DLP November 7 11 2022

Schools Division Office – Caloocan City
M. B. ASISTIO SR. HIGH SCHOOL (MAIN)

Pampano St. Kaunlaran Village, Caloocan City telefax No. 288-5093
Email Address: mbasistomain@gmail.com
Subject Area: English 10 C LASS SCHEDULE: DATES:

Day 1 BARBADOS NOVEMBER 7-9, 11, 2022
BOLIVIA NOVEMBER 7-9,11, 2022
BRAZIL NOVEMBER 7-10, 11 2022
CANADA NOVEMBER 8-11, 2022
CHILE NOVEMBER 7-9, 11, 2022
Content Standard: Performance Standard:

The learner demonstrates understanding of how The learner proficiently delivers an argumentative
world literature and other text types serve as ways speech emphasizing how to resolve conflicts among
of expressing and resolving personal conflicts individual or groups.
between individuals or groups, also how to use
strategies in critical reading, listening and viewing,
and affirmation and negation markers to deliver
impromptu and extemporaneous speeches.
MELC: Observe the language of research, campaigns, and advocacies. (EN10G- Iva-32)
Objectives:
I. Objectives:
A. Specifically, this module will help you to:
1. understand the language of research, campaigns, and advocacies;
2. explain how one can contribute to personal, social, emotional, and spiritual aspect of the learners; and
3. use the platform/s towards common understanding.
II. Subject Matter Reference: English Learner’s Materials 10
Language of Research, campaigns, and advocacies
Language of Research, Campaigns and Advocacies.
Video link : https://youtu.be/R4GCW9mdOLM
Materials: Self- Learning Module in English 10 Quarter 2

Week 1
III. Procedure
A. Motivation/Drill/Review Greetings, Prayer, Attendance Checking
This lesson focuses on observing and understanding the common language used
in the fields of research, campaigns, and advocacies.
B. Vocabulary Inform- to give facts or information.
Development/Unlocking of Influence- the capacity to have an effect on the character, development, or behavior of
Difficulties someone or something, or the effect itself.
Entertain- provide with amusement or enjoyment.
Persuade- cause someone to believe something, especially after a sustained effort.
C. Lesson Proper What is language?

- It plays an essential role in our lives. More than just serving as a way for us to
communicate with one another, language also enables us to inform, entertain,
influence, and persuade others.
- It is also vital to understand that research works always make use of academic
and persuasive language since the results and findings obtained from these
investigative endeavors contribute to and become part of the existing body of
knowledge.
- On the other hand, campaign and advocacy are two closely related concepts
usually seen in the form of speech, print –based materials, songs, video clips and
informational advertisements, among others.
What is research?
- Investigation or experimentation aimed at the discovery and interpretation of
facts, revision of accepted theories or laws in the light of new facts, or practical
application of such new or revised theories or laws.
- The collecting of information about a particular subject.
What is Campaigns?
- A connected series of operations to bring about a particular result.
- A planned set of activities that people carry out to attain a certain goal or
objective.
What is Advocacy?
- The act of process of supporting a cause or proposal.
- The act or process of advocating something.
- It refers to activities that argue, plead, support or favor a certain cause.
- Various causes of advocacy usually aim to Influence decision making especially
with issues involving social, political, environmental and economic perspectives.
The element of PERSUASION is the common factor one may observe in the language used
in research, campaigns and advocacy. While each one differs when it comes to degree of
formality and the use of subject specific terminologies, how each resort to the use of
persuasion as a technique is always notable.
D. Discussion 1. What are the important uses of language?
2. What is the importance of language in research, campaigns and advocacy?
E. Generalization It is important to observe the language of research, campaign and advocacies because these are
ways to spread accurate and significant information that can be convenient in our daily lives.
F. Application Write three things you have learned from this lesson.
1.
2.
3.
G. Evaluation Write TRUE if the statement is correct and FALSE if it says otherwise.
_____ 1. Language plays an important role in achieving one’s purpose for writing.
_____ 2. Supporting a campaign or an advocacy requires a strong persuasive language.
_____ 3. Research employs specialized language that usually depends on the topic of field
being studied.
_____ 4. One’s choice of words does not matter when delivering a campaign speech.
_____ 5. To persuade or influence is generally the main goal of campaign.
IV. Reflection
10- BARBADOS 10- BRAZIL 10-BOLIVIA 10- CANADA 10- CHILE
A. No. of learners who passed in the evaluation

