Tasty Bites Catering Business Plan

1. Summary:

- Business Name: TastyBites Catering

- Founders/Owners: Sarah Johnson and Ahmed Rodriguez

- Business Type: Partnership

- Location: 456 Gourmet Avenue, DIFC

- Industry: Food and Catering

- Mission Statement: To provide delectable, high-quality

catering services that delight our customers and elevate their dining experiences.

2. Business Description:

- Company Background: TastyBites Catering was established in 2020 with a passion for creating
memorable culinary experiences.

- Legal Structure: Partnership

- Industry Overview: The catering industry is a competitive but growing market, with increasing
demand for gourmet and personalized catering services.

- Unique Selling Proposition (USP): TastyBites specializes in custom menu planning, using locally-
sourced, organic ingredients for a unique and delightful dining experience.

3. Products/Services:

- Product/Service Line: Event catering for weddings, corporate events, and private parties.
Customized menus, food styling, and full-service catering.

- Product/Service Development: TastyBites continually develops new recipes and innovative

presentation styles.

- Intellectual Property: Proprietary recipes and menu designs.

4. Market Analysis:

- Target Market: Event planners, brides and grooms, corporate event organizers, and individuals
hosting private parties.

- Market Size and Growth: The catering industry in our region is valued at AED200 million, with an
expected annual growth rate of 5%.

- Customer Needs: Customers seek delicious, unique, and professionally presented food options for
their events.

- Competitive Analysis: TastyBites' main competitors include local catering businesses and larger
national chains.

5. Marketing and Sales: Marketing Strategy: Online and offline marketing campaigns, partnerships
with event planners, and participation in food festivals. - Sales Channels: Direct sales through our
website, social media, and collaborations with event planners. - Pricing Strategy: Competitive
pricing with various packages and customizable options.