Brand Building Assignment

Making
every day
more
than
ordinary.
At P&G, we are more than just a company. We are the driving force behind
beloved brands that have found their place in millions of households,
spanning generations We enhance everyday life through trusted brands
found in homes for generations. Committed to making a positive impact daily,
P&G remains grounded in values and a shared understanding. Our diverse
employees each have unique paths, finding success through inspiration,
growth, and recognition within a supportive community..
Our Brands
Baby care
Pampers: "Love, Sleep & Play."
Overview of Pampers Brand: Pampers, a p&n brand, is a
global leader in baby care.
Established in the 1960s, Pampers revolutionized parenting
by introducing disposable diapers.
The brand focuses on supporting babies' well-being during
these essential stages. Pampers offers a range of diapers,
wipes, and related products, emphasizing comfort and
innovation.
Through initiatives for premature infants and hygiene
promotion, Pampers showcases a commitment to social
responsibility. Trusted by families worldwide, Pampers
continues to shape modern parenting with its dedication to
quality and care.
Our Brands Laundry
Ariel Detergent: " Superior Stain removal"
Ariel was introduced in the year 1967 in the UK market and
now is available globally. It was launched in Indian in the year
1991.
The USP of Ariel is that removes all the stains from the clothes
without hampering them. As of today, washing machines are
popular in homes, not only do clothes need to be cleaned but
they also need to remain fresh and the quality of the fabric
needs to be maintained.

Tide Detergent: “Chaunk Gaye?”

Tide is an American brand of laundry detergent manufactured
and marketed by Procter & Gamble. Introduced in 1946, it is
the highest-selling detergent brand in the world, with an
estimated 14.3 percent of the global market.
Our Brands
Menstrual Hygine
Whisper sanitary pads: “Have a Happy Period!”
The menstrual hygiene category in India has come leaps and
bounds from where it was when Whisper was launched in
1989.
Periods was something no one talked about openly and
advertising about menstrual hygiene products was unheard
of.
Since then, Indian women have changed from being almost
completely cloth users to about 50% of them (in urban areas)
now using pads.
And, Whisper has been at the head of the charge to drive
this change.
Our Brands
Personal Grooming
Gillette shaving blades: “the best a man can get”
Gillette is an American brand of safety razors and other personal care
products including shaving supplies, owned by the multi-national
corporation P&G.
Based in Boston, Massachusetts, United States, it was owned by The
Gillette Company, a supplier of products under various brands until that
company merged into P&G in 2005.
The Gillette Company was founded by King C. Gillette in 1901 as a safety
razor manufacturer. Safety razors at the time were essentially short
pieces of a straight razor clamped to a holder.
The blade had to be stropped before each shave and after a time needed
to be honed by a cutler. Gillette's invention was inspired by his mentor at
Crown Cork & Seal Company, William Painter, who had invented the
Crown cork.
Painter encouraged Gillette to come up with something that, like the
Crown cork, could be thrown away once used.
Our Brands
Personal Grooming
VENUS
Venus is a subsidiary of the Gillette brand, offering razors for women.
The brand was launched in 2000 and is owned by Procter & Gamble.
Venus is a division of razors for women created in 2000.
Products include Venus Divine, Venus Vibrance, Venus Embrace, Venus
Breeze, Venus Spa Breeze and Venus ProSkin Moisture Rich.

OLD SPICE
Old Spice is an American brand of male grooming products
encompassing aftershaves, deodorants and antiperspirants, shampoos,
body washes, and soaps.
Country United States
Introduced- June 19, 1937; 86 years ago (as Early American Old Spice)
Markets - Worldwide
Previous owners- Shulton Company
Our Brands
Personal Grooming
Braun
Braun is a German consumer products company
founded in 1921 and based in Kronberg im
Taunus.
The company is known for its design aesthetic
from the 1960s through the 1980s, which
included products such as electric shavers,
radiograms and record players, movie cameras,
slide projectors, clocks, and small kitchen
appliances.
Our Brands
Health care
Vicks
Vicks is an American brand of over-the-counter
medications owned by the American companies
Procter & Gamble and Helen of Troy Limited.

Tagline "Breathe Life In"

Previous owners - Richardson-Vicks, Inc.
Introduced - 1898; 125 years ago
Owner- Procter & Gamble
Founded - Helen of Troy Limited
Our Brands Oral hygiene
Oral-B: Oral-B apnao, germs hatao!
Oral b is a brand under the umbrella company
PNG who has specializes in oral care products.
They have a range of oral and dental hygiene
products such as toothbrush, electric
toothbrush,dental floss and other accessories.
Oral b as a brand has a very reputable image among
the audience as they have always marketed
themselves as a brand who is being recommended
by dental professionals.
There ads also include dentist giving out a lot of
education about oral hygiene and dental health care.
Their main focus is to promote good oral hygiene
Our Brands
Skin care
Olay
Tagline - "Ageless"
Olay, previously Oil of Olay in Australia, Oil of Olaz in Europe, Oil
of Ulan or Oil of Ulay in UK, is an American skin care brand
owned by Procter & Gamble.
Sixty years old this year, Olay started life in a South African lab
by an ex-Unilever employee called Graham Wulff.
Country. United States
Introduced 1952; 71 years ago
Markets - Worldwide
Previous owners - Adams National Industries
Hair Care