B. No. of learners who require additional activities for remediation
C. Did the remedial lessons work? No. of learners who have caught up with the lesson. _____ YES _____ _____ YES _____ YES
_____ YES _____ NO _____ YES _____ NO
NO _____ NO _____ NO
D. No. of learners who continue to require remediation
V. Assignment
1. Research on the basic elements of Advocacy.
Prepared by: MA. LUISA B. DIONIO Checked by: MARIETA E. ALCAZAR

Teacher III Head, English Department
Noted by:
MARIA CONCEPCION S. GUTIERREZ Ph.D.
Principal


world literature and other text types serve as ways speech emphasizing how to resolve conflicts among
I. Objectives:
1. understand the language of advocacies;
Language of Advocacies Language of Research, Campaigns and Advocacies.
Week 1
III. Procedure
1. Have you ever listened to someone campaigning for a certain cause or
talking about a particular advocacy?
2. How would you describe the way bits of information were presented and
discussed?
B. Vocabulary Directions: Complete the word puzzle by identifying the given

Development/Unlocking of statements/definitions in each number.
Difficulties Used these words as your choices :Research, Campaign,
Advocacies
Across
1. It is an organized effort which seeks to influence the decision-making

process within a specific group.
2. It refers to the systematic investigation and study of materials and
sources in order to establish facts and reach new conclusions.
4. It is a work in an organized and active way towards a goal, typically a
political or social one.
5. It is a careful and detailed study into a specific problem, concern, or
issue using the scientific method.
Down
3. It is the act of speaking on behalf of or in support of another person,
place, or thing.
C. Lesson Proper BASIC ELEMENTS OF AN ADVOCACY

1. SELECT ADVOCACY OBJECTIVE
Keeping the questions simple and direct can help achieve the objective of the
advocacy easily and comprehensively.
2. USE DATA AND RESEARCH FOR ADVOCACY
In order to identify the solution to a certain problem, data and research must be
taken into consideration. A good data can easily persuade its audience to accept
the given information and put the argument at rest.
.3. ADVOCACY AUDIENCE
By knowing the audience in an advocacy can easily direct one to a certain goal. If
one knows the background of his/her audience, decision making can be transpired
easily.
4. MAKE PERSUASIVE PRESENTATION
Making a powerful speech can greatly turn a threat into opportunity. One must
have a great sense of persuasion to convince others to participate on a certain
goal.
5.. DEVELOP AND DELIVER ADVOCACY MESSAGE
Different audience and taste have different ways of accepting information. If one
feels the sincerity and transparency in both parties, then, the information can be
grasped towards its goal.
6.BUILD COALITION
A good number of people who support the mission and vision of an advocacy can
lead to sure success. Keeping a large number of coalitions can help build one
decision towards a common goal.
7. DO FUNDRAISING FOR ADVOCACY
Financial resources can keep the program on track and let the advocacy go on
progress.
8. EVALUATE ADVOCACY EFFORT
Learning to accept criticisms and feedbacks can help prolong the existence of a
certain cause, programs or objectives.
D. Discussion 1. Why is advocacy important?

2. How does advocacy impact society?
E. Generalization Advocacy is an action directed at changing the policies, positions, or programs of

any type of institution. It is also the act of speaking on the behalf of or in support of
another person, place which aims to defend or recommend an idea before other
people.
F. Application Enumerate the basic elements of an advocacy.
G. Evaluation WHAT I HAVE LEARNT TODAY? Write 3 answers for this question.
_________________________________________________________________
IV. Reflection

