Professional Documents
Culture Documents
Project - Primary and Secondary Research
Project - Primary and Secondary Research
Primary research.
In Ecuador, one of the most profitable markets is the sale and
manufacture of bottled water. Various data affirm that people are
beginning to consume more bottled water and less carbonated
beverages as the years go by, so that in a few years we will be able to
observe brands with greater infrastructure to cover as much of the
national market as possible, trying to displace the carbonated
beverage market.
Water is vital for all living beings, with and its consumption is not
questioned as it could be in the case of soft drinks such as Coca-Cola,
Sprite, Fanta, etc, where its consumption is not necessary for the
existence of the people and in many cases, it is recommended not to
drink this type of soft drink.
Soft drinks have a greater coverage in festive times such as
Christmas, New Year or Carnival where these companies take
advantage of the emotion of people to make them buy their products,
these companies achieve this objective by changing their labels,
packaging, promotions or simply take out a certain special product for
a limited time, but in the case of bottles with water, this type of
incentive is not seen at festive times, with which the margin of
customer coverage in the Ecuadorian market decreases drastically. In
addition, the water bottle market is not a market linked to a universal
image because throughout the year they do not release a special bottle,
a different label or something that relates to the customer over the
years as if It happens in soft drinks because it is known that always at
Christmas time Coca Cola at least brings out a new label with Santa
Clos with a loving face or a family sharing dinner.
The primary investigation was based on knowing the problem in more
depth to improve the typical production line of the bottling and water
fillers so that they can change the type of product at certain times to
the same production line. Market to find a relationship with the client
over the years and with it the annual production increases
Optimization and Simulation of the Water Bottle Packaging Process.
Illu
stration
Existing solutions
One of the methods that can be used for a bottle filling machine using
a programmable logic controller (PLC), controller based on the
automation industry. Where the conveyor belt is used to move the
bottle, a dc pump is set to tank to control the flow of water while the
position of the bottle is detected by the infrared sensor so that the
pump can work at the right time. When the bottle is below the tank,
the pump starts and the bottle is filled with water. (Md. Liton Ahmed,
2019)
The bottled water sector is growing very quickly around the world,
being one of the safest businesses today. The water business figures
speak for themselves. In the 1970s, the annual volume of bottled
water sold worldwide was around 1 billion litres. In the following
decade consumption doubled, however it is from the 1990s when
growth is already exponential. (Rojas, 2013)
In 2001, Americans spent 6.880 million dollars and in 2006 it was
10.980 million dollars, with a consumption of 25.800 million liters.
This represents an annual growth of more than 9%, according to data
provided by Bevarage Marketing Corporation and the International
BottledWater Association. The Dassain brand, a company belonging
to the Coca Cola group, registered profits of 1,840 million dollars in
the second quarter of 2006, 6.6% more than in the same period of the
previous year. (ECOagricultor, 2013)
References
empresa-emprendedores.html
Md. Liton Ahmed, M. &. (2019). Automatic Bottle Filling System
Using PLC Based Controller. Retrieved from core.ac.uk:
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&
ved=2ahUKEwiQ8uiO_u3_AhVGSDABHSWFD-
kQFnoECBoQAQ&url=https%3A%2F%2Fcore.ac.uk
%2Fdownload%2Fpdf%2F211829785.pdf&usg=AOvVaw2F-
hNv5CgKccuhpHnbyNVH&opi=89978449
Reilly, K. (2020, diciembre 19). Business Insider. Retrieved from
https://www.businessinsider.es/consiguio-coca-cola-cambiar-
colores-navidad-siempre-776009
Rojas, M. M. (2013, Junio 28). El Diario . Retrieved from La moda
del agua embotellada: https://www.eldiario.ec/noticias-manabi-
ecuador/271412-la-moda-del-agua-embotellada/