 INGLEBY FARMS
BRAND BOOK

Colours
The official colours of Ingleby Farms.

CMYK: 85 45 85 30 CMYK: 85 45 85 30 CMYK: 85 45 85 30

RGB: 41 91 61 RGB: 41 91 61 RGB: 41 91 61

Tint: 50% Tint: 25%

CMYK: 68 37 42 7 CMYK: 54 27 72 5 CMYK: 54 65 75 45 CMYK: 24 29 35 0 CMYK: 19 29 82 1

RGB: 90 130 135 RGB: 125 150 100 RGB: 86 65 50 RGB: 195 175 160 RGB: 210 175 80

CMYK: 3 2 7 0
RGB: 245 245 235
2020 INGLEBY FARMS
BRAND BOOK