_____ YES _____ NO _____ YES _____ NO
NO _____ NO _____ NO
V. Assignment
1. Research on the basic campaign guidelines.

Noted by:
Principal



world literature and other text types serve as ways speech emphasizing how to resolve conflitcs among
I. Objectives:
Language of Campaigns Language of Research, Campaigns and Advocacies.
Week 1
III. Procedure
Let the learners identify the different campaign slogans for advertising.
1. “ Just Do It “ NIKE
2. “ It’s Finger Lickin’ Good “ KFC
3. “ Have a Break, Have a ____? Kit Kat
4. “ The Happiest Place on Earth “ Disney
5. “ I’m Lovin’ It “ Mc Donald’s
B. Vocabulary Persuade- to cause someone to do something by asking, arguing, or giving reasons.
Development/Unlocking of Influence- the capacity to have an effect on the character, development, or behavior of
Difficulties someone or something, or the effect itself.
C. Lesson Proper BASIC CAMPAIGN GUIDELINES
DO YOU NEED TO CAMPAIGN? It involves a talk to people and persuade them to take
into an action or to a target objective.
MOTIVATION NOT EDUCATION Campaigns remove the border among the actions to
be taken to increase the reward for others to move. Campaigns limit the audience’s
motivation but not the information. It helps to educate by doing and experiencing the
information gathered.
ANALYZE THE FORCES Analyze the problem, draw possible solution- what resources
to be used to obtain a
RESEARCH PROCESS
KEEP IT SIMPLE)
Campaigns are done when there is a need for an immediate response to a problem. People
needed to be motivated by simple logic of the campaign’s message and purpose.
RIGHT COMPONENTS- RIGHT ORDERS Follow the sequence: awareness -->alignment
-->engagement --> action campaigns involve tons and tons of talk. It must be able to bring
out the ignorance to its audience and open the solutions to their concern. A
reward after a series of talk must be given to build trust and longer
relationship. Show your audience that there is a need for change and
implement the solution, so that, they can act according to the motivation
given.
START FROM WHERE YOUR AUDIENCE IS Do your market research. Put the issue
into their language. Know what your audience wants and needs to create solutions that fits
them.
CONSTRUCT CRITICAL PATH When your campaign is complex, audience tends to
move their way out. The campaign must not show the whole scenario, instead show your
audience the step-by- step strategies that you are planning to do. Be open to what you think
is the problem; how you wish to solve it; and the opportunities you are eyeing at the end of
the campaign.
CAMPAIGN AGAINST THE ACCEPTABLE Campaigns may revolve around an issue,
but audience participation must be taken in consideration. Remember that it is better to
take the issue in smaller parts with 100% support from your audience, rather than taking
the issue 99% with 1% support from your audience.
MAKE REAL THINGS HAPPEN Do not argue, just do things into perspective.
Campaigns become more successful if it is against violence, do not tolerate wrong doings,
and able to justify the moral standards of living.
SAY WHAT YOU MEAN Your message must be direct and honest. The more things are
getting complicated, the lesser the tendency to attract more audience to support the goal
and mission of the campaign.
FIND THE CONFLICTS IN EVENTS- MAKE THE NEWS In every campaign, it is
important to create conflict- aside. It adds color to the activity, for it is the core reason why
a campaign exists. Conflict creates campaign.
COMMUNICATE IN PICTURES Be sure to communicate how to figure out things. Make
things real. Make your campaign mirrors reality. The more you engage yourself with the
audience, the more it makes the objective realistic. Understanding the language of research
will help us understand how a certain question shall be answered through various research
processes. It can state how a research drives into the answer or conclusion by helping one
through academic readings.
D. Discussion 1. What makes a campaign effective?

2. What is the main goal of campaigns?
3. Are campaigns effective?
E. Generalization Campaign is an organized effort which seeks to influence the decision-making
progress within a specific group. It can persuade, excite, or motivate and
compensate others towards a goal whether political, social, or economical.
Moreover, it demonstrates strength in personality, and attempts to attract positive
feelings in an environment.
F. Application Make your own campaign slogan. Choose 1 in any of the categories given.
1. Sport Activity 4. Children and Young People
2. Health 5. Travel
3. Crime Prevention 6. Education
G. Evaluation Reexamine your self-made campaign slogan and answer the following questions.
1. Who are your target market?
2. What do your campaign slogan communicate to the public?
3. Is the campaign slogan fulfills your purpose of educating your target market?
Why do you say so?
IV. Reflection

_____ YES _____ NO _____ YES _____ NO
NO _____ NO _____ NO
V. Assignment
1. Research on the different language features employed in persuasive writing.