Head and shoulders: Ab dandruff mehenga nahi padega. Ayegaa jingle. Head
and shoulders is a anti dandruff shampoo brand owned by PNG started in 1961.
The brand has variety of hair care products focusing on dandruff issues and
itching scalp. Their aim is to make the world dandruff free. They've a range of
products from shampoo, conditioner, 2 in 1 for various audiences. Ranveer
Singh and Virat Kohli were two well known spokesperson for this brand in India.
Hair Care

Herbal essence: Herbal essence is a brand launched in 1971 by PNG. This

brand has a variety of hair care products starting from shampoos conditioners
and hair masks. This brand is known for its use of natural and botanical
ingredients in their products. This brand has variety of shampoo and
conditioners that target different hair concern such as volume, hydration colour
protection antifreeze etc. This brand focuses a lot on using essential oils and
herbs in their formula. They also have sulphate free and paraben free claims for
their products.
Hair Care

Pantene: for hair so healthy it shines. Pantene is a hair care brand launched
in 1945 under the umbrella company PNG. This brand has a variety of hair care
products ranging from shampoos conditioners and treatments for various hair
types and conditions. Their primary focus is on giving your hair a natural shine
and making them look salon perfect. They focus a lot on making your hair
healthy from the roots.
 It's Time For
Something New!
(Drum roll)
CARROM CARROM
CARROM CARROM
S a
CARROM
y H i t o F r e s h S i p s !

CARROM CARROM
 Carrom Beers & Soda
A refreshing twist from the creators at P&G,
redefining the art of celebration with a playful
nod to tradition. Born from a zest for life and
camaraderie, Carrom takes you on a journey
back to the times of endless laughter and
cherished moments spent with family and
friends. Seamlessly blending nostalgia with a
vibrant zest, Carrom offers a range of irresistibly
flavored soda waters that encapsulate the spirit
of togetherness.

Crafted to evoke memories of joyous evenings

spent around the carrom board, Carrom beers
Break a stack,
Strike a cinversatio
and soda waters spark lively conversations and

n.
unforgettable memories
CARROM CARROM
CARROM CARROM
Our Flavours

CARROM
CARROM CARROM
Lemon Chaska Pure Malt Filter Coffee
Our Mission
Our mission to enrich our customers' tastebuds with mouth
watering, quality tasting beers, and their hearts with long lost
debates and meet ups.

Our Vision
A bottle of beer at the family table.
Just like how a game of Carrom becomes the fulcrum around which
conversations happen, we wish for our beer to make you want to
reconnect with a loved one. After all, what's a better Friday night than
having heated discussions about, "Are the Harry Potter movies even
better than the novels?" with a balcony view to enjoy, over a round of
Carrom, mm?
Core Features Extended Identity
Quality Emotional
Flavorful That warm fuzzy feeling
The full price range Cosy
Familiar
Celebrations and fun

Break a stack. Strike a conversation.

Key Message
We talk about the cozy, homely feeling a fuzzy glass of beer or soda
can add to your celebrations

Beer tastes better in front of the TV of your hall as you predict this
season's IPL champions with your favourite cousin.

Communication Plan
A 2-fold communication plan.

B2B mainstream advertising.

Short ad films for consumers and social media.

COMPETETION

Royal
Kingfisher Haywards Bira
Challange

Adventure Elegance Maverick Indie

(alternate venture)
g
the
good
ritual.
Because Habits make Hygiene.
PORTABLE
HEALTH FAUCETS
our mission
We believe in the power of habits.
Practising habits and rituals maintains
inner peace and keeps us ready for the
day's adventure. The Good Ritual aims at
encouraging its users to find a powerful
rhythm in daily hygiene rituals.

our
We
vision
want to not let external
g
circumstances break this rhythm of a
ritual. Especially in our fast paced
lives, services are not always
guaranteed, and there's no time to wait
around.
Are you a frequent traveler? Or
someone who moves places often and
are terrified by the thought of not
having a good jet spray to clean up
afterwards? Well, The Good Ritual's
portable jet has got your back! The
design of our product allows you to
connect it to any nearby tap and
use the bidet anytime you want! All
you need is a bathroom, a tap and
our portable bidet and viola!
You've got yourself a jet spray
that works like a regular bidet.

what is our
product?
How does our
product work?
So why do you need
The Good Ritual?
•Toilet seat covers

•Toilet seat disinfectant

•Wet wipes

•Sanitizer

the good ritual

to be sold separately and together.
kit.
•Honesty
•Gentleness and kindness
•Easy to use, based on core
technology
•Multiple sizes
•Detachable and washable
•Portable
•Pastel colour range
core identity
•Importance of developing good
habits.
•Slice of life approach
•Significance of repetition and
rituals.
•Calm and focused
extended identity