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    (Strategy) Mash Underwear

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    Diego Patriota
    The document proposes a campaign to select 10 up-and-coming Brazilian athletes through an online vote to crown the first "Mash.man 2022". It would involve launching a contest, promoting it across social and paid media, holding an online vote, event with athlete fashion show and awards, and ongoing campaign featuring the winner. The goal is to position the brand as a support hub for Brazilian athletes and leverage social media popularity for increased sponsorships.

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    (Strategy) Mash Underwear

    Uploaded by

    Diego Patriota
    7 views17 pages
    The document proposes a campaign to select 10 up-and-coming Brazilian athletes through an online vote to crown the first "Mash.man 2022". It would involve launching a contest, promoting it across social and paid media, holding an online vote, event with athlete fashion show and awards, and ongoing campaign featuring the winner. The goal is to position the brand as a support hub for Brazilian athletes and leverage social media popularity for increased sponsorships.

    Original Description:

    Advertising campaign strategy for the Mash underwear brand.

    Original Title

    [Strategy] Mash Underwear

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    The document proposes a campaign to select 10 up-and-coming Brazilian athletes through an online vote to crown the first "Mash.man 2022". It would involve launching a contest, promoting it across social and paid media, holding an online vote, event with athlete fashion show and awards, and ongoing campaign featuring the winner. The goal is to position the brand as a support hub for Brazilian athletes and leverage social media popularity for increased sponsorships.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views17 pages

    (Strategy) Mash Underwear

    Uploaded by

    Diego Patriota
    The document proposes a campaign to select 10 up-and-coming Brazilian athletes through an online vote to crown the first "Mash.man 2022". It would involve launching a contest, promoting it across social and paid media, holding an online vote, event with athlete fashion show and awards, and ongoing campaign featuring the winner. The goal is to position the brand as a support hub for Brazilian athletes and leverage social media popularity for increased sponsorships.

    Copyright:

    © All Rights Reserved
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    of 17

    DRAUSIO GRAGNANI _ DIEGO PATRIOTA _ MARCELO NEPOMUCENO

    PARA
    olhar . 2022
    proposta de campanha

    © All rights reserved.


    depois dos Jogos, que são normalmente uma vitrine para esportes
    que raramente (ou nunca) passam na televisão, as redes sociais se
    tornaram um jeito de atletas se manterem em alta, conquistarem
    patrocínios e terem novas formas de ganhar dinheiro – de olho na
    Olimpíada de Paris, em 2024.

    © All rights reserved.


    © All rights reserved.
    posicionando a marca como hub digital de fama e suporte
    para atletas brasileiros em projeção.

    © All rights reserved.


    concurso digital
    para eleger o primeiro

    primeiro concurso digital para tirar a roupa de homens


    que nunca tiraram a roupa para a câmera

    © All rights reserved.


    © All rights reserved.
    seleção de 10 esportistas com
    alguma projeção e
    recém-popularizados em redes
    sociais — seguindo alguns critérios:

    quantidade valor de otimização


    x x
    de seguidores cachê de verba

    © All rights reserved.


    Ítalo Ferreira Bruno Rezende
    surfe vôlei
    @italoferreira @bruninho1
    2.9m seguidores 1.6m seguidores

    Douglas Luiz Daniel Cargnin


    futebol judô
    @dgoficial @ dadscargnin
    857k seguidores 79.2k seguidores

    Marcelo Chierighini Pepe Gonçalves


    natação canoa
    @mchierighini @pepehgoncalves
    100k seguidores 193k seguidores
    sugestão
    Kelvin Hoefler Vinicius Freitas
    de atletas skate
    @kelvinhoefler
    vôlei de praia
    @vinicius_freitas
    857k seguidores 45.8k seguidores

    Leonardo Dutra Leonardo de Deus


    handball natação
    @leonardodutra03 @leogdeus
    14.1k seguidores 63.1k seguidores
    votação popular
    por meio de landing page

    © All rights reserved.


    votação popular
    por meio de landing page
    referências
    de votações
    por LP

    © All rights reserved.


    evento de desfile
    dos atletas + premiação +
    coroação do novo
    Mash.man 2022

    © All rights reserved.


    produção da campanha
    Mash.man 2022
    com a nova face da marca

    © All rights reserved.


    15 dias 15 dias 3 meses 1 dia 10 dias 3 meses

    votação online mash.


    apresentação
    lançamento - man repercussão
    dos campeão campanha no ar
    do concurso sustentação fashion
    candidatos
    concurso show

    conteúdo em
    mídia paga +
    conteúdo teaser redes sociais conteúdo em redes sociais live na
    mídia mídia espontânea +
    para redes proprietárias + proprietárias + redes sociais dos landing
    espontânea ativações itinerantes +
    sociais redes sociais atletas + veiculação de mídia page
    material impresso
    dos atletas

    © All rights reserved.


    aprovação de proposta

    estratégia de comunicação

    orçamento de produção
    © All rights reserved.

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