Noted by:
Principal


I. Objectives:
1. understand the different language features employed in persuasive writing.
Language Features employed in Persuasive Writing Language of Research, Campaigns and Advocacies.
Week 1
III. Procedure
MOTHER EARTH IS CRYING (show to the class a devastated nature)
Ask them the following questions:
1. What is the material about?
2. What specific message does it try to convey?
3. Do you feel compelled to care or act after reading its contents? Why or
why not?
B. Vocabulary 1. Language- the means through which humans communicate, is much more than spoken
Development/Unlocking of or written words.
Difficulties 2. Positive Language – this means using words and phrases that communicate genuine
compassion and care for the costumers.
C. Lesson Proper Here are some of the language features or language devices usually employed in
persuasive writing.
1. Emotive language- involves the use of words that evoke emotions and make
people feel a certain way.
Example: An innocent bystander suffered facial injuries when the thug launched
glass across the bar.
The government will slash interest rates. (slash)
2. Modal verbs- the use of words that express modality or how likely something is
going to happen helps adjust the level of certainty of events to suit arguments.
( may. might, will, must, shall, can)
Example: 1. This disease will cause suffering to many.
This virus could be airborne.
3. Involving the reader-this is done through the use of personal pronouns and
indicative words like together.to establish the connection between the reader
and the author.
Example: Look for the illustration about, Mother Earth is Crying.
4. Rhetorical questions-these are questions that are not supposed to be answer,

instead they are asked for effect, to illustrate a point or let the reader to think.
Ex. Is rain wet?
5. Using evidence- this involves the use of facts, figures or quotes from experts to
highlight the writer’s authority and make the arguments presented more
convincing.
Example: Quotes from experts or conclusions from essays.
6. Repetition- this technique involves repeating keywords, phrases or ideas to
appeal to the readers.
Ex. Sale Sale Sale
7. Adjectives and adverbs- using carefully selected adjectives and adverbs makes it
possible for the writer to influence the readers feel.
Ex. CORONAVIRUS
8. Association- this technique tries to link an object or an idea with something

already liked or desired by the target audience.
Example: The healthy future is in your hands. Clean hands keep you healthy.
9. Bandwagon- commonly used in advertisements, this persuasion technique

makes the audience believe the idea that everyone is doing it or that everyone
likes something.
Example: The drink everybody knows- Coca – Cola
Just do it. Everyone else did.
10. Experts- relying on experts advice from trusted people like doctors, scientists
and other professionals.
Example: World health Organization
Talking about Coronavirus WHO is a reliable org. to say things about it.
These are just some of the many techniques used in persuasion. It is important
to understand that different techniques work for different purposes.
2. Why various techniques should be employed in writing reseach, campaigns and
advocacies?
E. Generalization The use of many techniques in persuasion is essential to cater different types of target
audience. It is important to understand that different techniques work for different
purposes.
F. Application Identify the type of persuasive technique being described.
Choices: involving the reader use of evidence
rhetorical questions experts
emotive language association
_____ 1. This techniques make use of facts, figures, and quotes.
_____ 2. It involves linking an object or an idea with something already liked or desired.
_____ 3. It involves the use of words that evoke feelings.
_____ 4. This makes use of professional advices from trusted personalities like doctors and
scientists.
_____ 5. In this technique, questions that make the readers think are given or asked.
being studied.
IV. Reflection

_____ YES _____ NO _____ YES _____ NO
NO _____ NO _____ NO
V. Assignment
1. Review the lesson for a short test next meeting.

Noted by:
Principal


Objectives:
I. Objectives:
Language of Research, campaigns, and advocacies
Language of Research, Campaigns and Advocacies.

Week 1
III. Procedure
This lesson focuses on observing and understanding the common language used
in the fields of research, campaigns, and advocacies.
B. Vocabulary Inform-
Development/Unlocking of Influence-
Difficulties Entertain-
Persuade-
C. Lesson Proper What is language?

- It plays an essential role in our lives. More than just serving as a way for us to
communicate with one another, language also enables us to inform, entertain,
influence, and persuade others.
- It is also vital to understand that research works always make use of academic
and persuasive language since the results and findings obtained from these
investigative endeavors contribute to and become part of the existing body of
knowledge.
- On the other hand, campaign and advocacy are two closely related concepts
usually seen in the form of speech, print –based materials, songs, video clips and
informational advertisements, among others.
What is research?
- Investigation or experimentation aimed at the discovery and interpretation of
facts, revision of accepted theories or laws in the light of new facts, or practical
application of such new or revised theories or laws.
- The collecting of information about a particular subject.
What is Campaigns?
- A connected series of operations to bring about a particular result.
- A planned set of activities that people carry out to attain a certain goal or
objective.
What is Advocacy?
- The act of process of supporting a cause or proposal.
- The act or process of advocating something.
- It refers to activities that argue, plead, support or favor a certain cause.
- Various causes of advocacy usually aim to Influence decision making especially
with issues involving social, political, environmental and economic perspectives.
The element of PERSUASION is the common factor one may observe in the language used
in research, campaigns and advocacy. While each one differs when it comes to degree of
formality and the use of subject specific terminologies, how each resort to the use of
persuasion as a technique is always notable.
2. What is the importance of language in research, campaigns and advocacy?
E. Generalization It is important to observe the language of research, campaign and advocacies because these are
ways to spread accurate and significant information that can be convenient in our daily lives.
F. Application Write three things you have learned from this lesson.
1.
2.
3.
being studied.
IV. Reflection

_____ YES _____ NO _____ YES _____ NO
NO _____ NO _____ NO
V. Assignment
1. Research on the different language features employed in persuasive writing.

Noted by:
Principal

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Schools Division Office – Caloocan City

M. B. ASISTIO SR. HIGH SCHOOL (MAIN)

Subject Area: English 10 C LASS SCHEDULE: DATES:

Content Standard: Performance Standard:

Materials: Self- Learning Module in English 10 Quarter 2

C. Lesson Proper What is language?

10- BARBADOS 10- BRAZIL 10-BOLIVIA 10- CANADA 10- CHILE

A. No. of learners who passed in the evaluation

D. No. of learners who continue to require remediation

1. Research on the basic elements of Advocacy.

Prepared by: MA. LUISA B. DIONIO Checked by: MARIETA E. ALCAZAR

Subject Area: English 10 C LASS SCHEDULE: DATES:

Content Standard: Performance Standard:

B. Vocabulary Directions: Complete the word puzzle by identifying the given

1. It is an organized effort which seeks to influence the decision-making

C. Lesson Proper BASIC ELEMENTS OF AN ADVOCACY

D. Discussion 1. Why is advocacy important?

E. Generalization Advocacy is an action directed at changing the policies, positions, or programs of

10- BARBADOS 10- BRAZIL 10-BOLIVIA 10- CANADA 10- CHILE

A. No. of learners who passed in the evaluation

D. No. of learners who continue to require remediation

1. Research on the basic campaign guidelines.

Prepared by: MA. LUISA B. DIONIO Checked by: MARIETA E. ALCAZAR

Schools Division Office – Caloocan City

Subject Area: English 10 C LASS SCHEDULE: DATES:

Content Standard: Performance Standard:

D. Discussion 1. What makes a campaign effective?

10- BARBADOS 10- BRAZIL 10-BOLIVIA 10- CANADA 10- CHILE

A. No. of learners who passed in the evaluation

D. No. of learners who continue to require remediation

1. Research on the different language features employed in persuasive writing.

Prepared by: MA. LUISA B. DIONIO Checked by: MARIETA E. ALCAZAR

Schools Division Office – Caloocan City

Content Standard: Performance Standard:

4. Rhetorical questions-these are questions that are not supposed to be answer,

8. Association- this technique tries to link an object or an idea with something

9. Bandwagon- commonly used in advertisements, this persuasion technique

10- BARBADOS 10- BRAZIL 10-BOLIVIA 10- CANADA 10- CHILE

A. No. of learners who passed in the evaluation

D. No. of learners who continue to require remediation

1. Review the lesson for a short test next meeting.

Prepared by: MA. LUISA B. DIONIO Checked by: MARIETA E. ALCAZAR

Subject Area: English 10 C LASS SCHEDULE: DATES:

Content Standard: Performance Standard:

Materials: Self- Learning Module in English 10 Quarter 2

C. Lesson Proper What is language?

10- BARBADOS 10- BRAZIL 10-BOLIVIA 10- CANADA 10- CHILE

A. No. of learners who passed in the evaluation

D. No. of learners who continue to require remediation

1. Research on the different language features employed in persuasive writing.

Prepared by: MA. LUISA B. DIONIO Checked by: MARIETA E. ALCAZAR

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